• Title, Summary, Keyword: Psychological Reactance

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Consumer Responses to Stockouts in Online Fashion Stores: Indicating Effects of Psychological Reactance and Emotion (온라인 패션점포의 품절에 대한 소비자 반응: 심리적 반발심과 감정의 매개효과를 중심으로)

  • Shin, Hyesun;Hur, Hee Jin;Choo, Ho Jung
    • Fashion & Textile Research Journal
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    • v.17 no.5
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    • pp.770-780
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    • 2015
  • This study intended to explore fundamental causes affecting consumers' response actions from psychological factors in the situation of sellout occurring during shopping in online fashion stores. In addition, this study devised a virtual online shop in order to measure consumers' cognitive and emotional psychological responses they experienced when goods were sold out. The subjects involved women in 20s~30s, major customers of online shopping, and the subjects were randomly allocated to one of eight questionnaire forms (2(stockout size: high vs low)${\times}2$(product assortment similarity: similar vs. dissimilar)${\times}2$(restocking cue: included vs excluded)). The number of final data used for the analysis was 336 and through SPSS 21.0 program, two-way ANOVA and bootstrap were utilized. The analysis result was that consumers' psychological responses (emotions, psychological reactance) of online shops differed by means of varying stockout situations. The stockout size had positive effect on psychological reactance and negative emotions. On the other hand, there was no difference in positive emotions (arousal) according to stockout size. In stockout situation of online fashion store, the moderating effect of product assortment similarity and restocking cues were verified. According to the analysis result, interaction effects between stockout size and restocking cues, product stockout size and product assortment for psychological reactance were significant. Lastly, the mediation effect of psychological reactance and emotion between stockout size and behavioral response was tested. As a result, the moderated mediation effects of psychological reactance for substitute were significant when product assortment was dissimilar and restocking cue was exclude.

A Study on Organizational Members' Psychological Reactance Factors on IT Governance Control (IT 거버넌스 통제에 대한 조직원의 심리적 반발요인에 대한 연구)

  • Cho, Sung-Phil;Ahn, Jong-Chang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.6
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    • pp.2707-2716
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    • 2013
  • The purpose of this paper is to focus on the analysis of organizational members' psychological reactance factors on IT governance control in various types of organizations by the use spreading of individual devices. For this, a model was made based on previous researches related to IT governance control, the scale of organizational members' psychological reactance and the expectancy theory. The statistical significance of organizational members' psychological reactance factors and attitude on IT governance control was tested by the Hong's psychological reactance scale, the level of reward according to expectancy theory, the position in organization and organization size. This study shows controls for achieving the managerial goal of company and an analytical framework generated by analyzing systematically organizational members' psychological reactance factors by IT governance and managerial implications on IT governance control are also presented.

Effects of the User's Perceived Threat to Freedom and Personalization on Intention to Use Recommendation Services (자유 위협과 개인화에 대한 사용자의 지각이 상품 추천 서비스 수용에 미치는 영향)

  • Lee, Gyu-Dong;Kim, Jong-Uk;Lee, Won-Jun
    • Asia pacific journal of information systems
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    • v.17 no.1
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    • pp.123-145
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    • 2007
  • There are flourishing studies in the acceptance or usage of information systems literature. Most of them have taken the pro - acceptance view. Undesirably, information technologies often provoke users' reactance or resistance. This paper explores one of the negative reactions -psychological reactance. The present paper studies the effects of the users' perception of threatened freedom and personalization degree on intention to use recommendation services. High personalization can be a major motivation for users to accept recommendation systems. However recommendation services are a two-edged sword, which not only provides users the efficiency of decision making but also poses threats to free choice. When people consider that their freedom is reduced or threatened by others, they experience the motivational state to restore the freedom. This motivational state must be considered in understanding usage of information systems, especially personalized services which are designed for persuasion or compliance. This paper empirically investigates the effect of personalization and the psychological reactance on the intention to use information systems in the personalized recommendation context. Users' perception of personalization increases the usefulness of recommendation service while their perception of threat to freedom reduces the intention to use personalized recommendation service. Findings and implications are discussed.

