• Title, Summary, Keyword: Subscription VOD Service

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Determinants of the Users' Intention to Retain the Monthly Movie Subscription VOD in the Pay-TV:A Dual Model of Dedication-Based and Constraint-Based Mechanisms (유료방송 영화 VOD 월정액 서비스 이용자의 가입유지의도에 영향을 미치는 요인에 관한 연구: 자의기반과 구속기반 메커니즘의 이원적 모형을 중심으로)

  • Jo, Sungkey
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.57-66
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    • 2019
  • This study investigates the factors influencing to users' intention to retain monthly movie subscription VOD service in the Pay-TV. A dual model of a dedication-based mechanism and constraint-based mechanism used as the analytical framework for the service subscription retention. This study surveyed the total of 366 respondents who aged 15 years or older among the subscribers who use monthly movie subscription VOD service in Pay-TV from May 8 to May 14, 2018 through online surveys. And the study used SPSS 25 and AMOS 21 for data analysis. The results of the analysis are as follows. First, the price, the contents diversity and the ease of use were found to affect the user satisfaction. From three components, the price is the most effective and the ease of use is the next. Second, user satisfaction were found to affect the intention to retain a subscription in the dedication-based mechanism. Third, procedural switching cost were found to affect the intention to retain a subscription in the constraint-base mechanism.

Designing VOD Service Domain Feature Model and VOD Service Developing Process Based-on it (VOD 서비스 도메인 피처모델과 이를 기반한 VOD 서비스 개발 프로세스)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.17 no.3
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    • pp.51-57
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    • 2017
  • VOD service provides an additional revenue for broadcasting companies in addition to the existing subscription fees and advertisement-based revenue. Therefore, each broadcasting company develops its own VOD service and performs frequent improvement work. This leads to the development of new VOD services, so developers are considering ways to effectively handle the frequent development needs. In this background, we conducted an underlying research to apply the feature-oriented analysis model to the development of VOD service. The feature-oriented analysis model used in this study is the Feature-Oriented Domain Analysis (FODA) developed by SEI of Carnegie Mellon University. FODA provides a tool for specifying a feature model of a software domain, based on which developers determine the configuration of a software with customers. This study developed a feature model of the VOD service domain and devised the functionalities and testcases in an integrated manner with the feature model. Additionally, we proposed a VOD service development process utilizing the feature model, function specification, and testcases.

A Study on Applying Feature-Oriented Analysis Model to Video-On Demand (VOD) Service Development (주문형 비디오 서비스 개발의 피처지향 분석모델 적용 연구)

  • KO, Kwangil
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.457-463
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    • 2017
  • VOD service provides an additional revenue model for digital broadcasting companies in addition to the existing subscription fees and advertisement-based revenue models. Therefore, each digital broadcasting company develops its own VOD service and performs frequent improvement work. In this circumstance, the developer is seeking to improve the efficiency of the VOD service development. To address the needs of such developers, this study conducted a basic study to apply the feature-oriented analysis model to the development of VOD services. The feature-oriented analysis model is recognized (through a number of case studies) as an effective tool for analyzing the requirements of softwares with the functions that are interconnected organically. In this paper, we developed a feature model of VOD service and designed the primary functions of each feature and the test-cases that can test the these functions, laying the foundation for developing VOD services based on feature-oriented analysis model.

Determinants of Purchase Intention for IPTV-VOD Contents (IPTV에서의 유료 VOD 구매 의도에 영향을 미치는 요인)

  • Cho, Shin;Kim, Hee Sun
    • Knowledge Management Research
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    • v.16 no.3
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    • pp.41-63
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    • 2015
  • This paper investigated main determinants of purchase intention for VOD contents by employing an extended technology acceptance model. The findings showed that 'user activeness' is the critical external variable influencing five perceived belief variables, namely perceived usefulness, perceived playfulness, perceived quality, perceived complexity and perceived cost. Regarding consumer satisfaction for free VOD service, it had no direct effect but indirect effect on the purchase behavior, meaning that the satisfaction causes purchase intention for VOD contents via the cognitive attitude. Also, the moderating e!ect of use experience on the relationship between the belief variables and the purchase intention was confirmed. Users with much experience showed a higher perception for usefulness and quality, whereas users with less experience placed a higher value on the hedonic factors and costs. In contrast to previous studies on IPTV that mainly focused on determinant of IPTV subscription, this paper analyzed VOD that is a killer application of IPTV in identification of key factors for the acceptance. The findings provide IPTV operators some strategies to create customer value and improve profitability.

An Underlying Research for Developing VOD Service using Feature-Oriented Analysis Model (피처지향 분석모델을 적용한 VOD 서비스 개발을 위한 기반연구)

  • KO, Kwangil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.26-32
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    • 2017
  • VOD (Video-On Demand) Services are considered to be one of the most successful data broadcasting services, along with Electronic Program Guides (EPGs). In particular, VOD services provide supplementary revenue for broadcasting companies in addition to the existing subscription fees and advertisement-based revenue. Therefore, each broadcasting company has developed its own VOD service and constantly seeks to improve it. This leads to the development of new VOD services, so developers are considering ways to effectively handle the frequent development needs. In this background, we conducted underlying research to apply the feature-oriented analysis model to the development of VOD services. The feature-oriented analysis model used in this study is the Feature-Oriented Domain Analysis (FODA) one developed by SEI of Carnegie Mellon University. FODA provides a tool for specifying the feature model of a software domain, based on which the developers can determine the configuration of the software with the customers. This study developed a feature model of the VOD service domain and devised the functionalities and test cases in an integrated manner with the feature model. Additionally, we proposed a VOD service development process utilizing the feature model, function specification, and test cases.