• Title, Summary, Keyword: Strategic Orientation

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The Influence of IT Governance Implementation Factor on Information Systems Effectiveness and the Moderating Effect of Strategic Alignment (IT거버넌스 실행요인과 정보시스템(IS) 효과성, 그리고 전략적 연계의 조절효과)

  • Choi, Sang-Min;Moon, Tae-Soo
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.207-228
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    • 2011
  • IT governance is an integral part of enterprise governance and consists of the leadership, organizational structures, and processes that ensure organization's IT decision making for achieving organizational goal. Most firms have failed to resolve the balance in building IT governance. The challenge is to align IT strategy with business strategy in establishing and implementing effective IT governance. The purpose of this study is to find out the relationship between IT governance implementation factors and IS effectiveness, and the moderating effect of strategic alignment of IS strategy with business strategy on IS effectiveness. IT governance implementation factors consist of IT vendor management, IT human resource management, and IT infrastructure. Strategic alignment was measured as the alignment between business strategic orientation and IS strategic orientation that used in the research of Chan et al.(1997). In the relationship between three IT governance implementation factors and IS effectiveness, the results of multiple regression analyses showed that IT human resource management is an important determinant to influence IS effectiveness. The additional analysis using multiple regression showed that strategic alignment of IS strategy with business strategy has moderated the relationship between IT governance implementation factors and IS effectiveness.

A Study on the Effects of Organizational Intelligence Quotient and CIO's Management Roles on Strategic Application of Information Systems (OIQ와 CIO의 경영자 역할이 정보시스템의 전략적 활용에 미치는 영향 연구)

  • Kim, Han-Sung;Chae, Myoung-Sin
    • The Journal of Information Systems
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    • v.17 no.3
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    • pp.255-287
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    • 2008
  • This study examined the relationship among constructs that impact on strategic use of IS(Information Systems). Independent variables were OIQ(Organizational Intelligence Quotient) and role of CIO(Chief of Information Officer) as a top manager, and dependent variable are strategic use of IS. The dependent variable has three-sub constructs: 1) IT infrastructure flexibility; 2) operation-orientation; and 3) market-orientation. Seven research hypotheses derived from the research model, and were empirically tested using the PLS (Partial Least Squares) method. The research results confirmed that both OIQ and CIO's roles have strong impact on organizations' strategic use of IS. Communication and business network among the sub-constructs of OIQ have effect on strategic use of IS. CIO's role as a top manager was found to be significant. CIO's role as a resource allocator and innovator among the CIO's roles showed significant influence on strategic use of IS. OIQ was also significantly related to CIO's role as a top manager. This study suggests practical implications and insights to the enterprises which aim to apply IT strategically.

The effect of creativity, absorptive capacity and strategic orientation on the distribution strategy of foreign market entry : Focused on Game Industry (해외시장 진입전략에서 창의성과 흡수역량, 전략적 지향성이 미치는 효과에 대한 연구: 게임산업을 중심으로)

  • Park, Young-Eun
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.29-62
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    • 2014
  • Game industry, one of cultural-content industry which is considered as a typical knowledge-based industry and creative industry, is not like the overseas expansion of traditional manufacture, and has different strategy and performance of export expansion through product or project-based strategy. Therefore, it should be approached by each content unit, and necessary to look at the factors that make their decision makings of foreign market entry vary. This study focuses on discovering creativity, absorptive capacity and strategic orientation(market orientation and innovation orientation) which affect the difference of distribution's decision making of entry into foreign market in game industry This paper examined 252 cases of online games in order to investigate creativity, absorptive capacity and strategic orientations for each foreign market and what entry type(among licensing, joint distribution, exclusive distribution) they chose according to the products developed in team level. This helps us analyze the factors affecting market orientation and innovation orientation in the perspectives of creativity and absorptive capacity in comprehensive way, and notice the phenomena which use different foreign distribution strategy though there are company incorporated abroad and their results. This study supplements the limit of the existing Resource-Based View, Resource-Dependent View, and traditional international business theories such as Transaction Cost Theory or OLI Paradigm(Eclectic Framework), and proves how company could reduce asymmetry of uncertainty and information in creative industry and whether they accomplish successful overseas expansion according to strategic orientations.

