• Title, Summary, Keyword: News reports

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Content Analysis of Crisis Response Communication Strategies along Crisis Stages for Match-fixing Case in K-League (프로축구 승부조작 사건에 대한 프로축구연맹의 위기단계별 위기대응 커뮤니케이션 전략 분석)

  • Bang, Shinwoong;Hwang, Sunhwan
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.390-402
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    • 2014
  • This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.

Flagship Store Trends in the Retail Market: Exploring the Characteristics (유통시장의 플래그십 스토어 트렌드: 현황을 통한 고찰)

  • Park, Kyung-Ae
    • Fashion & Textile Research Journal
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    • v.13 no.6
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    • pp.917-925
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    • 2011
  • Flagship store opening is one of the most frequently reported retail news in which it is widely used to promote a new store opening. The purpose of this study was to explore the flagship stores on media reports. Flagship store cases were collected from the news article database of the largest internet portal in Korea. A total of 210 cases were collected and content-analyzed. Though various business types of flagship stores were observed, most were in fashion. The most common characteristic of the flagship cases was the location of the prime sites in a metropolitan city. Global luxury and designer fashion brands met most characteristics, but many flagship stores were not more than a brand-owned store. The flagship store term is emphasized with dramatic expressions and various promotional events for media interests and in turn for marketing communication effect.

Analysis of the Empirical Effects of Contextual Matching Advertising for Online News

  • Oh, Hyo-Jung;Lee, Chang-Ki;Lee, Chung-Hee
    • ETRI Journal
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    • v.34 no.2
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    • pp.292-295
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    • 2012
  • Beyond the simple keyword matching methods in contextual advertising, we propose a rich contextual matching (CM) model adopting a classification method for topic targeting and a query expansion method for semantic ad matching. This letter reports on an investigation into the empirical effects of the CM model by comparing the click-through rates (CTRs) of two practical online news advertising systems. Based on the evaluation results from over 100 million impressions, we prove that the average CTR of our proposed model outperforms that of a traditional model.

A comparative study of news media coverage on the presidential candidate's commitments: applying Content Analysis method (대통령후보 공약에 대한 언론보도 비교연구: 보수적 언론과 진보적 언론의 내용분석을 중심으로)

  • Hong, Yong-Rak
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.85-95
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    • 2017
  • The news media report the pledges of presidential candidates, which have important implications for political communication. This study is to investigate the difference between news coverage on the presidential candidate' s pledge and to discuss its implications. The sampled news from the two newspapers were analyzed for content analysis. Frequency analysis and Chi-square analysis are utilized with SPSS. As results, there was no difference in the tone of the article's headlines, but the difference of the tone between the article content was statistically significant. The results means that the media framing affect on the reader's perception. Follow - up study can be suggested a comparative study of past election candidates 'pledge reports, a network analysis for the news language, and a comparative analysis of newspaper coverage and broadcast coverage.

Newspaper analysis of research on dental hygienists in Korea from 2005 to 2008 (한국 신문에 게재된 치과위생사 관련 기사 분석: 2005~2008년 기사를 중심으로)

  • Oh, Sang-Hwan;Nam, Yong-Ok;Jang, Jong-Hwa
    • Journal of Korean society of Dental Hygiene
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    • v.9 no.1
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    • pp.59-71
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    • 2009
  • Objectives : The purpose of this study is to devise a way of the dental hygienist to explore the articles of dental hygienist that were presented in the newspaper during the recent 3 years of Korea. Methods : This study is to examine dental hygienist articles with content analysis in the KINDS(Korean Integrated News Database System) of the Korean Press Foundation. Data were gathered from the printed newspaper of Korea over a period of 3 years - 1 March, 2005 to 30 March 2008. News reports, comments and letters to the editor were analysed, which revealed an image of dental hygienist that we would like to explore and debate. The obtained data from the frequency, percentage, chi-squared test between categories after inter-coder reliability test (reliability 0.96). Results : The articles of dental hygienist according to type of newspaper, 'local newspaper' showed higher frequency than 'metropolitan newspaper'. It mix '치과위생사'(42.3%), '치위생사'(49.4%), and '위생사'(3.9%) in use of name. The article pattern, 'news' 40.0%, 'information commentary' 18.3%, 'interview man' 15.8%, 'special news' 14.2% in metropolitan newspaper, then, 'news' 72.6%, 'information commentary' 23.2% in local newspaper (p<0.05). Most plenty of subject is 'administration system', and then 'celebration', 'publicity'. It showed 'seoul' was 'information commentary', 'country' was 'administration system', 'whole' was 'legal duty', 'unrelated area' was 'social living' in the topic of article according to newsbeat(p<0.05). Conclusions : These results suggest that it is necessary to publicity name, duty of dental hygienist in metropolitan newspaper officially.

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COVID-19 News Analysis Using News Big Data : Focusing on Topic Modeling Analysis (뉴스 빅데이터를 활용한 코로나19 언론보도 분석 :토픽모델링 분석을 중심으로)

  • Kim, Tae-Jong
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.457-466
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    • 2020
  • The purpose of this study is to find out what the main agenda of social formation is and how it changes through the media by utilizing the news big data of COVID-19 which is spreading recently, and to suggest the direction of future reporting. In order to achieve the purpose of the research, 47,816 cases of news big data reported from December 31, 2019 to March 11, 2020 were divided into four periods based on the fourth stage of the crisis warning for infectious diseases, and a total of 20 topics were derived. Based on the results of the Topic Modeling analysis, this study proposed the following. First, it is necessary to refrain from provocative expressions such as "anxiety" and "fear" and use neutral and objective reporting terms. Second, more in-depth and contextual news production is required, breaking away from simple event news production. Third, it is necessary to prepare detailed crisis communication manuals for each situation related to infectious diseases. Fourth, we need reports that focus on citizens-led efforts to overcome the crisis. This research has the academic significance that it is the first paper to analyze news big data on COVID-19 using the Topic Modeling Analysis method, and the policy significance that can be used as the basis for developing national crisis communication policy.

