• Title, Summary, Keyword: Mobile App

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Effects of Mobile App Service Characteristics on User Satisfaction and Continuance Usage Intention (모바일 앱 서비스 특성이 사용자 만족과 지속적 사용의도에 영향을 미치는 요인)

  • Kim, Byung Gon;Kim, Ki Won;Seo, Hong Il
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.99-120
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    • 2019
  • The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

A Mobile App Strategy: An Empirical Study on the Effect of the Mobile Shopping App Usage (모바일 애플리케이션 전략: 모바일 쇼핑 앱 사용 효과 실증 연구)

  • Choe, Jin Seon;Kim, Seung Hyun
    • Knowledge Management Research
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    • v.20 no.4
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    • pp.169-183
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    • 2019
  • The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.

Status and Policy of Mobile App Authoring Tools for Interoperability and Compatibility (상호운용성과 호환성 확보를 위한 모바일 앱 저작도구 현황 및 지원정책)

  • Lee, Jemin Justin;Lee, Hye Sun;Park, Soo Kyung;Cho, Ji Yeon;Lee, Bong Gyou
    • Journal of Satellite, Information and Communications
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    • v.9 no.4
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    • pp.111-116
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    • 2014
  • Thanks to diffusions of mobile devices and advances of network technologies, demands for mobile app have been increased dramatically. It has resulted in mobile app industries as well as mobile app authoring tools are facing a crisis over subordinate to specific OS and platform such as iOS, Android and Apple App Store. Because these particular OS and platforms are obstacles to overcome for supporting interoperability and compatibility. In this study, we have conducted expert interviews and surveys to analyze status of mobile app markets and needs for mobile app user and developer. As a result, mobile app based on HTML5 leads to interconnect various mobile devises without additional efforts. Thereby, mobile app user and developer take a positive view of HTML5. However, mobile app developers tend to have the technical path dependence, they especially in venture and small enterprises need to government support for professional manpower training.

The determinants of increasing privacy concerns in the mobile apps

  • Baek, Young-Mi;Ohk, Kyung-Young
    • International Journal of Contents
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    • v.8 no.2
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    • pp.43-51
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    • 2012
  • This study identifies the determinants of increasing privacy concerns in the mobile apps. The privacy affecting factors will be divided into the 3 categories on the basis of both users' and developers' perspective. First, this study explores whether the users' seeking value affects concern of the mobile apps privacy. Second, gender gap on the mobile privacy sensitivity will be tested. Third, this study identifies the meaning of apps developers' providing toolkit in the users' sensitivity on the privacy. The result showed that innovation among the customer's characteristics was identified the most significant factor to affect the mobile app privacy sensitivity. Ethical norm related variables (ethical identity, subjective norm and utilitarian value) were also identified as the meaningful variables in the mobile app privacy. Toolkits provided by app developers are also appeared a significant variable to affect the customer's app privacy sensitivity negatively. Finally gender also appears the meaningful factor in the mobile app privacy sensitivity.

Mobile SNS Application Accessibility Evaluation for the Disabled and the Aged (장애우 및 고령자 측면에서의 모바일 SNS 앱접근성 평가)

  • Hong, Mee-Hee;Park, Hwa-Jin
    • Journal of Digital Contents Society
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    • v.13 no.4
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    • pp.575-582
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    • 2012
  • Mobile SNS like facebook is famous as an app which users cooperate others and share information without regard to time and place. But it is necessary to evaluate the mobile app accessibility in view of the disabled and the aged to check if they get appropriate interface service to use such a popular app. Mobile app accessibility is an indicator of equal opportunity to mobile app for all users regardless of cognitive and physical attribute. Therefore, this paper evaluates accessibility of facebook and kakaotalk mobile SNS, apprehend the status of conform to the manual, and suggest an improving way, based on 'mobile application accessibility guideline' announced by government and 'mobile application (Android) accessibiliy checking manual(v1.0)' by National Information society agency.

Mobile app Loyalty of Cross-over Shoppers: A Comparison of Korean and Chinese (한·중 크로스오버 쇼퍼들의 모바일 앱 충성도에 대한 탐색적 연구)

  • Park, Eunjoo;Jin, Gu;Park, Shinyoung
    • Fashion & Textile Research Journal
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    • v.20 no.3
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    • pp.293-303
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    • 2018
  • Since 2009, consumers could access a new shopping channel called 'mobile shopping' with the generalization of smartphones. Mobile shopping (based on wireless communication technology), emphasizes convenience differentiated from internet shopping. A recent report introduced fashion products as powerful global drivers for mobile shopping sales. Korea and China have the highest percentage of consumer mobile shopping experiences compared to other countries. This study investigates the effects of cross-over shopping orientation, perception of app attributes, and flow on app loyalty that compared Korean and Chinese consumers. We obtained 652 usable questionnaires from two local college students; subsequently, data were analyzed by using factor analysis, Cronbach's alpha, and regression analysis using SPSS 21.0 Package. The study results showed that the cross-over shopping orientation affected perception of app attributes that included Review/Information, Design, Response and Product. Product only affected Flow, which reflected a high similarity between Korean and Chinese consumers. However, Korean and Chinese consumers showed remarkable differences in the factors related to app loyalty. Therefore, the results indicate that retailers of fashion products have developed strategies to improve mobile sales and increase the app loyalty of cross-over shopping orientation consumers.

