• Title, Summary, Keyword: Preferred name

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A Study on the Description of Archives Name by Controlled Access Point in Ontology (기록물 생산기관명 접근점 제어 온톨로지 기술에 관한 연구)

  • Kang, Hyen Min
    • Journal of the Korean Society for information Management
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    • v.35 no.3
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    • pp.147-164
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    • 2018
  • This study defined the name of records producing institution as the unique preferred form of access point which has same identification and same entity by using Standard Administration Code, and also described the name of records producing institution which has various name form as formal-name form of access point, which has same identification and same entity. This study make us be able to identify and access to all of the records that institution, has same identification and same entity, has produced. And the mechanic, I designed by ontology would make reinforce 'the principle of provenance' and 'respect for orignal order' and make user satisfy in useability of archives and expanded retrieval results.

Analysis of Young Adult Information Concentrating on the Significance of Application of Cartoon Characters on Garments (캐릭터를 의류상품에 응용하기 위한 신세대 소비자 정보 분석)

  • 김칠순;조예진
    • Journal of the Korean Society of Costume
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    • v.51 no.4
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    • pp.31-42
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    • 2001
  • The purpose of this study was to develop a large representative data base for character goods marketing strategy. The study was to determine character name awareness in relation to segmented distribution regions and such demographic variables as sex and age. The author also analyzed preferred design. A total of 360 questionnaires were distributed and 359 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and Chi square test and factor analysis and Kendall′s relation analyses was used. The results are as follow : character name awareness involves "character name decognition" based on asking subjects to identify character names from 50 given names. "Tele-tubbies" was found to be a dominant commercial character name as a result of the recognition test, and "Sailer-moon" was found to be a dominant animation character goods as a result of the recognition test. Character recognition was significantly different in the segmented distribution legions, three age groups and different sex groups. People considered design first in purchasing any character goods, and they considered color second in purchasing them. The most favored part of garment far character to be stitch to was the center front in the T-shirt/dress shirt, the center back in the Jumper/jacket, back pocket in the trousers/skirt. The results of a Chi-square test showed that preferred part in the trousers/skirt of character was related with age variables.

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The Combination of Product Attributes in Luxury Fashion Brands (패션 명품 브랜드의 제품 속성 조합)

  • Kang, Bo-Kyung;Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.2
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    • pp.89-101
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    • 2011
  • The economy blocking and price competitiveness caused by globalization has generated an on-going controversy of global sourcing among high-priced luxury brands. The consumers in the global market purchase luxury goods based on both craftsmanship and the reputation of luxury brands. Factors such as the origin, brand and pricing can affect the intention of consumers to buy luxury goods. This study analyzed the optimum brand combination using conjoint analysis. The analysis was based on the selection of origin, brand name and price as extrinsic factors among attributes of customer choice. These factors were subdivided into Italian and Chinese origins, Gucci, Prada, and Miu Miu in terms of brand names, and 450,000, 750,000, and 1,500,000 Won in terms of price levels. The result showed that origin was considered the most important factor followed by brand name and pricing. This tendency tells us that customers consider origin, brand name and price in that order when purchasing luxury brands. In regards to each factor, respondents preferred Italian to Chinese origins, the Gucci to Miu Miu brand name, and 750,000 to 450,000 won for price level. Generally, women in their 20s and 30s preferred products from advanced nations at a medium-level price.

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Analysis of Chinese and Japanese consumers' preference for Korean home meal replacement product package design using conjoint analysis (컨조인트 분석을 활용한 중국과 일본 소비자의 한식 가정식사대용식 패키지 디자인 선호 분석)

