• Title/Summary/Keyword: Product and service

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An empirical analysis based on organizational members' perceptions about the effects of antecedents to the external knowledge network on product and service innovations : on the basis of the open innovation perspective (조직 구성원들이 인식하는 자사의 외부 지식 네트워크 구축의 선행요인들이 제품 및 서비스 혁신에 미치는 영향에 관한 실증분석 : 개방형 혁신의 관점을 기반으로)

  • Hau, Yong Sauk;Kang, Minhyung
    • Knowledge Management Research
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    • v.14 no.3
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    • pp.87-100
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    • 2013
  • As the external knowledge networks of firms have become more and more important to their product and service innovations, many global leading companies such as P & G, IBM, and Samsung Electronics have formulated and implemented their open innovation strategy. This study attempts to empirically analyze the effects of CEOs' supports for external knowledge networks, external knowledge network-oriented cultures and inter-organizational knowledge management systems as the major antecedents to external knowledge networks by using the data based on organizational members' perceptions about them. Based on 847 samples collected from employees in three companies in the medical, the construction and the IT service industries, this study performed a structural equation modeling (SEM) analysis about the effects of the antecedents to the external knowledge networks on product and service innovations through Partial Least Squares (PLS). The empirical findings of this study show that CEOs' supports for external knowledge network positively influence product and service innovations, partially mediated by external knowledge network-oriented cultures and inter-organizational knowledge management systems. And they also show that external knowledge network-oriented cultures and inter-organizational knowledge management systems have a positive effect on product and service innovations, respectively, partially mediated by external knowledge networks. With these new findings, academic and practical implications are discussed.

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The Evaluation of Product and Service Quality according to Apparel Consumers' Attitude toward Price in Internet Purchase (인터넷 의류제품 구매에서의 가격태도유형에 따른 제품 및 서비스 품질 평가)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.4
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    • pp.183-195
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    • 2010
  • The purpose of this study is to find out the difference of evaluation of product and service quality according to consumers' attitude toward price in internet clothing purchase. This study surveyed 400 male and female consumers in their 20s-30s for empirical analysis in August 2010 who have ever purchased clothing through internet shopping malls. For statistical analysis, descriptive statistics, factor analysis, ANOVA analysis, Duncan test and cluster analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, consumers' attitude toward price dimensions in internet clothing purchase are found 6 factors of sales proneness, price-prestige, price-comparison, low price, utility value and pricequality. Second, based on the attitude toward price dimensions, consumers are categorized into utility value seeking, sales price seeking, multi-dimension price seeking, lack price consciousness, low price seeking group. Third, there are significant differences in product quality and service quality depending on attitude toward price-based consumer types. In particular, sales price seeking and multi-dimension price seeking groups have higher values on product and service quality than other groups. The results of this study will help internet fashion mall businesses to develop price strategy and manage product and service quality.

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A Study on the Effect of Product and Service Quality on Customer Satisfaction in the Seafood Market (수산물 시장에서 제품과 서비스 품질이 고객만족에 미치는 영향에 관한 연구)

  • Zhang, Chun-Feng;Jang, Young-Soo
    • The Journal of Fisheries Business Administration
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    • v.41 no.3
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    • pp.153-174
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    • 2010
  • In this paper we aim to find out consumer behavior based on fish shares in their buying ingredients, path segmentation, product and service quality, customer satisfaction and then we try to analyze the impact of them on each consumer buying behavior. In this study, first, consumers, divided by general merchandise retail store and traditional fish retail store, these also divided by two groups that are with high spending group and low spending group, so totally we have four parts of consumer behavior segmentation market profiles. Second, we analysis the affect of each factor on consumer behavior. That is, we try to analysis the effect of product and service quality on customer satisfaction in four seafood market group. The results of this study are summarized as follows;

Case Analysis and Strategic Impiications for Prod uct and Service Integration (제품과 서비스 통합을 위한 사례분석과 전략대응방안)

  • Kwon, Suhn-Beom
    • Journal of Information Technology Services
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    • v.8 no.1
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    • pp.217-229
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    • 2009
  • Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers, Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and its services as a bundled package, This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration, The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully, Further research topics are field survey with meaningful sample size including Business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, Integration, interaction between provider and customer, A development of design methodology on how to plan and develope a sound product service integration is the second next step for the research.

Impact of Product and Service Quality on Service and Product Loyalty in a Automobile Industry (자동차의 제품 품질, 서비스 품질이 서비스 충성도, 제품 충성도에 미치는 영향에 대한 연구)

  • Bae, Hye Jeong;Rhim, Hosun;Shin, Hojung;Yang, In-Seok;Yoo, Seuck-Cheun
    • Journal of Korean Society for Quality Management
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    • v.40 no.4
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    • pp.599-614
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    • 2012
  • Purpose: We measure service quality based on service process, and examine relationships among product quality, product and service loyalty. Methods: We develop a construct to evaluate process based service quality. We collect data from customers of auto maintenance centers to measure perceived product quality, service and product quality. We test relationships between constructs using structural equation model and regression analysis. Results: Relationships among perceived-product quality, service quality, service loyalty, and product loyalty are all significant. Conclusion: Perceived-product quality has a indirect impact through service quality and loyalty in addition to a direct impact on product loyalty.

