• Title, Summary, Keyword: Revisit Intention

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Effects of Store Commitment on Consumer Attitude Toward Mass Cosmetic Brand Store and Revisit Intention (중저가 화장품 브랜드 점포에 대한 애착이 점포태도와 재방문의도에 미치는 영향)

  • Yu, Haekyung;Lee, Minsun
    • Fashion & Textile Research Journal
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    • v.20 no.2
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    • pp.191-201
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    • 2018
  • The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

Measuring the Causal Relationships of Restaurant Service Quality and Perceived Sacrifice, Value, Satisfaction and Intention to Revisit in Tourist Area (관광지에서의 음식점 서비스 질, 지각된 희생, 가치, 만족과 재방문 의도의 인과 관계 평가)

  • Kang, Jong-Heon;Ko, Beom-Seok
    • Journal of the East Asian Society of Dietary Life
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    • v.17 no.4
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    • pp.580-588
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    • 2007
  • The purpose of this study was to measure the effects of the perceived sacrifice, service quality, value and satisfaction on the intention to revisit restaurants. A total of 273 questionnaires were completed. The equation model was used to measure the causal effects. The results demonstrated that the confirmatory factor analysis model provided an excellent model fit. The modified model yielded a significantly better fit to the data than the service quality model, and accounted for a greater share of the variance in intention to revisit than the service quality model. The effects of value and service quality on intention to revisit were statistically significant in both the service quality model and modified model. The effects of perceived sacrifice and service quality on value were statistically significant in the service quality model and modified model. As expected, service quality had a significant effect on satisfaction in the modified model. Satisfaction had a significant effect on intention to revisit in the modified model. Satisfaction also had a significant effect on service quality in the service quality model. Moreover, service quality had an indirect influence on intention to revisit through value and satisfaction in the modified model. Service quality had an indirect influence on the intention to revisit through value in the service quality model. The overall findings offer strong empirical support for the intuitive notion that improving service quality can increase favorable intention to revisit, and decrease unfavorable intention to revisit.

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A Study on Consumer Satisfaction, Recommendation Intention, and Revisit Intention According to the Selection Attributes of Large Specialized Coffee Shops in Busan (부산지역 대형 커피전문점 선택속성에 따른 소비자만족도와 추천의도 및 재방문의도에 관한 연구)

  • Kim, Kyung-Hee
    • Journal of the Korean Society of Food Culture
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    • v.29 no.6
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    • pp.549-556
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    • 2014
  • This study aimed to determine consumer satisfaction according to selection attributes of specialized coffee shops and also understand the effects of consumer satisfaction on recommendation intention and revisit intention. Through positive analysis, the study produced the following results. In the factor analysis of selection attributes of specialized coffee shops, there were six factors: 'quality', 'brand image', 'economic feasibility', 'menu diversity', 'the atmosphere and convenience of the shop', and 'service'. Among these factors, 'brand image', 'economic feasibility', and 'menu diversity' were found to exert a significant influence on consumer satisfaction. Second, consumer satisfaction had a significant influence on recommendation intention and revisit intention. Third, consumer intention to revisit specialized coffee shops showed a significant influence on recommendation intention.

The Effects of Medical Service Quality on the Customer Satisfaction and Intention of Revisit in Long-Term Care Hospitals (요양병원의 서비스품질이 고객만족과 재이용의도에 미치는 영향)

  • Yang, Jong-Hyun;Chang, Dong-Min
    • Korea Journal of Hospital Management
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    • v.17 no.3
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    • pp.37-56
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    • 2012
  • The purpose of this study is to analyze effects of medical service quality on the customer satisfaction and intention of revisit in long-term care hospitals. To achieve purpose of the research, the data was collected from 321 patients in 8 long-term care hospitals using a standardized questionnaires. Using the structural equation modeling(SEM), this study examines the relationship among medical service quality, customer satisfaction and intention of revisit. The results show that the medical service quality factors such as convenience and accessibility have positive effects on the customer satisfaction which positively relates to intention of revisit. Medical expertise of the service quality factors has positive influence upon intention of revisit in long-term care hospitals. Therefore, the results of this study show that the medical service quality factors which are convenience and accessibility leading to customer satisfaction are important factors to select long-term care hospitals.

