• Title, Summary, Keyword: Subjectivity

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A Study of Subjectivity in the Perception Gender Roles of Women (여대생의 성역할에 관한 주관성 연구)

  • Kwon, Hye-Jin;Chung, Yun-Kang;Kim, Kyung-Hi;Choi, Mi-Hye;Yeoum, Soon-Gyo
    • Korean Journal of Women Health Nursing
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    • v.9 no.1
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    • pp.80-91
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    • 2003
  • Purpose : This study is to define the structural patterns of gender roles of women as perceived by co-eds. Method : Q-methodology was used on 174 statements collected through interviews with women aged between 20 an d 50. 38 Q-samples were selected from 330 Q-population. The Q-samples were administered to 29 co-eds. Result : Analysis of Q-type obtained by QUANAL program revealed three types of subjectivity in the perception of gender roles. Type 1, role is characterized by the tendency to play down the female gender role and think that women's body is an essential factor in forming the female gender role. Type 2, rejects motherhood image obedience and chastity dictated by male chauvinism. Type 3, shows a tendency to believeth at female gender cannot be separated from maternity and that women's basic role is housekeeping. The three types were common in believing in self-development and equal rights through economical in dependence.

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A Study of Subjectivity about Happiness among Undergraduate Students - Q methodological approach - (행복에 관한 대학생의 주관성 연구 - Q 방법론적 접근 -)

  • Shim, Hyung Wha
    • The Journal of Korean Academic Society of Nursing Education
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    • v.23 no.3
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    • pp.268-278
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    • 2017
  • Purpose: The purpose of this study was to investigate the subjectivity of undergraduate students about happiness. Methods: Q methodology, which scientifically measures individual subjectivity, was used. Thirty-four Q-statements selected from 40 participants were classified into a shape of normal distribution using a nine-point scale. The collected data were analyzed using a PQMethod PC program. Results: Type I: Self-directed, growth-seeking type. This group of people searches for their objectives and direction in life while consistently making efforts to realize their goals. Type II: Oriental and wealth-seeking type. This group of people sympathizes with the oriental worldview and believes in having luck such as wealth or health. Type III: Realistic and pleasure-seeking type. This group of people tries to think positively but while rooted in reality, searches for pleasure and satisfaction in their surroundings. Type IV: Altruistic and relationship-seeking type. This group of people stresses the importance of religious life, small happiness in life, and relationship with friends or neighbors. Conclusion: The results of this study provide the foundation for understanding college students' perception about their happiness. Furthermore, these results suggest the necessity of specific and integrated education to improve happiness.

Subjectivity Reception of Univ. Students about Medical-information Advertising (의료정보 광고에 관한 대학생의 주관성 인식)

  • Lee, Jei-Young;Jeong, Mi-Ae
    • The Journal of the Korea Contents Association
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    • v.17 no.4
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    • pp.36-47
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    • 2017
  • This study was carried out by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about medical-information advertising. The perception pattern come out in this study were divided into five types in Q-methodology. The result is as follows ; it is divided into 1[(N=4) : Interest Type], 2[(N=3) : comparison Type], 3[(N=3) : Product-focus Type], 4[(N=3) : Disbelief Type], 5[(N=2) : Improvement Type]. In conclusion, this study is to ascertain acceptance behavior about Reception Type on medical-information advertising ; to offer a developmental suggestion about it.

Study on Virtuality and Subjectivity of Augmented Reality in Media Remediation (미디어 재매개적 관점에 의한 증강현실 가상성과 주체성에 대한 연구)

  • Kim, Jin-Kon
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.519-530
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    • 2011
  • This study purposed to interpret subjectivity, which centers on the concept of virtuality embedded in the process of virtualizing contextual awareness and mixing the boundary between realities and virtual realities for renewing the feeling of time and space represented by augmented realities in daily spaces, from the viewpoint of traditional media. By explaining how the reflection of reality is exposed focusing on immediacy and hypermediacy from the viewpoint of media remediation, we found that, different from conventional media, augmented reality enables the screen to function as a part of subject and play a role and, by doing so, converts it to the complete subject of digital media comprehending observers and operators.

The Subjectivity of Attitudes Toward Life Support Care (성인의 생명연장술 태도에 관한 주관성 연구)

  • Choi, Ji-Eun;Jung, Yun;Kim, Boon-Han;Jeon, Hye-Won;Kim, Yoon-Sook
    • Journal of Korean Academy of Nursing
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    • v.37 no.7
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    • pp.1166-1176
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    • 2007
  • Purpose: The purpose of this study was to categorize adult's subjectivity of their attitudes towards life sustaining treatment, and thereby understand the differences among these life sustaining treatment types using Q methodology. Methods: Q-methodology, which provides a method of analyzing the subjectivity of each item, was used. Thirty selected Q-statements received from 52 adults were classified into a shape of normal distribution using a 7 point scale. The collected data was analyzed using a QUANL pc program. Result: Four types of attitudes toward life sustaining treatment were identified. Type I is called one's autonomy type. Type II is called potentiality of resuscitation type. Type III is called DNR (Do not resuscitation) type. Type IV is calledone's effort type. Conclusion: The results of the study indicate that different approaches of life support care programs are recommended based on the four types of life sustaining treatment attitudes among Korean adults.

