• Title, Summary, Keyword: TAM모형

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Comparison on Predictive Model of Intention to Use Smartphones through iPhone User: Centered on TAM, TPB & Integrated Model (아이폰 이용자를 통해 본 스마트폰의 이용의도 예측모형 비교: 기술수용모형(TAM), 계획된 행동이론(TPB) 및 통합모형을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.89-97
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    • 2013
  • After introducing iPhone in Korea, the craze for iPhone was perceived to be extraordinaire phenomenon and the mobile businesses and researchers paid attention to it. This research purposes to explore more predictive model that explain to adopt the smartphones in Korea. This research show that all of models, TPB, TAM and the integrated model, are significant to explain intention to use the smartphones. TPB explains the higher than TAM, and the integrated model explains the slightly higher than TPB. These results suggest that researcher explore and build the more predictive model that comprise social influences and personal attributes than TAM that is employed broad to study new information communication systems and devices.

Determinants of IT Usage : Test of the Revised TAM

  • Park, Tong-Jin
    • Journal of the Korean Data and Information Science Society
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    • v.13 no.1
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    • pp.87-96
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    • 2002
  • This study is design ed to assess Information Technology (IT) acceptance models among Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and the revised TAM using structural equation modeling. Research results show that the revised TAM with perceived ease of use, perceived usefulness and IT usage variables is slightly outperformed TPB and TAM. From a managerial standpoint, the findings of this study reveal that in order to foster IT usage, it is important to encourage a positive perceived ease of use and usefulness.

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Instructor's Smart Learning Acceptance : Focusing on TAM Model (교수자의 스마트학습 수용 : TAM 모형을 중심으로)

  • Kim, Do-Goan;Lee, Hyun-Chang;Rhee, Yang-Won;Shin, Seong-Yoon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.6
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    • pp.1081-1086
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    • 2016
  • While smart learning have been introduced for more learning effect, this study is to understand instructor's smart learning acceptance using technology acceptance model(TAM). This study developed the extended TAM model, including external pressure for smart learning and smart self efficacy for smart devices as study variables and attempted to examine the research model through the empirical analysis. The research model has the 7 variables including smart self-efficacy and external pressure. For the empirical study, the survey was conducted for the one month, March, 2016, and the total 143 data among the collected 167 responses were used for the empirical analysis. As the result of the analysis through the structural equation model, the 9 paths among the total 10 paths show the significant relationships between the variables. Through using the result of this study, it is to provide suggestions for the improvement of smart learning environments.

Understanding Acceptance of Fintech Service in Korea: Focused on Decomposed TPB into TAM (우리나라 소비자의 핀테크 수용 모형의 탐색: 기술수용모형의 분해계획행동이론을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.171-179
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    • 2017
  • This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

A Study of Teacher's Smart Learning Acceptance -Focusing on TAM Model- (교수자의 스마트학습 수용에 관한 연구 -TAM모형을 중심으로-)

  • Kim, Do-Goan;Lee, Hyun-Chang;Rhee, Yang-Won;Shin, Seong-Yoon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.131-133
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    • 2016
  • While smart learning have been introduced for more learning effect, this study is to understand teacher's smart learning acceptance using TAM model. Through using the result of the study, it is to provide suggestions for the improvement of smart learning effect and the acceptance using various multi media on thew view of teachers.

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Application of the Triple Abduction Model for Improving the Skills of Scientific Hypothesis Generation (과학적 가설의 생성력 향상을 위한 삼원귀추모형의 적용)

  • Jeong, Jin-Su;Won, Hee-Jung;Kwon, Yong-Ju
    • Journal of The Korean Association For Science Education
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    • v.25 no.5
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    • pp.595-602
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    • 2005
  • The purpose of this study was to test effects of the Triple Abduction Model (TAM) for improving the skills of scientific hypothesis generation in science learning. Twenty-six students were selected for the TAM group and 27 others were selected for a traditional group from one high school. Researchers developed and administered 10 TAM and traditional-style activities. The degree of hypothesis explanation was evaluated during the experimental treatment. Each Subjects' ability in scientific hypothesis generation was assessed by the Science Knowledge Generation Test A and B. Test A was used as a protest and B for a posttest. The results of this study revealed that the degree of hypothesis explanation of TAM was significantly higher than the degree of the traditional group, and the mean of the TAM group was equal to the mean of traditional group on the pretest. Additionally, the mean of the TAM group was significantly higher than the mean of the control group on the posttest. Therefore, instruction with TAM was more effective than the instruction using traditionals method for increasing students' hypothesis generation skills.

