• Title, Summary, Keyword: Technology Value

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Analysis of Technology Value Strategy using Technology Valuation System (기술가치 평가시스템을 이용한 기술가치 전략 분석)

  • Kwon, Bang-Hyun;Whang, Kyu-Seung
    • Information Systems Review
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    • v.5 no.1
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    • pp.129-146
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    • 2003
  • Increasing number of transactions and investments in technology has sparked a growing interest in technology valuation. However, it has not been easy to come up with an objective valuation of technology due to variance in technology value and specialty of technology valuation. The main objective of this paper lies in the development of a new system for technology valuation, Web-based Interactive Technology Valuation (WITV) system, which valuate the technology and analyze the technology value strategy. WITV system uses the Technology Valuation Attractiveness Model (TVAM). TVA is composed of the Intrinsic Value of Technology (IVT) and the Extrinsic Value of Technology (EVT). This paper experiment the feasibility of the TVA Model and WITV System by conducting an empirical study on small & medium sized manufacturing companies in IT industry, registered on KOSDAQ. In this study, the potential value is defined as the technology value. It is represents the expected profit appraised by the market under the competitiveness of technology and the growth of the market. TVA is measured as the index to forecast the Price-to-Book value Ratio (PBR), which is the proxy variable for the potential value of the technology. The results identify the feasibility of the TVAM through a high correlation between the TVA and the PBR.

A Study on the Consumer Use Effect of AR Fashion Retail Technology: Moderating Effect of Technology Readiness (증강현실 패션 소매기술 특성의 소비자 사용효과에 관한 연구: 기술 준비도의 조절효과)

  • Park, Hyun-Hee
    • Fashion & Textile Research Journal
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    • v.21 no.6
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    • pp.730-742
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    • 2019
  • This study investigated the influence of the perceived characteristics of AR fashion retail technology on value co-creation and continued use intention. This study also examines the moderating role of technology readiness in the effects of the perceived characteristics of AR fashion retail technology on value co-creation. A total of 241 university students who had experience using AR fashion retail technology completed the questionnaire. The results were as follows. First, there were five factors in the perceived characteristics of AR fashion retail technology: presence, aesthetic attractiveness, ease of use, shopping usefulness, and perceived enjoyment. Second, aesthetic attractiveness, shopping usefulness, and perceived enjoyment had positive impacts on value co-creation. Third, value co-creation had a positive impact on continued use intention of AR retail technology. Fourth, there were significant differences in the effect of aesthetic attractiveness and shopping usefulness on value co-creation by the innovativeness dimension of technology readiness. Fifth, there was a significant difference in the effect of ease of use on value co-creation by the optimism dimension of technology readiness. The results of this study should provide guidance for marketers or retailers interested in the application of AR fashion retail technology in their stores.

A System Dynamics Approach for Valuing Nuclear Power Technology (System Dynamics를 이용한 원자력발전의 기술가치 평가)

  • Lee, Yong-Suk
    • Korean System Dynamics Review
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    • v.7 no.2
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    • pp.57-80
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    • 2006
  • Nuclear technology made a great contribution to the national economy and society by localization of nuclear power plant design, and by stabilization of electricity price, etc. It is very important to conduct the retrospective analysis for the nuclear technology contribution to the national economy and society, but it is more important to conduct prospective analysis for the nuclear technology contribution. The term "technology value" is often used in the prospective analysis to value the result of technology development. There are various definitions of technology value, but generally it means the increment of future revenue or the reduction of future cost by technology development. These technology valuation methods are widely used in various fields (information technology or energy technology, etc). The main objective of this research is to develop valuation methodology that represents unique characteristics of nuclear power technology. The valuation methodology that incorporates market share changes of generation technologies was developed. The technology valuation model which consists of five modules (electricity demand forecast module, technology development module, market share module, electricity generation module, total cost module) to incorporate market share changes of generation technologies was developed. The nuclear power technology value assessed by this technology valuation model was 3 times more than the value assessed by the conventional method. So it was confirmed that it is very important to incorporates market share changes of generation technologies. The valuation results of nuclear power technology in this study can be used as policy data for ensuring the benefits of nuclear power R&D (Research and Development) investment.

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Economic Value Analysis of Supercomputing Service for Small and Medium-sized Businesses (중소기업 슈퍼컴퓨팅 서비스의 경제적 가치 분석)

  • Kim, Jae-Sung;Lee, Sang-Min;Kim, Myung-Il;Jang, Jin-Gyu
    • IE interfaces
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    • v.23 no.4
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    • pp.319-326
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    • 2010
  • The SMB supercomputing service provides a supercomputing infrastructure for Small and Medium-sized Business (SMB) to enhance the efficiency of product development activity. In this study, the economic value of SMB supercomputing service is presented. The economic value of service is comprised of a direct and an indirect economic value. A direct economic value was estimated based on the result of user survey on service effectiveness. The input-output analysis method was adopted to estimate an indirect economic value induced from a direct economic value. The future economic value based on the result of user demand survey is also presented. As a result, the annual and future economic value of service were estimated about 55,215 million won and 323,928 million won, respectively.

