• Title, Summary, Keyword: SNS

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The Effect of SNS Users' Use Motivations on Using SNS and Recognizing Characteristics of SNS Messages: Focused on the Comparison among 'Facebook', 'Twitter', 'Cyworld', and 'Me2day' (소셜네트워크서비스의 이용동기가 실제 이용과 메시지 특성 인식에 미치는 영향: '페이스북', '트위터', '싸이월드', '미투데이'의 비교를 중심으로)

  • Kim, Wi-Geun;Choi, Min-Jae
    • Korean journal of communication and information
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    • v.60
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    • pp.150-171
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    • 2012
  • According to the result of the online survey of SNS users, SNS users' use motivations consist of 'information', 'participation', and 'interaction'. SNS use motivations explain characteristics of an individual SNS very well. SNS users that aim to collect information use much more the SNS for communication like 'Twitter' and 'Me2day' than other SNS. SNS users that aim to participate in communication through SNS use much more 'Cyworld' that is joined by the most subscriber. And SNS users that aim to interact with other users use much more the SNS for network like 'Facebook' and 'Cyworld'. This tendency can also be seen in the use hours and access times of SNS by SNS use motivations. Meanwhile, the SNS Users that aim to collect information and interact with other users positively rate SNS messages. On the other hand, the SNS Users that aim to participate in communication through SNS negatively rate those. This confirms that SNS use motivations affect SNS users' recognition of SNS messages.

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Impact social networking service characteristics and audience' relationship experiences on the degree of acceptance (소셜네트워크서비스 특성과 수용자 관계성경험이 수용의도에 미치는 영향)

  • Joung, Jin-Tak
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.107-115
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    • 2017
  • This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

Implementation and Performance Analysis of Web Service Adapter for Integrated SNS Gateway (통합 SNS 게이트웨이를 위한 웹 서비스 어댑터 구현 및 성능 분석)

  • Jung, Insik;Kim, Hyeonwoo;Kwon, Dongwoo;Ju, Hongtaek
    • Journal of Internet Computing and Services
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    • v.15 no.1
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    • pp.135-142
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    • 2014
  • In this paper, we present integrated SNS Gateway as way to reduce mobile SNS traffic. Integrated SNS gateway's role is communication broker that located between mobile clients and SNS server. In Integrated SNS gateway, web service adapter communicates with SNS Server. Experiment was performed in aspects of contents RTT and network traffic. We evaluate and propose performances of integrated SNS gateway using gateway.

A Study on SNS Usage Behavior using Correspondence Analysis (대응일치분석을 이용한 SNS 이용 행태 조사 연구)

  • Kim, Min-Jeong
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.395-403
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    • 2016
  • This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.

A Study on Acceptance of Public Recording for SNS Post (SNS 게시물에 대한 공공기록화 수용에 관한 연구)

  • Yun, Sung-Uk;Chang, Jun-Gab;Kim, Geon
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.1-12
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    • 2019
  • This study explored the factors affecting the acceptance of public recording in SNS post. Using SPSS 21.0 program and AMOS 21.0 program, major results were derived through exploratory factor analysis, confirmatory factor analysis, correlation analysis, and path analysis. The results are as follows: First, the risk of personal information leakage on SNS posting has a significant negative impact on the attitude toward SNS posting. Second, the security of the SNS posting has a significant effect on the attitude toward the SNS posting. Third, the concern about privacy of SNS posting has a significant negative impact on the attitude toward SNS posting. Fourth, the attitude toward SNS posting has a significant effect on the intention to accept the SNS posting. The above results suggest that the SNS post recording should be able to collect opinions of SNS users from a long-term viewpoint.

The Effect of the Precedential Factors on the SNS User's Revisit and Switching Intention (SNS 이용자의 재방문의도와 전환의도에 영향을 미치는 선행요인에 관한 연구)

  • Yang, Chang-Gyu;Lee, Choong-Kwon;Huang, Yunchu
    • The Journal of Society for e-Business Studies
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    • v.19 no.2
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    • pp.125-142
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    • 2014
  • Previous research about SNS users' intention was mainly focused on revisit intention, while this study reaches a research conclusion by considering both revisit and switching intention. According to the research result, (1) social interaction and SNS addiction influence other precedential factors; (2) enjoyment and usefulness increase SNS users' revisit intention; (3) SNS users would not consider switching to another SNS even they have negative opinions about their current SNS. This research result implies that, for SNS enterprises to dominate market, it is required to provide services so that SNS users can actively participate on social interaction activities, and a strategy is necessary to attract and turn SNS users with negative opinions into active participants.

