• Title, Summary, Keyword: Service

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A Study on the Service Design for Online Service Company to Enhance User Experience

  • Lee, Ji-Hyun
    • Journal of the Ergonomics Society of Korea
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    • v.31 no.1
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    • pp.101-107
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    • 2012
  • Objective: The aim of this study is to investigate service design cases by online service companies and suggests framework to understand service design of them. Background: Recently, exploratory service design cases by online service companies such as Google, Apple, and NHN has been developed. Service design and online service experience design has been booming among user experience professionals but these two areas are not clearly defined. It is interesting to study the definition and key factors of service design and online service experience design. Moreover, investigating service design cases by online service companies is needed. Method: Due to diversification of service design cases by online service companies, this study has reviewed online resources and literatures about top 5 online service companies in USA and Korea. Furthermore, this study used expert interview who worked for service design at NHN. To understand the attributes of service design cases, this study developed 3 types of service design classifications scheme such as service design as extension of online service, space design and event service design. Finally, this study suggested a new framework for service design cases. Results: This study investigated service design cases by online service companies and suggests key issues and frameworks to uncover service design for online service. Conclusion: Service design cases for online service was analyzed by $2^*2$ matrix(extension, $enrichment^*product$, service) to explain characteristics and attributes. NHN's Knowledge-iN bookshelf at NHN library1 is a unique form of service design as a tool of enrichment of online experience. Application: The results of this study might help to understand service design cases and plan new service design for online service companies with structured framework.

A Study on the Customers' Service Expectation Level: The Effects of Distribution Service Excellence Awards for an Airport (공항의 기대서비스 수준에 관한 연구: 유통서비스기관 평가결과의 효과를 중심으로)

  • Chun, Jeong-Lee;Park, Sang-Beom
    • The Journal of Distribution Science
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    • v.16 no.11
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    • pp.47-56
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    • 2018
  • Purpose - In this research, the expectation level of service of Incheon International Airport was investigated. Service expectation level is critical to the customers' satisfaction and should be managed. Regarding the expectation level of service, the concepts have been defined and introduced by some researchers including Zeithaml, Berry, and Parasuraman (1993). However, due to the difficulties of measuring the level, researches on the expectation level of service have been limited. The main reason of difficulties of measuring the effects is that desired service, adequate service, perceived service, predicted service which are the conceptual components of the expectation level of service are psychologically described concepts and thus are hard to set up standards and to measure numerically. All that one can discern is that desired service level is higher than adequate service level or perceived service level is lower than predicted service level under the certain conditions, etc. Research design, data, and methodology - In this research, the level of service and factors affecting the level are investigated using the case of an Airport. The main idea of research is to investigate whether a supposed factor that is alleged to affect the expected service level is working empirically. The supposed factor is service provider's promise to provide certain level of service to customers. Results - The research results can be summarized as follow. First, service provider's promise, in this case the Airport's Service Quality Award by Airports Council International which can be regarded as objective promise to provide the certain level of service to customers is turned out to be influential to factors affecting expectation level of service. Second, service provider's promise affects to move the customers' expectation level of service upward especially the service of delivering the necessary information to customers in the airport correctly and swiftly. Conclusions - The implications of the research results are, first, customers' expectation level of service in influenced by service provider's promise, second, airport's service award increases the level of customers' service level and as a result for the airport to meet the customers' expectation level of service more efforts should be made.

