• Title, Summary, Keyword: Switching Intention

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What are the Individual's Real Cares to Switch Personal Cloud Services?

  • Luo, Weiyi;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.23 no.2
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    • pp.109-137
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    • 2014
  • As the fast development of information technology (IT), abundant attractive alternatives have showed up and challenged to the traditional information technology (IT). Cloud services, the hottest representative among these alternatives, has attracted the attention from all walks of life. Considering the diversity of cloud services, this study attempts to find out the important factors affected on individual's switching intention from incumbent IT to cloud services mainly based on two-factor theory (switching enablers and switching inhibitors) and explore the direct influences of these factors on individual's switching intention. According to our findings, individual's switching intention to cloud services is not only positively influenced by switching enablers but also negatively influenced by switching inhibitors. All the switching enablers in this study (perceived omnipresence, perceived collaboration support and perceived compatibility of cloud services) have positively significant influences on individual's switching intention as well as the switching inhibitors (usage habit of incumbent IT and perceived risk of cloud services) have negatively significant influences on individual's switching intention. It's noteworthy that satisfaction of incumbent IT has insignificant influence on individual's switching intention in this study. Moreover, as we expected, both social influence and personal innovativeness have significant influences on the generation of individual's switching intention.

Effect of interactivity, stickiness, switching barrier on intention to use (패션몰 소비자의 상호작용성, 웹흡입력, 전환장벽이 이용의도에 미치는 영향)

  • Lee, Ok-Hee
    • Journal of Fashion Business
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    • v.14 no.2
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    • pp.166-178
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    • 2010
  • The purposes of this study were to investigate the impacts of interactivity, site stickiness, and switching barrier on intention to use. For this purpose, the study tested covariance structural model which set relationships among independent variable(interactivity), meditated variables(site stickiness and switching barrier), and dependent variable(intention to use). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity had a positive influence on site stickiness, switching barrier, and intention to use. And it was found to have a indirect effect on intention to use through site stickiness and switching barrier. Third, site stickiness had a positive influence on switching barrier. Forth, site stickiness and switching barrier had a positive impact on intention to use.

A Study on Effects that Service Factors of Telecommunication Company and Switching Benefit Influence to the Customer Satisfaction and Switching Intention (이동통신사 서비스 요인과 전환혜택이 고객만족도와 전환의도에 미치는 영향에 관한 연구)

  • Gu, Seung Hwan;Kang, Ho Seok;Jang, Seong Yong
    • Korean Management Science Review
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    • v.31 no.2
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    • pp.87-103
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    • 2014
  • This study looks for the service factors influencing to conversion among the domestic telecommunication companies and finds out the effect which the switching benefit affect the customer satisfaction and the switching intention. Eight service factors of the telecommunication company such as usability, call quality, terminal quality, auxiliary service, rates, after service, application and brand image are selected and verified using the structural equation model. Auxiliary service, rates and brand image give positive (+) effects to the customer's satisfaction, but the application gives negative (-) effects to the customer's satisfaction. Switching benefit affects significantly to the switching intention, but not to the customer satisfaction. The customer satisfaction gives a positive effect to the switching intention. The telecommunication service factors influence to customer satisfaction and switching intention, and switching benefit also influences to switching intention. It was analyzed that the significant influencing service factors were a little different among the telecommunication companies.

A Study on the Effect of Customer Satisfaction and Switching Cost on Continuous Use Intention: Focusing on Dental Hospitals and Clinics (고객만족과 전환비용이 지속적 이용의도에 미치는 영향에 관한 연구 : 치과 병.의원을 중심으로)

  • Byun, Jung-A;Nah, Yul;Kim, Yang-Kyun
    • Korea Journal of Hospital Management
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    • v.17 no.2
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    • pp.52-72
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    • 2012
  • In this study, we examined the effect of customer satisfaction and switching cost on continuous use intention to suggest how organizations can retain their customers when market growth slows down and competition becomes stronger. We carefully developed and modified survey instruments through a pre-test, and subsequently surveyed 432 dental care users in Seoul and Busan areas. As a result of regression analysis, higher procedural learning switching cost, relational switching cost, and customer satisfaction were manifested in the increased continuous use intention. In contrast, higher financial switching cost and customer satisfaction with insufficient effort for information acquisition led to decreased switching intention. In addition, procedural initial switching cost and residents in Seoul led to increased switching intention. Understanding continuous use intention and switching intention is important for healthcare institutions striving to maintain market position. The findings of this study suggest a paradigm shift from conventional transactional marketing to strategic relational marketing to be effective in the healthcare environment today.

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Moderating Effects of Switching Cost on the IT Service Switching Intention (IT서비스 전환의도에 대한 전환비용의 조절효과)

  • Kim, Soo-Hyun
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.452-460
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    • 2013
  • Nowadays IT service users meet various new IT services and are considering a switch into a new IT service. IT service providers are also developing the strategies to retain and expand their customer base. Studies on switching intention have been one of the most interesting topics in the on-line and off-line markets. In this paper we investigate the factors influencing the IT service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effect that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'switching cost' are examined. This empirical paper proves that 'habit' and 'present service satisfaction' give effects to 'switching intention', and 'alternative attractiveness' give the indirect effects to 'switching intention'. In addition, 'switching cost' has the moderating effects between 'switching intention' and 'habit'.

