• Title, Summary, Keyword: KAKAOTALK

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Effect of Motivations and Satisfaction using Kakaotalk's Gift on the Frequency of Purchasing Kakaotalk's Gift (카카오톡선물의 이용동기와 이용만족이 구매빈도에 미치는 영향)

  • Cho, SeungHo;Cho, SangHoon
    • The Journal of the Korea Contents Association
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    • v.15 no.9
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    • pp.454-464
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    • 2015
  • In this study, we examined the motivations of using Kakaotalk's gift that is one of services provided by Kakaotalk, the most popular mobile-based messenger. We also investigated possible effects of these motivations on the satisfaction of the Kakaotalk's service and a potential association of these motivations with the frequency of purchasing gifts using the service. In order to answer the research questions, we conducted a survey that recruited 220 users ranging from teenagers to in forties. As the main results of analysis, we identified four different types of user's motivations for Kakaotalk's gift: beneficial motivation, convenient motivation, improvised buying motivation, and entertaining motivation. Both the beneficial motivation and the entertaining motivation were significantly associated with the gratification of using Kakaotalk's gift, which was in turn significantly associated with the frequency of purchasing gifts through the service.

Study on Laughter-arousing Factors of Character Designs of Kakaotalk Emoticons (카카오톡 이모티콘 캐릭터 디자인에서 웃음 유발 요인에 관한 연구)

  • Lee, Eunkoung;Choi, Myoungsik;Kim, Cheeyong
    • Journal of Korea Multimedia Society
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    • v.18 no.2
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    • pp.253-259
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    • 2015
  • The spread of smartphones enabled the two-way communication through the Internet, and character emoticons added fun and comfort to communication among users. To figure out laughter-arousing factors, a survey about emoticon designs of Kakaotalk Itemstore was conducted, targeting university students in their twenties. An interaction of 'user-preferred emoticons' and 'laughter-arousing emoticons' was analyzed. 90% of 'user-preferred emoticons' were 'humorous emoticons', and 84% of respondents answered that there is a relationship between 'user-preferred emoticons' and 'laughter-arousing emoticons'. Consequently, a high interaction between the 'rank of emoticons' and 'laughter-arousing emoticons' was derived. Also, factors of laughter-arousing emoticons were analyzed by studying the ranks of emoticon from 1st to 8th of Kakaotalk Itemstore. Two-divisional figures reminding pure kids, maximization of emotional expression by omission or exaggeration of mouth, and smoothness by concave curves aroused laughter. Intuitively understandable gestures were employed in terms of action. Furthermore, two-divisional figures' acting with comparably small body, hands and foot to their head, and people-mimicking motions of animals with cuteness and familiarity enabled arousal of laughter. In facial expressions, humorous articulation of sad, busy or mad expression enabled positive communion among users.

Exploration on Secondary Education Undergraduates' SNS Communication Patterns and Perception : Focused on KAKAOTALK (사범계 대학생의 SNS 소통 행태 및 인식 탐색 : 카카오톡을 중심으로)

  • Park, Sun-Hee;Kim, Sung-Mi
    • Journal of Digital Convergence
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    • v.16 no.10
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    • pp.27-37
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    • 2018
  • The purpose of this study is figure out secondary education undergraduates' communication patterns and perceptions of use in KAKAOTALK, one of the most frequently used Social Network Service(SNS). The mixed method research was conducted of survey about 86 students and in-depth interview 10 of them. The chief implication of research showed that it has been firstly functioning them to sustain public and private network and to be an universal tool of expression their opinion, idea, themselves, however, they still regard face-to-face communication important. Secondly, they think that KAKAOTALK is a part of their everyday lives and regarded a communication space to freely express themselves and to adjust and manage their image. Thirdly, they psychologically solved their loneliness and were encouraged, moreover, the contents of communication were different according to usd of public or private team chat room. It needs a follow-up study comparatively to analyze other generation's cognitive psychological values in SNS and to suggest digital culture literacy guideline.

A Design and Implementation of Weather Forecast Chatbot Based on Kakaotalk Open Builder (카카오톡 오픈빌더 기반의 일기 예보 챗봇 설계 및 구현)

  • Lee, Won Joo;Gim, Han Su;Cha, Dae Yun;Lee, il u;Jung, Seong Jun;Cho, Seung Yeon
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.29-30
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    • 2019
  • 본 논문에서는 카카오i 오픈빌더 API를 활용하여 언제 어디서나 손쉬운 접근 방법으로 날씨 정보를 얻을 수 있는 챗봇을 설계하고 구현한다 이 챗봇은, 플러스 친구를 통해 친구 추가 후 이용 가능하며, Python의 Flask 웹 프레임워크를 통하여 날씨에 관한 기온, 미세 먼지 농도, 강수량, 자외선 지수, 캐스팅 정보 등을 네이버에서 사용자가 검색한 지역별로 크롤링 후 가공하여 서비스 한다.

