• Title, Summary, Keyword: Preferred name

Search Result 59, Processing Time 0.05 seconds

A Study on Consumers' Responses to Domestic/ Foreign Brand Women's Apparel (국내 및 해외브랜드 여성 의류제품에 대한 소비자 반응 연구)

  • 이승희;임숙자
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.22 no.4
    • /
    • pp.493-502
    • /
    • 1998
  • The purpose of this study was to compare consumers' evaluation, evaluation criteria and preference factors, complaint factors on domestic brand apparel with consumers' responses on foreign brand apparel. 498 subjects were gathered through convenience sampling method and, for data analysis, mean, t-test, ANOVA, Duncan test, Factor Analysis were conducted. The results are as follows; 1. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation according to fabric, style, sewing, versatility, match, washability and color. 2. Among the purchasing groups of domestic/foreign brand apparel, there were significant differences in apparel evaluation criteria according to price, match, brand name, washability. 3. Purchasers of domestic brand apparel preferred soft and light fabric, fabric of good tactility, simple and sophisticated style whereas purchasers of foreign brand apparel preferred soft and light fabric, fabric of high quality, elegant and sophisticated style. On apparel color preference, there were significant differences among the purchasing groups of domestic/foreign brand apparel. 4. The differences in complaint factors of apparel among the purchasing groups of domestic/foreign brand apparel were due to factors such as high quality and variety of fabrics, colors, items, styles.

  • PDF

The Effects of Fashion Innovativeness and National Identity on Korean Image Clothing Preferences (유행혁신성과 민족정체성에 따른 한국적 이미지의 의복 선호)

  • Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.12 no.3
    • /
    • pp.17-31
    • /
    • 2010
  • The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

  • PDF

A Study on Consumers Home Fashion Buying Behavior and Preferences Based on Housing Size (거주평형에 따른 소비자 홈 패션 구매 행동 및 선호도 연구)

  • Kim, Chil-Soon;Park, Su-Youn
    • The Research Journal of the Costume Culture
    • /
    • v.13 no.1
    • /
    • pp.34-46
    • /
    • 2005
  • The purpose of this study was to research buying behavior and home fashion preferences based on housing size. The target consumers were Korean women, aged 20~40s who reside in the Seoul & Kyunggido areas. We distributed questionnaires to 650 women. However, only 600 questionnaires were used for the statistical analysis. Data analyses were conducted with SPSS program on the frequency, Chi-square test, cluster analysis, t-test and ANOVA. The results of this study are as follows: 1. The considering factors for purchasing such as brand, trends coordinating existing furnishings with new products and functionality were significantly associated with housing size. The buyers who reside in bigger size homes. over 40 pyung place higher value on brand name, trends. or coordinating existing furnishing with new products than residents in smaller units. However, women who live in smaller units place higher value on functionality when purchasing home fashion products. Considering factors such as brand, trend, and materials were also significantly associated with segmented age group; 40~49 age group considered brand, trend, and materials more than 20~29 age group. The group who are highly interested in home fashion considered design/color, rand, coordination, and functionality than the group who are low interested in home fashion. 2. Residents in over 40 pyung homes buy home fashion products at department stores, while residents in less than 39 pyung homes buy them at discounted store. 3. Respondents preferred solid colors more than patterns. However, they favored character pattern for textile bedding products for their children. 4. there is also a statistical difference in preferences for types of window treatments between large ad small housing sizes. Residents living in over 40 pyung preferred tie-back/cottage curtain, while residents living in less than 29 pyung preferred Roman shade style.

  • PDF

The Types and Characteristics of the Fashion Styles of the Generation-X Man (X세대 남성의 패션스타일 유형과 특성)

  • Hong, Yun Jung;Kim, Ri Ra;Kim, Young In
    • Journal of the Korean Society of Costume
    • /
    • v.65 no.1
    • /
    • pp.150-163
    • /
    • 2015
  • Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

A Study on the Considerations in Rules for Authorized Access points of Music Work (음악 저작의 전거형접근점 규칙 마련시 고려사항에 관한 연구)

  • Lee, Mihwa
    • Journal of Korean Library and Information Science Society
    • /
    • v.49 no.4
    • /
    • pp.147-166
    • /
    • 2018
  • This study is to suggest the considerations in the rules for authorized access points for collocation of music work by figuring out the directions of authorized access points in FRBR, LRM, ICP 2016, RDA, and BIBFRAME, and by analyzing RDA rules for attributes and authorized access points of music works and expression and VIAF examples. First, an aggregated authorized access points were suggested as the direction of authorized access points, and original title may be selected as preferred title and the authorized access point may be based on forms in one of the languages suited to the users, if the original title is not normally suited. Second, music works's authorized access points is consisted of composer authorized access point and preferred title, and of adapter's authorized access point and preferred title in case of lacks of responsibility in composer. Also, the authorized access point of Korean traditional music work must be reviewed according to work types considering the responsibility of composer. Third, the controlled vocabularies for name of music type, medium of performance, and key could be considered for describing the attributes of work and expression. This study would be the foundation study for the authorized access point of music work, and additional research should be completed through surveying music user's need.