  • You, Seon Young;Lee, Min A
    • Journal of Nutrition and Health
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    • v.51 no.5
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    • pp.480-487
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    • 2018
  • Purpose: The study examined the Chinese and Japanese consumers' preference for Korean home meal replacement (HMR) product package designs using conjoint analysis. Methods: The questionnaire survey was completed by 270 consumers living in Beijing, China and Osaka, Japan, over the age of 20 years old, who had previously purchased or consumed a Korean HMR. Based on the attributes and levels within each attribute related to the Korean HMR product package design, 54 profiles were constructed. Of the 54 profiles, 11 combinations were selected using an orthogonal design, and the participants were asked to rank the 11 combinations in order of preference from top to bottom. Results: The relative importance of the Korean HMR product package design attributes were analyzed. Chinese consumers regarded illustration, ingestion form, concept, and brand name, in that order, to be most important. In the case of Japanese consumers, illustration, concept, ingestion form, and brand name, in that order, were most important. For the illustration attributes, in order of importance, Chinese consumers preferred raw materials, characters, and celebrities, and Japanese consumers preferred characters, raw materials, and celebrities. For the concept attributes, Chinese consumers favored, witty, traditional Korean, and modern concepts, whereas Japanese consumers favored witty, modern, and then traditional Korean concepts. For the ingestion form attributes, both Chinese and Japanese consumers preferred Ready To Eat (RTE), followed by Ready To Heat (RTH), and then Ready To Cook (RTC). For the brand name attributes, both Chinese and Japanese consumers preferred the localized brand name over the Korean brand name. Conclusion: Differences in the relative importance of Korean HMR product package design attributes were observed among Chinese and Japanese consumers, and there were differences in preference according to the levels within each attribute. These results are expected to provide useful basic data to assist in the future development of differentiated HMR package designs and marketing strategies to meet consumer needs in the market for Korean HMR in China and Japan.

A Study on the Considerations in Constructing BIBFRAME by Analyzing BIBFRAME 2.0 (BIBFRAME 2.0 특징 분석 및 BIBFRAME 구축시 고려사항에 관한 연구)

  • Lee, Mihwa
    • Journal of Korean Library and Information Science Society
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    • v.48 no.4
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    • pp.107-127
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    • 2017
  • This study is to suggest the considerations in constructing BIBFRAME by analyzing change feature of BIBFRAME 2.0 under recognizing the needs of the detailed methods for BIBFRAME construction in Korea through literature review as research methods. First, it is to add or to describe expression level as the core entity in BIBFRAME 2.0. Second, it is to extend classes and properties as BIBFRAME vocabulary to reflect the RDA elements by testing the various materials. Third, preferred title and preferred name is to be described in BIBFRAME and Korean Cataloging Rules related to authorized access point is to be regulated. This study could contribute to develop BIBFRAME development and revision under revising BIBFRAME vocabularies ongoing.

A Study on the Preference of Hospital Names in Korea (우리나라 병원의 명칭 선호도에 관한 연구)

  • Lee, Kwang-Soo;Hong, Sang-Jin
    • The Korean Journal of Health Service Management
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    • v.5 no.1
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    • pp.61-75
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    • 2011
  • This study purposed to analyze the preference of names in Korean hospitals. Names were analyzed in terms of hospital's characteristics such as hospital type, location, ownership. Also, multivariate regression analysis was applied to assess how the amount of information measured from their names was varied by the hospitals' internal characteristics. Yearbook of Korean Hospital Association in 2008 was used to collect the study data. The full name of hospitals was divided into meaningful words to investigate the preferred words. The amount of information in hospital names was measured based on the number of words extracted. The study results showed that hospitals preferred different words depending on their characteristics. The amount of information contained in hospital names tends to decrease between before and after year 2000. Korean hospitals increased the uses of Hangeul and foreign words for their names in recent years. These changes were considered as the responses of Korean hospitals to increase competitive advantages by establishing unique brand power.

Clothing Life-Style and Clothing Buying Behavior on Personality Types (성격유형별 의복 라이프스타일과 의복구매행동)

