• Title, Summary, Keyword: SNS Perception

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The Structural Relationship between SNS Tourism Information Value, Perceived Risk, and Tourism Destination Switching Behavior (SNS관광정보가치와 지각된 위험, 관광지 전환행동 간 구조적 관계 연구)

  • Choi, Jae-Woo;Oh, Kyung-Taek;Lee, Chul-Jin
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.524-533
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    • 2015
  • This study aims to prove the value of SNS tourism information by confirming the relation between SNS tourism information and perceived risk and by verifying its influence on the intention to switch tourism destination. The data was collected from 302 tourists. For data analysis, SPSS 18.0 program and AMOS 18.0 were conducted. First, functional characteristics of SNS tourism information have been verified to have no relationship with the tourist's perception of risk, and therefore the functional tourism information is thought to cause individual motive regardless of tourist's perception of risk. Second, aesthetic value and economic benefits of SNS tourism information have been analyzed to reduce perceived risk of tourists. Third, a symbol of SNS Tourism information has proved to be an element that increases the risk perceived by tourists, indicating that various kinds of tourism information provided by other channels including SNS can serve as a momentum to make tourists recognize new risks the other way round as new tourism information is accumulated, which acts as new motivating factor.

A Study on Army SNS Crisis Communication Strategy of 5G Age - Focusing on the effect of message form on the perception of soldiers - (5G 시대 군(軍) SNS 위기커뮤니케이션 전략에 관한 연구 - 메시지 형태가 장병 인식에 미치는 영향을 중심으로 -)

  • Kim, Tae-woong;Lee, Dong-hee;Lee, Sang-eun
    • Proceedings of the Korea Contents Association Conference
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    • pp.41-42
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    • 2019
  • 본 논문은 5G시대와 전 장병이 일과 후 병영에서 스마트폰을 사용하게 됨에 따라, SNS를 활용한 효과적인 군 위기관리 커뮤니케이션 전략을 제시하기 위해 SNS 메시지의 형태가 장병들의 위기에 대한 인식과 메시지의 수용도, 군에 대한 태도에 어떠한 영향을 주는지 실험연구를 통해 실증적으로 분석 연구하였으며 실무적 함의를 제시했다.

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Exploration on Secondary Education Undergraduates' SNS Communication Patterns and Perception : Focused on KAKAOTALK (사범계 대학생의 SNS 소통 행태 및 인식 탐색 : 카카오톡을 중심으로)

  • Park, Sun-Hee;Kim, Sung-Mi
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.27-37
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    • 2018
  • The purpose of this study is figure out secondary education undergraduates' communication patterns and perceptions of use in KAKAOTALK, one of the most frequently used Social Network Service(SNS). The mixed method research was conducted of survey about 86 students and in-depth interview 10 of them. The chief implication of research showed that it has been firstly functioning them to sustain public and private network and to be an universal tool of expression their opinion, idea, themselves, however, they still regard face-to-face communication important. Secondly, they think that KAKAOTALK is a part of their everyday lives and regarded a communication space to freely express themselves and to adjust and manage their image. Thirdly, they psychologically solved their loneliness and were encouraged, moreover, the contents of communication were different according to usd of public or private team chat room. It needs a follow-up study comparatively to analyze other generation's cognitive psychological values in SNS and to suggest digital culture literacy guideline.

Study on Chinese User Resistance of SNS : Focus on Renren Wang (SNS사용에 대한 중국 사용자 저항에 관한 연구: 런런왕(人人网)을 중심으로)

  • Fan, Peng-Fei;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.183-191
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    • 2014
  • SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

The Effect Relationship between SNS Tourism Information Service Quality and Information Sharing Intention (SNS 관광정보 서비스품질과 정보공유의도 간 영향관계)

  • Kwak, Dae-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.2
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    • pp.229-236
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    • 2016
  • The objectives of this study are to suggest useful directions for promotion of SNS tourism information service to the service providers through investigating the effect relationship between SNS tourism information service quality and the information sharing intention. To achieve the objectives, as a conceptual framework of the study, the literature on SNS tourism information service quality and information sharing intention were reviewed, and the empirical studies on the perception of the service users about the services was conducted. The findings showed that the 'easy acquisition' and 'interactivity' factors of SNS tourism information service quality have an effect on the information sharing intention. Accordingly, the service providers are required to enhance the service quality related to the information acquisition and interaction between users.