The Effects of Service's Characteristics on Service Performance by Mediating Service Relationship Quality in Specialty Hospitals (전문병원의 서비스특성이 서비스관계품질을 매개로 서비스성과에 미치는 영향)

  • Cho, Hyoungrae;Choi, Chul-Jae
    • Korea Journal of Hospital Management
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    • v.22 no.3
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    • pp.88-104
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    • 2017
  • The purpose of this study explains how service characteristics such as service competence, service customization, interpersonal communication and image affect service trust and affective commitments and how service trust, affective commitment play a role in affecting risk-taking and service loyalty in specialty hospital. and then confirm the mediating role of relationship quality components such as service trust and affective commitment in the above path relation. For this purpose, the research hypothesis was verified by structural equation model analysis(SEM) using SPSS 21.0 and AMOS 20.0 statistical package. The results of the study are as follows. First, interpersonal communication influenced service trust, image influenced affective commitment, service ability influenced service trust and emotional commitment, while service customization did not affect any factor. Second, service trust and affective commitment did not effect each other. Third, service trust and affective commitment were more powerful in risk-taking than the influence on service loyalty. Fourth, Risk takings affected service loyalty. Therefore, marketers of special hospitals not only medical services by providing medical service with superior service ability, but also by always strengthening interpersonal communication at the time of providing services. This will enable consumers to overcome the avoidance in the service decision process and implement a specific service marketing strategy that can continuously use the hospital service.

A Study on the Improvement of Hospital Service Using Service Blueprint (서비스 청사진을 이용한 병원서비스 개선방안에 관한 연구)

  • Park, Geun-Wan;Park, Kwang-Tae
    • Journal of Information Technology Services
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    • v.7 no.2
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    • pp.223-242
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    • 2008
  • We assess service delivery system for outpatients of general hospital(A) using service blueprint. Service blueprint for outpatients' service process currently being implemented in general hospital(A) is analysed to improve hospital services and define hospital service delivery system more accurately. In addition, comparative analysis of service blueprint between before and after improvement is conducted to find that health care services Is now more customer-oriented and hospital employees can link their duties to service delivery system. Dealing with the efficiency of health care service delivery system based on service blueprint analysis is expected to pave the way for continual service quality improvement of general hospitals in the future. The analysis of service blueprint of outpatients' service process suggested in this study is useful for setting strategies for health care service. It also helps service process design and service digitalization of other general hospitals in the future.

Improvement of Service Tree Analysis Using Service Importance (서비스 중요도를 사용한 서비스나무분석의 개선)

  • Park, Jong Hun;Hwang, Young Hun;Lee, Sang Cheon
    • Journal of the Society of Korea Industrial and Systems Engineering
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    • v.40 no.2
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    • pp.41-50
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    • 2017
  • The purpose of this paper is to improve the service tree analysis introduced recently by Geum et al. [15]. Service tree analysis structures the service based on the customer participation perspective and provides a qualitative analysis method categorizing the service elements on the basis of its impact to top service. This paper attempts to apply the concept of reliability importance to the service tree analysis as a perspective of quantitative analysis, which is considered little in Geum et al. [15]. Reliability importance is a measure of the structural impact of the components that make up the system on the system lifetime in reliability engineering field and often used in fault tree analysis. We transform the reliability importance into service importance in accordance with service tree analysis, so that the influence of service elements on the service can be judged and compared. The service importance is defined as the amount of change of the service according to the change of the service element, therefore, it can be utilized as an index for determining a service element for service improvement. In addition, as an index for paired service elements, the relationship between the two service components can be measured by joint service importance. This paper introduces conceptual changes in the process of applying reliability importance to service analysis, and shows how to use the service importance for identifying the priority of service element for the final service and improving customer satisfaction through an example. By using the service importance and joint service importance in service tree analysis, it is possible to make efficient decision making in the process of determining the service elements for analyzing and improving the service.

A Study of Perceptual Difference about Service Quality between Service Providers and Users - Focused on the Administrative Services of University - (서비스 제공자와 서비스 이용자 간의 서비스품질에 관한 인식 차이 연구 - 대학 행정서비스를 중심으로 -)

