• Title, Summary, Keyword: Site Search

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A Research on Actual State and Awareness for Restaurant Searching Website (외식업체 검색사이트에 대한 인식과 이용실태조사)

  • 진양호;전진화;정소윤
    • Culinary science and hospitality research
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    • v.9 no.3
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    • pp.155-168
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    • 2003
  • As people's interest about food service rises, curiosity about correct foodservice company's information is rising on own inclination and necessity than usual foodservice company. Full text search site that do to foodservice company hereupon is operated, it is becoming menu that do not fall in name of ' Eumsikjeomchatgi ' in a representative search site such as Yahoo, Empas, Hanmir and so on. But, is not beam margin battle array that these search engines find data that they want being applied perfectly in site FACE that is use up to now. Also, is looked that there is problem about practical use service and search. Because search effect of site by that investigate consumers' awareness and practical use turkey for foodservice company search site and diagnose present level, it is thing to grope improvement. This research may supply one suggestion point establishing by more effective marketing communication strategy through internet hereafter.

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Has Retrieval Technology in Vertical Site Search Systems Improved over the Years? A Holistic Evaluation for Real Web Systems

  • Mandl, Thomas;Womser-Hacker, Christa;Gatzke, Natalia
    • Journal of Information Science Theory and Practice
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    • v.3 no.4
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    • pp.19-34
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    • 2015
  • Evaluation of retrieval systems is mostly limited to laboratory settings and rarely considers changes of performance over time. This article presents an evaluation of retrieval systems for internal Web site search systems between the years 2006 and 2011. A holistic evaluation methodology for real Web sites was developed which includes tests for functionality, search quality, and user interaction. Among other sites, one set of 20 Web site search systems was evaluated three times in different years and no substantial improvement could be shown. It is surprising that the communication between site and user still leads to very poor results in many cases. Overall, the quality of these search systems could be improved, and several areas for improvement are apparent from our evaluation. For a comparison, Google’s site search function was also tested with the same tasks.

A Study on Online Consumers′Price Sensitivity (온라인 시장에서 가격민감도에 영향을 미치는 요인에 관한 연구)

  • 송형철
    • The Journal of the Korea Contents Association
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    • v.2 no.3
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    • pp.59-69
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    • 2002
  • This article purpose are on the variables of consumer's Doe sensitivity. Our result from sets of data indicate that the web site trust, the web site interactivity and the perceived risk have an effect on price search. Our result is as follows. First, the more trust the web site, the lower the price search. Second, the more interactivity of the web site, the lower the price search. Third, the greater the depth of information at the web site, the higher the price search. forth, the higher the perceived risk, the higher the price search. Fifth, the higher the knowledge of product, the higher the price search.

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The Effect of Information Search Knowledge and Shopping Value on On-line External Information Search Behavior (온라인 외부정보탐색 이용행동에 대한 정보탐색 지식과 쇼핑추구가치의 효과)

  • Hwang, Yun-Yong;Lee, Chang-Won;Choi, Nak-Hwan
    • Journal of Global Scholars of Marketing Science
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    • v.14
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    • pp.17-37
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    • 2004
  • This research is speak that is tendencious in comprehension of external consumer information search behavior using on-line external information source to consumers who use on-line that is used as corporations' main strategic means. That is, classify consumer groups which was atomized according to type inflict consumer's information search knowledge level and shopping value study which use on-line, and decision factors of information search that these groups can influence a difference or each group which use information sources grasped what it is. Result that investigate information search knowledge level difference about study finding on-line information source utilization used mainly portal site, comparison site, auction site. And, utilization shopping pursuit value group used information source by portal site, auction site, niche shopping mall site and hedonic shopping pursuit value group used information source by portal site, auction site, shopping mall site. It confirmed that all variables(i.e. consumer-based variable and web site-based variable) are influencing variously in on-line external information search types. Finally, we proposed different way to erect strategic model about consumers that use on-line with study finding that see.

