• 제목, 요약, 키워드: Strategic Orientation

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정보기술 혁신이 기업 가치에 미치는 영향: 정보기술 특허를 중심으로 (The Impact of IT Innovation on Firm Value: Evidence from IT Patents)

  • 정성훈;김기민
    • 지식경영연구
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    • v.17 no.3
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    • pp.161-179
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    • 2016
  • The recent patent wars in the information technology (IT) industry demonstrate the strategic importance of IT patents in the industry. In this paper, we adopt the lens of real options to study the value of IT patents for IT firms. Specifically, we examine the relationship between IT patents and firms' market performance. We also consider the moderating effect of the innovation orientation of firms' patent portfolios (exploitative vs. explorative). Based on a large panel dataset consisting of 697 firms in US IT industries, our results suggest that the impact of IT patents on firm value (as measured by Tobin's q) is positive and significant. Further, we find that this impact varies, depending on the innovation orientation of firms' patent portfolios. IT patent portfolios with higher levels of an exploitative orientation are associated with higher firm value, compared to those with a lower exploitative orientation. This study highlights the value of employing real options theory as the underlying mechanism in understanding the impact of patents on firm valuation. Future researchers can adopt the real options lens to identify and empirically examine the role of other factors that may affect the value of patents and other investments exhibiting real option characteristics. While our paper answers some questions about the value of patents in the IT industry, it also raises a number of additional new questions. As such, we hope that it will generate more research on this important topic.

The Structure Model of Service Performance Influence in Knowledge Based Service Business

  • Ahn, Yeon S.
    • 한국컴퓨터정보학회논문지
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    • v.23 no.12
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    • pp.195-201
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    • 2018
  • This study is attempted to demonstrate the structure of the influencing factors on the performance of services of knowledge based service firms. In the model presented, the structure is that service performance in knowledge-based services are affected by the strategic utilization of knowledge resources and service orientation factors of the service organization. And the service performance are also affected in which the systemization of service processes and customer satisfaction play a mediating role. As an analysis result of examining 148 practitioners engaged in the knowledge service industry, it is necessary to increase the satisfaction of external customers in order to improve service performance in a knowledge-based service organizations. This can be achieved by increasing the satisfaction of internal customers. In addition, for this structure to be successful, the service production process to be provided to the customer must be enhanced. The service production process has been found to be an important factor influencing the internal customer satisfaction and service delivery process, especially in the use of knowledge resource, and customer oriented service among service orientation factors.

중소 제조기업의 공급사슬지향성과 수출성과의 경로에서 구조적 공급사슬지향성과 고객중심 공급사슬 성과의 매개효과 (The mediating effect of the structure supply chain orientation and the customer-oriented supply chain performance on the path between the supply chain orientation and the export performance in manufacturing SMEs)

  • 조연성
    • 국제지역연구
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    • v.18 no.3
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    • pp.89-110
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    • 2014
  • 본 연구는 국내 수출 중소 제조기업의 공급사슬지향성과 공급사슬 성과 그리고 수출성과의 관계를 통합적 모형으로 구축하였다. 공급사슬지향성에서 수출성과에 이르는 경로에서 구조적 공급사슬지향성의 매개효과와 고객중심 공급사슬 성과의 매개효과를 포함한 12개의 가설을 212개 기업을 대상으로 실증분석 하였다. 분석결과 전략적 공급사슬지향성은 구조적 공급사슬지향성과 운영중심 공급사슬 성과에 정(+)의 영향을 주었으며, 구조적 공급사슬지향성은 고객중심과 운영중심 공급사슬 성과에 모두 정(+)의 영향을 주었다. 운영중심 공급사슬 성과는 또한 수출성과에 정(+)의 영향을 주었다. 매개효과 분석에서는 구조적 공급사슬지향성이 전략적 공급사슬지향성과 고객중심 공급사슬 성과에 완전매개를 보였다. 더불어 운영중심 공급사슬 성과에는 부분매개 효과가 있었다. 운영중심 공급사슬 성과는 구조적 공급사슬지향성과 고객중심 공급사슬성과에 완전매개 효과를 나타냈다. 본 연구는 구조적 공급사슬지향성의 역할을 탐구한 점에서 이론적 시사점을 제시하였다. 실무적 측면에서는 수출기업의 운영중심 공급사슬 성과 관리의 중요성을 시사점으로 제시하였다. 이론적, 실무적 시사점과 더불어 연구한계와 앞으로 연구방향을 제시하였다.

