• Title, Summary, Keyword: Popular Magazines

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A Strategy for Converting from Printed to Digital Magazines : - Focusing on the Brand Positioning of International and Domestic Popular Magazines - (종이 잡지의 디지털 매거진 변환 전략: 해외 매거진과 국내 대중지의 브랜드 포지셔닝을 중심으로)

  • Kwon, Hyeog-In;Yang, Mun-Sil;Na, Yun-Bin
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.127-136
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    • 2016
  • This paper focuses on proposing an alternative solution via identifying the problems that domestic popular magazines encounter in the context of the recession crisis faced by printed media in accordance with the advent of the digital media era. Firstly, current-state investigation and in-depth interviews with editorial staff of the major 4 domestic women's magazines were conducted to analyze their brand positioning and change of direction in facing the rise of smart devices. Secondly, domestic women's magazines were compared with international popular magazines that have been successfully undergoing digitalization. Accordingly, domestic women's magazines lack the know-how to digitalize their publication and show limitations in collaboration, openness, trans-media, and cross-media. As most women's magazines are unprofessionally composed of gossip articles having popular appeal rather than practicality, it is an urgent issue for them to differentiate their contents from competitors.

Korean and U.S. Female College Students Attitudes toward Apparel Advertisement in Magazines According to Physical Self-concept (한.미 여대생의 신체적 자아개념에 따른 의류잡지 광고태도)

  • ;Nancy J Rabolt
    • Journal of the Korean Society of Costume
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    • v.51 no.8
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    • pp.93-110
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    • 2001
  • The present study attempted to compare the behavioral patterns and attitudes of American and Korean female students toward apparel ads in magazines in relation to their physical self-concept. The study used a self-administered questionnaire. The sample consisted of 730 female students majoring in the fields related to clothing and textiles : 310 American students at six colleges and universities located in the west, northeast and southwest parts of the U.S., and 412 Korean students at four Seoul-based universities. Likert scales were used for most measures with 1=never or very unimportant and 5 =always or very important. Physical self-concept was measured on the basis of W. S. Jung's Standardized Self-concept Test and Tennessee Self-concept Scale. Surreys were back translated for validity. Percentage, t-test, Contingency Tables and Chi-square were used for the analysis of the data. Results are as follows : (1) Korean students read more magazines than U.S. students, however, Vogue was the most popular for both groups. (2) Those with a high sense of Physical self-concept read more magazines. for both countries. (3) American students'attitudes toward apparel ads in magazines were similar, regardless of whether their sense of physical self-concept was high or low. For Koreans, those with higher sense of physical self-concept showed greater interest in magazine ads, consulted magazines for fashion trends, found ads more useful, and more often expressed satisfaction with the ads, than the lower self-concept group. (4) Korean students cited a lack of information in ads while American students felt body types of models were unrealistic. Both Koreans and Americans in the higher self-concept group expressed a greater level of dissatisfaction with apparel ads in magazines. (5) Advertisers should attempt to again a deeper understanding of the socio-psychological characteristics of their readership as self-concept appears to be related to several magazine readership attitudes and behaviors. Magazines targeting Americans might consider the importance of coordination and merchandising. Apparel ads targeting Korean should consider the importance of company ads.

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List of References for South Pacific Region Studies (남태평양 지역연구에 필요한 자료 목록)

  • Park, Byong-Kwon;Kwon, Moon Sang
    • Ocean and Polar Research
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    • v.35 no.4
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    • pp.465-489
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    • 2013
  • We collected references on South Pacific Studies from several resources: mainly internet resources and periodicals. Internet resources include associations, organizations and societies; cultural resources; environmental issues; government data; information resources; journals and news letters; libraries, archives, publishers; news sources; other sources; regional issues; selected full text documents and digital resources; and statistics. Periodicals include news and popular interest magazines; regional magazines and general interest publications; and scholarly and professional journals.

Effects of Media on Nutritional Knowledge and Dietary Behavior (대중매체가 영양지식과 식행동에 미치는 영향)

  • 박수정;이윤희
    • Journal of the East Asian Society of Dietary Life
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    • v.8 no.2
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    • pp.137-146
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    • 1998
  • This study was designed to investigate the main sources of food and nutrition, utilization, reliance, nutritional knowledge and dietary behavior. The results are as follows. 1. The main sources of food and nutritional information are television and radio, newspaper and popular magazines in that order. 2. The first topic is a guiding principle in the dietary life of adult disease prevention. 3. The percentage of the perceived nutritional knowledge of respondents using the newspaper and popular magazines is higher than for the respondents using the television and radio, but the accuracy of the nutritional knowledge was not significant. Per the results, the nutritional education of people through the mass media is very reasonable, Therefore, it is necessary to develop a nutritional education program and implement the program using the most practical mlethod to deliver the information.

