• Title, Summary, Keyword: Switching Cost

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A Study on the Effect of Mediating Roles on Attractiveness of Alternatives on the Relationship between the Quality of Beauty Service and the Service Loyalty (미용서비스품질과 서비스충성도간 관계에서 대안매력도의 조절효과)

  • Lee, You Mi;Rhee, Nan Hee
    • Journal of Fashion Business
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    • v.20 no.1
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    • pp.173-190
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    • 2016
  • The purpose of this study was to investigate the mediating roles of relationship quality, satisfaction and trust, and switching cost during the process of the effects of service quality in the beauty industry. Assuming the attractiveness of alternatives of such structural relations may differ between paths of groups, effects of influence on the relation of each composition concept were investigated. This study adopted a three-dimensional model of service quality, "process quality", "outcome quality", and "environment quality." Amos was used to analyze the research hypotheses and the proposed model. The result of the study suggests that service quality positively influences relationship quality, and relationship quality yields service loyalty. The results also indicates that relationship quality positively influences switching cost and switching cost positively influences service loyalty. Each service quality dimension had a significant effect on satisfaction, trust, and the relative importance of service quality dimensions on satisfaction; trust followed the order of process quality, outcome quality, and environment quality. The moderating variable such as the alternatives' attractiveness is found to be important moderators of the path of the model.

The Effect Factors on the Purchase Intension of Smart Car as of High Innovative Technology and Product; Consumer's Individual Attributes, Perceived Benefit and Switching Cost

  • Ahn, Yeon S.
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.9
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    • pp.113-119
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    • 2016
  • In this paper, a research model is proved empirically which includes factors related on the purchase intention of smart car as high innovative product in advance of commercialization. As one of relating to consumer's expectation benefit factors, individual attribute factor includes product knowledge, individual innovativeness, and sociality. Consumer's expectation benefit factor includes perceived ease-of-use, usefulness, and enjoyment. As of switching cost variables, there are financial, uncertainty, relational and psychological switching costs factors. Analysis were performed using data from the 257 respondents as random sampling among potential consumers. Purchase intention were affected by individual innovativeness mediated by perceived enjoyment, and individual sociality by perceived ease-of-use and enjoyment also. Relational switching costs factor was only a significant control variable between purchase intention with consumer's expectation benefit factor. This result presents some implications for making the new smart car's detail concept and marketing strategy related to targeting the consumer as high innovative product and technology firms including smart car makers.

The Impact of Patient Satisfaction With Nursing Care Services, Switching Costs and Perceived Risk on Intention of Reuse in the Emergency Medical Center (응급의료센터 내원환자의 간호서비스 만족도, 전환비용 및 지각된 위험이 재이용 의도에 미치는 영향)

  • Kim, Hyun-Jeong;Yom, Young-Hee
    • Journal of Korean Academy of Nursing Administration
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    • v.17 no.4
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    • pp.432-442
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    • 2011
  • Purpose: The purpose of this study was to identify the factors influencing the intention of the reuse in patients admitted in university hospital emergency medical center. Method: The participants were 253 patients admitted to a niversity hospital emergency medical center. Data were collected with self-administrated questionnaires and analyzed by hierarchical multiple regression. Results: Patient satisfaction with nursing care service and switching cost were positively correlated with reuse by patients while the perceived risk was negatively correlated. As levels of satisfaction with nursing care services and switching cost increase, intention of reuse increases. Satisfaction with nursing care service, switching cost and perceived risk in emergency medical center influence intention to reuse and explain 68.8% of total variation of intention to reuse. Conclusion: Findings provide strong empirical evidence for importance of atient satisfaction with nursing care service, the switching costs and the perceived risk in explaining the intention of reuse an emergency medical center.

Linerly Graded Encoder for High Resolution Angle Control of SRM Drive

  • Lee, Sang-Hun;Lim, Heon-Ho;Park, Sung-Jun;Ahn, Jin-Woo;Kim, Cheul-U
    • KIEE International Transaction on Electrical Machinery and Energy Conversion Systems
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    • v.11B no.4
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    • pp.185-192
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    • 2001
  • In SRM drive, the ON·OFF angles of each phase switch should be accurately controlled in order to control the torque and speed stably. The accuracy of the switching angles is dependent upon the resolution of the encoder and the sampling period of the microprocessor, that are used to provide the information of the rotor position and to control the SRM power circuit, respectively. However, as the speed increases, the amount of the switching angle deviation from the preset values is also increased. Therefore, the low cost encoder suitable for the practical and stable SRM drive is proposed and the control algorithm to provide the switching signals using the simple digital logic circuit is also presented in this paper, As a result, a stable high speed SRM drive can be achieved by the high resolution switching angle control and it is verified from the experiments that the proposed encoder the logic controller can be a powerful candidate for the practical low cost SRM drive.

