• Title, Summary, Keyword: Service

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Developing Strategy of Service Design Competitiveness for Service Industry Innovation (서비스 산업 혁신을 위한 서비스 디자인 경쟁력 강화 전략)

  • Kwon, Hyeog-In;Joo, Hi-Yeob;Bae, Soo-Jeong
    • Journal of Information Technology Services
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    • v.10 no.3
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    • pp.285-296
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    • 2011
  • Recently world industry trends is moved from manufacturing to service. As a result product-market ideology is central to the service enabler of the service. And value creation and delivery of consumer-oriented services as the core design industry is gaining popularity abroad. But the Service design to dispose of the whole process from planning to be done systematically is not yet established a clear concept. This study suggested problems of the current service design industry, service plans and strategies for the development of service design through open questionnaire and FGI(Focus Group Interview) for using service model methodology which is presented by HyeogIn Kwon et al.(2010). And we also consider 27 kinds of developing challenges for service design industry innovation by 6 sectors, such as workforce, R&D, legal framework, lay the foundation, knowledge service and collaborative service.

The Roles and Human Resources of Service Design

  • Pan, Young-Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.1-5
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    • 2012
  • Objective: The aim of this study is to investigate the roles and human resources of service design. Background: The definition of service design is not clear yet, also did not define in this study. I studied the components of service design which are roles and human resources. That is helpful to understand the definition of service design and to clarify the works in service design. Method: I compare the service design with user experience design. I empirically define the roles and human resources of service design. Results: The roles of service design are service strategy, research, service concept design, service specification, service architecture design, integrated communication design, integrated system design, integrated operation design, service evaluation, launch, operation, and knowledge management. Conclusion: We defined who works and what works in service design. Application: The results of this study help the clarification of service design.

A Strategy for Developing Agricultural Service Model Toward Industrial Innovation (산업 혁신을 위한 농업 서비스모델 구축에 관한 연구)

  • Kwon, Hyeog-In;Ryu, Gui-Jin;Kim, Man-Jin;Park, Jong-Seok
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.293-304
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    • 2012
  • Externally, there is urgent need Strengthening the competitiveness of agriculture in terms of production, processing and consumption. And development of high-quality services is particularly essential for provide safe food to consumers, internally. We studied the concept of service science, service models and service development methodology, then researched strengthening agricultural competitiveness through analysis of service viewpoint. After then, in the service level and service science, we elicit the service components for the defined new business, which is composed of private service and supporting service for Mungyeong omija industry. In this research, we evaluate the possibilities that agriculture is not primary industries but service industries for competitiveness. We suggest four key service composition for win-win strategy in Mungyeong omija industry. That is authenticity service, decision price service, decision rating service, establish infrastructure for year-round sale.

Service Prototype Description Language for Virtual Service Laboratory (서비스 가상 실험을 위한 서비스 프로토타입 기술 언어 개발)

  • Lee, Jin-Sung;Oh, Kyu-Hyup;Park, Chi-Hyung;Kim, Sang-Kuk;Jung, Jae-Yoon;Kim, Bo-Hyun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.36 no.4
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    • pp.91-107
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    • 2011
  • The importance of service industries is growing as the portion of the service sector increases fast in the recent decades. This research deals with service prototyping and testing in a service laboratory. While products are generally tested through prototyping in new product development processes, services are difficult to test because of the characteristic of service, intangibility. A service laboratory, named s-Scape, is the experiment environment which has been developed to test services in virtual space for the purpose of analysis and improvement of real-world services such as hospitals and automobile show rooms. In this research, we present a service prototyping tool and language to support service test in the service laboratory. We first analyze key elements of service prototypes, and then design the service prototype diagram (SPD) and the service prototype description language (SPDL). SPD, which is a variant of the service blueprint, is a graphical tool to be used to generate SPDL. SPDL is an executable language of describing a service prototype of a real-world service in extensible markup language (XML) to experiment the service environment in virtual space. SPD reflects the control and interface of virtual reality devices, as well as key elements of service modeling. SPD represents a service process in which service providers and customers interact with each other in a service scape.

Human Errors and Human Factors in Service Delivery Processes: A Literature Review and Future Works (서비스 분야에서 인간공학과 인적오류 연구)

  • Hong, Seung-Kweon
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.1
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    • pp.169-177
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    • 2011
  • The aim of this study is to review previous studies on human errors in the service delivery processes. Service industry is sharply growing in the advanced countries. Many people are looking for something to contribute to the service industry. Although there are many research topics related to service domain that human factors and ergonomics specialists can do contribute, a few researchers are studying such topics. This paper indicated how previous researches on human factors and human errors have addressed the service domain, in order to prompt human factor study on the service domain. A variety of sources were inspected for literature reviews, including books and journals of managements, medicine, psychology, consumer behavior as well as human factor and ergonomics. The characteristics of human errors in the service domain were investigated. Human error studies in several service sectors were summarized such as medical service, automotive service operation, travel agent service and call center service. Until now, human factors community was not much interested in human errors in service domain. However, there is much space to contribute to service domain; human error identification, human error analysis and control of human error. The research of human error in service domain can provide clues to improve service quality. This paper helps to guide to identify human error of service domain and to design service systems.

