• 제목, 요약, 키워드: Strategic Orientation

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창업자의 전략적 지향성과 사회적 자본의 역할 (The Role of Strategic Orientation and Social Capital of Founders in the Performance of Korean Startups)

  • 손권상;허원창;손동원
    • 벤처창업연구
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    • v.15 no.1
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    • pp.125-141
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    • 2020
  • 본 연구는 창업자의 전략적 지향성과 사회적 자본이 창업기업의 성과에 미치는 영향을 분석하였다. 전략적 지향성은 기업가적 지향성, 시장 지향성, 기술 지향성으로 구분하고 사회적 자본은 외부 네트워크의 지원과 창업팀에 대한 신뢰 및 응집력으로 정의하여 그 효과를 실증하였다. 또 사회적 자본이 전략적 지향성의 효과를 조절하는 조절효과가 있는지도 살펴보았다. 설립 5년 미만의 79개 스타트업을 대상으로한 실증분석에서, 기술 지향성만이 창업성과에 유의한 영향을 미치는 것으로 나타났다. 사회적 자본은 모두 창업성과에 유의한 효과를 미치는 것으로 나타났으며 그 조절효과는 부분적으로 검증되었다. 본 연구결과는 증거 중심의 스타트업 지원책을 수립하는데 공헌할 것으로 기대된다.

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우리나라 병원의 경영전략 실태 (Management Strategy of Hospitals in Korea)

  • 문옥륜;이기효
    • 한국병원경영학회지
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    • v.1 no.1
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    • pp.108-135
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    • 1996
  • This paper investigates the current feature of management strategy of hospitals in Korea, and examines the relationships between adoption of a particular strategic orientation and the hospitals environmental and organizational characteristics, strategic behaviors and management improvement activities, and financial performance. Data were collected from CEOs of 88 hospitals among 650 hospitals for a 13.5% response rate using the self-administered questionnaire by mail survey. The major findings that obtained are as follows: 1. Only 37.2% of response hospitals carried out strategic planning, Most of these hospitals established the first strategic planning in 1991(81.3%) and renovated strategic planning by 4 or 5 years(56.3%), and modified strategic planning with flexibility(59.4%). Most strategic plans were documented, but informalized(68.8%). And only 29.0% of these hospitals had independent planning division. 2. Hospital services that CEOs assessed rank ordered for their impact on profitability are as follows: i)diagnostic ultrasound facility, computerized tomography scanner, obstetric inpatient unit, therapeutic X-ray, and physical therapy at present. ii)diagnostic ultrasound facility, physical therapy, computerized tomography scanner, emergency department, and health screening at future. And the services rank ordered that CEOs hoped to introduce are as follows: emergency department, physical therapy, health screening, volunteer services, and computerized tomography scanner. 3. Using a typology developed by Miles and Snow(l978), the strategic orientation of response hospitals are shifting significantly from defenders in the past to analyzers in the present, and to prospectors in the future(p<.01). 4. With regard to hospital environmental and organizational characteristics such as ownership, physician training, location, bed size, and hospital management training career and specialty of CEOs, the four strategic orientation archetypes varied not significantly. But, hospitals with a analyser orientation in the present and a reactor orientation in the future perceived competition significantly higher than the other three archetypes(p<.05). 5. The four archetypes rank ordered in terms of appling strategic behaviors and management improvement activities are as follows: prospector, analyzer, reactor, and defender. 6. The four archetypes differed significantly in terms of their financial performance using revenue per bed(p<.05). Reactors and prospectors in terms of total revenue per bed, prospectors in terms of outpatient revenue per bed, and reactors and prospectors in terms of inpatient revenue per bed had the best performance.

