• Title, Summary, Keyword: Repurchase Intention

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The Determinants of Repurchasing Intention of Chindia Customers for Foreign Brand Products (중국 및 인도 소비자들의 외국브랜드 제품에 대한 재구매의도 결정요인 비교연구)

  • Park, Hyun-Chae
    • The Journal of Distribution Science
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    • v.16 no.10
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    • pp.47-54
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    • 2018
  • Purpose - The main purpose of the study is to investigate the antecedents of repurchase intention on foreign brand products by Chinese and Indian millennial customers. In addition to this, this study also examines mediating effect of 'CSR' on the relationship between the antecedents and repurchase intention. Research design, data, and methodology - Responses from 202 Chinese university students and 209 Indian university students were finally analyzed. To test the proposed relationships, path analyses, mediation analyses and multi-group analysis were conducted. Results - In China, only brand image had positive effects on repurchase intention. CSR played mediating role between manufacturer's country image and repurchase intention. In India, comparatively, economic factor, manufacturer's country image and brand image had positive effects on repurchase intention. CSR played mediating role between all four antecedents and repurchase intention. Conclusion - This study showed different results of repurchase intentions of Millennial consumers in China and India because cultural and political systems of two countries were so different. So foreign firms should apply customized and differentiated marketing strategies to each country.

A study on the effect of postpurchase satisfaction to the trust and expectation of retailers. (유통업체에 대한 신뢰와 기대가 구매 후 만족에 미치는 영향에 관한 연구)

  • Moon, Seung-Jea
    • Journal of Industrial Convergence
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    • v.3 no.1
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    • pp.33-54
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    • 2005
  • This article examines customer repurchase intention change. Specially we focus whether pre-purchase expectation and post-purchase satisfactions to retailers contribute to repurchase intention change. The previous works of customer satisfaction and repurchase intention were empirically tested the product based on the disconfirmation theory. But this study present the relations between the satisfaction and repurchase intention to stores. First, this study deliberately classified the types of stores. And I set the repurchase intention process apart into three part for empirical wok. In one part, the effect of trust has on expectation was tested. At the second procedure I test the expectation impact to satisfaction. Part three was about the relations between satisfaction and repurchase. In empirical test, convenience 200 sample was used. For these sample I use questionnaires that include the intensity of repurchase intention to postpurchase dissonance. Statistically regression uses as a solid tool to prove the relations between consumer satisfaction and repurchase. MANOVA results support the level of effect that different each store. They were supported through regression analysis. Also, by MANOVA the difference of them was turned out to be significant.

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Factors Affecting Mother's Satisfaction, Word-of-mouth, and Repurchase Intention for the Complete Collection and Monography Picture Books (유아용 단행본과 전집 그림책에 대한 어머니의 만족도, 구전의도 및 재구매의도에 영향을 미치는 요인)

  • Choi, Naya;Kim, Se Young
    • Journal of Korean Home Management Association
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    • v.34 no.3
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    • pp.95-111
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    • 2016
  • The purpose of this study was to compare the factors affecting mother's satisfaction, word-of-mouth, and repurchase intention for the complete collection and monography picture books. Questionnaires from 323 5-year-olds' mothers in Seoul and Kyunggi province were analysed. The findings are as follows. Firstly, mother's product involvement and dual readership, and child's preference for picture books were common effective factors to improve mother's satisfaction, word-of-mouth, and repurchase intention. Secondly, reflection of child's opinions explained mother's satisfaction, word-of-mouth, and repurchase intention only for the monography, not for the complete collection. Thirdly, mother's product involvement had a direct effect on the repurchase intention of monography, while mother's subjective knowledge was more important for the repurchase intention of the complete collection.