Developing a New Framework for Strategic Information Systems: Transaction Visibility (전략 정보시스템의 새로운 프레임워크 개발: 거래 가시성)

  • Yang, Hee-Dong
    • Information Systems Review
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    • v.4 no.1
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    • pp.131-143
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    • 2002
  • Numerous types of SIS (Strategic Information Systems) have been developed based on certain strategic frameworks. This paper reviews those traditional SIS frameworks, and points out the ignorance of customer-orientation. Also, this paper addresses a new SIS framework based on customer-orientation: i.e., transaction visibility. This paper proposes that computer systems can increase customer value by changing visibility in transactions with customers. Relevant cases are also presented for sake of clear understanding of this new framework.

The Effect of Market·Technology Orientation on Firm Performance of Southeast Region Manufacturing Company : Focusing on the Dynamic Capacities for SCM (시장·기술지향성이 동남권 제조기업의 성과에 미치는 영향 : 전략적 공급사슬관리를 위한 동적역량의 매개효과를 중심으로)

  • Kwon, Hoi Soon;Hwang, Sang Don;Lee, Woon-Seek
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3101-3116
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    • 2018
  • The objective of this study is to find out the direction and strategies of dynamic capacity utilization for the strategic supply chain management (SCM), which is an innovative means for enhancing the efficiency of the firm, and to create an optimal management environment for the competitiveness of firms. The market and technology will be able to generate higher business performance when adapting the strategic direction and culture to the formal dynamic capacities possessed by the firm and reflecting the technology related to the dynamic capacities for the strategic SCM in the process. In this study, we empirically analyze the effect of market and technology orientations on the firm performance and how dynamic capacities affects firm performance. The results of this study show that market and technology orientations have positive effects on dynamic capacities and dynamic capacities have positive effect on firm performance. In addition, it is proved that dynamic capacities mediated the relationship between market orientation, technology orientation, and firm performance.

The Relationship between Entrepreneurship, Strategic Orientation, and Socio-Economic Values: Focusing on Companies Certified as Sixth Industrialization Enterprises (기업가정신, 전략적지향성과 경제적·사회적 가치 간 관계연구: 6차산업화 인증기업을 중심으로)

  • Bian, Jhi Yue;Lee, Sang Kon;Kang, Soon Been
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.5
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    • pp.1-16
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    • 2018
  • The Ministry of Agriculture, Forestry and Fisheries prepared the sixth industrialization certification system to increase the added value in the agricultural sector, but it is a bit hard to judge that the system has been in the stage of creating sufficient added value. In particular, because of the Fourth Industrial Revolution, there is a significant change in all industry sectors, including innovation in technology, and the change of perception among the society members is being rapidly changed toward the corporate sector's social role. Thus, we surveyed companies that received the sixth industrialization enterprise certificate to address this phenomenon and find clues on how to be competitive. We selected 800 companies certified by the Ministry of Agriculture, Forestry and Fisheries as sixth industrialization enterprises as our study samples. Among them, we subjected 275 respondents to a final analysis upon eliminating incomplete responses. The result of the study revealed that entrepreneurship, including autonomy that reflects the characteristics of the certified companies, had a significant positive impact on economic value. Moreover, with the size of the companies certified as the sixth industrialization enterprise and the industry trend toward the innovative Fourth Industrial Revolution considered, the strategic orientation including the customer orientation to intensively focus on customer needs and the technology orientation to accept technology as a competitive sector even in the agricultural industry was found to have a significant positive effect on economic value. Strategic orientation demonstrated a significant positive effect on social value. Entrepreneurship demonstrated a significant positive effect on economic values but did not significantly affect the social value. Lastly, while strategic orientation has demonstrated that no mediation effect resulted due to a high direct effect between entrepreneurship and economic value, a complete mediation effect occurred between entrepreneurship and social value. Based on this study, if the companies that received the sixth industrialization enterprise certificate are equipped with not only entrepreneurship but also strategic orientation for customer-oriented thinking and response to technological changes, they can become an influential element in creating not only economic value but also social value, which is emphasized as an element of sustainability.

