• Title, Summary, Keyword: Strategic Orientation

Search Result 124, Processing Time 0.049 seconds

The Effects of Strategic Orientation of ECS on Performance (전자상거래시스템의 전략적 지향성이 성과에 미치는 영향)

  • Kang, Teagyung;Kim, Daeup
    • Journal of Industrial Convergence
    • /
    • v.1 no.2
    • /
    • pp.81-94
    • /
    • 2003
  • This study is an empirical analysis of causal relationship that is the effect of strategic importance and orientation of electronic commerce system on performance. Among four industries(financial, retailing wholesaling, service, and manufacturing), financial industry has high level of strategic importance and orientation, that of manufacturing industry is low level. strategic importance has highest effects on strategic orientation. strategic importance and orientation has a positive effects on internal, financial performance significantly. effects of strategic orientation on performance is much than that of strategic importance.

  • PDF

Strategic Orientation of Hospitals in Korea and Their Related Characteristics (우리나라 병원들의 전략지향 및 관련 특성 분석)

  • Youn, Hye-Won;Shin, Eui-Chul;Kim, Ye-Soon;Jung, Ki-Taek
    • Journal of the Korean hospital association
    • /
    • v.37 no.3
    • /
    • pp.74-87
    • /
    • 2008
  • As healthcare environment being more complex and turbulent, strategic approach of hospitals became more important. This study was to investigate strategic orientation of Korean hospitals and their related characteristics. We surveyed managers of 360 hospitals randomly selected from all hospitals in Korea. For typology of strategic orientation, we used that developed by Miles and Snow, and results are as follows. Firstly, major types of organizational strategic orientation of Korean hospitals were analyzer(42.0%) and prospector(34.0%). Secondly, characteristics affecting to hospitals' strategic orientation significantly were hospital ownership and sex of managers. Medical corporation had a high tendency of prospector strategic orientation by 2.7 times compared to personal ownership. Female managers had a low tendency of prospector strategic orientation by 0.2, which was statistically significant. Though 60+ age group (compared to twenties and thirties) and middle managers (compared to CEO) had a tendency of being more prospector strategic orientation, but insignificant. The study result that majority of strategic orientation were prospector and analyzer reflects Korean hospital environment are complex and unstable. Hospital managers need to more focus on environment and boundary spanning function for maintenance and survival of their organizations.

  • PDF

A Study on the Effects on the Strategic Orientation for the Green Management Performance (전략적지향성이 녹색경영성과에 미치는 영향에 관한 연구)

  • Ko, Young-Hak;Chung, Young-Bae
    • Journal of the Society of Korea Industrial and Systems Engineering
    • /
    • v.36 no.4
    • /
    • pp.1-8
    • /
    • 2013
  • The purpose of this study is to present that the strategic orientation affects on the green management performance. In order to carry out this research, the samples are reviewed and the ten hypotheses are verified reliably and appropriately. The results of the verification are summarized as follows: First, strategic directivity affects on the green management performance significantly. Second, two factors of the strategic directivity, customer orientation and technology orientation affect on the green performance relatively high. Finally, the two elements of the strategic orientation, competitive orientation and technology orientation affect on the financial performance significantly. In conclusion, this study shows all of the factors of the strategic orientation affect on the green management. In order to get the effective green management, education programs should be conducted by social support systems.

The Effect of Strategic Alignment on the Performance of Electronic Commerce (전략적 연동이 전자상거래의 성과에 미치는 영향)

  • Kang, Tae-Gyung;Hwang, Sang-Gyu
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
    • /
    • v.25
    • /
    • pp.123-163
    • /
    • 2005
  • The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC. This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.

  • PDF

An Empirical Investigation into the Role of Core-Competency Orientation and IT Outsourcing Process Management Capability (핵심역량 지향성과 프로세스 관리역량이 IT 아웃소싱 성과에 미치는 연구)