A study on the service satisfaction of Chinese mobile Apps -Comparing paid and free services- (중국 모바일 앱 서비스 만족에 관한연구 -유료와 무료 모바일 서비스의 비교-)

  • Qin, Ying;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.127-137
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    • 2017
  • The role of smartphones is changing from a communication system for exchanging calls and information into a universal platform for cultural services. Also, satisfaction for mobile application services on smartphones is a very important factor in the smart business. In This paper, we analyze the effects of the outcome, service scape, costs, and especially the impact of whether costumers having to pay or free for the app on customer satisfaction. For this purpose, we analyzed survey data on service quality of mobile app service from Chinese mobile app service users. We also analyzed the moderating effects of paid and free mobile app services. As a result, it was confirmed that the quality, servicescape quality and cost of mobile app service that customers perceive have a positive effect on customer satisfaction. In addition, the effect of the cost of mobile app service perceived by the customer on customer satisfaction showed that free mobile app service was more significant than paid mobile app service. This paper can be used as an alternative to monetization for providing a mobile app service provider or a mobile app service provider who wants to switch mobile app service from free to paid service.

A Study on the Activation for the Mobile App Services of Local Government (지방자치단체의 모바일 앱 서비스 이용 활성화 방안에 관한 연구: 부산광역시를 중심으로)

  • Jung, Su Hee;Hong, Soon Goo;Cha, Yoon Sook;Kim, Jong Weon
    • Journal of the Korea Industrial Information Systems Research
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    • v.18 no.2
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    • pp.71-83
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    • 2013
  • Because of rapid advance of wireless Internet-related technology and fast diffusion of Smart phone, a variety of mobile applications through domestic and foreign app stores have been made and used. Under the recognition of current trend, both central government and local government have developed and provided public mobile app in order to accomplish the mobile e-government. However, public mobile app is not popular in spite of vast investment for its development and service. This study investigated current issues and problems of public mobile app in public service, management, and technology aspects. To do so, this study categorized the interested people of public mobile app into users, providers, and developers, and conducted deep interviews to them. Based on the interview results, the study suggested the following recommendations for the activating tools of public mobile app: providing user-customized information, fruitfulness of public information management, maintenance of management system for public mobile app service, user-friendly promotion appropriate in mobile environment, public mobile app development based on e-government standard framework, etc.. This study may provide the researchers with the successive study guidelines in mobile e-government and public mobile app fields. Also, the study may help the practitioners to make effective decisions on polices and strategies for mobile e-government of local government.

Online-Offline Connectivity and Artificial Intelligence : Car Navigation App (온라인-오프라인의 연결 그리고 인공지능 : 자동차 모바일 네비게이션 앱 활용 맥락)

  • Kim, Taekyung
    • Journal of Information Technology Services
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    • v.18 no.1
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    • pp.201-217
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    • 2019
  • Cars have become a necessity in modern life. It is widely used to transport people or products to a destination conveniently. However, the addition of a navigation service that provides route information and more makes driving more convenient and safer. Recent developments in the mobile app ecosystem encourages people to adopt not only an installation-type car navigation, but also a mobile app navigation, supporting connected car concepts. It should be noted that mobile apps with mobile Internet can be a significant linkage between information acquired online and offline business. This study demonstrates the impact of the app use experience for a driver in the context of applying artificial intelligence service. As a result, the introduction of artificial intelligence services has a statistically significant moderating effect on the use of mobile navigation apps. This seminal research is valuable as it evaluates the role of artificial intelligence applied to mobile navigation apps.

A Study on N-Screen Convergence Application with Mobile WebApp Environment (모바일 웹앱 환경에서의 N-스크린 융합 활용에 관한 연구)

  • Lee, Myeong-Ho
    • Journal of the Korea Convergence Society
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    • v.6 no.2
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    • pp.43-48
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    • 2015
  • Web 2.0/3.0 in accordance with the evolution of information technology environment to meet the expansion needs to order, a wide range of mobile internet devices spread in mobile app, mobile web, mobile webapp and hybrid app environment that is based on all the information technology industry in the mobile painter been progressing rapidly. However, the need to gradually ensure compatibility of mobile services in the life cycle of the appearance and reality of these devices is becoming increasingly diverse mobile devices has emerged shortened. Therefore, in this study to suggest the best infographics design the structure and framework of the future mobile environment through a study of the use of the N-Screen convergence in mobile wepapp environment.