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An Empirical Study on the Factors Influencing on the Customer Satisfaction in Case of Switching from Mobile Banking to Fintech Service (모바일 뱅킹에서 핀테크 서비스로의 전환 시 고객만족에 영향을 미치는 요인에 관한 실증연구)

  • Ju, Na-Young;Kim, Jong-Weon;Kim, Eun-Jung
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.203-225
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    • 2017
  • Purpose This paper tired to identify the consumers' tendency with individual features and social influence as the independent variables because of the importance of identifying the various needs of financial consumers in accordance with the expansion of new financial demands. Furthermore, this paper included the relative attraction of Fintech and switching cost from mobile banking to Fintech as the variables. Design/methodology/approach To analyze the empirical study, data was collected online by conducting the questionnaire survey with 247 individuals who had used the Fintech service. The study results would provide us with the understandings of the factors influencing on the customer satisfaction and switching value recognized by consumers in case of switching from the existing mobile banking to the Fintech service. Findings The results would provide useful implications to the academic and the practical fields including the Fintech enterprises expanding the activation of Fintech industry.

A Study on the Effects of Customer's Perceived Values in a Family Restaurant upon Switching Cost and Customer Loyalty (패밀리레스토랑 고객의 인지된 가치가 전환 비용 및 고객 충성도에 미치는 영향에 관한 연구)

  • Jung, Hyo-Sun;Yoon, Hye-Hyun
    • Korean journal of food and cookery science
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    • v.27 no.5
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    • pp.487-496
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    • 2011
  • The purpose of this study was to understand the interrelationships among customers'perceived values, switching cost, and loyalty to a family restaurant. Based on 328 patrons obtained from empirical research, this study reviewed the reliability and fitness of a research model and verified three hypotheses using the Amos program. The hypothesized relationships were tested in the model simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$=341.01 (df=154), p<0.001, CMIN/df 2.21, GFI 0.91, NFI 0.94, IFI 0.97, TLI 0.96, CFI 0.97, RMSEA 0.06. The results showed that utilitarian values (${\beta}$=0.27) as customers' perceived values elements in a family restaurant, had a positive (+) influence upon switching cost. Switching cost had a significant positive (+) effect on the behavioral loyalty (${\beta}$=0.16) and attitudinal loyalty (${\beta}$=0.16). Hedonic values (${\beta}$= 0.41) and utilitarian values (${\beta}$=0.26) had a positive (+) influence on customer's behavioral loyalty. Additionally, a customers hedonic values (${\beta}$= 0.30) and utilitarian values (${\beta}$=0.32) had a significant positive (+) effect on attitudinal loyalty. Limitations and future research directions are also discussed.

A Study on Continued Usage of Mobile Telecommunication Companies by Killer-app Lock-in (킬러앱 고착화(Lock-in)로 인한 이동통신사의 지속적 사용의도에 관한 연구)

  • Lee, Jong-Oh;Han, Dong Gyun;Lee, Jong Gab;Lee, Sunro
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.297-310
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    • 2014
  • This study is about the influence between usages of smartphone by studying the characteristics of killer-app on smartphone in a perspective of switching cost and lock-in and studied about influence between killer-app and continued usage of mobile telecommunication companies. As a result of the study, information characteristics and network externality has a positive effect on switching cost and lock-in. Switching cost has a positive influence on lock-in but not on intention of continued usage of killer-app. It has shown that lock-in has a positive influence on intention of continued usage of killer-app and plays a mediating role between switching cost and continued usage of killer-app. Finally, intention of continued usage of killer-app has a positive influence on intention of continued usage of mobile telecommunication companies.

Effects of Customer Satisfaction, Perceived Switching Costs and Regret on Repurchasing Intention: The Case of Coffee Chains (고객 만족, 인지된 전환 비용, 후회가 재구매 의도에 미치는 영향: 커피 전문점 사례를 바탕으로)

  • Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.87-98
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    • 2017
  • As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

Determinants of perceptual switching costs for digital game: focused on the different effects of basic psychological needs satisfaction (게임 전환 비용의 결정 요인: 모바일 게임 사용자의 기본적 심리 욕구 충족 차이를 중심으로)

  • Kim, Young-Berm;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.131-139
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    • 2020
  • Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

Cost Estimation and Economical Efficiency Analysis of Impulse Magnetizer using Semiconductor Switching Device (반도체 스위칭 소자를 이용한 임펄스 착자기의 비용 산정 및 경제성 분석)

  • Kim, Pill-Soo;Kim, Yong;Baek, Soo-Hyun;Kwon, Soon-Do;Yoon, Suk-Ho
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.11 no.4
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    • pp.66-73
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    • 1997
  • A capacitor discharge impulse magnetizer using semiconductor switching device is used to produce a high current impulse of short duration in a magnetizing fixture for magnets of the various shapes. The price of today's magnetizer is relatively expensive. This paper described a method for cost estimation of capacitor discharge impulse magnetizer using semiconductor switching device and the economical efficiency analysis. We used a cost structure consisted of five major subsystems. Especially, we estimated the potential for a cost reductions in impulse magnetizer as a function of time using the learning curve, and the potentials of cost by depreciation. The reliable results were obtained by using iron-core fixture coupled to a middle-voltage magnetizer.

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