• Title, Summary, Keyword: Life style

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The Life Style of Urban Empolyed Wives and Pro-Environmental Behavior (도시 취업주부의 라이프스타일과 환경친화적 행동에 관한 연구)

  • Byun Soon-Hee;Kye Sun-Ja
    • Journal of the Korean Home Economics Association
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    • v.42 no.9
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    • pp.111-134
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    • 2004
  • The purpose of this dissertation is firstly to examine the level of pro-environmental behavior of urban employed wives depending on their life style type and secondly to identify effective ways to promote their pro-environmental behavior. A structured questionnaire interview was conducted with 700 urban employed wives who lived in the Seoul Metropolitan area, and 566 of the responses were valid for analysis. For statistical analysis, this research reviewed the frequencies, percentage, mean, standard deviation(SD), Pearson's correlations, Cronbach's u, factor analysis, cluster analysis, ANOVA, $\chi$$^2$-test, Duncan's Multiple Range Test, and multiple regression using SPSS/PC WIN. The findings of analysis of the study are as follows: 1. Among life style types of employed wives, the order of ecological value was orientation type (37.3%), followed by economical value orientation type (25.8%), uninterested type (18.7%), and convenience-centric value orientation type (18.2%).Pro-environmental behavior scored relatively highly at 3.45 in average. 2. In the analysis of the relationship between life style and background variations, every variation except environmental knowledge was meaningful. 3. In the relationship between pro-environment behavior and background variations, every variation was meaningful except housing types, having helper or not, and environmental knowledge. 4. The recognition level of environmental pollution was important among the variations affecting pro-environmental behavior. 5. There was a difference in pro-environmental behaviors by the following life style types: ecological value orientation, economical value orientation, convenience centric orientation and uninterested. 6. For the relative contribution comparison of background variations (socio-economic variation and environmental variation) and life style variations to the pro-environmental behavior of urban empolyed wives, this research additionally applied each independent variable group. As a result, the explanation level drastically increased in the third step that analyzed the relationship with life style.

The life style and dwelling preferences of the university students (대학생의 생활스타일과 주거의 선호성향)

  • LIM, Hi-Kyung
    • Korean Journal of Human Ecology
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    • v.14 no.6
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    • pp.1047-1058
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    • 2005
  • The objective of this research is an investigation and analysis of life style and preference trend for dwelling for 450 university students. The major findings are as follows: (1) The life style is classified into 3 categories according to the priority of fashion and privacy, brand and social relationship, and family and domesticity. Women give priority to fashion and privacy as well as family and domesticity than men do. (2) Dwelling awareness is grouped into 3; one for pursuing the value of asset, another with the inclination to residential transition and the other for preferring for a detached house. Women have a stronger inclination to the economical value of house and prefers to live in the big city than men do. (3) As a factor affecting the dwelling preference, men give priority to the exterior condition such as environment, but women do the interior condition like the size of house. Men and Women showed various preferences for housing style such as detached house, villa, apartment and commercial complex dwelling, which is accord with the present housing style.

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The Important Attributes of Foodservice Encounters According to Life-style Types as Offered by Young Metropolitan Customers (대도시 젊은이들의 라이프스타일 유형별 외식서비스 인카운터 중요 속성 연구)

  • Yoon, Hie-Ryeo;Cho, Mi-Sook
    • Korean journal of food and cookery science
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    • v.23 no.3
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    • pp.327-336
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    • 2007
  • Life-style factors often include social relationships as well as consumption, entertainment and dress patterns. They also typically reflect an individual's attitudes, values and worldview. Life-style types have become and an important factor for segmenting customer markets ever since significant relationships between life-style and customers' behavior was proven. This study examined the relationships between the life-styles of young customers' and the important attributes of foodservice encounters. Factors analysis with VARIMAX and K-means cluster analysis were conducted to group the subjects by life-style. According to the factors analysis, four underlying dimensions were identified and labeled: (1) 'actively fashioned', (2) 'luxury picky', (3) 'healthy toward', and (4) 'utilitarian leisure'. Based on the factor scores derived from the factors analysis, the K-means cluster analysis classified three groups as statistically significant using ANOVA(p<0.05). The overall mean score for the 3rd cluster 'trendy-active picky' was higher than the other two clusters, and represented very picky attitudes about foodservice attributes. The 3rd cluster also seemed to apply higher standards to all of the foodservice attributes. By order of importance, the most important attributes of the 2nd cluster 'pursue-utilitarian leisure' were food serving time, automation systems, server's hygienes, employee kindness, time in line, and menu variety. In spite of low concerns for the life-style attributes, the first cluster 'passively indifferent' recognized menu variety, food sanitation, food serving time, server's hygiene, menu price, air circulation, and room temperature as important. These results suggest that young diners in Korea could be classified by their diverse life-styles that are represented as trendy, utilitarian, and indifferent and will hopefully contribute to the foodservice industry's ability to segment customer characteristics by different life-styles in Korea.