Exploring the Impact of SNS Alienation and Attachment on Proactive Use of Facebook (SNS 소외감과 애착이 능동적 사용에 미치는 영향: 페이스북 사용자를 중심으로)

  • Yun, Haejung;Jeon, Taek Joon;Lee, Choong C.
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.171-187
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    • 2014
  • The social network services (SNS) like Facebook, have gained an enormous amount of popularity. However, side-effects of Facebook usage are occasionally reported such as sense of alienation and cyber-bullying. Among these potential factors threatening to the success of SNS, this research focused on alienation and intends to investigate possible factors that affect SNS alienation and how it affects on SNS attachment and proactive use of SNS. Through extensive literature reviews regarding online and offline alienation, SNS characteristics, and SNS usage, we generated the research model and hypotheses. We surveyed 142 Facebook users and empirically proved that among SNS characteristics, complexity increases SNS alienation, and interactivity and social presence positively affect SNS attachment. Offline alienation, one of the personal attributes, increases both SNS alienation and SNS attachment at the same time while the number of SNS friends have no significant effects. In addition, SNS alienation decreases proactive use of Facebook while SNS attachment increases it. Theoretical and practical implications are discussed based on research findings, and we also suggest future research directions to minimize negative consequences due to SNS users' sense of alienation.

Effects of SNS Quality and Purpose on SNS Discontinuance Intention (SNS 품질 및 이용 목적 관점에서의 SNS 이용 중단 의도)

  • Lee, DongJoo;Kim, MyoungSoo
    • Journal of the Korean Society for Quality Management
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    • v.46 no.2
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    • pp.339-350
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    • 2018
  • Purpose: The purpose of this study is to propose useful suggestions by analyzing the impact of SNS quality and the pressure which comes from SNS usage objectives on SNS discontinuance intention. Methods: We developed a SNS user's discontinuance intention model in terms of SNS quality and pressure of SNS usage. Survey data of SNS users was analyzed using multi-regression analysis for testing hypotheses. Results: We found that information quality plays an important role in lowering the SNS discontinuance intention. In addition, it was founded that pressure of social networking and information processing are positively related with the SNS discontinuance intention. Conclusion: We expect that this research can provide theoretical and practical implications. As for theoretical, this study can suggest the insight on conceptualization of SNS fatigue in the further study. Regarding practical implication, service providers can make their service strategies based on understanding our analysis.

Why do people leave SNS? : The Influences of the Users' Characteristics and SNS Fatigue (SNS를 떠나는 사람들 : 사용자의 특성과 SNS 피로감 중심으로 SNS 중단의향에 영향을 미치는 사용자 특성)

  • Lee, Eunji
    • Journal of the HCI Society of Korea
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    • v.13 no.1
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    • pp.11-19
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    • 2018
  • Recently, SNS users have begun to complain of fatigue attributed by the dependency on the Social Networking Services, and this trend seem to have them cease or leave the SNS despite its exponential growth. Although researchers devote their effort to identify negative effects of perceived SNS fatigue on the intention to keep using SNS, it still lacks dealing with users' personal characteristics. Thus, this study looked into (1) the differences of perceived SNS fatigue and the differences of intention to leave SNS based on the users' characteristics (demographic variables, personality traits, and SNS usages) and (2) the users' characteristics on the intention to discontinue SNS. The results show that the users with low self-esteem were more likely to feel higher SNS fatigue and to discontinue SNS than those with high self-esteem, and the users in 20s showed higher intention to discontinue SNS than those in 40s. Moreover, the younger the users were, and the lower the levels of self-esteem were, the users reported higher level of fatigue. Additionally, the female users showed that the higher the level of fatigue, the stronger intentions to discontinue SNS. This research sheds light on the fact that the characteristics of users give influences the intention to discontinue SNS, and is expected to suggest practical implications in the ever-expanding SNS market.

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SNS planning through analysis of office workers SNS use (직장인의 SNS 사용 분석을 통한 SNS 기획)

  • Kim, Eun-Ju;Hong, Soon-Geun;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.9
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    • pp.1359-1364
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    • 2013
  • After platform changed from PC-based internet to mobile, SNS became new interactive media which relaces face-to-face interaction. the SNS users have already begun to recognize SNS as daily necessity. SNS market has been subdivided. In other words, SNS has entered into a period of vertical SNS that focus on contents and specific target. Therefore, It is necessary to analyze users for SNS planners. For this reason, analyzing why office workers who have the most powerful purchasing power use SNS is meaningful for SNS planners. Therefore, in this study, we analyzed the reasons for using SNS of office workers by studying relationship among office workers' stress, social support, self-expression and the use of SNS. As a result, the use of SNS has a significantly positive correlation with social support and self-expression. The self-expression in the SNS is not associated with stress, but rather it is the characteristics of the office workers. However the social support in the SNS affects to stress.