The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention (SNS에서의 모방소비가 부정적 감정과 구매단절 및 전환의도에 미치는 영향)

  • Suk, Hyojung;Lee, Eun-Jin
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.313-329
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    • 2020
  • Social Network Services (SNS) have become a vital means of shopping, significantly influencing consumers' purchases of fashion products. The aim of this study was to identify bandwagon consumption among fashion consumers and to analyze the effects of bandwagon consumption on negative emotions, purchase discontinuation, and switching intention. A survey questionnaire was developed, and data were obtained from 285 female consumers in Korea aged in their 20s and 30s who had experienced guilt, regret, or disappointment after purchasing fashion products using SNS during the previous six months. The survey results indicated four different types of band- wagon consumption: intentional, impulsive, unintentional, and planned. The presence of negative emotions such as guilt, disappointment, and regret were affected by different types of bandwagon consumption. Intentional bandwagon consumption only affected guilt, while unintentional bandwagon consumption affected both guilt and disappointment. Impulsive bandwagon consumption affected guilt and regret; however, planned bandwagon consumption only affected regret. Furthermore, negative emotions affected purchase discontinuation and switching intention. Planned bandwagon con- sumption had an effect on both purchase discontinuation and switching intention, while both impulsive and unintentional bandwagon consumption influenced switching intention only. Intentional bandwagon consumption had no effect on either purchase discontinuation or switching intention. The results of this study indicate that SNS consumers' bandwagon consumption causes different negative emotions, purchase discontinuation, and switching intention.

Understanding Individual's Switching Intentions to Smart Appliances : A Perspective of the Push-Pull-Mooring Framework and Status Quo Bias (스마트 가전의 전환의도에 관한 연구 : 이주이론과 현상유지편향 관점)

  • Kim, Sang-Hyun;Park, Hyun-Sun
    • The Journal of Information Systems
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    • v.27 no.2
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    • pp.221-245
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    • 2018
  • Purpose This study aims to investigate the factors that influence switching intention of Smart Appliances. We focuses on Push-Pull-Mooring theory and status quo bias as factors related to switching behavior. Design/methodology/approach This study developed an model to explain the switching intention of Smart Appliances and conducted structural equation modeling with AMOS22.0. To test the proposed hypotheses, we collected 319 survey responses from smart appliances's users. Findings The results indicated that low usefulness and low ease of use had an effect on the switching intention of smart appliances. The results also indicated that attractiveness of the alternative and social norms had an effect on the switching intention of smart appliances. Lastly, The difference between the relation of push effect and switching intention and the relation of pull effect and switching intention was found to be due to the level of status quo bias. The academic and managerial implications were discussed based on the results of empirical analysis.

Price Sensitivity, Repurchasing and Switching Intention of Internet Fashion Consumers (인터넷 패션 소비자의 가격민감도와 재구매 및 전환의도에 관한 연구)

  • Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.1
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    • pp.106-120
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    • 2015
  • This study analyzed the effects of website and consumer's characteristics on price sensitivity as well as the effects of price sensitivity on repurchasing and switching intention. It ascertains differences in: website and consumer's characteristics, price sensitivity, and repurchasing and switching intention according to type of internet shopping mall. A survey was conducted from July 10 to August 20 in 2013, and 492 responses were used for data analysis. As a result, the reputation, ease of price search, and depth of product information positively influenced the price search and the interactivity of website characteristics positively influenced price importance. Product knowledge and information search of fashion consumers positively influenced price sensitivity. Also, the price sensitivity of internet fashion consumer positively influenced repurchasing intention. The price search positively affected the switching intention, while the price importance negatively affected the switching intention. Last, there were significant differences in the reputation, ease of price search, information search, price sensitivity, repurchasing and switching intention according to type of internet shopping mall.

The Effect of Nonverbal Communication on Trust, Switching Barrier and Repurchase Intention (서비스제공자의 비언어적 커뮤니케이션이 신뢰와 전환장벽 및 재구매의도에 미치는 영향)

  • Lee, Ok-Hee
    • Fashion & Textile Research Journal
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    • v.14 no.5
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    • pp.803-810
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    • 2012
  • This study investigates the effect of nonverbal communication on trust, switching barrier, and repurchase intention. Sample subjects used in this study were customers of a fashion shop in Sunchon. The questionnaires were conveniently sampled from July 2010 to August 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, nonverbal communication by the service provider was divided into 3 types, physical appearance and paralanguage, postures and proxemics, and facial expressions. Second, it was found that physical appearance and paralanguage, postures and proxemics, facial expression of nonverbal communication had a significant impact on customer trust. Third, given the relationship between nonverbal communication and switching barrier, it was represented that the postures and proxemics and facial expressions (except physical appearance and paralanguage) had a significantly positive influence on the switching barrier. Forth, physical appearance/paralanguage, postures/proxemics, and facial expressions (nonverbal communication) had a positive influence on repurchase intention. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intention. According to the results of this study, the more positive nonverbal communication by the service provider then the higher the customer repurchase intention as well as trust and switching barrier. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intentions.

Moderating Effects of Handset Subsidy on the Mobile Communication Service Switching Intention (단말기 보조금이 이동통신 서비스 전환의도에 미치는 조절효과)

  • Kim, Soo-Hyun
    • The Journal of the Korea Contents Association
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    • v.14 no.11
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    • pp.389-397
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    • 2014
  • Studies on switching intention have been one of the most interesting topics. In this paper we investigate empirically the factors influencing the mobile communication service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effects that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'handset subsidy' are examined. We analyze the model by Multiple Group Structural Equation Model. This proves that 'habit', 'present service satisfaction', and 'alternative attractiveness' give direct effects to 'switching intention'. And 'habit' and 'alternative attractiveness' give the indirect effects to 'switching intention' through 'present service satisfaction'. In addition, 'handset subsidy' has the moderating effects between 'switching intention' and 'habit'.