  • Park, Eui-Jung;Yoo, Han-Joo;Song, Gwang-Suk
    • Journal of the Korean Society for Quality Management
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    • v.39 no.1
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    • pp.78-89
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    • 2011
  • A study for service quality is actively done but that for the quality level of the provided service recognized by the service provider for the same service, and for the difference in quality level of service use recognized by the service user is not relatively widely done. Thus, this study analyzed difference between the quality level of the provided service recognized by the service provider and the quality level of service use recognized by the service user, around administrative service as one of cores of the university service, and examined how difference between both service qualities have effect on business the business satisfaction level of the service provider. We measured the service level provided by the individual in charge of the administrative service of the A-university and examined the service quality in business by use of questionnaires. As the result, it was appeared that the quality level of the provided service recognized by the service provider for the same service quality was higher than the quality level of service use recognized by the service user. In addition, it was found that the quality level of the provided service recognized by the service provider had a significant effect on the service provider's business satisfaction level but the quality level of service use recognized by the service user had not effect on the business satisfaction level of the provider.

The Structure Model of Service Performance Influence in Knowledge Based Service Business

  • Ahn, Yeon S.
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.12
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    • pp.195-201
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    • 2018
  • This study is attempted to demonstrate the structure of the influencing factors on the performance of services of knowledge based service firms. In the model presented, the structure is that service performance in knowledge-based services are affected by the strategic utilization of knowledge resources and service orientation factors of the service organization. And the service performance are also affected in which the systemization of service processes and customer satisfaction play a mediating role. As an analysis result of examining 148 practitioners engaged in the knowledge service industry, it is necessary to increase the satisfaction of external customers in order to improve service performance in a knowledge-based service organizations. This can be achieved by increasing the satisfaction of internal customers. In addition, for this structure to be successful, the service production process to be provided to the customer must be enhanced. The service production process has been found to be an important factor influencing the internal customer satisfaction and service delivery process, especially in the use of knowledge resource, and customer oriented service among service orientation factors.

Service Identification for Service Science (서비스 사이언스를 위한 서비스의 식별)

  • Lee, Sang-Joon
    • Journal of Information Technology Services
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    • v.6 no.3
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    • pp.209-224
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    • 2007
  • Currently, the world has experienced a mass exodus of workforce from the manufacturing industry to service related industry. In addition, the changes of industry structure toward service industry have been gradually accelerated. We have felt that it is time to conduct researches about IT service systematizing and discovering the essence of service itself with scientific and synthetic ways based on Service Science. For Service Science researchers, service identification is regarded as a difficult activity when they contact it for the first time and they want to apply it real environment. In reality, there exist mismatches between business and IT service to identify service since service is identified from the business point of view in Service Science area and it is identified from the technical point of view in IT service area. In this paper, we have conducted researches about service identification placed on the first priority and regarded as difficult area in service-oriented business area. To lessen aforementioned difficulties, we propose procedures and methods for extracting and identifying service in the viewpoint of business process. We conducted case study and comparison with existing researches to verify the applicability and the excellence of our proposal.

A Study on Service Encounter Quality: Interpersonal Service vs. Self-Service Technology in the Fashion Retail Stores

  • Kim, Eun Young
    • Journal of Fashion Business
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    • v.21 no.6
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    • pp.106-121
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    • 2017
  • This study was to identify underlying dimensions of service encounter quality, to test difference in service encounter quality between interpersonal service(IPS) and self-service technology(SST) and to predict service effectiveness and behavioral intentions in the fashion retail context. A field experimental study was designed for collecting data. Repeat sampling frames were involved in two types of service encounters: interpersonal service and self-service technology within the store environment. Thirty participants served as subjects. Sample represents more females than males, and age was ranged from 20 to 33 years old (Mean=24.2). The result suggested that service encounter quality consisted of competence, dedication, and listening. There was a significant mean difference on listening factor of service encounter quality between IPS and SST. For the interpersonal service, dedication and listening had significant effects on service effectiveness. For the self-service technology, competence and listening had significant effects on service effectiveness. In the IPS condition, the service effectiveness significantly affected the revisit intention, whereas it was not significantly related to the revisit intention in the SST condition. This study discussed managerial implications for fashion retailers seeking to effectively manage service quality by specifying interpersonal service versus self-service technology in the retail environments.