The Effect of Free-inquiry Science Activity and Characteristics of Interaction in Each Inquiry Steps by Cognitive Level and Learning Motivational Type of the Students (학습자의 인지수준 및 학습동기 유형에 따른 자유주제 과학탐구의 효과 및 탐구 단계별 상호작용 특성)

  • Shin, Young-Min;Kim, Hyun-Kyung;Choi, Byung-Soon
    • Journal of The Korean Association For Science Education
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    • v.30 no.5
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    • pp.533-543
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    • 2010
  • This paper analyzed the improvement of cognitive level of the students and interactions which occurred in each step of free-topic scientific inquiry to help science teachers understand free-topic scientific inquiry better. Free-topic scientific inquiry is helpful to students with a deep strategic learning goal orientation type or a deep strategic ability goal orientation type in their transition (2B/3A) of cognitive levels. Most students have difficulties in the phase of establishing topics and hypotheses. The result says that the discussion techniques are improved through free-topic scientific inquiry, but the quality of interaction is not easily improved. The deep strategic learning goal orientation type concretizes opinion through interaction in free-topic scientific inquiry. The deep strategic ability goal orientation type are actively involve in the interaction, but they pay no attention to the process because they stick to the result. The surface strategic ability goal orientation type can not deepen a discussion due to high frequency of low level inquiry. However, the frequency of high level inquiry increases through free topic scientific inquiry operation. As a result, the characteristics of free-topic scientific inquiry were discussed and the educational implications of the progress of free-topic scientific inquiry and the organization of grouping were drawn.

Investigation of Surface Reflectance Reduction for Multicrystalline Silicon Solar Cells with Acid Texturing (Acid Texturing에 의한 다결정 실리콘 태양전지의 표면 반사율 감소에 대한 연구)

  • Kim, Ji-Sun;Kim, Bum-Ho;Lee, Eun-Joo;Lee, Soo-Hong
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • pp.16-17
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    • 2007
  • To improve efficiency of solar cells, it is important to make a light trapping structure to reduce surface reflectance for increasing absorption of sun light within the solar cells. One of the promising methods that can reduce surface reflectance is isotropic texturing with acid solution based on hydrofluoric acid(HF), nitric acid($HNO_3$), and organic additives. Anisotropic texturing with alkali solution is not suitable for multicrystalline silicon wafers because of its different grain orientation. Isotropic texturing with acid solution can uniformly etch multicrystalline silicon wafers unrelated with grain orientation, so we can get low surface reflectance. In this paper, the acid texturing solution is made up of only HF and $HNO_3$ for easy controling the concentration and low cost compared to acid solution with organic additives. $HNO_3$ concentration and dipping time were varied to find the condition of minimum surface reflectance. Textured surfaces were observed Scanning Electron Microscope(SEM) and surface reflectance were measured. The best result of arithmetic mean(wavelength from 400nm to 1000nm) reflectance with acid texturing is 4.64% less than alkali texturing.

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Relationship Brand Orientation and Internal Brand Equity at Internet Service Providers: An Organization Change Readiness Effect

  • TOBING, Rudy P.;SUROSO, SUROSO;HALIM, Rizal Edy;ALIF, Gunawan
    • The Journal of Asian Finance, Economics, and Business
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    • v.7 no.2
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    • pp.181-193
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    • 2020
  • The midst competition makes a brand all together with its offering products and services is becoming a crucial element for company existence. This requires direct involvement from internal organizational to develop effective strategic branding. According to Asosiasi Penyelenggara Internet Indonesia (APJII), Indonesia's internet penetration is among the highest in Asia. The purpose of this research is to improve the strategic role of brand orientation within Internet Service Provider (ISP) for maximizing return on the company's financial and non-financial benefits by proposing organization change readiness variable. The data collection is taken using an online survey with a non-parametric sampling method and collected 68 qualified respondents for data analysis using SEM-PLS (Structural Equation Modeling with Partial Least Square). The result indicates partial hypotheses on the constructed model between variables brand orientation, brand commitment, and internal brand equity is acceptable. Another finding is stated hypotheses on organization change readiness as moderation is not accepted and means there is no significance to the constructed model. The main conclusion resumes associative human memory can shape up organization change readiness inside internal toward then brand. Relevant cues generate information received in the human brain then will create common associative and becoming social identity on internal brand equity.

Technology Investment Propensity Factors Related on the Technology Competitive Advantage and Business Performance, and the Role of Open Technology Innovation (기술 경쟁우위 및 경영성과에 영향을 미치는 기술 투자성향 특성요인과 개방형 기술혁신의 역할)

  • Shin, Seung Hoon;Ahn, Yeon S.
    • Journal of Information Technology Applications and Management
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    • v.23 no.4
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    • pp.71-82
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    • 2016
  • The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.