• Title, Summary, Keyword: Online Survey

Search Result 1,540, Processing Time 0.054 seconds

Cyberspace and survey research: The methodological implications and issues of online survey research (사이버공간과 사회조사:온라인 사회조사의 쟁점과 과제)

  • 조동기
    • Survey Research
    • /
    • v.1 no.1
    • /
    • pp.73-108
    • /
    • 2000
  • This study investigates methodological implications of cyberspace and information technology for online survey research Online survey method provides useful methodological tools for collecting empirical data for the study of cyberspace, In terms of sampling frame , selection method, and questionnaire from four major types of the online survey research can be found: member survey visitor survey e-mail survey and the electronic survey. Online survey research with sample design(population specification error. sampling frame error, selection error) measurement (measurement instrument bias system-related processing error, nonrespone, and response bias) and research ethics (privacy and netiquette) pose important methodological issues for the survey. The realization of the technological possibilities of online survey will be possible only through a right consideration of these issues.

  • PDF

Parallel Machines Scheduling with GoS Eligibility Constraints : a Survey (GoS 상황에서의 스케줄링 문제 : 문헌 조사)

  • Lim, Kyung-Kuk
    • Journal of Korean Institute of Industrial Engineers
    • /
    • v.36 no.4
    • /
    • pp.248-254
    • /
    • 2010
  • In this paper, we survey the parallel machines scheduling problem with GoS eligibility constraints so as to minimize the makespan. Our survey covers off-line, online and semi-online scheduling problems. In the case of online scheduling, we only focus on online scheduling one by one. Hence we give an introduction to the problem and present important results of the problem.

A Structured Analysis Model of Customer Loyalty in Online Games (고객 충성도(Customer Loyalty)에 영향을 미치는 온라인 게임의 중요 요소에 대한 LISREL 모델 분석)

  • Choi, Dong-Seong;Park, Sung-June;Kim, Jin-Woo
    • Asia pacific journal of information systems
    • /
    • v.11 no.3
    • /
    • pp.1-21
    • /
    • 2001
  • In recent years, the market for online computer games has become an important part in the entertainment industry. New online games have been introduced every month and the numbers of game players who are playing online games have grown rapidly. However, only a few online games have been successful in making a good profit among many online games. Why are most players playing only a few online games repeatedly? To answer the question, this research focuses on the customer loyalty and their optimal experience(flow) in playing specific online games. This research hypothesizes that customer loyalty for specific online game can be increased by customers' optimal experience(flow) in playing it, and they would feel optimal experience because of mechanic and social interaction in online games. In order to validate the hypothesis, this research analyzes online survey data of players of various online games. According to this survey results, players' optimal experience is affected by their mechanic interaction between a player and an online game system, and their social interaction with other players who participated in the online game. And their optimal experience during playing the online game affects the degree of customer loyalty to the game. This paper ends with conclusions of the survey results and study limits.

  • PDF

A Comparison of Store Attributes : Online versus Off-line Stores (온라인과 오프라인의 점포속성 비교)

  • 이영주;박경애;허순임
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.26 no.8
    • /
    • pp.1265-1273
    • /
    • 2002
  • The purposes of this study were to examine online store attributes sought and evaluated by online shoppers and to compare those attributes with those of off-line stores. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. The t-tests revealed that there were significant differences on store attributes sought and evaluated by shoppers between online and off-line stores. Price related attributes (i.e., low price and reasonable price) and store name were more important for online stores while product related attributes (i.e., assortment, fashion, and brand) were more for off-line stores. Price related attributes, promotion, and entertainment were highly evaluated on online stores while product related attributes and service were on off-line stores.

The effect of UNIQLO's online and offline brand images on the purchase intention as a multichannel brand (유니클로의 온라인과 오프라인 이미지가 멀티채널 브랜드 구매의도에 미치는 영향)

  • Kim, Jieyurn
    • The Research Journal of the Costume Culture
    • /
    • v.21 no.1
    • /
    • pp.42-56
    • /
    • 2013
  • Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

Web based Online Outage Cost Assessment and Information System of Electrical Energy (웹기반 온라인 전기에너지 공급지장비 추정 및 정보 시스템의 개발)

  • Lim, Jin-Taek;Choi, Jae-Seok;Jeon, Dong-Hoon;Seo, Chul-Soo;Lee, Jae-Gul
    • The Transactions of The Korean Institute of Electrical Engineers
    • /
    • v.61 no.9
    • /
    • pp.1249-1259
    • /
    • 2012
  • This paper proposes a Web Based Online Outage Cost Assessment and Information System(WOOCAIS) for power system outage cost assessment. The proposed WOOCAIS is a kind of web based survey method for outage cost assessment. While conventional survey methods have done outage cost assessment based on survey paper lists collected by post mail or visiting customers, the proposed WOOCAIS is a web based online survey operation and assessment system. Therefore, it can curtail expenditure for survey and also is more convenient than conventional method. It will be set up for actual outage cost assessment system of KEPCO in South Korea in the near future. The WOOCAIS will be applied in various research and actual planning and operation areas. First of all, the assessed results may be not only applied as one of objective function for generation system and grid expansion but also operational planning problems in power system.