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A Survey on Children's Magazines in Korea (최근발간된 한국 어린이 잡지의 분석)

  • Kim Hyo-Jong
    • Journal of the Korean Society for Library and Information Science
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    • v.3
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    • pp.103-123
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    • 1973
  • The magazine in mordern society is a powerful mass-media. Children are generally interested in magazines, which are relatively in expensive, readily and reguarly, and easy to read. The research chose 5 children's magazines published in Korea in 1973 for close analysis. The Sonyon (Youth) was found to be closer to a pure literary reading for children; the Sae Sonyon (New youth) and Sonyonsegeh (World of the youth) were purposes oriented toward popular amusement purposes carrying a great number of catoons; the Sonyon Chungang (Chungang youth) carried too many advertisements; and the Okae Dong Mu (Rear group) was rather weak in contents in fine contrast with its colourful appearance. The following characteristics were generalized from analysis of the five children's magazines published in Korea: (1) The function of periodic information dissemination was very weak, feared in danger of being wiped out. : (2) The educative and guidance function was found rather weak. (3) Economic motives seemed stronger in spite of the expressed zeal for missions of magazine. (4) In terms of contents variety was lackey, with little individuality for each magazine. (5) Generally emphasis was given to pictoral contents rather than to reading articles.

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A Study on Culture and Fashion of 'Ha-Han-Zu'

  • Yang, Wang;Lee, Sang-Rye
    • International Journal of Costume and Fashion
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    • v.6 no.1
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    • pp.20-29
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    • 2006
  • Once people thought the phenomenon of 'Ha-Han' was only a vogue of young people pursuing oddity. However, when Korean TV series, Korean food, Korean movies and their music penetrated into our life and appeared on TV screens and fashionable magazines, all aspects influence of Korean wave finally arouse people's attention. 'Ha-Han-Zu' is a group of young people who pursue Korean popular culture even imitating their dressing, thoughts and behaviors. This article takes China the original place of Korean wave's popularity as focus, observes the reflection of Chinese to Korean popular culture and discusses the culture exchange phases of Korean wave as the center of popular culture. It can be more detailed that it bases on HOT wave from 1998 to 2004 and analyzes of popular TV series, observes reflects of 'Ha-Han-Zu' to Korean culture, discusses the acceptance to Korean popular culture and what kind of active reflection consumption giving to culture exchange.

A Study on Advertisement Design of Men's Fashion Products (남성패션제품 광고디자인에 대한 연구)

  • Shin, Su-Yun;Lee, Jung-Im
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.7
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    • pp.1082-1094
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    • 2008
  • The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

The Characteristics of the Popular Culture Contemporary Fashion Shows -Focus on Pret-a-Porter collections after the mid of 1990s- (현대패션쇼의 대중문화적 특성(제1보) -1990년대 중반이후 기성복컬렉션을 중심으로-)

  • 장안화;박민여
    • Journal of the Korean Society of Costume
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    • v.54 no.4
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    • pp.1-14
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    • 2004
  • This study suggests the popular culture theory as a basic framework to find out the characteristics of contemporary fashion show meeting the popular culture, and describes that the show is the popular culture of this generation. The culture is the way of our life unifying the world at common area of human being. The popular culture is to subdivide it into the public culture that shares aesthetic taste, and to borrow each other and develop it mutually because of the collapse of dichotomous boundary with high quality culture, and to represent the people’s thought and behaviour expanding their areas. The author has examined the characteristics of popular culture of modern fashion show by four collections, that is, commercialism, mass media, political relationship and interaction, etc: Firstly, at the commercialism, the fashion show combines it with other genre organically to do mass production and sales and produces cultural consumption goods supplying a lot of sight-seeing. Secondly, at the mass media, the image of contemporary fashion show has been spread out with mass media such as fashion magazines, cable TV and Internet beyond time and space to produce advertisement effects and makes new fashion and bring democratic culture. Thirdly, at political relationship, the fashion in its peak can make a big stream of wealth, so that it plays important roles under governmental regulations in this era and governments make efforts to support and develop it. Lastly, at interaction, the fashion show shares media functions to let users participate in the program and to exchange information as a feedback to influence each other.

A Study on the Fashion of the New Generation in Korea - Focusing on the Influence of Japanese Popular Culture - (한국(韓國) 신세대(新世代) 패션에 관(關)한 연구(硏究) - 일본대중문화(日本大衆文化)의 영향(影響)을 중심(中心)으로 -)

  • Lee, Hee-Seung;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.6 no.1
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    • pp.83-101
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    • 2002
  • The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

Effect of Fabric Structural Characteristics on the Image and Sensibilities (의류소재의 구조적 특성이 감각특성 및 이미지에 미치는 영향)

  • 이윤숙;신정원;안미영;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.8
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    • pp.1408-1419
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    • 2001
  • The purpose of this study was to investigate the fashion trends of last three years and how the trends were imaged by the structural characteristics of the fabrics. The characteristics for 897 fabrics were analyzed from four kinds. eleven volumes of fashion trend magazines. From these magazines, three panels categorized by their frequencies as nine images such as natural, innocent, ethnic, childish, casual, classic, modern and technical, Sub-images of each image such as rustic, irregular, decorative, etc were also categorized. For the each image, fiber contents and structural characteristics of weave type, weight, density, yarn size, twist and fabric finishes were investigated in terms of frequency, range and mean, Results showed that chiffon and organza seemed to have very specific images and used to represent specifically the romantic or ethnic images; whereas voile and jersey was used to represent various images. For S/S seasons, most popular fiber type was cotton. The weave type was not the important factor to give variations in images; plan weave exclusively used irrespective of image. For the romantic, ethnic and innocent images, rather light fabrics were used. For the childish and natural, medium weights, and for the technical, modern and classic images heavy weight fabrics were used. Vaious finishes were employed to represent specific images.

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