• Title, Summary, Keyword: Service

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A Study for the Service Quality Audit System Development based on the Analysis of Airline Cabin Service Process (항공사 기내서비스 프로세스분석에 근거한 서비스품질 감사시스템개발에 관한 연구)

  • Lee, Chi-Min;Kim, Youn-Sung
    • Journal of the Korean Society for Quality Management
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    • v.40 no.3
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    • pp.406-414
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    • 2012
  • Purpose: In this study, we developed a service quality audit system through analyzing service processes of airlines' cabin service. Methods: Applying the qualitative approach to service processes analysis; 'service blueprint' methodology was developed, providing airlines a blueprint for cabin service and applying the quantitative service quality audit approach called 'walk-through audit', an audit methodology tailored to airline cabin service called PCPA (Passenger Cabin Patrol Audit) was developed. Results: This study tried to apply both the qualitative and the quantitative methodologies to develop service quality audit checklist and tried to develop details to systemize them into a new methodology. Conclusion: This study will be helpful for Airline services improvement by providing 'service quality audit model', so as to find out the problems and share those with the stakeholders.

A Study on the Effect of Service Recovery(Compensation) and Recovery Fairness on Service Recovery Satisfaction in Medical Service Failure (의료 서비스 실패에서 서비스 회복(보상)과 회복 공정성이 서비스 회복만족도에 미치는 영향에 관한 연구)

  • Park, Chan-Kwon;Kwag, Eun-Jwoo
    • Korea Journal of Hospital Management
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    • v.16 no.1
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    • pp.50-76
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    • 2011
  • This study chiefly aims to examine the relations between customer's responsive behavior and service recovery satisfaction in medical service failure. Therefore, this paper deals with the effect of medical service failure severity perceived by customers on complaint behavior and service recovery expectation, the effect of complaint appealing behavior and service recovery expectation on perceived recovery and service recovery satisfaction, and the roles of service recovery(compensation) and recovery fairness as moderating variables. According to the result of this research, it was shown that service failure severity affects complaint behavior and service recovery expectation positively, and compliant behavior and service recovery expectation affects perceived recovery performance and service recovery satisfaction positively. Moreover, the moderating roles of service recovery(compensation) and recovery fairness indicated partially significant results and affected perceived recovery performance and service recovery satisfaction direct positively. The result of this study is expected to provide support when medical institutes establish service recovery strategies.

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Determinants of the intention to use information services (서비스 가치 관점에서의 e-정보서비스 사용 의도에 관한 연구)

  • Han Jung-hee;Chang Hwal-sik
    • The Journal of Information Systems
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    • v.13 no.1
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    • pp.97-119
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    • 2004
  • Recently, many e-business companies started to charge fees to the use of information contents service. However, little is known about how users evaluate and determine to purchase information services. Past technology adoption research has focused primarily on the positive utility gains side, focusing on usefulness and ease of use. Purchase of e-service, however, involves not only the position utilities but also negative utilities. This research uses the service value model(SVM) and explains user's intention of purchasing a new information service. Based on the Perceived Value Framework, this research investigates the impacts of the service quality and the fee charge on the user's perceived service value and further on user's intention of adopting the e-service. One of the most important postulations of this research is that both service quality and the fee charge influence user's intention through affecting the user's perceived service value. This research presences a conceptual model of users' e-service evaluation process. The conceptual framework provides a basis for understanding how perceptions of quality and sacrifice influence value perceptions and purchase intentions. The results of an empirical research suggest that the both service quality and fee charge have influences on the perceived service value. However, they do not directly affect user's intention to purchase the e-service. They affect user's intention to purchase through affecting the perceived service value. In conclusion, this research provides a base to build on for other research studying use intention model of new e-service.