Shopper′s Attitude toward Online Stores: Effects on Store Satisfaction and Store Loyalty (온라인 쇼핑객의 점포태도가 점포만폭도와 점포층성도에 미치는 영향)

  • 이영주;박경애
    • Journal of the Korean Home Economics Association
    • /
    • v.40 no.5
    • /
    • pp.53-62
    • /
    • 2002
  • The purposes of this study were to examine: 1)the dimensions of online store attitude; 2)the differences in the online store attitude by product category and store type; and 3)the effects of online store attitude on store satisfaction and store loyalty. Data were obtained from an online questionnaire survey to 850 online shoppers who were randomly selected from the panel of an online survey agency, and 615 responses were analyzed. Factor analysis extracted 5 dimensions of store attitude including: process and security; service; promotion and presentation; price and quality; and merchandise. MANOVA revealed a significant difference in the price and quality factor by product category and store type. Multiple regression showed that the effects of price and quality, service, and process and security on store satisfaction were significant. Also, price and quality had a significant direct effect on store loyalty which was also affected by store satisfaction.

The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping

  • NGUYEN, Ha Minh;KHOA, Bui Thanh
    • The Journal of Asian Finance, Economics, and Business
    • /
    • v.6 no.4
    • /
    • pp.261-270
    • /
    • 2019
  • The study examines the relationship between perceived mental benefits, online trust, and personal information disclosure when shopping online in Vietnam. The e-commerce market has been booming in Vietnam since 2015. The number of online transactions and e-commerce sites has increased steadily in recent years. However, the number of online sales in Vietnam is still not high, and consumers are still limited in buying from websites when they have to provide too much information during and after the shopping process. The mix-method is used to ensure the scientific nature of the study. Qualitative research method (phenomenological research) along with the quantitative research method (survey) are applied to meet the research objectives. The data in the study was collected through the group discussion with eight experts and the survey with 917 respondents. Data processing result via SmartPLS software indicate the positive relationships between the factors in the research. The perceived mental benefits have the most potent influence on the online trust of Vietnamese customers; at the same time, both the perceived mental benefits and online trust affect customers personal information disclosure in electronic commerce. Some managerial implications relating increasing the perceived mental benefits, and customers' online trust are proposed for online businesses.

Survey on Pharmacist's Awareness of E-commerce for Non-prescription Medicine (일반의약품의 전자상거래에 대한 약사의 인식도 고찰)

  • Park, Young-Dal;Bang, Joon Seok;Min, Young Sil;Sohn, Uy Dong
    • Korean Journal of Clinical Pharmacy
    • /
    • v.26 no.2
    • /
    • pp.137-149
    • /
    • 2016
  • Objective: Online pharmacies were introduced in some countries such as United States of America or Canada. They can provide benefits to consumer because they can buy and take conveniently drugs without limitation of location or time. In Korea, online pharmacies are illegal and only pharmacists can sell drugs to consumers or patients. Therefore, we investigated the knowledge of online pharmacy and the possible problem in Korea to survey pharmacists. Methods: We developed questionnaire based on previous articles about online pharmacy and surveyed nation-wide pharmacists by mail or e-mail. The data was analyzed by SPSS and Microsoft Excel. P-values less than 0.05 were statistically significant. Results: 175 pharmacists involved in this study. About introduction of online pharmacies, 53.1% were opposition while 10.3% were approval and 36.6% were conditional. Although online pharmacies were introduced, 46.3% pharmacists do not have a plan to start online pharmacy. However, the approval and tends about starting online pharmacies were higher in younger pharmacists (20s, 30s) (p < 0.05). The criteria of permission about opening online pharmacies were 100% pharmacist license regardless of holding off-line pharmacy. 53.7% pharmacists responded education about taking medication is impossible. When online pharmacies are introduced, 65.1% pharmacists responded traditional pharmacies are affected negatively. Pharmacists concerned that the competition with large-sized distribution corporations, reduced reliance between pharmacists and patients, illegal transaction of counterfeit drugs, increased misuse of drugs. Conclusion: These results showed that Korea pharmacists have negative standard on online pharmacies. Therefore it is required to be more cautious before introducing online pharmacy and it need strict watching system and continuous education and study for safety after introducing online pharmacy.

Study of previous Factors of Switching barrier at Online shop (온라인 쇼핑몰 전환장벽의 선행요인 연구)

  • Park, Soo-Min;Yoo, Chul-Woo;Choe, Young-Chan
    • Journal of Agricultural Extension & Community Development
    • /
    • v.15 no.3
    • /
    • pp.433-460
    • /
    • 2008
  • The objectives of this study were to figure out the relationships of factors, e-quality, interactivity, trust and switching barrier, to affect the online customers loyalty. Moreover, e-quality was considered because of the problem of ssability originated from the environment that a lot of information and products are given at online business. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and 100 responses were collected. The data were analyzed using PLS method, a structural equation modeling method. The results of the study indicate that e-quality, interactivity, and trust influence switching barrier and that the switching barrier affects virtual relationship, which has an positive effect on loyalty. This study provides valuable theoretical and practical perspectives that e-quality is the most influential factor on virtual relationship and that, of the three factors of switching barrier, the virtual relationship is the most effective one to prevent customers online from changing their main online shop for products.

  • PDF