Nurse's Perception on Do-Not-Resuscitate Orders (심폐소생술 금지에 대한 간호사의 인식)

  • Jo, Jeong-Lim;Lee, Eun-Nam;Byun, Sook-Jin
    • Journal of Korean Critical Care Nursing
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    • v.4 no.1
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    • pp.11-24
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    • 2011
  • Purpose: The purpose of this study was to grasp the subjectivity of the nurses toward DNR (Do not resuscitation) order. Methods: Q methodology was employed to explore the nurses' subjectivity. Q population consisted of 292 statements that were obtained through individual in-depth interviews targeting 30 employees(nurses, doctors, staff members) and literature review. Finally, 30 nurses classified 34 statements using a 9 point scale. Results: The current survey that probed into the subjectivity of the nurses relative to DNR order abstracted four categories. The first type (restrictive acceptance type) perceived the determinants of DNR as the patient's hopeless state. The second type (evidence-based type) emphasized the decision based on the guideline. The third type (medical personnel-centered type) showed the characteristic that depends passively on the professional judgement. The fourth type (rationalistic type) emphasized rational characteristic that DNR decision needs to be made by considering several situations such as economic and psychological burden of family and the quality of life. Conclusion: These types of nurse's perception need to be considered in the nurses' continuing educational program in order to confront affirmatively and positively with ethical dilemma.

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A Subjectivity Study on the Promotion of Korean Smart TV Industry through Q Methodology

  • Kim, Ki Youn;Cho, Dae Keun;Song, In Kuk
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.6
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    • pp.2171-2185
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    • 2014
  • From the perspectives of regulation and convergence, several debates on the industrial definition of smart TV service in the Korean broadcasting and communications market are currently in progress. The most heated controversy mainly depends on whether smart TV is controlled under broadcasting regulations or under communications regulations. This Korean- specific problem is summarized in regulation fairness or asymmetric regulations between smart TV and IPTV operators. Although both operators utilize very similar technology and share the same business model, the regulations for only smart TV operators are unfettered. This would be an intrinsic cause that prohibits fair competition in the new converging market. Currently we confront the matter of asymmetric regulations between smart TV and others including IPTV or ISP. The purpose of this study, thus, is to provide the strategic, regulatory guidance and theoretical definitions on smart TV service, as one of converging services, based on a qualitative approach through subjectivity methodology. The study identifies three issues net neutrality, regulation fairness and new media and new market and proposes desirable promotion plans regarding those issues. The study draws lessons learned through a Korean smart TV case and provides directions to strategic-policy studies for future emergent converging services.

Subjectivity of Nursing College Students' Awareness of Gender Equality: An Application of Q-methodology (간호대학생의 양성평등의식에 대한 주관성)

  • Yeun, Eun-Ja;Kwon, Hye-Jin;Kim, Hyun-Jeong
    • Journal of Korean Academy of Nursing
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    • v.42 no.3
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    • pp.342-350
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    • 2012
  • Purpose: This study was done to identify the awareness of gender equality among nursing college students, and to provide basic data for educational solutions and desirable directions. Methods: A Q-methodology which provides a method of analyzing the subjectivity of each item was used. 34 selected Q-statements from each of 20 women nursing college students were classified into a shape of normal distribution using 9-point scale. Subjectivity on the equality among genders was analyzed by the pc-QUANL program. Results: Four types of awareness of gender equality in nursing college students were identified. The name for type I was 'pursuit of androgyny', for type II, 'difference-recognition', for type III, 'human-relationship emphasis', and for type IV, 'social-system emphasis'. Conclusion: The results of this study indicate that different approaches to educational programs on gender equality are recommended for nursing college students based on the four types of gender equality awareness.

Subjectivity Study about Utility Awareness of Medical Machinery of Dental Hygiene Univ. Students (치위생학과 대학생들의 의료기기 효용성 인식에 관한 주관성 연구)

  • Jeong, Mi Ae;Lee, Jei Young
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.272-280
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    • 2014
  • This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about utility awareness of medical machinery. The perception pattern come out in this study were divided into three types in Q-methodology. The result is as follows ; it is that divided '1[(N=11) : Safety & Importance of Advertising 1], 2[(N=9) : Safety & Importance of Advertising 2], 3[(N=10) : Safety & Endurance]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on utility awareness of medical machinery ; to offer a developmental suggestion about it.

The Effects of Sports Brand Advertising Model, Brand Recognition, and Consumer Subjectivity on Consumers' Preference (스포츠 브랜드 광고 모델과 브랜드 인지도, 자기관에 따른 소비자의 호의도에 관한 연구)

  • Baik, Jae-Eun;Hwang, Sun-Jin;Chun, Ho-Kyung
    • Journal of the Korean Society of Costume
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    • v.64 no.1
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    • pp.18-30
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    • 2014
  • As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.