Issue Survival Cycle Analysis of Social Disasters in Social Media (소셜미디어에서의 사회재난 이슈 생존 주기 분석)

  • Yoo, Ho-Suon;Myung, Hyun;Oh, Hyo-Jung
    • 한국정보기술학회논문지
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    • v.15 no.7
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    • pp.139-147
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    • 2017
  • This study aims to explore the characteristics of big social disasters mentioned in social media in terms of issue survival cycle. During last 10 years, the most biggest 10 disaster cases were selected and tweets related to these disasters were automatically collected. Based on analysis of tweets, the survival period of disaster issues were calculated. And then, through the establishment and verification of hypotheses, the factors influencing the survival period were derived and the influence of the factors was analyzed. As a result, the survival period of the disaster issue varied widely with disaster characteristics, the frequency of tweets, news reports, and user interest. Especially, it was found that the most powerful factor in determining the survival period was damage scale of victims. Compared with preceeding studies, this study is meaningful because it is based on the analysis not of news reports but of social media which show what real public opinion about social issues is. The derived factors and influences may subsequently be utilized as a basis for quality research and gathering public opinion in establishing disaster policies.

A Study on the Reports of Korean and Chinese Newspapers on Public Diplomacy Issues (한·중 언론의 공공외교 이슈에 관한 보도 연구 - AIIB 보도를 중심으로)

  • Cho, Youngkwon;Na, Misu
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.1-18
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    • 2016
  • This study analyzed the reports of Korean and Chinese newspapers on the foundation of AIIB from the viewpoint of public diplomacy. The results showed that Chinese newspapers reported the government's statements and opinions and played as a means of conforming to the purposes of public diplomacy. Chinese newspapers employed the media paradigm of Instrumentalism among three paradigms of public diplomacy, which was due to ownership structure of the press. In the case of Korean Newspapers, they adopted paradigms of culturalism and professionalism. However, they verged to culturalism in terms of lack of discourse struggle due to few in-depth reports of the effects of national economy of AIIB.

Observable Behavior for Implicit User Modeling -A Framework and User Studies-

  • Kim, Jin-Mook;Oard, Douglas W.
    • Journal of the Korean Society for Library and Information Science
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    • v.35 no.3
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    • pp.173-189
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    • 2001
  • This paper presents a framework for observable behavior that can be used as a basis for user modeling, and it reports the results of a pair of user studies that examine the joint utility of two specific behaviors. User models can be constructed by hand, or they can be teamed automatically based on feedback provided by the user about the relevance of documents that they have examined. By observing user behavior, it is possible to obtain implicit feedback without requiring explicit relevance judgments. Four broad categories of potentially observable behavior are identified : examine, retain, reference, and annotate, and examples of specific behaviors within a category are further subdivided based on the natural scope of information objects being manipulated . segment object, or class. Previous studies using Internet discussion groups (USENET news) have shown reading time to be a useful source of implicit feedback for predicting a user's preferences. The experiments reported in this paper extend that work to academic and professional journal articles and abstracts, and explore the relationship between printing behavior and reading time. Two user studies were conducted in which undergraduate students examined articles or abstracts from the telecommunications or pharmaceutical literature. The results showed that reading time can be used to predict the user's assessment of relevance, that the mean reading time for journal articles and technical abstracts is longer than has been reported for USENET news documents, and that printing events provide additional useful evidence about relevance beyond that which can be inferred from reading time. The paper concludes with a brief discussion of the implications of the reported results.

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Analysis of Media Frames of Moon Jae-in Care policy (문재인 케어 정책에 대한 미디어 프레임 분석)

  • Lee, Geun-Chan
    • The Korean Journal of Health Service Management
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    • v.12 no.3
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    • pp.13-26
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    • 2018
  • Objectives: This study investigated how Korean daily newspapers frame the present government's health insurance coverage expansion policy, Moon Jae-in Care. Methods: A contents analysis was conducted to construct news frames represented in the four Korean daily newspapers' editorials and columns on Moon Jae-in Care during from April 2017 to April 2018. News text was classified into three different layers of frames: expressive element, narrative structure, and implied values. Results: The analysis revealed that the frequency of narrative frames was as follows: health system improvement (20.8%), public burden (14.6%), opposition by doctors (14.6%), and populism (12.5%). The financial sustainability accounted for 41.7% of the value frame, followed by procedural legitimation (18.8%), and coverage expansion (16.7%). The results also revealed that reported frames were different among newspapers: Chosun Ilbo tended to report in a negative tone, while Hankyoreh shinmun and Kyunghyang shinmun used a positive tone. Conclusions: This finding suggests that there are salient framings in reports on Moon Jae-in Care. Based on the results, the government needs to present a detailed financing plan on Moon Jae-in Care in detail. I discussed another implication of media frames results.