The Effect of Nonverbal Communication on Trust, Switching Barrier and Repurchase Intention (서비스제공자의 비언어적 커뮤니케이션이 신뢰와 전환장벽 및 재구매의도에 미치는 영향)

  • Lee, Ok-Hee
    • Fashion & Textile Research Journal
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    • v.14 no.5
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    • pp.803-810
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    • 2012
  • This study investigates the effect of nonverbal communication on trust, switching barrier, and repurchase intention. Sample subjects used in this study were customers of a fashion shop in Sunchon. The questionnaires were conveniently sampled from July 2010 to August 2010. Questionnaire data from 335 customers of a national brand were analyzed through a reliability analysis, factor analysis, and multiple regression analysis. The results of this study are as follows. First, nonverbal communication by the service provider was divided into 3 types, physical appearance and paralanguage, postures and proxemics, and facial expressions. Second, it was found that physical appearance and paralanguage, postures and proxemics, facial expression of nonverbal communication had a significant impact on customer trust. Third, given the relationship between nonverbal communication and switching barrier, it was represented that the postures and proxemics and facial expressions (except physical appearance and paralanguage) had a significantly positive influence on the switching barrier. Forth, physical appearance/paralanguage, postures/proxemics, and facial expressions (nonverbal communication) had a positive influence on repurchase intention. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intention. According to the results of this study, the more positive nonverbal communication by the service provider then the higher the customer repurchase intention as well as trust and switching barrier. Fifth, given the relationship between trust and repurchase intention as well as switching barrier and repurchase intention, it was represented that trust and switching barrier have a significantly positive influence upon repurchase intentions.

Previous Satisfaction and Positive Word-of-Mouth Communication as Antecedents to Purchase Intention in Transmedia Storytelling

  • Park, Bong-Won;Ahn, Jae-Hyeon
    • International Journal of Contents
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    • v.6 no.4
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    • pp.90-100
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    • 2010
  • As the reuse of content becomes a strategy for the entertainment industry, managerial insight on customers is needed to be cultivated in order to run a successful business. This study analyzes the impact of previous satisfaction on consumption intention for content in another medium. To do this, two data sets are collected: cases of movie-to-TV series and TV series-to-movie and analyze them using a structural equation modeling approach. The results of our analysis show that satisfied viewers of a movie tend to communicate their positive feelings via word-of-mouth communication and demonstrate repurchase intention of another medium afterward. However, satisfaction does not automatically lead to repurchase intention in another medium. While satisfied viewers of a TV series show a statistically positive repurchase intention for a movie, satisfied viewers of a movie do not show a direct repurchase intention for a TV series. This result demonstrates an asymmetric relationship between satisfaction and repurchase intention across media, and its strategic implications are further discussed.

Repurchase Intention of Experienced Buyers in the Internet Shopping Mall by Using Customer Segmentation (고객세분화를 통한 인터넷 쇼핑몰 구매 경험자 재구매의도 영향 요인)

  • 이정환;최문기
    • Journal of Information Technology Applications and Management
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    • v.10 no.1
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    • pp.19-34
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    • 2003
  • Identifying customer repurchase intention is very Important for the Internet shopping mall to activate CRM (customer relationship management) in B2C (Business to Customer) eCommerce. In this paper, the experienced buyer's repurchase intention Is analyzed by using the approach of customer segmentation. Total of 979 samples, which had already experience of Internet shopping, are analyzed to demonstrate that the degree of repurchase Intentions differs from each segmented group. The benefit segmentation is performed by identifying private benefits for which consumers can seek among 14 services. The results show that the different group has a significant difference in the repurchase Intention. The results of repurchase intention can lead to practical recommendations for CRM in B2C eCommerce.

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The Effects of the Service Quality on the Customer Satisfaction and the Intention to Repurchase in Chinese Internet Shopping Mall (중국의 인터넷 쇼핑몰 품질이 고객 만족 및 재구매 의향에 미치는 영향)

