• Title, Summary, Keyword: Selection Attributes

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A Comprehensive Study on the Meal Intake Behavior according to Ramyun's Selection Attributes for Korean Adults (성인의 시판 라면류 선택 속성에 따른 식사 행동 차이에 대한 탐색적 고찰)

  • Jung, Hyo Sun;Yu, Kyung Jin;Yoon, Hye Hyun
    • Journal of the East Asian Society of Dietary Life
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    • v.22 no.6
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    • pp.895-902
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    • 2012
  • This study was conducted to understand the Ramyun's selection attributes of Korean adults and examine differences in demographic characteristics and meal intake behavior among three groups of samples divided based on the Ramyun's selection attributes. Self-administered questionnaires were completed by 702 adults, and data were subjected to frequency analysis, chi-square analysis, factor analysis, reliability tests, cluster analysis, and discriminant analysis using SPSS. The results of the study were as follows. The Ramyun's selection attributes for Korean adults investigated were food quality (four variables), price (three variables), and company reliability (four variables). Cluster analysis resulted in the subjects being divided into three groups according to their Ramyun's selection attributes, a high-selection group, mid-selection group, and low-selection group. Three groups of samples classified by Ramyun's selection attributes differed based on demographic characteristics (gender and education level) and meal intake behavior (meal numbers, reason for meal, meal time, and meal size).

Effects of Selection Attributes for HMR on Satisfaction and Loyalty: Focused on Moderating Role of the Customer Value (HMR 선택속성이 만족과 충성도에 미치는 영향: 고객가치의 조절효과를 중심으로)

  • Kim, Seong-Soo;Han, Ji-Soo
    • Culinary science and hospitality research
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    • v.23 no.4
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    • pp.10-21
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    • 2017
  • The purposes of this study were to verify the effects of HMR (Home Meal Replacement) selection attributes on satisfaction and loyalty for HMR. In addition, the moderating role of customer value was examined among selection attributes of HMR, satisfaction and loyalty for HMR. Using a convenience sampling method, the data were collected from those who have bought HMR in Seoul and Kyonggi area. After a total of 235 responses were collected, 220 were used for the analyses. The multiple regression analyses were conducted to test the hypotheses. The results are as follows. First, it was found that product practicality and cooking convenience of HMR selection attributes had an effect on satisfaction of HMR but that ingredients safety and package & circulation period did not have an effect on satisfaction of HMR. Second, satisfaction of HMR significantly impacted loyalty for HMR. Third, in low group for customer value, product practicality of HMR selection attributes had an positive effect on satisfaction of HMR, and ingredients safety of HMR selection attributes had an negative effect on satisfaction of HMR. In high group for customer value, cooking convenience of HMR selection attributes had an positive effect on satisfaction of HMR. In low group as high group for customer value, satisfaction of HMR had a greater impact on loyalty for HMR.

Effect of Eating-Out Consumption Propensity on Selection Attributes for Dessert Cafe (외식소비성향이 디저트 카페 선택속성에 미치는 영향)

  • Yoon, Jung-Suk
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.31-41
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    • 2017
  • The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

Effect of the Attributes of Selection Toward Family Restaurants on the Consumer's Satisfaction and Intention of Revisiting the Restaurant Among Single Workers in Their 20's -Focusing on Lifestyle and Motives- (20대 미혼직장인의 패밀리레스토랑 선택속성이 소비자만족 및 재방문의도에 미치는 영향 -라이프스타일 및 이용동기를 중심으로-)

