• Title, Summary, Keyword: SWOT

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A Study on the Development Strategy of Gwangyang Port Using the SWOT/AHP Analysis (SWOT/AHP 분석을 이용한 광양항의 발전 전략에 관한 연구)

  • Son, Yong-Jung
    • Journal of Korea Port Economic Association
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    • v.27 no.1
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    • pp.247-262
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    • 2011
  • This study conducted a SWOT/AHP analysis to prepare a developmental strategy for Gwangyang Port. The SWOT analysis is used to analyze internal and external environment in the strategy stage. The SWOT/AHP analysis was proposed by Kurttila et. al. (2000) to improve usefulness of the SWOT analysis. The results of the SWOT analysis confirm what factors are present in the SWOT group. Therefore, when it is combined with the AHP analysis, it evaluated the relative importance of factors gained from the SWOT analysis and used them to develop strategies. To sum up the results, in the SWOT group, opportunity, strong points, threat and weak points were relatively important in a good order. In respect to factors of the SWOT, for a factor of strength, reasonable freight cost, good port site, and broad hinterland were relatively important. As to factors of weakness, absence of an efficient customs system, a complex transport system and port personnel were relatively important. As to factors of opportunity, an improved transport system through building various infrastructures, consistent development of a connected industrial complex, and increased cargos in northeast area were relatively important. As to threat factors, an improved transport system through building various infrastructure, competition with neighboring ports and small complex transport companies were relatively important.

Design and Implementation of Web-based SWOT Analysis Supporting Tool (웹 기반의 SWOT 분석 지원도구 설계 및 구현)

  • Hwang, Jeena;Seo, Ju Hwan;Lim, Jung-Sun;Yoo, Hyoung Sun;Park, Jinhan;Kim, You-eil;Kim, Ji Hui
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.1-11
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    • 2017
  • The best business strategy leading to innovation and productivity can be achieved by carefully analyzing internal and external environments of a company. Many companies often require, but difficult to find a tool to determine their own internal/external environmental factors including strengths, weaknesses, opportunities and threats(SWOT). SWOT is one analytical base model that is utilized in this research to design semi-automated environmental analysis process. This study investigates on SWOT generation system that is built on existing analysis database created by experts in each field. Companies can search and choose their best expressing environmental elements that are stored in the database. This semi-automated SWOT tool is expected to contribute that companies can recognize their internal capabilities more accurately, and help consider external environment changes around them.

A Strategy Development of Hydrogen Energy Industrial Infrastructure by Using SWOT/AHP Method (SWOT-AHP 분석을 이용한 수소에너지 산업 인프라 전략 개발)

  • Han, Jang-Hyup;Kim, Su-Ji;Kim, Chae-Bogk
    • Journal of Korea Technology Innovation Society
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    • v.19 no.4
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    • pp.822-847
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    • 2016
  • The sustainable energy has globally become more important to maintain the future industry. Of various new renewable energy types, hydrogen energy had drawn a lot of attention as clean energy. Therefore, this study applied SWOT-AHP analysis to establish a strategy for the infrastructure of hydrogen energy industry. It drew the factors required to establish the infrastructure of hydrogen energy industry based on the literature review and experts' opinions were surveyed to redesign SWOT Matrix. The AHP analysis is performed to obtain the relative importance of developed factors by pairwise comparisons. Based on research results by applying SWOT analysis and AHP, this paper proposes the development of strategic plan for infrastructure of hydrogen energy industry.

A Strategic Development of Ulsan Port Using SWOT/AHP Method (SWOT/AHP를 이용한 울산항의 전략적 발전방향에 관한 연구)

  • BAEK, In-Hum
    • Journal of Fisheries and Marine Sciences Education
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    • v.21 no.2
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    • pp.325-334
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    • 2009
  • The aims of this study is to suggest the strategic development plan of Ulsan Port using SWOT/AHP method. In order to do this, 16 detailed factors for SWOT Matrix were identified both from previous studies and from brainstorming professionals of the port and these made into a 3 level hierarchy structure. AHP method identified the relative weight of SWOT level as threat(0.311), opportunity(0.259), strength(0.218) and weakness(0.212), also the composite relative weight of detailed factors as recession of global economy(0.125), strengthening of economic function in port(0.085), insufficiency of port facilities(0.080) and a government regulation of port management(0.075). As a result, the study suggests S/T strategy, W/T strategy, S/O strategy, W/O strategy as a strategic development plan of the Ulsan Port.

Corrective Action Strategy based on SWOT Analysis in Service FMEA (SWOT분석을 토대로 한 서비스 FMEA에서의 개선조치전략)

  • Sutrisno, Agung;Kwon, Hyuck-Moo
    • Journal of the Korean Society for Quality Management
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    • v.40 no.1
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    • pp.25-38
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    • 2012
  • Service FMEA may yield several possible corrective actions for each failure mode with large RPN. Corrective actions for each service failure are usually interrelated with the customers and environmental elements of the service system. SWOT analysis can provide an effective way to analyze the inner and outer environmental impacts for each corrective action. In this paper, we suggest a way for selecting and ranking corrective strategy in service operation based on SWOT analysis. Every candidate of corrective action strategy is ranked and evaluated on the basis of the impact factors of the SWOT variables, correlations between possible corrective actions and SWOT variables, and RPNs of service failures. The most desirable set of corrective actions is selected considering the preference score of each corrective action, required resources and budgetary allowance. The proposed methodology is demonstrated with an illustrative example.