A Cross-cultural Analysis of Online Satisfaction, Service Failure and Recovery: An E-A-S-QUAL Approach

  • Park, Min-Jung;Kim, Min-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.6
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    • pp.700-711
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    • 2011
  • The purposes of the study were to identify the online service attributes that contribute to online consumer experiences of satisfaction, service failure, and service recovery and to examine whether differences exist in these attributes between U.S. and Korea. E-A-S-QUAL provided a useful framework for the study. Focus group interviews and web surveys were conducted by utilizing college students in both countries. No significant cultural differences were found in online service dimensions of service satisfaction. Personalization was the most frequently mentioned online service dimension of service satisfaction both in the U.S. and Korea. The findings showed significant cultural differences in terms of online service dimensions responsible for service failure and recovery. For Korean consumers, merchandising was one of the key online service dimensions of service failure, while efficiency was the important service dimension resulting in service failure for the U.S. consumers. In addition, for U.S. consumers, efficiency and personalization were the two most frequently mentioned service dimension for service recovery, while Korean consumers put more importance on the contact and information dimensions for service recovery. This study provided a comprehensive list of online service attributes important to online apparel retailing.

A Study of Students' Perception on Cabin Service Curriculum, Service Hospitality and Service-Orientation focusing on CIPP Model (항공서비스 교육과정에 대한 학생의 인식, 서비스 호스피탈리티 및 서비스 지향성에 관한 연구 : CIPP 평가모형을 중심으로)

  • Park, Ji-Young;Kim, Kee-Woong;Choi, Duk-Jin;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.24 no.3
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    • pp.69-79
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    • 2016
  • This study examines the awareness of the curriculum of the cabin service major students at 2 year colleges through the CIPP (Context, Input, Process, Product) evaluation model and an empirical analysis on how their awareness affects Service Orientation and Service Hospitality. It was proven that the CIPP evaluation model has a positive effect on the satisfaction of their department, and also has a meaningful effect on Service Hospitality and Service Orientation statistically. However, the satisfaction of their department itself is not associated with the increase of Service Orientation and Service Hospitality so it negatively affected them. Moreover, both the Service Management program(Process) and Service Attitude(Product) have a meaningful effect on Service Hospitality, and Service Hospitality also has a meaningful effect on Service Orientation. So it resulted in a casual relationship among them. As a result, it is desperately necessary to promote an educational environment that will increase the satisfaction of the department and help students to become flight attendants. It is also necessary to increase awareness of the Service Management program(Process) and Service Attitude(Product).

3 Leveled Viewed Classification and Definition of Service Type for SOA (3 레벨 관점의 서비스 타입의 분류 및 정의 방법)

  • Choi, Mi-Sook;Lee, Seo-Jeong
    • Journal of Information Technology Services
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    • v.5 no.2
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    • pp.137-153
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    • 2006
  • SOA(Service Oriented Architecture) can be a technique to make compassable software from mapping business service to software component. To support effective SOA, it is important that services have to be defined or classified more independently for dynamic and reusable composition. Several methods have been issued but no ways to defined service granularities, service type or service unit. In this paper we introduce 3 level views, service level, service granularity to reuse effectively. And, we suggest service definition guidelines using them.

Service Plan of National R&D Report System Using KANO Model (KANO모형을 이용한 국가R&D보고서 시스템의 서비스 방안)

  • Park, Man-Hee
    • The Journal of the Korea Contents Association
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    • v.14 no.1
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    • pp.364-373
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    • 2014
  • The relationship between a service provided via the information system and user satisfaction has been thought of as an important factor for the development of a new service for the information system. In this study, the twelve new key services that are applicable to national R&D report system were derived by web environment changes in step with IT technology developments in order to support the new service for the user. The twelve new key services are as follows; semantic search service for national R&D report, associated report service, RSS service, mesh-up service, topic-map service, open API service, personalized service, collective intelligence service, SNS service, unstructured data service, detailed search service, mailing service. To assess the quality attribute of the twelve new key services in the national R&D report system, a survey was performed. In conclusion, a stepwise service plan for the national R&D report system was proposed which would use the satisfaction coefficient and the results of the service classification. The following step-by-step service should be developed by in this way. The unstructured data service, personalized service, associated report service, topic-map service, open API service, and the collective intelligence service are needed to develop the first step and RSS service, mesh-up service, semantic search service for the national R&D report, mailing service, detailed search service, and SNS service are needed to develop the second step.

Service Innovation By Using Service Blueprinting : A Case Study of Inchon Airport (서비스 청사진을 이용한 서비스 혁신 : 인천공항 사례를 중심으로)

  • Kang, Min-Soo;Baek, Seung-Ik;Choi, Hyung-K.;Song, Yun-Young;Choi, Yoon-Jeong
    • Journal of Information Technology Services
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    • v.7 no.3
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    • pp.199-214
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    • 2008
  • Unlike physical goods, service consists of a chain of activities that allow the service to function effectively. In order to enhance customer experiences, service providers should innovate service processes. Service innovation refers to new or considerably changed service processes that deliver added value to the customers. Unfortunately, many of the activities are invisible to both service providers and consumers. In terms of service innovation, service visualization is very critical. When we visualize the current service process, we can identify its problems. This study suggests service blueprinting as a service innovation methodology. In order to demonstrate the usage of the methodology, this study examines departure/arrival services at the airport.