  • Kim, Young-Sook;Sim, Mi-Young
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.103-117
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    • 2010
  • The purpose of this study was broken down into four sections. First, this study identified both single workers' lifestyles and their motives for going to restaurants. The study classified the consumers and then confirmed the attributes of selection that the consumers considered important when eating out at family restaurants. Second, the study analyzed the consumers' lifestyles, motives for going to restaurants (user motive), and the attributes of selection for the restaurant. Third, the study analyzed how the attributes of selection toward the family restaurant affect the consumer's satisfaction and the consumer's intention of revisiting the restaurant. Fourth, the study analyzed how consumer satisfaction affects the intention to revisit the family restaurant. After the execution of the aforementioned four steps, the study was successful in meeting its purpose: to provide information to enhance the satisfaction of the consumer and to provide foundation material for consumer policy. In regards to the analytical method, this study performed a Frequency Analysis, Factor Analysis, Reliability Analysis, Cluster Analysis, ANOVA Analysis, and Multiple Regression Analysis. The analytical results from the study are as follows. Lifestyle was categorized into 4 factors and 4 clusters. User motive was grouped into 3 factors and 4 clusters. The attributes of selection for family restaurants were categorized into 4 factors. Based on the lifestyle cluster, the attributes of selection for family restaurants showed a statistically significant difference. In addition, based on the cluster of user motive, the attributes of selection for family restaurants showed a statistically significant difference. Lastly, the attributes of selection for family restaurants were found to affect both the intention of revisiting the restaurant and consumer satisfaction after the consumers used the restaurants.

Impact of the Selection Attributes of Restaurants Specialized in Yaksun Foods on Purchase Intention and Customer Satisfaction: Focused on Mediating Effects of the Value Awareness of Yaksun Food (약선음식 제공 레스토랑의 선택속성이 구매의도와 고객만족도에 미치는 영향: 약선음식 가치 인식의 매개효과를 중심으로)

  • Bok, Hye-Ja;Jeong, Kwang-Yeol
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.6
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    • pp.943-953
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    • 2014
  • The purpose of this study was to examine the influence of selection attributes of restaurants specialized in Yaksun food on purchase intentions and satisfaction level of consumers as well as mediating effects of value awareness of Yaksun food on relationships among the variables. The subjects in this study were 200 female adults in Seoul and Busan. The findings of the study were as follows: First, purchase intentions for Yaksun food were positively influenced by food quality, human service, and health effect among selection attributes for restaurants specialized in Yaksun food. Second, customer satisfaction with Yaksun food was positively affected by food quality and human service among selection attributes. Third, purchase intention for Yaksun food and customer satisfaction were positively influenced awareness of functional value, emotional value and economic value of Yaksun food. Fourth, awareness of emotional and economic value of Yaksun food had mediating effects on relationships between selection attributes for restaurants specialized in Yaksun food and purchase intentions, and awareness of functional value of Yaksun food had mediating effects on relationships between the selection attributes of restaurants specialized in Yaksun food and customer satisfaction. The findings of the study illustrate that selection attributes for restaurants specialized in Yaksun food and value awareness have an impact on purchase intentions and customer satisfaction, and value awareness of Yaksun foods has mediating effects on the relationship of selection attributes with purchase intentions and customer satisfaction.

A Study on the Customer's Selection Attributes for Japanese Chain Restaurants in Seoul.Kyunggi Area (서울.경기지역 일식체인 레스토랑의 선택속성에 관한 연구)

  • Yun, Tae-Hwan;Lee, Soo-Bum;Yoon, Hye-Hyun
    • Journal of the Korean Society of Food Culture
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    • v.19 no.1
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    • pp.1-11
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    • 2004
  • The specific purposes of this study are that ; 1) to investigate the distinguished selection attributes on performance of Japanese chain restaurant according to general characteristics of the respondent ; 2) to find out relationships between selection attributes on performance for Japanese restaurant and customer's satisfaction Frequency analysis. one-way ANOVA, reliability analysis, factor analysis, multiple regression were used to analyze the data. Total 350 questionnaires were distributed and 312 were replied(89.14%). Selection attributes on performance for Japanese chain restaurant was divided into 7 factors. There are Factor1 'Store Image & Kindness', Factor2 'Sanitation & Taste', Factor3 'Approximation & Children's Menu', Factor4 'Delivery & Business Hours', Factor5 'Food Quantity & Korean Food', Factor6 'Service & Parking' Factor7 'Price & Publicity'. Monthly income, eating-out expense per once and type of companion have significant influences on selection attributes for performance. Customer's total satisfaction is significantly affected by selection attributes on performance. Factor7 'Price & Publicity' has the most significant influence on customer's satisfaction. We expect that the results can be used to provide basic information to plan marketing strategies, and take improved customer's satisfaction for Japanese chain restaurants.