웹 기반 협동학습 시스템 수용에 미치는 영향에 관한 연구:확장된 TAM모형

  • Lee, Dong-Hun;Lee, Sang-Gon;Lee, Ji-Yeon
    • 한국IT서비스학회:학술대회논문집
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    • pp.377-382
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    • 2008
  • 본 연구 에서는 웹 기반 협동학습 시스템을 활용 할 경우 주관적 규범과 상호작용이 적용된 TAM모형이 필요함을 제시하고 이를 실증 분석하였다. 주관적 규범은 기술수용을 결정짓는 개인의 신념 요소인 유용성과 사용의도에 강한 긍정적 의향을 갖게 하는 변수이고, 준거집단을 통해서 행동이나 인지에 영향을 줄 수 있는 변수이다. 팀장은 팀원 및 학습자들과 의 상호작용( 협동학습을 통한 화상토론, 게시판정활동, 오프라인 정기 모임, 동영상 동시 시청)과 팀원 관리 및 운영하는 역할이기 때문에 준거집단의 준 거인이 될 수 있다. 따라서, 새로운 정보 기술 및 시스템 수용에 관한 시스템 사용 권유를 하거나, 직접 기술사용을 하는 행동은 협동합습에 참여한 학습자들에게 조금이나마 영향을 줄 수 있음을 추측 해 볼 수 있고 영향력 있는 외부변수로 가설 검증해보았다. 외부변수로서의 주관적 규범과 상호작용은 지각된 사용용이성을 제외하고 TAM의 신념 요소인 유용성, 흥미성과 사용의도에 강한 영향력을 보였다. 또한 사용의도와 유의한 관계가 있는 사용도 측정을 2가지 방법(인지적과 객관적 측도)으로 측정하였으며, 상관관계가 유의함을 함께 제시 했다.

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A Study of Student's Smart Learning Acceptance Using TAM Model (TAM 모형을 적용한 학습자 스마트학습 수용에 관한 연구)

  • Lee, Hyun-Chang;Kim, Do-Goan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • pp.120-122
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    • 2016
  • While smart learning have been introduced for more learning effect, this study is to understand students' smart learning acceptance using TAM model. Through using the result of the study, it is to provide suggestions for the improvement of smart learning effect and the acceptance using various multi media on thew view of students.

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Exploration of Digital Textbook Adoption and Implementation based on an extended Technology Acceptance Model (확장된 정보기술수용모델(TAM)을 기반으로 디지털교과서 수용 및 활용 탐색)

  • Suh, Soon-Shik
    • Journal of The Korean Association of Information Education
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    • v.15 no.2
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    • pp.265-275
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    • 2011
  • The purpose of this study was to identify the factors that determined the adoption of digital textbook among elementary and middle school teachers, and to propose and validate a revised Technology Acceptance Model. The study was grounded in the innovation diffusion theory and the attribute factors proposed in the theory were used in the model. More specifically, observability, compatibility, and subjective norms were proposed as external factors and usefulness, easy of use, intention to use were proposed as internal factors in the proposed model. It was found that (a) observability, compatibility, and subjective norms were the main external factors that influenced the teachers' intention to use digital textbook and (b) the revised TAM was validated.

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Virtual Space에 관한 사용자 수용 연구

  • 김학희;김준우;이기동
    • Proceedings of the Korea Association of Information Systems Conference
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    • pp.312-326
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    • 2004
  • 본 연구는 Virtual Space의 수용에 어떻게 영향을 미치는지를 파악하고자 하는 연구이다. 이 연구는 정보기술수용 모형의 확장모형인 TAM2(Venkatesh & Davis, 2000)를 적용하여 연구하였으며, 실제 Virtual Space를 사용한 경험이 있는 사용자를 대상으로 설문하여 SPSS와 AMOS를 이용하여 TAM2 모형을 검증하고자 하였다. 연구결과 정보기술 수용에 대한 대상이 조직 내부의 이용자로 연구했던 TAM2와 다르게 외부변수 중 직무관련성과 결과 품질에 대한 변수가 유의하지 않은 것으로 나타났다. 하지만 주관적 규범, 이미지, 결과 논증가능성 등은 유용성에 정의 영향을 주었으며, 특히 외부 변수 중 주관적 규범은 매우 큰 영향을 주고 있는 것으로 나타나 새로운 정보기술의 수용에 있어 중요한 요인으로 분석되었다. 본 연구 결과의 시사점과 한계점 및 향후 연구방향을 결론에서 제시하였다.

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