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A study of investigation and improvement to classification for oriental medicine in search portal web site (검색포털 지식검색에 대한 한의학분류체계 조사 및 개선방안 연구)

  • Kim, Chul
    • 대한한의정보학회지
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    • v.15 no.1
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    • pp.1-10
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    • 2009
  • In these days everyone search the information easily with the Internet as the rapid distribution and active usage of the Internet. The search engines were developed specially to accuracy of information retrieval. User search the information more quickly and variously with them. The search portal system will be embossed with representation and basic services. The Internet user needs the result of text, image and video, knowledge search. The keyword based search is used generally for getting result of the information retrieval and another method is category based search. This paper investigates the classification of knowledge search structure for oriental medicine in market leader of search portal system by ranking web site. As a result, each classification system is unified and there is a possibility of getting up a many confusion to the user who approaches with classification systematic search method. This treatise proposed the improved oriental medicine classification system of internet information retrieval in knowledge search area. if the service provider amends about the classification system, there will be able to guarantee the compatibility of data. Also the proper access path of the knowledge which seeks is secured to user.

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Shopping Motives, Information Search and Behavioral Intentions of Internet Fashion Consumers (인터넷 패션 소비자의 쇼핑동기, 정보탐색 및 행동의도에 관한 연구)

  • Suk, Hyo-Jung;Park, Sung-Hee;Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.8
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    • pp.918-932
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    • 2011
  • This research examines shopping motives, information search of e-fashion consumers and their behavioral intentions (word of mouth, repurchase and site switching intentions). The survey was conducted from December $17^{th}$ 2010 to January $5^{th}$ 2011 and all respondents had previous experiences with on-line purchase of fashion items. The study finds that an information search has three dimensions, recreational search, informative search, and rational search. The effects of both hedonic and utilitarian shopping motives on information search and behavioral intentions are significant. In addition, recreational and informative search have a positive impact on word of mouth and site switching intentions, while repurchase intention is influenced by an informative search. Rational search has a positive effect on switching intention only. Finally, there are significant differences by gender in shopping motives, information search and behavioral intentions.

3D VISION SYSTEM FOR THE RECOGNITION OF FREE PARKING SITE LOCATION

  • Jung, H.G.;Kim, D.S.;Yoon, P.J.;Kim, J.H.
    • International Journal of Automotive Technology
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    • v.7 no.3
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    • pp.361-367
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    • 2006
  • This paper describes a novel stereo vision based localization of free parking site, which recognizes the target position of automatic parking system. Pixel structure classification and feature based stereo matching extract the 3D information of parking site in real time. The pixel structure represents intensity configuration around a pixel and the feature based stereo matching uses step-by-step investigation strategy to reduce computational load. This paper considers only parking site divided by marking, which is generally drawn according to relevant standards. Parking site marking is separated by plane surface constraint and is transformed into bird's eye view, on which template matching is performed to determine the location of parking site. Obstacle depth map, which is generated from the disparity of adjacent vehicles, can be used as the guideline of template matching by limiting search range and orientation. Proposed method using both the obstacle depth map and the bird's eye view of parking site marking increases operation speed and robustness to visual noise by effectively limiting search range.

A Methodology for Extracting Shopping-Related Keywords by Analyzing Internet Navigation Patterns (인터넷 검색기록 분석을 통한 쇼핑의도 포함 키워드 자동 추출 기법)