Improvement for Subject Selection using SWOT Analysis in the Design Value Engineering (설계VE에서 SWOT분석을 이용한 대상선정 개선방안)

  • Yun, Su-Won;Kim, Hong-Hyun;Min, Kyung-Seok
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • pp.872-876
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    • 2008
  • 설계VE 프로세스 과정 중 기능분석을 성공적으로 수행하지 위해서는 VE대상의 선정이 중요하다. 그러나 설계VE활동시 대상선정 단계에서 설계VE 집중검토대상을 선정해야 하지만 그 활용성이 미비하였으며, 활용방법에 어려움이 따랐다. 이에 본 연구는 대상선정을 명확하게 하여 차후 기능분석에서 효과적으로 반영할 수 있는 방안으로 SWOT분석을 제안하고자 한다.

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Competitiveness Evaluation Factors and Strategic Development for the Port of Busan using the SWOT·AHP Method (SWOT·AHP를 이용한 부산항 경쟁력 평가요인과 발전방향에 관한 연구)

  • Chae, Gi-Young;Lee, Chul-Yong
    • Journal of Korea Port Economic Association
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    • v.36 no.1
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    • pp.105-128
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    • 2020
  • This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

A Study on Entrepreneurship, Competitiveness of SWOT, and Performance in Hidden Champion Firm (히든챔피언기업의 기업가정신, SWOT요인의 경쟁(대응)능력, 성과간의 관계에 관한 연구)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.21-33
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    • 2016
  • This paper aims to investigate the relations among the entrepreneurship, SWOT factors, and performance in Korean hidden champion firms. 112 potential Korean hidden champions were drawn at random from the hidden champion candidates of Export-Import Bank of Korea. For analyzing the relationship of them, the entrepreneurship factors categorized with organizational risk taking, innovativeness, and proactiveness from previous researches(Khandwalla, 1977; Miller, 1983; Miller & Friesen, 1978, 1982). Also, four SWOT factors classified into strength, weakness, opportunities, and threat by confirmatory factor analysis. As a result, we found some statistically significant effects between the SWOT factors and entrepreneurship factors, and they sequentially affects to performance. That is, as a presented with previous research, there is verified that entrepreneurship is caused by organizational risk taking, innovativeness, and proactiveness. Also, SWOT factors significantly affect to business performance. Some guidelines for practicing potential Korea hidden champions as a result of this would include; first of all, it is important to support the potential hidden champions consulting approach in global perspectives; secondly, effective governmental support programs for hidden champions should be developed for positive impacts of according to these results.

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Strategic Development and SWOT Analysis for IT/ICT Programs in Universities of Mazandaran in Iran Using Digital Indices

  • Mahdavia, Iraj;Abbaspour-Ghomi, Hassanjan;Sahebjamnia, Navid;Eissazadeh-Roshan, Yousof;Fazlollahtabar, Hamed;Mahdavi-Amiri, Nezam;Hamzehpour, Amin
    • Journal of Digital Convergence
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    • v.7 no.1
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    • pp.31-47
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    • 2009
  • The rapid growth of information and communication technologies prompted the need for developing the strategic implementation framework of IT/ICT programs in universities. Here, we propose a strategic framework for the development of the IT/ICT programs in the universities of the province of Mazandaran in Iran. We use the SWOT analysis to assist the formulation of the strategy, where the Analytic Hierarchy Process (AHP) is applied to weigh the SWOT factors and the fuzzy TOPSIS is used to evaluate the strategic plans. Based on Iran and Mazandaran Digital Indices (DI) and considering the SWOT matrix, four strategies are identified. Finally, an analytical concept, namely the strategy shooting, is considered to show the role of SWOT factors and strategic plans on the performance of the system.

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The SWOT-AHP Framework for the Enterprise Cloud Computing Strategy (기업의 클라우드 컴퓨팅 전략수립을 위한 SWOT-AHP 프레임워크 개발)

  • Tang, Nguyen Hanh;Shao, Jing;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.22 no.2
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    • pp.85-104
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    • 2013
  • 최근 클라우드 컴퓨팅이 학계나 실무계에서 많은 주목을 받고 있으며, 공공기관에서도 클라우드 컴퓨팅을 도입하고 있는 추세에 있다. 클라우드 컴퓨팅은 장 단점을 모두 가지고 있지만 지속적으로 발전하고 있으며, 기업들은 클라우드 기반의 정보시스템을 도입하기 위한 다양한 솔루션들을 활용하고 있다. 따라서 기업에서 클라우드 컴퓨팅 도입을 위해 고려해야 할 요소들은 무엇이며, 어떻게 계획을 수립할 것인지는 시급한 과제라고 할 수 있다. 본 논문의 목적은 기업이 클라우드 컴퓨팅 채택 전략을 수립하기 위한 프레임 워크를 제시하는 것이다. 구체적으로, SWOT-AHP는 클라우드 컴퓨팅을 실행하는 과정에서 강점-약점-기회-위협 요인을 파악하고, 전략 계획을 보다 효율적으로 수립 하는데 사용된다. 경영전략 이론에서 널리 알려져 있는 SWOT과 다기준의사결정기법 중 실무에서 가장 활발하게 사용되고 있는 AHP는 복잡하지 않고 적용이 쉽기 때문에 본 연구에서 제안하는 방법을 이용한다면 실무에서도 큰 어려움 없이 SWOT-AHP 프레임워크를 클라우드 컴퓨팅 전략수립에 적용할 수 있을 것으로 기대한다.