A Case Study on The Role of Travel Industry Environment for 2002 Year업s (2002년을 위한 여행업환경의 기능과 역할에 관한 연구)

  • 임헌국
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.7
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    • pp.289-313
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    • 1997
  • The value of 21 century travel originnate from increasing hate about environment pollution and contirmation of quality of life. Therefore the role of travel industry will developo into travel industry that travel information and knowledge unite with service under computer Reservation system out of basic travel work(counsel, agency, mediation, service, sale) So, a view of the travel industry that it is as following. 1. Operrating CRS of travel industry. 2. Constantly development of travel product and service. 2. Constantly development of travel product and service. 3. Pursuide to humanity and nature 4. Travel for keeping natural environment. 5. Establishment of new travel law. In conclusion, we certity our lappiness through travel and create new travel culture.

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The Strategy to Improve Customers through Important Level Analysis of Bakery Shop′s Choice Attribution (제과점 이용자의 선택 속성 중요도 분석을 통한 고객 증진 전략)

  • 박상준
    • Culinary science and hospitality research
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    • v.10 no.3
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    • pp.18-31
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    • 2004
  • Korean food industry has been developed while it receives footlights as the most encouraging industry and composing one axis of food industry under various marketing activities and severe competitions. The purpose of this study was to understand customer's reason to use bakery, extract important factor, systematically analyze and suggest the direction of bakery industry through study on the character of bakery-user. The researcher Modified the Questionnaire developed by Yoon, YH(2000) & Kim, SE(2002). The major findings obtained from this study were as follows. First, on factors of confidence and propriety, price and communication with consumers, product and service, and service response, there was a high difference between male and female. Second, on factors of accessibility & product and service, there was a high difference among disparity of age. Third, on item of confidence and propriety, there was a high difference among customers' residing styles. Fourth, in relation to income level, there was statistically no difference.

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Analysis of Product-Service Integration Effect using Choice-based Conjoint Analysis (선택형 컨조인트 분석(Choice-based Conjoint Analysis)을 통한 제품-서비스 통합 효과 분석)

  • Kim, Jinmin;Park, Kwangtae;Rhim, Hosun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.1
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    • pp.101-112
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    • 2014
  • PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. We investigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis, we measure main and interaction effects of product and service. We collected a sample of size 171 from a college student group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and show the direction of PSS strategy using main and interaction effect.

An Empirical Study on the Critical Success Factors of MRO e-marketplace (MRO e-marketplace의 성공 요인에 관한 탐색적 연구)

  • 김상수;하종태
    • The Journal of Information Technology and Database
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    • v.8 no.2
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    • pp.17-40
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    • 2001
  • The purpose of this study is to empirically identify the critical success factors of MRO e-marketplace. The research model presented in this study suggests that the success of MRO e-marketplace depends on environment of organization, type of product and service, and system of MRO e-marketplace. The major empirical findings of a survey of 38 firms in Korea are as follows: 1) The managers of firms have a deep concern on the effectiveness of MRO e-marketplace and are satisfied with the time saving provided by the transaction through MRO e-marketplace. 2) The variables affecting the success of MRO e-marketplace are classified into eight factors representing the characteristics of environment of organization, type of product and service, and system of MRO e-marketplace. 3) Among eight factors extracted from factor analysis, three factors are highly associated with the success of MRO e-marketplace. More specifically, the three factors, such as inside environment of company, capability of product supply, and basic function of MRO e-marketplace system, are the most Important factors affecting the success of MRO e-marketplace. The implications of the study are discussed and furlher research directions are proposed.

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Impact of Instrumental Factors on Dissatisfaction and Complaint Behaviors: Moderating Role of Expected Profitability (프랜차이즈 가맹본부의 도구적 요인이 가맹점의 불만족 및 불평행동에 미치는 영향: 기대 수익성의 조절효과)

  • Kim, Eun-Jung;Ju, Mi-Ja;Lee, Yong-Ki
    • Journal of Distribution Science
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    • v.14 no.9
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    • pp.95-110
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    • 2016
  • Purpose - Based on expectation-disconfirmation theory, this study attempted to fill the gap in the literature by treating the expected profitability as a moderator in the relationship between these constructs, identifying what instrumental factors have effects on dissatisfaction, in turn lead to exit intention, neglect, voice, and loyalty, and provide the managerial implications for building long-term relationship to enhance the partnership between franchisor and franchisee. Research design, data and methodology - In order to test the hypotheses, the authors developed several hypotheses. The data were collected from 254 franchisees in Seoul and Gyeonggi Province with SPSS 18.0 and SmartPLS 2.0. Results - The findings of the study are as follows. First, marketing support and competitiveness of product and service had a negative effect on dissatisfaction, but did not on logistics support. Second, franchisee dissatisfaction had a positive effect on exit intention and neglect, and had a negative effect on loyalty. However, franchisee dissatisfaction had not a significant effect on voice. Third, expected profits play a moderating role in the relationships between marketing support, competitiveness of product and service and dissatisfaction, between dissatisfaction and exit intention, voice, loyalty, and neglect. First, marketing support and competitiveness of product and service were found to have a greater influence on dissatisfaction for the low expected profitability group than the highly expected profitability group. Also, dissatisfaction had a greater impact on exit intention, voice, and neglect for the low expected profitability group than the high expected profitability group while dissatisfaction had a weaker impact on loyalty for high expected profitability group. Conclusions - The result of this study indicates that franchisors should reduce dissatisfaction and prevent or improve complaint behaviors by continuously identifying the impact relationship between franchisee dissatisfaction and decision factors caused by difference in expectations for roles of franchisees and franchisors. In addition, franchisors should acknowledge that the impacts of marketing support, and product and service competitiveness on franchisee dissatisfaction and on exit intention, neglect, and loyalty differ by expected profits. Therefore they should provide support in perceiving high expected profits through creating direct profits including high sales, low costs, and low rents.