The Differences of Sharing and Use Intention of SNS Tourism Information according to the Level of Trust and Satisfaction (SNS 관광정보의 신뢰 및 만족수준에 따른 정보공유 및 사용의도 차이)

  • Kwak, Dae-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.12 no.1
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    • pp.155-162
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    • 2017
  • The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service (모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할)

  • Kim, Ji Yoon;Chu, Kyounghee
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.211-222
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    • 2014
  • This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

A Study of Collective Knowledge Production Mechanisms of the three Great SNS (3대 SNS에서의 집단적 지식생산 메커니즘 연구)

  • Hong, Sam-Yull;Oh, Jae-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.7
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    • pp.1075-1081
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    • 2013
  • Twitter, Facebook, and KakaoStory are the major SNS in Korea. Social knowledge production is being produced by those services from numerous collaboration and co-participation in those SNS. Wikipedia or Naver JishikIN service was regarded as the representative product of collective knowledge production during the wired internet era. However now at the wireless internet era centered with smart phones, various forms of collective knowledge production would be achieved by connecting to SNS in real-time. In this thesis, the survey data of collective knowledge production for users of three SNS have been compared and analyzed. The difference of the collective knowledge production mechanism among Twitter, Facebook and KakaoStory has been studied and compared through three variables: the motivation of collective knowledge production, the preference of collective knowledge production model, and collective knowledge production cultural perception. As a result of the analysis of the discriminant factors for three SNS user groups, it turns out that the diversity-toward usage motivation, personal contribution motivation, and collective knowledge production tendency perception are the most influential variables. This thesis is of significance in that it unites the value of social science such as social capital and collective knowledge production from the viewpoint of computer science and opens the new chapter of collective knowledge production with the real-time SNS of wireless internet from the wired internet.

The Effect of Military Crisis Management Communication on a Social Network Service :Focusing on the effect of message form on the crisis perception of soldiers (SNS를 통한 군(軍)의 위기관리 커뮤니케이션 전략 :메시지 형태가 장병의 위기 인식에 미치는 영향을 중심으로)

  • Kim, Tae Woong;Yang, Jong Hoon;Lee, Sang Eun
    • The Journal of the Korea Contents Association
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    • v.19 no.11
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    • pp.102-110
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    • 2019
  • The military respond well to external publics in the event of a crisis int that they are operated based on the trust of the people. Unlike other organizations, however, the Korean military has the distinctiveness that soldiers experience military life as internal publics for a certain period of time and after serving in the army, they become those who evaluate the military as external publics. Therefore, it is important to examine what would be effective crisis management strategies in terms of communicating with active-duty soldiers. Given that active-duty soldiers are accustomed to using SNS these days, this study investigated whether message forms (digital image vs. text) affect the perception of the military in crisis, acceptance of the given message, and attitude toward the military. Our empirical findings suggest that image-based messages are more likely to increase levels of message acceptance than text-based messages. Based on the results, we discussed practical implications on communication strategies for managing the military in crisis.

Effects of Real Name Using on SNS User's Behavior and Continuous Use Intention (실명사용 SNS 사용자의 행태와 지속이용 의도의 영향)

  • Hwang, YeonHee;Kim, YoungBerm;Lee, SangHo
    • Journal of the Korea Industrial Information Systems Research
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    • v.25 no.3
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    • pp.83-97
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    • 2020
  • Unlike the feature of SNS, which strengthens two-way communication and promotes interaction through consistent on/off line identity management, passive use of Facebook to unilaterally accept other people's opinions is being strengthened, and more people tend to use Facebook anonymously or pseudonym to enjoy freedom of expression. To illustrate this transformative use behavior, this study suggests an integrated model including psychological and behavioral variables such as self-esteem, real name use, and opinion expression to explore the effect on social relationship value perception and satisfaction. Studies have shown that self-esteem affects the use of real names and self-exposure, and that the satisfaction and sustainability of relationships have increased as real-name users expose more information about themselves.