  • 권보애;오현정
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.7
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    • pp.927-938
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    • 2004
  • The purposes of this study were to find the difference of clothing life-style and to examine clothing buying behaviors on personality types. Personality types were identified using Myers-Briggs Type indicator(MBTI). The data were collected from 360 female adults using a questionnaire to clothing lifestyle and clothing buying behavior. The data were analysed with factor analysis, one- way ANOVA and Duncan's multiple range test. Results are summarized as follows: First, 'Fashion-oriented', 'self-regulate-oriented', 'activity-oriented', 'economic-oriented', 'social-oriented', 'leisure-oriented' and 'conservationoriented' clothing life-style had a significant difference of psychological types. Second, Extroverted(E) or Sensation(S) or Feeling(F) types regarded significantly higher in 'VMD', 'store atmosphere', 'famous brand name and store name' as criteria for store selection than combination types(IN, IT, NT) of Introverted(Ⅰ), iNtuition(N), Thinking(T). Third, Sensation Judgement types(SJs) of a patron temperament preferred a 'plan-oriented' life-style and considered 'famous brand name and store name' important. Sensation Perceiving types(SPs) of an artist temperament had an 'unplanned' clothing life-style and a significantly higher impulsive buying orientation than SJs.

The Distribution of Place Name 'Dumo' and Location of Settlements (두모계 지명의 분포와 취락입지)

  • Na, Yoojin
    • Journal of the Korean Geographical Society
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    • v.47 no.6
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    • pp.884-898
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    • 2012
  • Place names represent a lot of information about the region and the life of the local residents. In particular, old geographical names have more spatial informations than recent place names. This paper tried to analyze the distribution and characteristic of 'Dumo' which is one of the ancient place names and was studied by Nam youngwoo in 1996 for the first time. After considering the etymology and phonological structure of 'Dumo', the name 'Dumo' included the geographic conditions related to a mountain and river in itself. The total number of place names in the line of 'Dumo' which were collected by the author were 417 and they were distributed evenly on the Korean Peninsula. 85% of them were used for the human place names and 73% of the human place names were served as settlement names standing for a village or an administrative district. Thus the author analyzed the location and diffusion of 220 of settlement names in depth. As a result, villages named in the line of 'Dumo' preferred southern or eastern exposure and located in front of a mountain and around a river. After a village name 'Dumo' was set up, it produces other similar names in the line of 'Dumo' near the village so most place names of 'Dumo' were found with several names of 'Dumo' not alone.

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Suggestions on the Revision of Korean Cataloging Rules for Personal Name Authority Records and Authorized Access Point (개인명 전거제어 및 전거형 접근점 작성을 위한 한국목록규칙 개정 방안)

  • Rho, Jee-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.47 no.2
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    • pp.201-229
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    • 2016
  • The purpose of this study is to make a suggestion on the Korean cataloging rules (KCR) for personal name access points. KCR4 revised in 2003 has been criticized in the absence of related rules. To the end, this study investigates (1) the objectives and functions of personal name access points in the changing bibliographic universe, (2) the detailed rules for persons in RDA and new NCR, and (3) the cases of personal name access points in LC(Library of Congress), NDL(National Diet Library in Japan) authority records. (4) Based on theses, suggested are rules and examples for recording attributes and the authorized access points of persons in KCR to be revised. The data were collected from literature review, the case study, and the interviews with catalogers.

Analysis of Korean Consumer Brand Awareness and Preferred Types of Sock Design (국내 양말 소비자의 브랜드 인지도 및 디자인 선호도 분석)

  • Kim, Chil-Soon;Nam, Young-Mi;Kim, Hyun-Su
    • Fashion & Textile Research Journal
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    • v.1 no.4
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    • pp.335-341
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    • 1999
  • The purpose of this study was to develop a large representative data base for socks marketing strategy. The study was to determine socks brand awareness in ralation to segmented distribution regions and such demographic variables as sex and age. The authors also analyzed preferred design. A total of 650 questionnaires were distributed and 611 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and chi square test was used. The results are as follows: Brand awareness involves "brand recall" based on asking a person to name the brand he or she recalls first, and also "brand recognition" based on asking subjects to identify brand names from 30 given brands. 'SOCKSTOP' was found to be a dominant brand as a result of the brand recall test, and 'BYC' was found to be a dominant brand as a result of the brand recognition test. Brand recognition was significantly different in the segmented distribution regions, three age groups and different sex groups. People considered design first in purchasing sports/casual socks, while they considered color first in purchasing dress socks. The most favored type of sock style was the common crew sock type. The results of a chi square test showed that preferred type of sock design was related with the sex and age variables.

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