A Study on Children's Wear Brand Positioning according to the Fashion Life Style of Missy Woman (신세대 주부의 의생활 양식 유형에 따른 아동복 상표 포지셔닝에 관한 연구)

  • Ku, Yang-Suk;Lee, Seung-Min;Park, Hyun-Hee
    • Fashion & Textile Research Journal
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    • v.2 no.4
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    • pp.308-316
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    • 2000
  • The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

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The Study on the Socialization of Household Work to the difference of Life Style pattern (생활 양식 유형에 따른 가사노동 사회화에 관한 연구)

  • 문숙재
    • Journal of the Korean Home Economics Association
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    • v.26 no.3
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    • pp.153-169
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    • 1988
  • This study aimed at investigating the socialization of householdwork to the difference of life style pattern of housewives. For the purpose, questionnaires were administrated to the housewives in Seoul and to analyse of the date, factor analysis F-test, t-test and path analysis were used. The results can be summarized as follows ; 1. By utilizing factor analysis, the life style patterns of housewives were classified into 7 types, they were named, self-improvement type, social activity type, modernistic type, sound and thrifty type, variety-seeking type, passive stability-seeking type, the traditional and conservative type. And the patterns of life style differed significantly according to all of the demographic variables except family type. 2. The level of socialization of householdwork was not reaching the medium, and the mean was 19.45. 3. The socialization of householdwork were influenced indirectly by the age, educational level, income level, family type and social activity type, variety seeking type, traditional and conservative type of the life style pattern. And directly, the age and educational level influenced the socialization of householdwork.

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A Study on the Life Style and the Pattern of Home Furnishing Attitudes of Middle Class Apartment Residents (도시 중산층 아파트 가구의 생활양식과 실내 의장 태도 유형 연구)

  • 신영숙
    • Journal of the Korean housing association
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    • v.2 no.2
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    • pp.55-69
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    • 1991
  • The purpose of this study were 1) to identify the pattern of general life style of the middle classs apartment residents. 2) to examine the types of the home furnishing attitudes of those. 3) to find out the relationships between life style and the home furnishing attitudes. The data were collected using self-administered questionnaire. The respondents were 227 homemakers of the middle class apartment residents, selected through stratified random sampling technique. Data were coded and analyzed using SPSS computer packages. The statistics used were frequency, percentage. Pearson's correlation coefficient, F-test, X2-test, factor and cluster analysis. 6 patterns of life style and 6 types of the home furnishing attitudes were identified. The relationships between the life style and the home furshing attitudes were interpreted by 25%.

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An Analysis of the House Purchasing Behavior According to the Housing Value and the Life-Style (주거가치와 주생활양식에 따른 주택구매행동 분석)

  • 고경필
    • Journal of the Korean housing association
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    • v.5 no.2
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    • pp.65-75
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    • 1994
  • The purpose of this study was analyzed that the house purchasing behavior had on influence on the housing value and the life-style factors. For this purpose, the data were collected by using questionnaire distributed to 251. The data were analyzed by Factor Analysis, Pearson's Correlation Analysis and Multiple Regression Analysis. The major findings of this research were as follow: 1. The housing value factors were classified into condition of location, safety, esthetic, economic and prestige and human relation and approach. The housing life-style factors were classified into ostentation. 2. The house purchasing behavior were correlated with the housing value and the life-style factors. 3. The house purchasing behavior had an influence on the housing value and the life-style factors.

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A study on the Life Style and the Perception of brand Image and Advertisement Image of Adolescents (여고생들의 라이프스타일과 상표 및 광고 이미지 지각에 관한 연구)

  • 차은정;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.8
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    • pp.1119-1130
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    • 1999
  • The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

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Health Promotion: An Emerging Strategy for Health Enhancement and Business Cost Savings in Korea

  • Donnell, Michael
    • Proceedings of The Korean Society of Health Promotion Conference
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    • pp.107-116
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    • 1999
  • .Half of deaths are caused by life-style related problems in developed nations. .Health promotion can improve life-style and health. .Improvements in life-style and health lead to savings in medical care core costs and enhancements in productivity. .Win-Win-Win-Win : Management, Labor, Employees and Government benefit

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A Study on Life-Style, Perceived Time Pressure, and Time Management Strategies of Married Women. (주부의 Life-Style과 시간제약지각 및 시간관리행동에 관한 연구)

  • Seo, Mi-Kyung
    • Korean Journal of Human Ecology
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    • v.5 no.1
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    • pp.15-31
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    • 1996
  • The purpose of this study is to investigate the relationship to the life-style, perceived time pressure and time management strategies of married women. The research issues are as follow : 1. How are Life-styles influence to the perceived time pressure according to employment status of marraged women? 2. How are life-styles influence to the time manegement strategies according to employment status of marraged women? 3. How much are the effect of life-style, perceived time pressure and the rest of variable on the time management strategies of marraged women? For the purpose of this study, 585 questionnaire were distributed to marraged women living in pusan. The data were analyzed by statistical methods such as Pearson's correlation, percentage, factor analysis, and regression analysis. The significant results are as follow : 1. According to the employment status, there were several differences among those life-styles which are influencing to the perceived time pressure. 2. According to the employment status, there were differences among those life-styles which are influencing to the time management strategies. 3. Independent variables about the time management strategies of married women showed life-style(B=.46), age(B=-.18), income(B=.15), perceived time pressure(B=.12). education level(B=.07). The results of this study can be attributed to develop the efficient strategy of reducing perceived time pressure of marraged women.

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