  • Kim, Mingyu;Kim, Namgyu;Jung, Inhwan
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.123-136
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    • 2014
  • Recently, online shopping has further developed as the use of the Internet and a variety of smart mobile devices becomes more prevalent. The increase in the scale of such shopping has led to the creation of many Internet shopping malls. Consequently, there is a tendency for increasingly fierce competition among online retailers, and as a result, many Internet shopping malls are making significant attempts to attract online users to their sites. One such attempt is keyword marketing, whereby a retail site pays a fee to expose its link to potential customers when they insert a specific keyword on an Internet portal site. The price related to each keyword is generally estimated by the keyword's frequency of appearance. However, it is widely accepted that the price of keywords cannot be based solely on their frequency because many keywords may appear frequently but have little relationship to shopping. This implies that it is unreasonable for an online shopping mall to spend a great deal on some keywords simply because people frequently use them. Therefore, from the perspective of shopping malls, a specialized process is required to extract meaningful keywords. Further, the demand for automating this extraction process is increasing because of the drive to improve online sales performance. In this study, we propose a methodology that can automatically extract only shopping-related keywords from the entire set of search keywords used on portal sites. We define a shopping-related keyword as a keyword that is used directly before shopping behaviors. In other words, only search keywords that direct the search results page to shopping-related pages are extracted from among the entire set of search keywords. A comparison is then made between the extracted keywords' rankings and the rankings of the entire set of search keywords. Two types of data are used in our study's experiment: web browsing history from July 1, 2012 to June 30, 2013, and site information. The experimental dataset was from a web site ranking site, and the biggest portal site in Korea. The original sample dataset contains 150 million transaction logs. First, portal sites are selected, and search keywords in those sites are extracted. Search keywords can be easily extracted by simple parsing. The extracted keywords are ranked according to their frequency. The experiment uses approximately 3.9 million search results from Korea's largest search portal site. As a result, a total of 344,822 search keywords were extracted. Next, by using web browsing history and site information, the shopping-related keywords were taken from the entire set of search keywords. As a result, we obtained 4,709 shopping-related keywords. For performance evaluation, we compared the hit ratios of all the search keywords with the shopping-related keywords. To achieve this, we extracted 80,298 search keywords from several Internet shopping malls and then chose the top 1,000 keywords as a set of true shopping keywords. We measured precision, recall, and F-scores of the entire amount of keywords and the shopping-related keywords. The F-Score was formulated by calculating the harmonic mean of precision and recall. The precision, recall, and F-score of shopping-related keywords derived by the proposed methodology were revealed to be higher than those of the entire number of keywords. This study proposes a scheme that is able to obtain shopping-related keywords in a relatively simple manner. We could easily extract shopping-related keywords simply by examining transactions whose next visit is a shopping mall. The resultant shopping-related keyword set is expected to be a useful asset for many shopping malls that participate in keyword marketing. Moreover, the proposed methodology can be easily applied to the construction of special area-related keywords as well as shopping-related ones.

A Structural Modeling for Switching Costs and Site Retention in Apparel Shopping Website (의류쇼핑 웹사이트 전환비용과 사이트 유지의 구조모델)

  • Kim, Eun Young
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1173-1184
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    • 2012
  • This study estimates a structural model to examine the causal relationships among web browsing, switching cost, and site retention in the context of apparel shopping website. A total of 499 usable questionnaires were obtained from consumers aged from 20 to 49 years. For data analysis, exploratory factor analysis, confirmatory factor analysis and structural model were used. The result showed that consumer's perceived switching costs consisted of three factors: relationship cost, search cost and benefit loss cost. In estimated structural model, the relationship cost was influenced by leisure browsing; the search cost was influenced by informational browsing and leisure browsing; the benefit loss cost was influenced by leisure browsing. Especially, the leisure browsing was the most highly related to the benefit loss cost, and followed by relationship cost and search cost. However, hedonic browsing was not significantly related the factors of switching costs. The search costs significantly affected customer's intentions for site retention. A managerial implication was discussed for e-retailers in order to develop strategic switching costs in building long-term relationships with web browsers on the apparel shopping websites.

Search Space Reduction Techniques in Small Molecular Docking (소분자 도킹에서 탐색공간의 축소 방법)

  • Cho, Seung Joo
    • Journal of the Chosun Natural Science
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    • v.3 no.3
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    • pp.143-147
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    • 2010
  • Since it is of great importance to know how a ligand binds to a receptor, there have been a lot of efforts to improve the quality of prediction of docking poses. Earlier efforts were focused on improving search algorithm and scoring function in a docking program resulting in a partial improvement with a lot of variations. Although these are basically very important and essential, more tangible improvements came from the reduction of search space. In a normal docking study, the approximate active site is assumed to be known. After defining active site, scoring functions and search algorithms are used to locate the expected binding pose within this search space. A good search algorithm will sample wisely toward the correct binding pose. By careful study of receptor structure, it was possible to prioritize sub-space in the active site using "receptor-based pharmacophores" or "hot spots". In a sense, these techniques reduce the search space from the beginning. Further improvements were made when the bound ligand structure is available, i.e., the searching could be directed by molecular similarity using ligand information. This could be very helpful to increase the accuracy of binding pose. In addition, if the biological activity data is available, docking program could be improved to the level of being useful in affinity prediction for a series of congeneric ligands. Since the number of co-crystal structures is increasing in protein databank, "Ligand-Guided Docking" to reduce the search space would be more important to improve the accuracy of docking pose prediction and the efficiency of virtual screening. Further improvements in this area would be useful to produce more reliable docking programs.