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A Nexus among Strategic Orientation, Social Network, Knowledge Sharing, Organizational Innovation, and MSMEs Performance

  • MUAFI, Muafi
    • The Journal of Asian Finance, Economics, and Business
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    • v.7 no.6
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    • pp.327-338
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    • 2020
  • This study wants to test the nexus among resource orientation, market orientation, social network, and knowledge sharing toward organizational innovation, and the nexus between organizational innovation and MSMEs performance. Questionnaires and interviews are conducted with some MSMEs actors in Central Java Province, Indonesia, in Klaten Regency and Pekalongan City. These two areas have creative MSMEs, especially Batik MSMEs that have been very large and known worldwide. The sampling technique is done purposively with certain criteria for the respondents. The data analysis technique is done using Partial Least Square. This study provides recommendations about strategic practice and policy (resource and market), social network, and knowledge sharing in increasing organizational innovation, and the impact of organizational innovation toward MSMEs performance. It also offers a comprehensive model of the determinant factor of organizational innovation by considering the aspect of strategic orientation, social network, and knowledge sharing. Other unique aspects that are also important to consider are social network and the importance of knowledge sharing in improving MSMEs Performance. The respondents are still limited in two areas, namely, Pekalongan and Klaten, so it still cannot represent the whole population. These areas also have different orientation of production process approach, namely, synthetic and natural dyes.

전략적 인적자원관리관행과 조직시민행동 및 고객지향성 간의 관계에 관한 연구 - 조직지원인식의 매개효과를 중심으로- (A Study about the Effects of Strategic Human Resource Management Practices on Organizational Citizenship Behavior and Customer Orientation - Focused on the Mediating Effect of Perceived Organizational Support -)

  • 이재훈;서대석;강영명
    • 한국병원경영학회지
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    • v.16 no.2
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    • pp.53-77
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    • 2011
  • This study is focused on analyzing whether strategic human resource management practices influence organizational effectiveness such as organizational citizenship behavior and customer orientation. In addition, it also aims to analyze the mediating effect of perceived organizational support between strategic human resource management practices and organizational citizenship behavior and customer orientation. The samples are from five Veterans Hospital and of 344 questionnaires collected, 311 were used in the final analysis. SPSS(18.0) and AMOS(16.0) were employed to describe data and test hypotheses. The findings are as follows: First of all, it is found that education and training and hiring management have positive effects on perceived organizational support while only education and training has a positive effect on organizational citizenship behavior. Secondly, results reveal that career management and hiring management influences customer orientation while only perceived organizational support does organizational citizenship behavior and customer orientation affects organizational citizenship behavior. Thirdly, it is also found that perceived organizational support mediates the relationship between career management and organizational citizenship behavior and that between hiring management and organizational citizenship behavior. In other words, perceived organizational support is a full mediator between career management and organizational citizenship behavior and between hiring management and organizational citizenship behavior because there is no direct effect of career management and hiring management on organizational citizenship. However, results show that any perceived organizational support doesn't mediate the relationship between all strategic human resource management practices and customer orientation.

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기술창업시 전략적 지향성이 창업성과에 미치는 영향 (A Study of the Impacts of Strategic Orientation on the Performance in Technology-based Start-ups)

  • 장동관;송인암;황희중
    • 유통과학연구
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    • v.11 no.10
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    • pp.37-45
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    • 2013
  • Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

고객지향성과 기술지향성이 혁신역량에 미치는 영향에 관한 연구 (A Study on the Effect of Customer Orientation and Technology Orientation on Innovation Capacity)

