• 제목, 요약, 키워드: Preferred name

검색결과 59건 처리시간 0.028초

국내 및 해외브랜드 여성 의류제품에 대한 소비자 반응 연구 (A Study on Consumers' Responses to Domestic/ Foreign Brand Women's Apparel)

  • 이승희;임숙자
    • 한국의류학회지
    • /
    • v.22 no.4
    • /
    • pp.493-502
    • /
    • 1998
  • The purpose of this study was to compare consumers' evaluation, evaluation criteria and preference factors, complaint factors on domestic brand apparel with consumers' responses on foreign brand apparel. 498 subjects were gathered through convenience sampling method and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation according to fabric, style, sewing, versatility, match, washability and color. 2. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation criteria according to price, match, brand name, washability. 3. Purchasers of domestic brand apparel preferred soft and light fabric, fabric of good tactility, simple and sophisticated style whereas purchasers of foreign brand apparel preferred soft and light fabric, fabric of high quality, elegant and sophisticated style. On apparel color preference, there were significant differences among the purchasing groups of domestic/foreign brand apparel. 4. The differences in complaint factors of apparel among the purchasing groups of domestic/foreign brand apparel were due to factors such as high quality and variety of fabrics, colors, items, styles.

  • PDF

유행혁신성과 민족정체성에 따른 한국적 이미지의 의복 선호 (The Effects of Fashion Innovativeness and National Identity on Korean Image Clothing Preferences)

  • 황진숙
    • 한국의상디자인학회지
    • /
    • v.12 no.3
    • /
    • pp.17-31
    • /
    • 2010
  • The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

  • PDF

거주평형에 따른 소비자 홈 패션 구매 행동 및 선호도 연구 (A Study on Consumers Home Fashion Buying Behavior and Preferences Based on Housing Size)

  • 김칠순;박수연
    • 복식문화연구
    • /
    • v.13 no.1
    • /
    • pp.34-46
    • /
    • 2005
  • The purpose of this study was to research buying behavior and home fashion preferences based on housing size. The target consumers were Korean women, aged 20~40s who reside in the Seoul & Kyunggido areas. We distributed questionnaires to 650 women. However, only 600 questionnaires were used for the statistical analysis. Data analyses were conducted with SPSS program on the frequency, Chi-square test, cluster analysis, t-test and ANOVA. The results of this study are as follows: 1. The considering factors for purchasing such as brand, trends coordinating existing furnishings with new products and functionality were significantly associated with housing size. The buyers who reside in bigger size homes. over 40 pyung place higher value on brand name, trends. or coordinating existing furnishing with new products than residents in smaller units. However, women who live in smaller units place higher value on functionality when purchasing home fashion products. Considering factors such as brand, trend, and materials were also significantly associated with segmented age group; 40~49 age group considered brand, trend, and materials more than 20~29 age group. The group who are highly interested in home fashion considered design/color, rand, coordination, and functionality than the group who are low interested in home fashion. 2. Residents in over 40 pyung homes buy home fashion products at department stores, while residents in less than 39 pyung homes buy them at discounted store. 3. Respondents preferred solid colors more than patterns. However, they favored character pattern for textile bedding products for their children. 4. there is also a statistical difference in preferences for types of window treatments between large ad small housing sizes. Residents living in over 40 pyung preferred tie-back/cottage curtain, while residents living in less than 29 pyung preferred Roman shade style.

  • PDF

X세대 남성의 패션스타일 유형과 특성 (The Types and Characteristics of the Fashion Styles of the Generation-X Man)

  • 홍윤정;김리라;김영인
    • 복식
    • /
    • v.65 no.1
    • /
    • pp.150-163
    • /
    • 2015
  • Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

음악 저작의 전거형접근점 규칙 마련시 고려사항에 관한 연구 (A Study on the Considerations in Rules for Authorized Access points of Music Work)

  • 이미화
    • 한국도서관정보학회지
    • /
    • v.49 no.4
    • /
    • pp.147-166
    • /
    • 2018
  • KCR4에서 음악 저작의 집중을 위한 전거형접근점 규칙 제정시 고려사항을 제안하고자 FRBR, LRM, ICP 2016, RDA, BIBFRAME에서 전거형접근점의 방향을 조사하고, RDA에서 음악 저작 및 표현성 속성과 전거형접근점 기술 규칙과 VIAF 사례를 분석하였다. 첫째, VIAF와 같은 에그리게이터형의 전거형접근점 적용 방식을 제시하고, 원표제를 우선표제로 삼되, 원표제가 이용자에게 적합하지 않은 경우 적합한 언어나 문자를 선택할 것을 제시하였다. 둘째, 음악 저작의 전거형접근점은 작곡가의 전거형접근점과 저작의 우선표제로 구성하되, 원작곡가의 책임이 크지 않은 경우는 개작자 등으로 전거형접근점을 구성한다. 또한, 국내 전통음악도 작곡자의 책임성을 중심으로 저작유형별 전거형접근점 구성에 대해 고려할 것을 제안하였다. 셋째, 저작 및 표현형 속성을 일관되게 기술할 수 있도록 작곡유형, 연주매체, 음조 등에서 통제어휘의 필요성을 제안하였다. 본 연구는 국내에서 음악저작의 저작 및 표현형 집중을 위한 전거형접근점 기술 규칙마련을 위한기초를 제시하였으며, 앞으로 음악 분야의 이용자 요구조사를 바탕으로 한 보다 구체적인 기술방안이 모색되어야 할 것이다.