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The Effect of Perception on the Quality of Nosocomial Infection Control on the Intention to Revisit : Focusing on the Mediating Effect of Perceived Risk and Trust (병원감염관리 질에 대한 인식이 재이용의도에 미치는 영향 -지각된 위험과 신뢰의 매개효과를 중심으로-)

  • Kang, Jae-Shin;Kim, Kwang-Jum
    • Korea Journal of Hospital Management
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    • v.24 no.3
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    • pp.11-26
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    • 2019
  • Objectives: The purpose of this study was to investigate the effect of the perception on the quality of nosocomial infection control on perceived risk, trust, and the intention to revisit among the medical consumers. Method: 361 patients and their guardians who were hospitalized in women's hospital, Gangnam-gu, Seoul, participated in this study. The data was analyzed using SPSS Statistics 21.0. Results: The perception on the quality of nosocomial infection control had a negative(-) effect on perceived risk, a positive(+) effect on trust, a positive(+) effect on the intention to revisit. The perceived risk had a negative(-) effect on trust, a negative(-) effect on the intention to revisit. The trust had a positive(+) effect on the intention to revisit. The perceived risk was partially mediated by the perception on the quality of nosocomial infection control and the intention to revisit, while the trust was fully mediated by the perception on the quality of nosocomial infection control and the intention to revisit. Thus, it indicated that the perceived risk and trust had dual mediated effects as well as full mediated effects in the relationship between the perception on the quality of nosocomial infection control and the intention to revisit. Conclusions: The nosocomial infection control can be an important factor to contribute to hospital management by attract the loyal medical customers, not just cost-expenditure. The nosocomial infection control can help hospital revenue and customer management strategy. Thus, it will contribute to the effective marketing strategy in the medical field.

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A Study on Medical Service Quality affecting percieved value, Satisfaction and Intention of Revisit in Middle Hospitals (중소병원 환자가 인지하는 의료서비스 품질이 서비스 가치, 고객만족, 재이용 의도에 미치는 영향)

  • Ji, Kyung-Ja
    • Korea Journal of Hospital Management
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    • v.18 no.4
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    • pp.18-38
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    • 2013
  • This study aims to analyze the effect of quality of health care on perceived value, patient satisfaction and revisit intention. Especially, it was focused on outdoor environment, indoor environment, admission procedure, hospital image, service quality of physicians nurses medical technicians medical staff that patients perceived. Inpatients and outpatients were selected from three hospital in D city Questionnaire survey was employed to collect data from the subjects. For inpatients, indoor environment, admission procedure, hospital image and service quality of physicians have an effect on perceived value. Admission procedure, hospital image and service quality of physicians nurses medical technicians has an effect on the patient satisfaction. Hospital image and service quality of physicians nurses medical technicians have an effect on revisit intention. Perceived value have an effect on the patient satisfaction. Perceived value have an effect on revisit intention. Patient satisfaction have an effect on revisit intention. For outpatients, Admission procedure, hospital image and service quality of physicians medical technicians have an effect on perceived value. Indoor environment, hospital image and service quality of physicians medical technicians medical staff has an effect on the patient satisfaction. Indoor environment, hospital image and service quality of physicians medical technicians have an effect on revisit intention. Perceived value have an effect on the patient satisfaction. Perceived value have an effect on revisit intention. Patient satisfaction have an effect on revisit intention. They should evaluate customer satisfaction on their services and analyze various factors that affect on it to improve middle hospitals.

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Effects of Brand Familiarity and Coupon Proneness of a Restaurant Chain on Coupon Redemption & Revisit Intention - Based on Undergraduate Student - (외식업체의 브랜드 친숙도와 쿠폰 이용 성향이 쿠폰 상환 및 재방문 의도에 미치는 영향에 관한 연구 - 대학생을 중심으로 -)

  • Lee Young-Nam;Nam Ja-Sook;Jo Sung-Moon
    • Journal of the East Asian Society of Dietary Life
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    • v.16 no.4
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    • pp.481-487
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    • 2006
  • Coupons that restaurants are competitively issuing have considerable effects on company profits, depending on the performance of redemption rate. The purpose of the study is to identify the coupon type that consumers most prefer, among coupon types the most frequently issued restaurants, and to investigate consumers' coupon redemption rate and revisit intention based on brand familiarity. In this study, freshmen and sophomores in the 2-year colleges and the universities located in Seoul and Kyoungi province were sampled by convenience sampling, and surveyed about 3 coupon types (free meal coupon, discount rate coupon, discount price coupon) with 150 copies of questionnaire for each type, totally 450 copies randomly distributed. As a result, relationship between coupon redemption intention and revisit intention based on brand familiarity was that, the higher brand familiarity was, the higher coupon redemption intention and revisit intention were, regardless of coupon types. This study lies in that it approached to discount method, one of the coupon types, by further subdividing into discount rate and discount price, and that redemption intention and revisit intention were studied by taking account of coupon familiarity.