  • 박태영;송찬섭;신호균
    • 디지털융복합연구
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    • v.17 no.11
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    • pp.171-181
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    • 2019
  • 본 연구는 기업이 추구하는 방향성을 통해 혁신을 실현할 수 있는지 확인하기 위하여 전략적 지향성과 혁신역량의 관계를 실증적으로 분석하였다. 구체적으로 선행연구를 기초로 전략적 지향성을 고객지향성과 기술지향성으로 구분하고 혁신역량을 전략기획역량, 연구개발역량, 기술사업화역량으로 구분하였다. 그리고 고객지향성과 기술지향성이 각각의 혁신역량에 미치는 영향을 분석하였다. 데이터 수집은 경북지역 제조업 종업원을 대상으로 368부의 설문지를 배포, 회수하였으며, 가설은 구조방정식을 사용하여 검증하였다. 연구결과, 기술지향성은 세 혁신역량에 모두 유의한 영향을 미치는 것을 확인하고, 고객지향성은 전략기획역량과 기술사업화역량에 유의한 영향을 미치는 것으로 나타났다. 하지만 고객지향성이 연구개발역량에 유의한 영향을 미치지 않는 것으로 확인되었다. 이러한 결과는 조직의 전략적 지향성과 혁신역량과의 인과관계를 설명함으로써 조직이 추구하는 전략 방향과 조직문화 측면에서 혁신을 끌어내는 방법에 대해 시사점을 제공할 수 있을 것이다.

최고경영자의 인구통계적 특성, 조직특성과 전략유형의 관련성 (An Empirical Study on the Relationships among Manager's Demographic Characteristics, Organizational Characteristics and Strategic Type)

  • 송경수;정동섭
    • 경영과정보연구
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    • v.2
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    • pp.47-73
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    • 1998
  • According to the structural contingency theories, organizational structures are determined by such a contingency variables as organizational environment, technology, size, power and strategy. Therefore, many scholor believed that organizational effectiveness will be maximized in the condition of the fit between organizational structure and its contingency variables. But contingency theories have limitations in explaining of the manager's discretion by way of environmental determinism. In 1972, Child introduced strategic choice theory, and this perspective spurred significant, systematic studies of the influence of the managerial voluntary will on the organizational performance. Especially, the question of whether tap managers have an impact on business performance has been addressed by the strategic leadership theory that demonstrates strong associations between the characteristics of top managers, strategic orientation. Therefore, this study has investigated a theoretical literature and an empirical survey that explains the impact of top manger characteristics and organizational characteristics about strategic orientation. In order tn do that, this study develops a research model on the subjects, designed manager's characteristics, strategic typology. Managerial characteristics could be operationalized in terms of demographic measures. In this study, strategic orientation was classified using the Miles & Snow typology. This research model provides hypotheses. Hypotheses H1: The demographic characteristics of the tap manager will differ according to the types of strategic types. H2: The organizational characteristics of the firm will differ according to the types of strategic types. To test these hypotheses, this study conducted questionaire surveys on 108 firms in the Korea national wide. This study has utilized ANOVA, Chi-square analysis, cluster analysis, discriminant analysis for testing the hypotheses. The major findings of this study are summarized as follows. First, this study builds on the central tenent of cotingency theory in provide a comprehensive explanation of the process by which top manager's influence. Second, Manager's characteristics(demographics) are different from each other according to 4 strategic types(Prospector, Defender, Analyzer, Reactor). Third, Organizational characteristics are different from each other according to 4 strategic types. In conclusion, the major contributions of this study are to examine the development of a more comprehensive theoretical framework in the strategic leadership theory and to analyze their contingent relationships among managerial characteristics, organizational characteristics and strategic types in the context of Korea's industry.

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Strategic Management Accounting and Firm Performance: Evidence from Finance Businesses in Thailand