The effect of interaction between internationalization and strategic pursuance on the use of foreign currency denominated debt: in the context of Korean MNEs

  • Kim, Soonsung;Chung, Jaiho;Cho, Myeong-Hyeon
    • 동아시아경상학회지
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    • v.6 no.3
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    • pp.1-15
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    • 2018
  • Purpose - This study investigates the effect of MNEs' characteristics on the use of foreign currency denominated debt in the context of Korean firms. This study examines the relationship between MNEs and the use of foreign debt focusing on the accessibility to the capital market in addition to the motive of hedging against foreign exchange exposure. Research design and methodology - Probit estimation is employed for estimating significant factors in determination of the use of foreign debt by firms. The dependent variable is a dummy variable to indicate whether a firm uses foreign debt or not at the end of 2004. Independent variables include foreign subsidiaries ratio, export to sale, R&D expenditure to sale, and credit rating. Results - The results show that the interaction between the level of internationalization represented by intra-regional diversification and the strategic characteristics embedded in the region of entry affects the use of foreign debt. In case of a high level of diversification within the developing region with a strong pursuit of asset exploitation, MNEs are more likely to use foreign debt, whereas a high level of diversification within the developed region with a strong pursuit of asset seeking, MNEs are less likely to use foreign debt. Conclusions - The differences between MNEs in terms of intra-regional diversification, strategic orientation, and the accessibility to capital markets as well as the hedging motive affect the use of foreign debt.

내부고객 지원활동이 종업원의 시장지향성과 고객지향성에 미치는 영향에 관한 연구 (A study on the Effects of Internal Customer Assistance Activity on Market Orientation and Customer Orientation)

  • 이근홍;장병집;윤지은;김용범
    • 대한안전경영과학회지
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    • v.14 no.3
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    • pp.245-257
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    • 2012
  • Business environment, competition among firms in recent years, diverse and fragmented by the symbol of the consumer has become very complex and intense. Nevertheless, for the best performance of firms differentiated their company strives to have unique core competencies. In this study, reviewing the internal customer support activities and existing research on market orientation and then how it affects the future strategy for the internal customer support activities. Through the results of this study, first, to appear understanding of the effect of education and training to customers in enterprise-wide, strategic plan through competitor analysis, improved communication between departments, etc need to design to be effective in performance of company in a long term when in planning and training for employees such as job training, service training and training for improving service mind. Second, employment stability and internal communications to the employee's customer orientation showed no significant affect. This is considered for employees due to lack of fear or anxiety, so the employer could focus on his role in the current organization willing to participate actively for goals of the organization. Finally external customer orientation in the employee's customer orientation did not affect the analysis results which is appeared to in companies are constantly communicating with employees through the company's position and the difference between the employee's position is necessary to look for ways to narrow down.

한국 중소벤처기업의 시장지향성과 해외진출성과간 관계에 있어 기업가정신의 조절효과에 관한 연구 (An Empirical Study on Moderating Effects of Entrepreneurship between Market Orientation and Performance Relationship of Korean Venture)

  • 김정포
    • 국제지역연구
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    • v.13 no.3
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    • pp.481-500
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    • 2009
  • 본 연구는 해외로 진출한 우리나라 고기술/지식집약산업 중소벤처기업의 시장지향성과 해외진출성과간 관계에 있어 기업가정신의 영향력을 탐색해보고자 하는 것이다. 기존연구들에서는 기업가정신이 시장지향성의 선행요인임과 동시에 해외진출성과에 영향을 미치는 중요 요인으로 제시되고 있으나, 본 연구에서는 기업가정신이 시장지향성의 선행요인으로서의 역할이 아니라 시장지향성과 해외진출성과간의 관계에 긍정적인 영향을 미치는 중요한 조절변수로서의 역할을 수행할 것이라 가정하고 연구를 진행하였다. 또한 보다 세부적으로는 기업가정신을 구성하는 3가지 하위요소 각각도 중요한 조절변수로서의 역할을 수행할 것이라는 가설을 설정하여 계층적 회귀분석 모형을 통한 실증분석을 시도하였다. 한국 해외진출 중소벤처기업 217개의 표본을 이용한 실증분석결과, 기업가정신요인은 시장지향성과 해외진출성과간 관계에 유의한 조절효과를 미치고 있는 것으로 나타났으며, 특히 기업가정신의 하위요인 중 혁신성과 진취성에 유의한 조절효과를 보이고 있는 것으로 나타났다.