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Service quality co-orientation model : Case study of national R&D project plan evaluation service (서비스 품질 상호지향성 모형 : 국가연구개발사업계획 평가서비스 사례를 중심으로)

  • Lee, Chang-ki;Jung, Uk
    • Journal of the Korean Society for Quality Management
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    • v.45 no.4
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    • pp.811-828
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    • 2017
  • Purpose: In the meantime, studies on the measurement methods of service quality have mainly been conducted in views of the service recipients. In this study, we introduce a co-orientation model that compares the perceptions of service provider and recipient and examine the applicability in service quality field. Methods: In this study, we conducted a case study on the specific service called 'National R&D Project Plan Evaluation Service' to examine the applicability of the co-orientation model in the service quality field. Results: We could identify the phenomenon of how service providers and recipients perceive differently about specific services introduced in the case study. This study confirms that it can be used to identify problems in mutually oriented service quality activities and to take practical measures to improve them. As we have seen in this case study, the co-orientation model is expected to be of great help in exploring opportunities for quality improvement in the area of service quality. Conclusion: The service quality co-orientation model allows the service provider to distinguish between what they think of differently with the service recipient and what they have in common, so the service provider will be able to find the agenda of service quality improvement.

Service Recovery and Behavioral Intentions in the Restaurant Industry: A Service Process Stage Perspective (레스토랑 서비스 제공 단계별 실패에 따른 서비스 회복 노력과 행동의도에 관한 연구)

  • Choi, Soo-Ji;NamKung, Young
    • Korean journal of food and cookery science
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    • v.29 no.5
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    • pp.605-616
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    • 2013
  • A multistage approach for service recovery enables restaurant managers to do the most effective recovery strategies to reduce customer dissatisfaction and lead to positive behavioral intentions. The purpose of this study was to identify the most effective service recovery strategies in terms of service stage and examine the relationship between service strategies and behavioral intentions. A total of 227 diners examined the customer perceptions to recovery strategies (tangible strategy and intangible strategy) following service failures in each of the four stages:1) reservation and parking, 2) seating and ordering, 3) meal consumption, and 4) payment and exit. The one-way ANOVA showed that intangible strategies were relatively more effective than tangible strategies regardless of service stages. Free meal or free dessert were most effective in service stage 1 and stage 2 whereas correct the failure and reperformance of service found to be the most effective service recovery strategy. Regarding the association between service recovery strategies and behavioral intentions, multiple regression analysis showed that intangible strategies influenced diners' likelihood of positive behavioral intentions whereas tangible strategies lead to diners' willingness to positive behavioral intentions only in service stage 1. The findings enable restaurant practitioners to improve service recovery activities from a service stage perspective.

An 3-Layer Dimensional Reference Model on the Service Science Research Scope Framework (서비스사이언스의 연구 영역에 관한 3계층 입체 참조 모형)

  • Ahn, Yeon S.;Han, Jae Woo
    • Journal of Service Research and Studies
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    • v.4 no.2
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    • pp.85-95
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    • 2014
  • This research was tried for developing the model on the service science research scope. The suggested model is composed as 3 layer dimensional reference model. The first axis is on the perspective of service life cycle. Another second axis is on the service research characteristics or types. And last axis is also on the service systems. At here, service life cycle is related to service strategy, service development, and service implementation of operation. The service research characteristics or types is related to service basic research, service application research, and service convergence research. Lastly, the service systems is related to the needs analysis, service competence and service resources. This model can be applicable to include the various research topic or theme related on the service sciences. In the future, some enhanced models from researchers or practices from service providers, related on the service science research scope, are expected.

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The Effect of Service Quality on E-Service Value, Customer Satisfaction and Loyalty in Internet Banking (인터넷뱅킹의 서비스품질이 e-서비스가치 및 고객만족과 고객충성도에 미치는 영향)

  • Chung, Ki Han;Park, Min Young;Shin, Jae Ik
    • Journal of the Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.231-247
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    • 2009
  • With the growth of e-commerce banks make the best use of internet banking which can provide all sorts of financial services in cyber space and satisfy customers beyond traditional banking services which are cash reserve and loan based on retail. For survival of internet banking high quality of service should be provided to customers. For this, the attributes of service quality in internet banking should be identified first. The studies on scale of service quality in internet banking have been divided into two ways. While traditional way has focused on SERVQUAL, several researchers have developed scale of e-service quality. However, the dimension of e-service quality is applied from the traditional dimension of service quality. In this paper five dimensions of tangibles, reliability, responsiveness, assurance, and empathy based on SERVQUAL are used as scale of service quality in internet banking through reviewing previous studies. In addition, because service value is correlated to service quality, the dimensions of service quality can affect e-service value. The positive relationship among e-service value, customer satisfaction, and customer loyalty in online or offline service has been identified by previous studies. The purpose of this study is to identify the relationship among service quality, e-service value, customer satisfaction, and customer loyalty in internet banking. SPSS 12.0 is used to test validity and reliability of questionnaire items and correlation of variables and AMOS 4.0 is used to test the hypotheses. The results of this study show that the responsiveness, assurance, and empathy factors of service quality have a positive effect on service value and that the tangible and assurance factors have a positive effect on customer satisfaction. It also shows that e-service value affects positively customer satisfaction and loyalty. Customer satisfaction affects positively customer loyalty. Therefore, to enhance customer satisfaction and loyalty, service quality and value of internet banking should be improved through reinforcing customers' trust in internet service quality.