Information Privacy and Reactance in Online Profiling (온라인 고객정보 수집에서의 프라이버시와 심리적 반발)

  • Lee, Gyu-Dong;Lee, Won-Jun
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.29-45
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    • 2009
  • In the information age, cheap price of information processing and advances in personalization technology have allowed companies to enhance the relationships with their existing customers and to expand their customer base by effectively attracting new customers. However, most customers are reluctant to provide their personal information to companies. This study explores the tension between companies' desire to collect personal information to offer personalized services and their customers' privacy concerns. The psychological reactance theory suggests that when individuals feel that their behavioral choice is threatened or restricted, they are motivated to restore their freedom. Therefore, despite the expected benefits from personalized services, customers may perceive the services to be restrictive of their freedom to choose. This adverse effect may undermine the relationships between companies and their customers. We conducted experiments to explore the dynamic roles of transactional and environmental factors in motivating customers to provide personal information. We revisited online privacy issues from the perspective of psychological reactance. For the experiments, we created an online shop and randomly assigned the participants to one of the two experimental conditions-high and low levels of information requirements. The results of the experiment indicate that threatening the free choice serves as a transactional cost in online profiling. On the other hand, the expected benefits of personalization services have positive correlations with customers' willingness to provide personal information. This study explains privacy based on transactional and environmental factors. Our findings also indicate that the environmental factors such as the Internet privacy risk and trust propensity do not significantly affect the willingness to provide personal information when firms required much personal information. Implications and contributions are discussed.

The Effects of Consumer Perception and Propensity on Satisfaction and Switching Intention (소비자 지각 및 성향이 만족도와 전환의도에 미치는 영향)

  • Kim, Hyun-Kyung
    • Korean Family Resource Management Association
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    • v.12 no.3
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    • pp.1-21
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    • 2008
  • Research has emphasized that relationship marketing programs enhance customer satisfaction and reduce switching intentions by building switching barriers. However, the psychological reactance theory demonstrates that building switching barriers can make customers fsel that the alternative not chosen is more attractive, because their freedom of choice has been deprived. It can be hypothesized that a relationship marketing program, which is intended to offer various benefits to customers, may not result in positive customer attitude and behavior. This paper examines the effects of relationship marketing programs on customers' perceptions of switching cost and loss of freedom. The effects of those perceptions on customer satisfaction and switching intentions were identified. In addition, the moderating role of personal reactance was examined. The results of this study suggest that (1) perceived switching cost has significant influence on boosting perceived loss of freedom; (2) perceived loss of freedom has no significant effects on customer satisfaction; (3) perceived loss of freedom enhances customers' switching intentions. Furthermore, psychological reactance has a significant influence on customers' switching intentions. This study concludes that the role of relationship marketing programs should be reconsidered, especially in terms of customers' switching intentions. Customer satisfaction is not the key factor of predicting customers' future behavior.

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A Study on Facilitating Condition and Adoption of Innovative Policy (혁신제도 촉진환경과 제도수용에 관한 연구)

  • Lee, Geon Chan;Kang, Inwon
    • Knowledge Management Research
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    • v.11 no.5
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    • pp.79-90
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    • 2010
  • As the volume of South Korean trading increased, the pressure from the international community on South Korea to perform export control system for strategic items (ECS) increased as well. However, the South Korean government has been giving a tepid response toward the ECS, due to lack of the knowledge on psychological reactance of firms. This paper investigates the structural relationships between environmental factors and the attitude toward the ECS, and the adoption of the ECS. The author discuss the implications of the findings in this article which are useful for the government to find strategic policy direction.

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An Empirical Study of People's Perceptions and Attitudes Toward Personal Information Disclosure Online Focusing on 'Psychological Reactance' in the Big Data Age (온라인상의 개인정보 노출에 대한 인식과 보호 태도 연구 빅데이터 시대 개인정보 노출에 대한 심리적 반발에 주목하며)

  • Kim, Hyoung Jee;Jeon, Eun Sik;Kim, Sung Tae
    • Korean journal of communication and information
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    • v.80
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    • pp.143-166
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    • 2016
  • Recently, industrial values of big data as an important force of future society have been vastly paid attention. At the same time, more concerns about their private informations' disclosure online still echo around us, especially for them who have experiences of their personal information open online. This study aims to examine the questions; how people think about their personal information revealed online?; how much they have 'psychological reactance'?; what attitudes they have toward a certain governmental regulations on this? The findings of this study indicate that we should have more attentions to protect 'privacy' in the age of big-data and still need to make a lot of efforts to prepare a feasible regulation guide on this issue.