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Effects of Cosmetics Shopping Mall Attributes on Revisit Intentions of Total Mall and Specialty Mall at Internet (인터넷쇼핑몰 유형별 쇼핑몰속성이 화장품 쇼핑몰 재방문의도에 미치는 영향)

  • Park, Eun-Joo;Kim, Ji-Eun
    • Fashion & Textile Research Journal
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    • v.12 no.1
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    • pp.38-45
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    • 2010
  • Cosmetics retailers would benefit from studies that examine which shopping-mall attributes can be manipulated to favorably affect consumer satisfaction and revisit intention at Internet. The purposes of this study were (1) to examine the dimensionality of shopping-mall attribute for cosmetics retailers, (2) to determine which dimensions of shopping-mall attribute were significant predictors of consumer satisfaction and revisit intention and (3) to find out the moderating effect of consumer satisfaction through shopping-mall attributes on revisit intention to buy cosmetics across the types of shopping-mall at Internet (i.e., total mall and specialty mall). Data were collected from 209 online cosmetic shoppers among high school girls. Factor analysis identified five dimensions of shopping-mall attributes at Internet, such as Convenience, Price, Loading speed, Sales promotion, and Service. Only two dimensions(i.e., convenience and service) were significant predictors of online shopper satisfaction in both total mall and specialty mall. The moderating effect of consumer satisfaction on revisit intention was significant in both two mall types at Internet. For total mall, price was a significant predictor through consumer satisfaction on revisit intention, while loading speed was a significant predictor directly on revisit intention for specialty mall. In light of the major findings, this study sets forth strategic implications for consumer satisfaction and revisit intention to buy cosmetics in the setting of electronic commerce.

A Study on the Formation of Customer Satisfaction, Revisit Intention and Word-of-Mouth for the Korean Restaurants in Jeonju City using DINESERV (DINESERV를 이용한 전주한식당의 고객 만족, 재방문 의도, 구전 의도 형성과정에 관한 연구)

  • Kim, Gi-Jin;Lee, Bo-Soon
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.322-337
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    • 2009
  • This study focused on the relationships of the effects of DINESERV quality upon customer satisfaction, revisit intention and word-of-mouth intention. In addition, it examined the potential mediation effects of customer satisfaction between DINESERV quality and revisit intention and between DINESERV quality and word-of-mouth intention. To meet the above goals, customers who visited 27 Korean restaurants in Jeonju city were surveyed. Total 428 valid copies of questionnaire were then obtained and used for the data analysis using SPSS and AMOS 16.0 for 2-stage analysis. As a result, it was found that some potential factors of DINESERV, such as service encounter, atmosphere and food quality had significant effects on customer satisfaction, but there was no significant effect in the relationship between DINESERV quality and revisit intention; convenience, a potential factor of DINESERV, had a significant effect on word-of-mouth intention; customer satisfaction had a significant effect on revisit intention and word-of-mouth intention; service encounter, atmosphere and food quality had indirect effects on revisit intention and word-of-mouth intention by way of mediation effects of customer satisfaction.

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The Effect of Chinese Perceptions of Quality Attributes on Customer Satisfaction, Revisit Intention and Recommendation Intention for Korean Restaurants in Shandong, China (중국 산동성내 한식당 이용 중국인의 서비스품질속성에 대한 인식이 고객 만족도, 재방문 의도 및 추천 의도에 미치는 영향)

  • Han, Rong;Lee, Young Eun
    • The Korean Journal of Food And Nutrition
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    • v.30 no.5
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    • pp.943-959
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    • 2017
  • This study was conducted to survey the perception and preferences of customers that have dined at Korean restaurants in China and investigate the importance and performance level of quality attributes, customer satisfaction, revisit intention and recommendation intention. The survey was conducted January 31~March 1, 2016 in China. The 293 questionnaires (97.7%) were analyzed using SPSS(Ver. 23.0) and AMOS(Ver. 21.0). Results of this study are as follow: Customers that dined at a Korean restaurant in China were composed of 157 women and 136 men. Regarding the reason for preferring Korean cuisine, taste, hygiene and nutritional value of Korean food were the most significant quality factors. Regarding complaints about Korean food, Chinese people placed much emphasis on freshness of ingredients when dining out, based on the majority of complaints about ingredients that were not fresh. The main reason for leftover food were personal eating habits and that of customers revisiting food taste and nutrition. Path model among customer satisfaction, revisit intention and recommendation intention revealed the factor of menus and attributes of menu items regarding customer's age that had an impact on customers' satisfaction, and association with customers' satisfaction, revisit intention and recommendation intention as well.