The Added-Value Metric - A Complementary Performance Measure for Six Sigma and Lean Production

  • Setijono, Djoko;Dahlgaard, Jens J.
    • The Asian Journal on Quality
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    • v.8 no.1
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    • pp.1-14
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    • 2007
  • The Six Sigma and Lean Production methodologies suggest that creating value for customers is the objective of a production process or an organisation. In the production context, "added value" dominates the discussion about the creation of value to customers. However, "added value" is often only defined conceptually or discussed at a strategic level, and the link between added value and customer value has not yet been well conceptualised. Therefore, the purpose of the paper is to develop a methodology to measure added value in order to complement the existing performance measures in Six Sigma and Lean Production by conceptualising the link between customer value and added value. The conceptual link "confirms" that quality, time, and costs are the elements of added value, which are transformed into a metric to express customer value. The implementation of the metric recommends the adoption of Lean (Six) Sigma and Lean Accounting (Activity Based Costing), which thus implies that "leanness" is an important "feature" of added value.

The Non-economic Value of CDMA (CDMA 의 비경제적 가치평가)

  • 한남대
    • Journal of Korea Technology Innovation Society
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    • v.3 no.1
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    • pp.127-138
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    • 2000
  • This pape applies the multi-attribute utility theory for estimating the non-economci value of technology. The technology of the code division multiple access in mobile communications is used as a case study. The technology of the code division multiple access in mobile communications is used as a case study. The result shows that the multi-attribute utility theory is a useful method for es-tinmating the non-economic value of technology and gaining an insight into the importance of tech-nology innovation.

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A System Dynamics Study of Enterprise Value $Creation{\sim}$ the Example of Taiwan's SMEs

  • Chung, Yi-Chan;Tsai, Chih-Hung;Tien, Shiaw-Wen;Lin, Yu-Hsin;Lin, Ja-Lin
    • The Asian Journal on Quality
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    • v.7 no.1
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    • pp.128-160
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    • 2006
  • With the globalization of economy, industries are facing increasingly greater challenges. Business integration, both internally and externally, is undoubtedly an important topic. However, how does an enterprise create its own value will be the key to an enterprise's success in the future. Therefore, this study bases on the evaluation of company value to assess the key factors and competitive strategies of an enterprise. Yet, only with stable enterprise performance can the company value be correctly evaluated. This will be an important issue for enterprise performance and business strategy. Subject of this study are mainly small and medium-sized (enterprises (SMEs). Model construction for SME value assessment is established through the system dynamics approach. Scholars' opinions on literature validation and application of Delphi Method are explored through literature review on local and foreign studies, in order to compile the relevant perspectives and indices for enterprise value creation. Hence model construction of the value creation system is established, and the correlation between the perspectives and related factors is explored to understand the overall dynamics model of SMEs' value creation system. Consequently, a research method based on the system dynamics perspective is provided for the study of enterprise value creation is provided, as policy reference for improvement of decision-making and value creation.

The Impact of Convenience Value of Mobile Banking Service on Customer Satisfaction and Re-Usage Intention : The Moderate Effect of Technology Anxiety (모바일 뱅킹 서비스의 편의적 가치가 고객만족과 재이용의도에 미치는 영향 : 기술우려감의 조절효과)

  • Lee, Seong Ho
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.1-14
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    • 2015
  • As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

Valuation of Two-Stage Technology Investment Using Double Real Option (이중실물옵션을 활용한 단계별 기술투자 가치평가)

  • 성웅현
    • Journal of Korea Technology Innovation Society
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    • v.5 no.2
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    • pp.141-151
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    • 2002
  • Many technology investment projects can be considered as set of sequential options. A compound real option can be used for evaluating sequential technology investment decisions under significant uncertainty and measuring its value. In this paper, the formula developed by Geske and Johnson(1984) and Buraschi and Dumas(2001) was applied to evaluate the technology investment with related double real option. Also double real option was com-pared with net present value method and multiple linear regression model was used to assess the partial effects of risk free rate and log-term volatility on its value.

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The Effect of Technology Outsourcing on Firm's Value (기술 도입이 기업가치에 미치는 영향)

  • 정진호
    • Journal of Technology Innovation
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    • v.12 no.1
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    • pp.49-65
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    • 2004
  • This study investigates the effect of technology outsourcing on the value of the firm in Korea. The result shows that the technology outsourcing in the high growth industries gives positive effects on the value of the firm. The results supports the investment opportunity hypothesis. With respect to the free cash flow hypothesis, this study finds no supporting evidences. The paper concludes that growth is the dominant factor for determining the effect of technology outsourcing on the value of the firm.

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