  • Zhang, Yu Meng;Kim, Myoung-Soo
    • Asia-Pacific Journal of Business
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    • v.10 no.1
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    • pp.105-116
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    • 2019
  • In this study, there are two research objectives. First, we identified the impact of service quality on customer satisfaction and intention to repurchase in the Internet shopping mall. Second, we tried to analyze the mediating effects of the customer satisfaction on the relationship between service quality and intention to repurchase. Based on past research and theoretical discussions, we developed a research model in terms of service quality and intention to repurchase in the Internet shopping mall. In order to verify our research model, we analyzed 492 survey data of consumers who had experiences in the Internet shopping mall in China. We found that sub-factors of the service quality in the Internet shopping mall have positive effects on customer satisfaction and repurchase intention through the survey data analysis. Among the five factors of service quality in the Internet shopping mall, except assurance, the positive effects of tangibility, responsiveness, empathy and reliability on repurchase intention are statistically significant. In addition, we found mediating effects of customer satisfaction in the Internet shopping mall on the relationship between service quality and intention to repurchase.

The Effect of Medical Service Quality and Hospital's Reputation on Customer Satisfaction, Repurchase Intention, and Negative Word of Mouth as to Disease Severity (질병의 중증도에 따른 의료서비스 품질과 병원의 명성이 고객만족과 재구매의도, 그리고 부정적 구전에 미치는 영향)

  • Yoo, Dong-Keun;Suh, Seung-Won
    • Korea Journal of Hospital Management
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    • v.14 no.4
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    • pp.25-51
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    • 2009
  • This model was empirically developed to test the effect of medical service quality and hospital's reputation on customer satisfaction, repurchase intention, and negative word of mouth as to disease severity. The model was tested in the context of the hospital industry. The findings are as follows. First, medical service provider's functional quality and technical service quality have significant effect on customer satisfaction. Second, hospital's reputation has positive(+) effect on customer satisfaction and significant negative effect on negative word of mouth. Third, customer satisfaction with medical service quality has significantly positive effect on customer's repurchase intention and has negative(-) effect on customer's negative word of mouth. Furthermore, customer's negative word of mouth has negative effect on their repurchase intention. Fourth, as to different disease severity, medical service quality and hospital's reputation have different effect on customer satisfaction, repurchase intention, and negative word of mouth. When patients get slightly ill, functional service quality and technical service quality have direct influence on customer satisfaction which has positive influence on repurchase intention and negative influence on negative word of mouth. Finally, negative word of mouth has negative effect on customer's repurchase intention. However, while hospital's reputation doesn't have effect on customer satisfaction, the reputation has significantly negative effect on negative word of mouth. When patients get seriously ill, only functional service quality has positive effect on customer satisfaction which influences on customer's repurchase intention and negatively influences on negative word of mouth. On the contrary, negative word of mouth doesn't influence on customer's repurchase intention as patients want to treat serious diseases in the large general hospitals even though negative word of mouth is known to them.

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Consumers' Perception towards Corporate Social Responsibility and Repurchase Intention: A Study of Consumer Industry in Vietnam

  • Thi, QuyVo;Van, Phung Le
    • Industrial Engineering and Management Systems
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    • v.15 no.2
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    • pp.173-180
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    • 2016
  • Nowadays Corporate social responsibility (CSR) has become a critical factor influencing customers' buying intention. The study conducted aims to explore the relationship between customers' perception towards CSR and their repurchase intention. The data was collected by using survey questionnaires from 320 individual customers living in Ho Chi Minh City and processed in SPSS software. The research results showed that among CSR components, economic and charitable responsibilities have a positive impact on Vietnamese customers' repurchase intention at the significance level of 1% and the two other factors at 10%. The findings assume that CSR components have become factors explaining customers' repurchase intention, especially for consumer goods, and firms should enforce their corporate social responsibility to capture customers' repurchase intention and in turn increase their customers' loyalty.

The Effects of Perceived Relational Benefits on Repurchase Intention and Word of Mouth Intention in the Social Commerce Marketplace: Mediating Effect of Satisfaction and Difference in Market Mavenism (소셜커머스 시장에서 지각된 관계혜택이 재구매의도와 구전의도에 미치는 영향: 만족의 매개효과 및 시장 전문성 차이)

  • Sung, Heewon;Kim, Eun Young
    • Journal of Fashion Business
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    • v.21 no.2
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    • pp.30-44
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    • 2017
  • The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.