• Title, Summary, Keyword: Public Advertisement

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A Study on Effective Advertisement Offer System using Digital Information Display (DID(Digital Information Display)를 통한 효과적인 광고 제공시스템에 관한 연구)

  • Kang, Min-Sik
    • Journal of Digital Contents Society
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    • v.14 no.1
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    • pp.73-80
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    • 2013
  • The advertisement using DID(Digital Information Display) has been a huge increase in many public spaces. Many company has been advertise their products through DID in recent. In this paper, we suggest more effective advertisement system on DID for advertisers. This system can provide a floating population, operation information and other useful informations for advertisement. The advertisers can choose and buy the advertisement that they want.

An Empirical Study on Mobile Advertisement Business(S Telecom Case)

  • Koh, Bong-Sung;Lee, Seok-Won
    • Journal of the Korean Data and Information Science Society
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    • v.18 no.1
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    • pp.81-96
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    • 2007
  • The headline of advertisements holds the important position in advertisement recognition and receptivity. In this paper, we classified the headlines as several types with measuring the response effects for purpose of understanding the customer's behavior. Also we conducted the decision tree analysis and correspondence analysis. The decision tree shows the difference between responders and non-responders, and the correspondence analysis shows the relationship between the sales and the customer's demographic information.

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The Thought on Method of Game Advertisement (게임 광고 방법에 대한 고찰)

  • Park, Moo-Won;Jung, Kwang-Ho
    • Journal of Korea Game Society
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    • v.1 no.1
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    • pp.37-41
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    • 2001
  • Ad(advertisement) is a gateway that makes the public recognize enterprises, and a tool that can maximize customers' interest. How this kind of Ad is delivered to consumers governs an enterprise's image or goods' reliability. That's why enterprises spend much money in advertising their products in various ways such as TV Ad, newspaper Ad, magazine Ad, placards and so on Accordingly, this study intends to look at Game Ad among a number of Ads, which enables game users to enjoy games at low expense and at the same time makes them naturally recognize enterprises images or product PR.

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An Analysis of the Effect of Public Advertisement on Smoking Prevention Education (공익광고를 통한 금연교육 효과 분석)

  • 서미경
    • Korean Journal of Health Education and Promotion
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    • v.17 no.2
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    • pp.151-163
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    • 2000
  • Adopting the theory of enter-educate, this study was conducted to prevent the smoking by middle school students who had not started smoking yet. A famous pop music singer with high popularity among teenagers was cast on the public sponsored advertisement (PSA) on smoking prevention. This PSA was televised through major TV stations for two months. The effectiveness of this project was evaluated seven times. The effectiveness of the PSA, the role of the cast singer, the rate of seeing the PSA, and the impression about the PSA were evaluated. The viewer survey since the second period of the PSA revealed that most of the middle school students (79~94 percent) watched it. Among TV stations, MBC recorded the highest viewer rate as 69.6~72.0 percent of the middle school students watched the PSA at least once from this station. Also, the viewer rates of such cable TV stations as Mnet and OCN were quite high for their advertisement prices. The overall impression about the PSA was favorable. The contribution of the singer to this positive outcome was 60 percent and over. The effect of smoking prevention was also high as 93.7 percent of the middle school students replied that they would not start smoking. However, since this study dealt with the general public, it was not possible to control the effect of other factors systematically. Also, we could not measure the differences bewteen the pre-PSA and the post-PSA periods, so that the interpretation of the results has some limitation.

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Xibo4u: Digital Signage for Personalized Advertisement (Xibo4u: 개인맞춤형 광고를 지원하는 디지털 사이니지)

  • Lee, Wookun;Kim, Nam-il;Yoon, Eunmin;Jin, Jae-Hwan;Lee, Myung-Joon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.6
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    • pp.1359-1367
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    • 2015
  • Digital Signage is a service which displays a variety of information or advertizement on digital display connected with communication network in commercial or public places. In this paper, We present a digital signage software solution named Xibo4u providing personalized advertisement. Xibo4u is composed of a server managing category and contents of advertisement, digital displays showing advertisement based on the categories specific to customers, and a smartphone application which enables customers to designate their favorite categories of advertisement. Xibo4u is developed by extending the Xibo open source software.

The Exploratory Study on Prevention of illegal Medical Advertisement in Healthcare Market

  • Jeun, Young-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.5
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    • pp.105-110
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    • 2017
  • It is natural that the medical advertisement should be guaranteed as part of the basic commercial activities of medical institutions. However, the general public are non-specialist and they have less informed about medical care than medical specialists, and it is not easy to judge and select medical information. Also, if someone damaged by illegal medical advertising, it cannot be recovered to the original. In this regard, medical advertising has been legislated so that medical organizations can pre - screen the medical laws. However, In December 2015, after the Constitutional Court ruled unconstitutional preliminary censorship, it became virtually impossible to pre-screen. In recent years, illegal medical advertisement have been on the rise, and false and exaggerated medical advertising are increasing the damage to medical consumers. Therefore it is urgent to take countermeasures about this. Thus, this paper try to analyzes the characteristics of general commercial and other medical advertisements and looks for alternatives that can minimize the damage caused by illegal medical advertisements and institutional weaknesses by analyzing the regulatory trends in medical advertising.