  • PHORNLAPHATRACHAKORN, Kornchai;NA-KALASINDHU, Khajit
    • The Journal of Asian Finance, Economics, and Business
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    • v.7 no.8
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    • pp.309-321
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    • 2020
  • This study aims to examine the effects of strategic management accounting on firm performance of finance businesses in Thailand. Strategic management accounting comprises of environmental scanning, competitor orientation and forward-looking information. In this study, 175 finance businesses in Thailand are the samples of the study. A mail survey procedure was used for data collection. The hierarchical multiple regression analysis is employed to test the research relationships. Firstly, environmental scanning positively affects operational excellence, organizational effectiveness and firm performance. Secondly, competitor orientation is positively related to managerial efficiency and organizational effectiveness. Thirdly, forward-looking information has a positive influence on operational excellence, managerial efficiency, organizational effectiveness, and firm performance. In addition, operational excellence, managerial efficiency and organizational effectiveness have positive impact on firm performance. Finally, to verify the mediating effects, operational excellence, managerial efficiency and organizational effectiveness are the mediators of the research relationships. This study confirms that all dimensions of strategic management accounting play a significant role in determining business outcome as being congruent with the theory of resource-based views of the firms. Executives of firms need to provide valuable resources and capabilities to support the strategic management accounting implementation in order to achieve good business outcome in highly competitive environments.

중소벤처기업의 전략지향성이 기업가정신에 따라 기업성과에 미치는 영향 (The Effects of Strategic Orientations on Company Performance and the Moderating Role of Entrepreneurship in Small-Medium Sized and Ventures Manufacturing Firms)

  • 정철호;정덕화
    • 한국콘텐츠학회논문지
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    • v.14 no.7
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    • pp.468-479
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    • 2014
  • 본 연구는 국내 중소벤처 제조기업의 조직성과를 달성하는데 있어 전략지향성의 선행변수와 기업가정신을 조절변수로 하여 이들이 기업성과와의 구조적 관계를 고찰하는 것을 연구의 목적으로 한다. 본 연구를 위해 국내 중소벤처기업 중에 수출실적이 있는 205개사를 대상으로 구조방정식모형으로 실증연구를 실시한 결과 첫째, 경쟁지향성과 기술지향성은 각각 기업의 성과에 긍정적인 영향을 미치지만, 고객지향성은 유의하지 않은 것으로 나타났다. 둘째, 기업가정신에 따라 전략지향성이 기업성과로 연결되는 경로에서 통계적으로 유의미한 차이가 부분적으로 있음이 검증되었다. 이는 중소벤처기업의 경우 고객지향성보다는 경쟁지향성과 기술지향성이 조직의 성과에 매우 큰 역할을 담당하고 있다는 시사점을 제공한다. 이러한 연구결과를 통해 향후 중소벤처 제조기업들은 경쟁지향성과 기술지향성을 더욱 강조하고 이와 관련된 기업가정신의 조절변수의 작용을 이해함으로써 더 높은 기업성과를 얻을 수 있을 것으로 기대된다.

기업가정신이 조직혁신역량에 미치는 영향에 관한 연구 -전략적 지향성의 조절효과- (A Study on the Effect of Entrepreneurship on Organizational Innovation Capacity - Moderating effect of Strategic directivity -)

  • 이선규;송찬섭;배정미;류일환
    • 한국융합학회논문지
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    • v.10 no.11
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    • pp.387-399
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    • 2019
  • 본 연구는 구성원이 인식하는 기업가정신과 조직혁신역량(전략계획역량, 연구개발역량, 기술사업화역량)의 관계와 전략적 지향성(고객 지향성, 기술 지향성)의 조절효과를 실증분석하고, 그 효과를 확인함으로써, 조직차원에서 기업가정신과 혁신역량의 관계를 다루었다. 먼저 문헌연구를 바탕으로 연구모형 및 가설을 설정하였고, 경북의 제조업 종사자를 대상으로 400부의 설문지를 배포 회수하여 실증분석을 시행하였다. 연구결과, 기업가정신은 조직혁신역량에 유의한 영향을 미치는 것을 확인하였다. 그리고 전략적 지향성의 유의한 조절효과를 확인하였다. 하지만 기업가정신과 기술 사업화의 관계에서 고객 지향성의 조절효과는 기각되었다. 이러한 연구결과는 조직 차원에서 구성원이 인식하는 기업가 정신과 전략적 지향성의 효과를 파악함으로써 문화적 측면에서 조직 관리에 대한 가이드라인을 제공할 수 있을 것이다.