경인지역 노인의 화장실 용어와 그림문자 인식 (Recognition of Toilet Terms and Pictograms by Elders Living in Seoul and Incheon)

  • 이경희;김정희;손영애
    • 한국노년학
    • /
    • v.28 no.4
    • /
    • pp.1113-1128
    • /
    • 2008
  • 노인들은 화장실을 쉽게 찾을 수 없어서 실금을 하게 되는 경우가 있으며 실금은 노인의 삶의 질에 부정적인 영향을 미친다. 본 연구에서는 노인이 원하는 시간에 화장실을 쉽게 찾는데 도움이 되는 표시판 작성의 기초가 되는 화장실의 용어와 그림문자를 조사하였다. 경인지역의 경로당과 노인복지회관 등을 이용하는 65세 이상 노인 중에서 편의표집한 308명을 대상으로 설문 조사를 통해 자료를 수집하였다. 대 소변보는 장소를 나타내는 용어의 복수응답 결과 화장실이 88.3%로 가장 많았고 변소 49.3%, 뒷간 44.4% 순이었다. 대 소변보는 장소의 글자 표시로 화장실을 선호하는 노인은 77.8%로 대부분이었고, 16.2%는 변소였다. 변소를 선호하는 노인집단의 평균 연령은 77.2세로 화장실을 선호하는 노인 집단의 평균 연령 74.8세 보다 유의하게 높았다. 또한 화장실을 선호하는 집단에서의 학력이 더 높은 성향을 보였다. 대 소변보는 장소를 나타내는 그림의 선호도에서 공공안내 그림이 55%로 가장 높았으며 다음으로 변기그림은 34.8%였다. 변기그림을 선호하는 집단의 학력이 유의하게 낮았다. 화장실 공공안내 그림문자에 대해 전체 대상 노인의 51.9%만이 정확하게 알고 있었다. 영문 화장실 표시인 Toilet과 Rest Room을 모두 보았다고 한 노인은 14.6%에 불과하였으며, 이중에서 77.7%만이 의미를 알고 있었다. 따라서 노인들이 많이 사용하고 있는 시설의 대 소변보는 장소의 보편적인 용어는 '화장실'이 적절하다고 할 수 있다. 노인시설의 경우 이용하는 노인들에게 익숙한 용어를 조사하여 화장실과 함께 겸해서 사용하는 노력이 필요하다. 그림문자의 경우 학력이 낮거나 인지기능이 저하된 노인들을 위해서는 직접적인 해석이 가능한 단순한 모양의 변기그림을 사용하는 것을 제안한다. 영어 표시를 함께 사용할 필요가 있을 때에는 한글과 그림문자를 함께 사용하는 것이 필요하다.

WWW Based Instruction Systems for English Learning: GAIA

  • Park, Phan-Woo
    • 정보교육학회논문지
    • /
    • v.3 no.2
    • /
    • pp.113-119
    • /
    • 2000
  • I studied a distance education model for English learning on the Internet. Basic WWW files, that contain courseware, are constructed with HTML, and functions, which are required in learning, are implemented with Java. Students and educators can access the preferred unit composed of the appropriate text, voice and image data by using a WWW browser at any time. The education system supports the automatic generation facility of English problems to practice reading and writing by making good use of the courseware data or various English text resources located on the Internet. Our system has functions to manage and control the flow of distance learning and to offer interaction between students and the system in a distributed environment. Educators can manage students' learning and can immediately be aware of who is attending and who is quitting the lesson in virtual space. Also, students and educators in different places can communicate and discuss a topic through the server. I implemented these functions, which are required in a client/server environment of distance education, with the use of Java. The URL for this system is "http://park.taegu-e.ac.kr" in the name of GAIA.

  • PDF

현행 광주지역 장례식장의 상복 연구 (Research on the Mourning Garments of Modern Funeral Services in Gwangju)

  • 윤은영;김은정;김용서
    • 복식문화연구
    • /
    • v.12 no.4
    • /
    • pp.497-510
    • /
    • 2004
  • This research shows problems of modem Mourning Garments used in Gwangju area compared to traditional ones. Researches are as fellowed; First, items of mourning garments have been not used by degrees. Male has worn Jung-Dan and Du-ru-mak-i as Pyo-Eui of male mourning garments. Second, mourning garments have been simplified and modified. These simplification in shape and uniformity in size are only far Mass production and convenient manufacture. Third, modem mourning garments are made of 6-su (thin) Hemp cloth. In fact this material has no hemp and is just made of cotton and chemical textiles. Even though it is not made of hemp, it has been sold with the name of Hemp Cloth. Materials should be clearly listed. Forth, traditional mourning garments are manufactured through needlework while modern ones through mass production. Now the former is expensive rather than the latter. So Mass produced garments would be preferred to traditional made ones.

  • PDF

진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제2보) -1997년 추계 신세대 진바지 소비자의 상표 인지도, 상표 이미지와 소비자의 추구이미지를 중심으로- (Data Babe Development for Blue Jeans Marketing Strategy(Part ll) - Focused on Young Adult's Brand Awareness, Brand Image and Consumer's Seeking Image in Fall 1997-)

  • 김칠순;이훈자
    • 한국의류학회지
    • /
    • v.22 no.4
    • /
    • pp.503-514
    • /
    • 1998
  • The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

  • PDF