Recognition of Toilet Terms and Pictograms by Elders Living in Seoul and Incheon (경인지역 노인의 화장실 용어와 그림문자 인식)

  • Lee, kyung Hee;Kim, Jung Hee;Sohn, Young Ae
    • 한국노년학
    • /
    • v.28 no.4
    • /
    • pp.1113-1128
    • /
    • 2008
  • Purpose: The aim of the present study was to investigate toilet terms and pictograms recognized by elders living in Seoul and Incheon. Method: Data were collected from 308 elders by individual interviews using questionnaires. Result: As for the name of places for elimination, those elders responded Hwajangsil 88.3%, followed by Byeonso 49.3% and Dwitgan 44.4%. Most elders preferred Hwajangsil as the term indicating the place for elimination. The mean age of the group preferred Bunso was significantly higher than that of the group preferred Hwajangsil, whereas educational level was higher in the latter group. Of the 256 respondents, 55% preferred the pictogram of international toilet sign, while 34.8% preferred the pictogram of toilet stool. Those with no formal education tended to prefer the pictogram of toilet stool. Conclusion: The term Hwajangsil is suggested for indicating toilet for elders in general. Other terms familiar with residents need to be investigated in the facilities for elders and those terms should be used in combination with Hwajangsil. English toilet signs alone are not recommended for elders. Simple pictograms of toilet stool is suggested for elders with low educational level. Toilet signs for elders need to include both terms and pictograms.

WWW Based Instruction Systems for English Learning: GAIA

  • Park, Phan-Woo
    • Journal of The Korean Association of Information Education
    • /
    • v.3 no.2
    • /
    • pp.113-119
    • /
    • 2000
  • I studied a distance education model for English learning on the Internet. Basic WWW files, that contain courseware, are constructed with HTML, and functions, which are required in learning, are implemented with Java. Students and educators can access the preferred unit composed of the appropriate text, voice and image data by using a WWW browser at any time. The education system supports the automatic generation facility of English problems to practice reading and writing by making good use of the courseware data or various English text resources located on the Internet. Our system has functions to manage and control the flow of distance learning and to offer interaction between students and the system in a distributed environment. Educators can manage students' learning and can immediately be aware of who is attending and who is quitting the lesson in virtual space. Also, students and educators in different places can communicate and discuss a topic through the server. I implemented these functions, which are required in a client/server environment of distance education, with the use of Java. The URL for this system is "http://park.taegu-e.ac.kr" in the name of GAIA.

  • PDF

Research on the Mourning Garments of Modern Funeral Services in Gwangju (현행 광주지역 장례식장의 상복 연구)

  • 윤은영;김은정;김용서
    • The Research Journal of the Costume Culture
    • /
    • v.12 no.4
    • /
    • pp.497-510
    • /
    • 2004
  • This research shows problems of modem Mourning Garments used in Gwangju area compared to traditional ones. Researches are as fellowed; First, items of mourning garments have been not used by degrees. Male has worn Jung-Dan and Du-ru-mak-i as Pyo-Eui of male mourning garments. Second, mourning garments have been simplified and modified. These simplification in shape and uniformity in size are only far Mass production and convenient manufacture. Third, modem mourning garments are made of 6-su (thin) Hemp cloth. In fact this material has no hemp and is just made of cotton and chemical textiles. Even though it is not made of hemp, it has been sold with the name of Hemp Cloth. Materials should be clearly listed. Forth, traditional mourning garments are manufactured through needlework while modern ones through mass production. Now the former is expensive rather than the latter. So Mass produced garments would be preferred to traditional made ones.

  • PDF

Data Babe Development for Blue Jeans Marketing Strategy(Part ll) - Focused on Young Adult's Brand Awareness, Brand Image and Consumer's Seeking Image in Fall 1997- (진의류 마케팅 전략을 위한 데이타 베이스 구축에 관한 연구(제2보) -1997년 추계 신세대 진바지 소비자의 상표 인지도, 상표 이미지와 소비자의 추구이미지를 중심으로-)

  • 김칠순;이훈자
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.22 no.4
    • /
    • pp.503-514
    • /
    • 1998
  • The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

  • PDF