Determinant of Market Orientation on SME Performance: RBV and SCP Perspective

  • NURHILALIA, NURHILALIA;RAHMAN Kadir, Abdul;MAHLIA, Muis;JUSNI, JUSNI;ADITYA, Halim Perdana Kusuma Putra
    • 유통과학연구
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    • v.17 no.9
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    • pp.35-45
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    • 2019
  • Purpose - This study analyzes the relationship between inter-function coordination variables, competitor, customer and innovation orientation that has been developed by Narver & Slater (1990), also known as Market Orientation Strategy on SME Sutera's marketing performance, through direct and indirect effect relationships. Research design, data, and methodology - This study uses a sample of 168 respondents who are silk SME entrepreneurs in eleven Silk Craftsman sub-districts in Wajo Regency - South Sulawesi Province, Indonesia. Data collection using a questionnaire with a period between January - June 2019. Data analysis use PLS. The stages of testing the results of analysis go through several stages: the first stage, analysis of variable descriptions, the goodness of fit model (AVE, CR, Cronbach Alpha, R2) and hypothesis test. Results and Findings - From the fifteen hypothesis by direct and indirect effect state six hypothesis are rejected and eleven hypothesis are accepted. Overall, the concepts of Resource Based View theory (RBV) and Structure-Conduct- Performance theory (SCP) also provide a strategic picture for businessmen related to product innovation and service innovation and the urgency of regeneration in order to maintain the continuity of superior products in the future.

프랜차이즈 조직의 학습지향성과 관계마케팅지향성이 직무만족에 미치는 영향 (The Effects of Franchise's Learning Orientation and Relationship Marketing Orientation on the Job Satisfaction)

  • 황윤용;서창선;최수아
    • 유통과학연구
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    • v.11 no.6
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    • pp.51-58
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    • 2013
  • Purpose - Nowadays, more than ever before, fierce competition, deep market segmentation, short product life cycles, and intensifying customer needs are putting increasing pressure on franchise's organizations to satisfy their customers by creating market-oriented relationships with and enhancing their market knowledge of them. One way that this might be achieved is by establishing deep ties (i.e., job commitment and job satisfaction) with their employees. Therefore, the purpose of this study is to examine how two important constructs of franchises' strategic efforts, LO (learning orientation) and RMO (relationship marketing orientation), affect job satisfaction, given the mediating role of job commitment. A franchise system comprises a set of contractual arrangements by which mutual obligations are performed. An organizational learning goal motivates employees to improve their abilities and master the tasks they perform. Relationship marketing, in addition, is to identify, establish, maintain, and enhance relationships with customers and other stakeholders to ensure that the objectives of all parties are met and this is done through the mutual exchange of promises. In a relationship marketing orientation, then, a firm creates, maintains, and enhances a strong relationship with its customers by sustaining long-term ties. This study was designed to examine the evolution of various theoretical approaches to franchise systems in order to determine whether theories about firms have significantly affected the franchise system. To this end, the authors developed a structural model consisting of several constructs. Previous studies have suggested that franchises' learning and relationship marketing orientations are important occupational immersion dimensions driving job satisfaction. Research design, data, methodology - We empirically tested a process of how the learning orientation and the relationship marketing orientation influence job commitment and job satisfaction using survey data drawn from 150 responding franchisees who were interviewed about their individual tendencies. Results - The results of this study provide empirical evidence that learning orientation, relationship marketing orientation, and job commitment all influence franchisees' job satisfaction. The results of this study indicate that, first, learning orientation had a significant effect on job satisfaction; second, relationship marketing orientation was positively related to job commitment; third, job commitment had a significant effect on job satisfaction. We also found that relationship marketing orientation and job satisfaction were mediated by job commitment. Conclusions - The findings of this study confirm the importance of learning orientation and relationship marketing orientation in maintaining a positive marketing relationship between franchiser and franchisee from to the perspective of the market. This indicates that franchiser support such as educational programs provided by the franchiser will help franchisees attain higher business management achievement and satisfaction. Moreover, a positive relationship between franchisees and consumers can be maintained through tie effects. Our findings also suggest that learning orientation plays a critical role in job satisfaction within the franchise system.

정보시스템 기능의 아웃소싱 : 상황모델의 실증적 연구 (Outsourcing of Information Systems Functions : An Empirical Study of A Contingency Model)

  • 천면중
    • Asia pacific journal of information systems
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    • v.4 no.2
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    • pp.131-164
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    • 1994
  • A contingency model of outsourcing is developed from the information systems (IS) literature and strategic management literature in order to assess the following question: What factors influence change in the extent to which an organization outsources IS functions? Based on the literature, this study identifies four IS factors-gaps in information quality, IS support quality, IS staff quality, and IS cost effectiveness-and three organizational factors-the gap in financial performance, strategic orientation, and the role of information technology in an organization-that influence the change in degree of outsourcing. These factors are hypothesized to influence the change in the extent of an organization's outsourcing of IS functions. From a mail survey of 188 top IS executives in U.S. companies, the results of analysis of covariance and bivariate correlational and multivariate regression analyses provide the following major findings: (a) This study found support for the proposed research model. (b) The change in the degree of IS outsourcing is determined by gaps in information quality, IS support quality, IS cost effectiveness, and financial performance and by the role of IT among IS and organizational factors.

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