  • Kim, Yong-Jin;Nam, Ki-Chan;Song, Jae-Ki;Koo, Chul-Mo
    • Asia pacific journal of information systems
    • /
    • v.17 no.3
    • /
    • pp.131-146
    • /
    • 2007
  • Recently, the role of IT service providers has been enlarged from managing a single function or system to reconstructing entire information management processes in new ways to contribute to shareholder value across the enterprise. This movement toward extensive and complex outsourcing agreements has been driven by the assumption that outsourcing information technology functions is a reliable approach to maximizing resource productivity. Hiring external IT service providers to manage part or all of its information-related services helps a firm focus on its core business and provides better services to its clients, thus obtaining sustainable competitive advantage. This practice of focusing on the strategic aspect of outsourcing is referred to as strategic sourcing where the focus is capability sourcing, not procurement. Given the importance of the strategic outsourcing, however, to our knowledge, there is little empirical research on the relationship between the strategic outsourcing orientation and outsourcing performance. Moreover, there is little research on the factor that makes the strategic outsourcing effective. This study is designed to investigate the relationship between strategic IT outsourcing orientation and IT outsourcing performance and the process through which strategic IT outsourcing orientation influences outsourcing performance, Based on the framework of strategic orientation-performance and core competence based management, this study first identifies core competency orientation as a proper strategic orientation pertinent to IT outsourcing and IT outsourcing process management capability as the mediator to affect IT outsourcing performance. The proposed research model is then tested with a sample of 200 firms. The findings of this study may contribute to the literature in two ways. First, it draws on the strategic orientation - performance framework in developing its research model so that it can provide a new perspective to the well studied phenomena. This perspective allows practitioners and researchers to look at outsourcing from an angle that emphasizes the strategic decision making to outsource its IT functions. Second, by separating the concept of strategic orientation and outsourcing process management capability, this study provides practices with insight into how the strategic orientation can work effectively to achieve an expected result. In addition, the current study provides a basis for future studies that examine the factors affecting IT outsourcing performance with more controllable factors such as IT outsourcing process management capability rather than external hard-to-control factors including trust and relationship management. This study investigates the major factors that determine IT outsourcing success. Based on strategic orientation and core competency theories, we develop the proposed research model to investigate the relationship between core competency orientation and IT outsourcing performance and the mediating role of IT outsourcing process management capability on IT outsourcing performance. The model consists of two independent variables (core-competency-orientation and IT outsourcing process management capability), and two dependent variables (outsourced task complexity and IT outsourcing performance). Comprehensive data collection was conducted through an outsourcing association. The survey data were analyzed using a structural analysis method. IT outsourcing process management capability was found to mediate the effect of core competency orientation on both outsourced task complexity and IT outsourcing performance. Further analysis and findings are discussed.

The Effects of Strategic Orientation on Intellectual Capital and Firm Performance (전략적지향성이 지적자본과 기업성과에 미치는 영향)

  • Moon, Young Baek;Kim, Sang Hyun
    • Knowledge Management Research
    • /
    • v.13 no.5
    • /
    • pp.15-41
    • /
    • 2012
  • Recently, there has been increasing interests on strategic orientation and intellectual capital as measures of competitiveness and their impacts on firm performance. However, there was little research which verify empirically the relationships among strategic orientation, intellectual capital and firm peformance. This research scrutinizes the effects of strategic orientaion on intellectual capital and firm performance. Based on literature review, research model and hypotheses are developed and empirically tested. The results are as follows. First, market orientaion and entrepreneurial orientation have positive effects on human capital, structural capital and customer capital which compose intellectual capital. Second, market orientaion and entrepreneurial orientation do not influence firm performance directly, but indirectly influence firm performace via intellectual capital. Third, the hypothesis about the relationship between intellectual capital and firm performacne is partially accepted. Only customer capital affects firm performance. Discussions and implications are followed.

  • PDF

A Study on Strategic Orientation and the performance of IT Startup : The Mediating Effect of Network (IT스타트업의 전략적 지향성과 성과에 관한 연구 :네트워크 매개효과)

  • Shim, Yunsoo;Seo, Jounghae
    • Journal of Industrial Convergence
    • /
    • v.18 no.1
    • /
    • pp.1-15
    • /
    • 2020
  • This study aims at examining the effect of strategic orientation on IT startup performance and analyzing the mediating effect of network in the relationship. The study was conducted on the three dimensions that make up strategic orientation: technological orientation, customer orientation, competitive orientation on firm performance, and the understanding of the role of the network. Empirical research on 94 IT startups as residents of startup support institutions was conducted. The suitability of the research model was evaluated with PLS-SEM. As a result of the empirical analysis, customer orientation and competitive orientation was verified to have a positive effect on network, while Technological orientation was confirmed to have no positive effect. and network mediated the relationship between customer orientation and competitive orientation, while Technological orientation was confirmed to have no positive effect. The results of this study provide startup practitioners with strategic direction and the importance of network establishment and utilization.