How Compliant are Tobacco Vendors to India's Tobacco Control Legislation on Ban of Advertisments at Point of Sale? A Three Jurisdictions Review

  • Goel, Sonu;Kumar, Ravinder;Lal, Pranay;Tripathi, J.P.;Singh, Rana J.;Rathinam, Arul;Christian, Anant
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.24
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    • pp.10637-10642
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    • 2015
  • Background: Section 5 of India's tobacco control legislation "Cigarettes and Other Tobacco Products Act (COTPA), 2003"comprehensively prohibits all kinds of tobacco advertisement, promotion and sponsorship (TAPS), but permits advertisments at the point-of-sale (POS) under certain conditions. This provision has been exploited by the tobacco companies to promote their products. Objective: To measure compliance with the provisions of Section 5 of Indian tobacco control legislation (COTPA, 2003) at point of sale. Materials and Methods: A cross-sectional survey using an observation checklist was conducted in 1860 POS across three jurisdictions (Chennai city, District Vadodara and District Mohali) in India. Results: The most common mode of advertisement of tobacco products was product showcasing (51.1%), followed by dangles (49.6%), stickers (33.8%) and boards (27.1%). More than one fourth of POS were found violating legal provisions for displaying advertisement boards in one or other forms (oversized, extended to full body lenth of POS, displayed brandname/packshot and promotional messages). Advertisement boards (16.3%) without health warnings were also found and wherever found, more than 90% health warning were not as per the specification in respect to size, font and background color. Conclusions: Point of sale advertising is aggressively used by the tobacco industry to promote their products. There is an urgent need of effective implementation of a comprehensive ban on tobacco product advertisement, promotion and sponsorship at point of sale.

A Study on the Strategy in the Application of Advertisement Properties - Focused on the Advertisement in Magazine - (광고에 등장하는 소품(小品, Props)의 표현전략에 관한 연구 - 잡지 광고를 중심으로 -)

  • 전종경
    • Archives of design research
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    • v.14 no.3
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    • pp.59-68
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    • 2001
  • The design on magazine advertisement has been developed and investigated in various fields, but the matter of properties has been inattentive in advertisement. Therefore, this study is to clarify the role of advertisement properties and the application tendency of it through the case study of the magazines for woman in Korea, and to analyze the relationship among the characteristic of manufactured goods for advertising, visual effects, copy-writing and the advertisement properties. The results of the study are as follows ; 1 . It is important to choose the discriminative property compared to the competitive company and to consider the purpose of advertisement from the beginning of idea developing. 2. Leading the photo artist to the photo working corresponding to the purpose of advertisement is critical point in advertisement design process. 3. After the photographing, it should be investigated from the designer's point of view. The presentation strategies on the application of advertisement properties are as follows, ·Conform the subject of advertisement massage. ·Choose the advertisement properties considered the relationship between manufactured goods for advertising and properties. ·Consider the properties as the supporting tool in bringing manufactured goods for advertising into relief. The pertinent application of advertisement properties is able to attract public attention and to increase the worthy of advertisement. Therefore, the prudent trial and experiment on it is needed.

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Characteristics of Medical Advertisement according to the Various Departments at Medical Institutions (의료기관 주 진료과목에 따른 의료광고 수행 특성)

  • Lee, Dong-Woo;Hwang, Byung-Deog;Park, Jae-Woo
    • The Korean Journal of Health Service Management
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    • v.10 no.4
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    • pp.25-36
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    • 2016
  • Objectives : This study describes the current state of medical advertisement and quality of advertisement execution according to the different departments based on 2-year case study of actual medical advertisements which were published in newspapers. Additionally, this paper provides data which will help in the efficient planning of medical advertisements. Methods : This study was based on medical advertisements that were in local newspapers, etc. from January 1, 2012 to December 31, 2013. The data were collected from September 20, 2014 to November 2, 2014 (44 days). A total of 4,991 data points were acquired from newspapers supplied by the Busan Public Library directly to the researcher. Results : According to the major findings of this study, the services of clinics had more medical advertisements than that of hospitals. Urology was the most advertised service of clinics while orthopedics and neurosurgery were the most advertised services of hospitals. Conclusions : In the study, the characteristics for the technical advertising factor was evident according to the type of examinations. Some types of examinations showed definite differences compared to other examinations.