Service Science: Theory Review and Development of Analytical Framework (서비스사이언스: 이론적 고찰과 분석 프레임워크 개발)

  • Nam, Ki-Chan;Kim, Yong-Jin;Nam, Jung-Tea;Bae, Young-Woo;Byun, Hee-Sun;Lee, Nam-Hee
    • Information Systems Review
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    • v.10 no.1
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    • pp.213-235
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    • 2008
  • Recent reports about economic structure and changes show that global economy changes to rely on service rather than manufacturing. This phenomenon can be explained in two ways: the growth of service industry itself and the increasing reliance on service by other industry areas. The importance of service is indicated by the fact that the contribution of research and development, marketing, and finance to the revenue generation of companies is getting greater than that of manufacturing. This change in the economic structure calls for researchers' attention on the importance of service and the service-based economy. In the service-based economy, firms are considered value proposition providers and consumers actual value creators so that the concept of co-value creation becomes a key thesis to study. However, there are a variety of definitions of service and diversified measurements of service anchored in the supplier-oriented understanding of service yet. This lack of understanding of the service and the economic paradigm change causes a lot of problems in the areas of service productivity, service quality, and service innovation. Even though a new movement called service science started and rigorously pursues the way of enhancing the understanding of the economic change and service productivity, there is no framework that provides a unified view about the new role of service, service productivity, service quality, and thus service innovation. This study proposes a unified framework to provide a structured view about service provision and to facilitate the research on service. The framework is built on the concepts from previous studies about service marketing and service science: service life cycle and service networks including value activity network, resource integrator network, and capability network. We hope this study can be used as the basis for future studies on service science.

A Study on the Implementation of the Premium Service in SSP (서비스 교환기에서의 정보료수납대행 서비스 구현에 관한 연구)

  • Hong, Seon-Mi;Kim, Ki-Ryeung;Kim, Tae-Il;Lee, Hyeong-Ho;Kim, Young-Si
    • Proceedings of the KIEE Conference
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    • pp.473-475
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    • 1993
  • Premium Service is the next service to be developed after the Freephone Service and Credit Call Service which has currently been developed and is being now tested. Premium Service is a service which provide information on a telephone line. The calls are charged with a special rate which includes service and call charge. Public telecommunication operator performs charging and accounting from the service user for the service provider and for every service provided subtracts the commission from the part of service revenue and gives the rest back to the service provider. This paper is about the study on the implementation of the Premium Service in the Service Switching Point.

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Service Trade and its Patterns (서비스 무역(貿易)과 그 유형(類型))

  • Kim, Woo-Kyu
    • The Korean Research Institute of International Commerce and Law
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    • v.13
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    • pp.681-698
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    • 2000
  • As volume of international trade is growing importance for service business and service trade are also increasing. Increasing importance of service trade in Korea is also a reflection of such international trading. In this treatise this writer did not address various topics in relation to international trade arising from service trade. But confined the topic to study of concept of service and concept and patterns of service trade. Depending on scholars concept of service may be varied and this holds true also with concept of service trade which also lends itself to various classification. Among them if the focus is concentrated to tax standard in international trade then it can be classified into service transaction. In other words classification can be made according to service trade separated from commodities transaction with embodiment of service and service trade accompanying commodities transaction. In this treatise this writer confined the topic to introduction of international service trade but issues arising in relation to such trade internationally are varied. For this reason more study on such topics will be required in future.

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