A Nexus among Strategy Type, Market Orientation, Strategic Costing and Financial Sector Performance of Private Universities in Indonesia

  • SRIYONO, Sriyono
    • The Journal of Asian Finance, Economics, and Business
    • /
    • v.7 no.10
    • /
    • pp.1035-1046
    • /
    • 2020
  • This study aims to find empirical evidence of causal relationship between strategy type, market orientation, strategic management accounting (SMA) strategic costing technique, and financial sector performance of private universities in Indonesia. The research object in this study are private universities in Yogyakarta, Indonesia. Yogyakarta is chosen because universities there are one of the barometers of higher education in Indonesia, and the city has quite a number of universities. The respondents in this study are the leader (manager) of private universities in Yogyakarta, Indonesia. The data analysis is done using SEM-PLS with WarpPLS 3.0 software. The results of this study show that market orientation has significant influence on the development and implementation of SMA strategic costing technique, while strategy type does not have significant influence on the development and implementation of SMA strategic costing technique. This study also finds that the implementation of SMA strategic costing technique significantly influences the financial sector performance of private universities in Yogyakarta, Indonesia. This study provides theoretical implication regarding SMA development in universities that consider that contingency factors (market orientation) can encourage increased organizational performance. It indicates support for contingency theory that states there are no general principles that apply to all situations.

The mediating effect of innovation and information sharing, in the relationship between the strategic supply chain and the supply chain performance of the raw material export-import firm (원자재 수출입 기업의 전략적 공급사슬지향성과 공급사슬 성과의 관계에서 혁신활동과 정보공유 활동의 매개역할)

  • Cho, Yeon Sung
    • International Commerce and Information Review
    • /
    • v.17 no.1
    • /
    • pp.193-214
    • /
    • 2015
  • This study was conducted to explore the impact of the strategic supply chain orientation on the supply chain performance of raw materials export-import firms. In addition, this study analyzed the mediated effect of innovation and information sharing between the strategic supply chain orientation and supply chain performance of the firms. In the research model of this study considered the strategic supply chain orientation, innovation, information sharing and supply chain performance as the characteristics of the raw materials export-import firms by dividing the learning performance and market performance. The sample firms be analyzed were 445 firms. The 7 hypothesis including moderated effect were analyzed by using LISREL as structural equation modeling. According to the path analysis, the strategic supply chain orientation had a positive impact on the innovation activity. However, it did not have a positive influence on the information sharing. In the analysis of the mediated effect, the innovation activity of supply chain showed a full mediated effect between the strategic supply chain orientation and the information sharing. And the information sharing showed a partial mediated effect between the strategic supply chain orientation of these firms and the supply chain performance.

  • PDF

The Effect of Strategic Orientation on Market Performance: Study of the Mediators

  • Langroudi, Hamed Rahimpour;Sharifi, Moslem;Langroudi, Hossein Rahimpour
    • The Journal of Industrial Distribution & Business
    • /
    • v.10 no.4
    • /
    • pp.33-41
    • /
    • 2019
  • Purpose - This study investigates the effect of strategic orientation on market performance with emphasis on the mediative role of innovation capability, economic value and relational value in food producer companies. Research design, data, and methodology - In this descriptive study, a population of 244 managers and employees of Food industry companies in Tehran were investigated. The respondents filled a questionnaire on strategic orientation, innovation capability, economic value, relational value and market performance, during January to August 2018. Reliability and validity were evaluated by Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, Spearman's correlation coefficient and structural equation modeling were used by SmartPLS software. Results - Effects of competitor's orientation and technology orientation on all three intermediary variables were positive and significant. The effect of customer orientation on innovation and economic value was positive and significant, but the effect of customer orientation on the value of the relationship was insignificant. Furthermore, entrepreneurial orientation has a positive and significant effect on innovation capability. The effects of three mediator variables on market performance are positive and significant. Conclusions - As the relationship between the mediator variables and market performance were positive and significant, companies should have a comprehensive plan of focus on strengthening these variables.