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Online Gaming Regulations and Teenagers' Viewpoint : Examining reactance & Peer-Culture of the targeted group (온라인 게임 규제와 청소년의 시선 : 규제 대상자들의 반발심과 또래문화를 중심으로)

  • Yoon, Yeohong;Jo, Wooyong;Choi, Jeonghye;Chung, Yerim
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.223-239
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    • 2016
  • We study online gaming regulations and examine the reactance and attitude of the targeted group. To be specific, we focus on the 'Shutdown Law' due to its scope and magnitude of its influence. The Shutdown Law was enforced to prevent adolescence's immersion in or addiction to online gaming; however, its effectiveness has yet to reach a consensus. Our empirical findings show that the reactance to the regulation is stronger as game usage increases; surprisingly the effect of game usage on reactance weakens among the affected adolescence's group, compared to the adult counterpart. Furthermore, heavy users in the targeted group are more likely to play online gaming to mingle with their peers, and thus more likely to play other activities that friends participate in. These results suggest that online games play a role to cultivate peer-culture among adolescence and facilitate their communication.

A Study on Voluntary Acceptance and Diffusion of Game Shut-Down Policy Based on Excellence Theory and Psychological Reactance Theory (게임 셧다운제도의 자발적 수용 및 확산방안에 관한 연구 : 우수성 이론과 심리적 반발이론을 중심으로)

  • Park, Chan-Uk;Lee, Sin-Bok
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.93-106
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    • 2012
  • Recently, a Game Shut-down policy, partially limiting the time for the use of online game service, has been implemented in order to protect the youth from the excessive use of games by limiting their access to games in the late hours, based on the serious side effects of online games on the youth. However, the effectiveness of a Game Shut-down policy becomes a social issue. Thus, this study aims to investigate the alternative policies through the levels of the communications suggested by the theory of excellence, for the successful implementation of the policy. As a result of the study, the government and students, the recipient of those policies, need to strengthen their two-way communication in respect of the Game Shut-down policy, breaking from the existing views on the perception. The problem is that the current government's way of the communication for the Game Shut-down policy is one-way and it is aiming at achieving the objectives only. Thus, the communication in this manner will cause the side effect. 'the opportunistic violation of the system in the future', even if the students seemingly accept the system. Two-way communication will enhance the motivation for the voluntary acceptance of the system and lower the motivation for the opportunistic violation of the system. Thus, the government needs to strengthen two-way communication in the future.

Concept Analysis of Psychological Resistance to Antihypertensive Medication (고혈압환자의 약물치료에 대한 심리적 저항의 개념분석)

  • Jang, Hee Soon;Kong, Kyoung Ran;Lee, Eun Nam;Kang, Jiyeon;Jang, Moon Jung
    • Journal of Korean Critical Care Nursing
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    • v.9 no.2
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    • pp.48-60
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    • 2016
  • Purpose: The purpose of this study was to identify the attributes of the concept, of psychological resistance to antihypertensive medication. Methods: The study was conducted in accordance with Walker and Avant's conceptual analysis process. We reviewed 47 related studies selected from 4 international and Korean databases including Medline, CINAHL, NDSL, and RISS to perform the analytical processes from January 1980 to September 2015. Results: The attributes of psychological resistance to antihypertensive medication include 1) reservation, 2) opposition, 3) denial, 4) refusal, and 5) seeking alternative therapy. The antecedents of the concept can be classified into patient factors such as reactance trait and knowledge deficit, provider factors, interpersonal factors, and environmental factors. The consequences of psychological resistance to antihypertensive medication are non-compliance, deterioration of the disease, developing complications, increased anxiety, and changes in life. Conclusions: The concept of psycho logical resistance to antihypertensive medication can provide guidance for the development of an intervention program that promotes the compliance to medication regimen of hypertensive patients. Further research needs to be done to develop a measurement tool for psychological resistance to antihypertensive medication.

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