Importance and Performance Analysis of Customers' Selection Attributes for Social Enterprises Type Cafe (사회적 기업 형 카페 선택속성의 중요도 및 수행도 분석)

  • An, Hea-Young;Paik, Jin-Kyoung;Hong, Wan-Soo
    • Korean journal of food and cookery science
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    • v.29 no.6
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    • pp.637-645
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    • 2013
  • The purpose of this study was to investigate the consumers' selection attributes of social enterprises type cafe by IPA(Importance-Performance Analysis). Data were collected through a self-administered questionnaire by 309 random consumers in several social enterprises type cafes in Seoul and Gyonggi area. The data was analyzed using SPSS windows(ver. 17.0) for descriptive analysis, t-test, one-way ANOVA and factor analysis. The importance of cafe's selection attributes were divided into five factors including 'promotion and menu', 'service quality and atmosphere', 'location', 'taste', and 'brand name'. The mean scores of importance and performance for cafe selection attributes were 4.01 and 3.68 out of 5, showing a significant difference between importance and performance. According to the IPA results of 17 selection attributes for social enterprises type cafe, the selection attributes with relatively low performance but high importance(II quadrant) was 'easy accessibility'. The factor to be improved through the IPA was accessibility factor, showing that the consumers had a low satisfaction compared to the significance of cafe's location.

A Study on the Evaluation of Selection Attributes of Spa Destination by IPA (IP분석에 의한 온천관광지 선택속성 평가 연구)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.2
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    • pp.159-178
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    • 2009
  • The purpose of the current study was to evaluate the importance-performance levels for the selection attributes of spa destination and to analyze the gap between importance levels of the selection attributes. The data were collected from the spa visitors to Yuseong spa complex. The findings of the current study were as belows: 1. as the results of factor analysis of 32 selection attributes, five factors were generated, such as "spa and supporting facilities", "surrounding conditions around spa resort", "friendship and the intention of recommendation", "spa water" and "fees of spa entry". 2. the mean analysis showed the statistically significant difference among the selection attributes for importance-performance levels and the mean levels of five factors were rank-ordered as in "spa and supporting facilities", "friendship and the intention of recommendation", "fees of spa entry", and "surrounding conditions around spa resort", "spa water". 3. as the results of IPA, the selection attributes were distributed as belows: 9 attributes were located in I (Keep up the Good Work), 4 attributes were located in II (Possible Overkill), 7 attributes were located in III (Concentrate Here). and 12 attributes were located in IV (Low Priority).

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The Effect of Take-Out Food Selection Attributes of Korean Restaurant on Trust and Customer Satisfaction -Focused on Daegu·Gyeongbuk Area- (한식당의 테이크아웃 음식 선택속성이 신뢰와 고객만족에 미치는 영향 -대구·경북지역을 중심으로-)

  • Kim, Kyoung-Hwan;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.320-334
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    • 2018
  • The purpose of this study is to examine the effect of take-out food selection attributes of Korean restaurant on trust and customer satisfaction and to analyse the mediating effects of trust. Collected data were statistically analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis and covariance structure analysis using SPSS 22.0 and AMOS 22.0. The results of this study are as follows: First, selection attributes consists of safety, convenience, quality of food and economics. Among selection attributes, safety, convenience, quality of food and economics had a significant influence on trust. Second, among selection attributes, safety, convenience, quality of food and economics had a significant influence on customer satisfaction. Third, trust had a significant influence on customer satisfaction. Fourth, trust had a mediating effect between selection attributes and customer satisfaction. The conclusion section suggested strategic implications to induce selection attributes, trust and customer satisfaction based on the findings.

A study on the Selection Attributes of Accommodation Applications

  • Kim, Kyu-dong;Jeon, Se-hoon;Kim, Jeong-lae
    • International journal of advanced smart convergence
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    • v.8 no.4
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    • pp.130-137
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    • 2019
  • We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study, 6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.