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A Design and Implementation of Counseling Chatbot Based on Kakaotalk Open Builder (카카오톡 오픈빌더 기반의 상담 챗봇 설계 및 구현)

  • Kim, Myoung-Soo;Lee, Seung-Hwan;Chang, Hoon
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.185-186
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    • 2020
  • 최근 제품을 주문하거나 상품을 조회하는 등의 간단한 상담을 챗봇을 이용하여 자동화하는 온라인 쇼핑몰들이 늘어나고 있다. 이는 고객을 상담하는 상담원의 업무를 줄여줄 뿐 아니라 고객 상담을 즉각적이고 효율적으로 진행할 수 있다. 또한 사용자의 입장에서 챗봇은 처음 이용하는 사람도 사용하기가 쉽고, 상담원과의 연결까지 기다리지 않고 사용자가 원하는 시간에 커뮤니케이션이 가능하고, 기업 측면에서는 인건비가 감소되고 고객관리가 용이해진다는 장점이 있다. 그러나 챗봇은 주어진 질문에만 대답할 수 있고, 처음 메뉴를 파악하기 힘들다는 단점이 있다. 따라서 본 논문에서는 카카오톡 오픈빌더를 사용하여 질문의도를 파악하는 intent와 entity를 추출한 뒤 딥러닝을 통해 체계적으로 학습을 진행한다. 이를 통해 주어지지 않은 질문들을 파악한다. 또한, 오픈빌더의 시나리오 선택 기능을 활용하여 초기에 선택할 수 있는 메뉴를 파악하기 쉽도록 구현하였다. 사용자는 본 논문에서 제안하는 챗봇을 통해 사용자는 상담에 필요한 도움을 받을 수 있을 것으로 기대된다.

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A Study of Antecedents of Continuance Intention in Mobile Social Network Service: The Role of Trust and Privacy Concerns (모바일 소셜네트워크서비스 환경에서 지속 사용 의도의 선행 요인에 관한 연구: 신뢰와 프라이버시 우려의 역할)

  • Kim, Byoungsoo
    • Knowledge Management Research
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    • v.13 no.4
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    • pp.83-100
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    • 2012
  • Given the prevalence of mobile social network services (SNS) such as Facebook and Kakaotalk, it has become important to understand user's continuance behavior in a mobile SNS environment. Although trust and privacy concerns play a key role in SNS users' decision-making processes, most studies on SNS have shed little light on the effects of trust and privacy concerns on SNS continuance intention. In this regard, this paper developed an integrated model to deeply understand the key antecedents of user's continuance intention to use mobile SNS by incorporating trust and privacy concerns into extended expectation-confirmation model. The proposed research model was tested by using survey data collected from 170 users who have experience with Kakaotalk. The findings of this study found that the proposed theoretical framework provides a statistically significant explanation of the variance in continuance intention of mobile SNS. The analysis results indicate that trust serves as the salient antecedent of continuance intention to use mobile SNS. However, it was found that privacy concerns negatively influence trust, whereas it is not significantly related to continuance intention of mobile SNS. The theoretical and practical implications of the findings were described.

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An Analysis on the Status and Degree of Recognition for Smart Phone Syndrome of Undergraduate Students (대학생들의 스마트폰 증후군에 대한 인지정도 및 실태 분석)

  • Kim, Tae-Hee;Kang, Moon-Seol
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.4
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    • pp.941-948
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    • 2014
  • As smart phone became popular, a word smart phone syndrome is also commonly used among us. Its excessive uses cause adverse effects on daily lives such as mental and physical health education and individual relationships. This paper targeted to undergraduate students who are mostly using smart phones to analyze on their perception of smart phone syndrome and a reality of typical syndrome such as digital forgetfulness, smart phone addiction and dependence on Kakaotalk. It also suggested basic countermeasures for preventing smart phone syndrome. The perception on smart phone syndrome of undergraduate students using over the average 5 hours a day was resulted to be very low, and it is analyzed smart phone syndrome including digital forgetfulness, smart phone addiction and dependence on Kakaotalk is quite serious, so that proper countermeasures and the actions are required.

The Role of Relational Commitment and its Antecedents in User Loyalty of Mobile Messenger Services (모바일 메신저 서비스에서 관계적 몰입과 선행 요인이 사용자 충성도에 미치는 영향)

  • Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.241-251
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    • 2014
  • Mobile messenger services (MMSs), such as Kakaotalk, Wetalk, Line, and Whatsapp, are gaining popularity worldwide because of communicating with other people without any cost. We examined key antecedents of user loyalty to understand user's decision-making process in the MMS environment. To capture a long-term relationship with service providers, we posit relational commitment and user satisfaction as key predictors of user loyalty. Moreover, the effects of perceived usefulness, perceived enjoyment, and corporate image on user's decision-making processes were examined. The proposed model was tested by applying partial least squares to data from 220 experienced Kakaotalk users. The findings of this study found that both relational commitment and user satisfaction play an important role in enhancing user loyalty in the MMS context. The analysis results indicate that corporate image influences relational commitment and user loyalty through user satisfaction. The analysis results help MMS providers establish management or marketing strategies to effectively improve user loyalty.

A Design and Implementation of BukitList Location Share Applications Based on Android Platform (안드로이드 플랫폼 기반의 버킷리스트 장소 공유 어플리케이션 설계 및 개발)

  • Lee, Won Joo;Seo, Jung Hwan;Cha, Dae Yun
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.119-120
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    • 2019
  • 본 논문에서는 안드로이드 플랫폼 기반의 사용자 버킷리스트를 등록하고 다른 사용자들과 공유할 수 있는 어플리케이션을 설계하고 구현한다. 이 어플리케이션은 사용자 정보와 사용자 버킷리스트를 SQLite 데이터 베이스에 저장하고, 버킷리스트 등록 시 업로드 하는 이미지 파일은 FireBase에 별도로 저장한다. 그리고 지오코더를 이용하여 버킷리스트 장소 이름 혹은 주소에 해당하는 위도와 경도를 데이터베이스에 저장하고 다음 지도에 마커로 표시한다. 또한 카카오톡으로 지인들과 공유하며 버킷리스트를 실천할 장소를 다른 사용자들과 공유하도록 서비스 한다.

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Development of cooking information service using KakaoTalk chatbot API (카카오톡 챗봇 API를 이용한 요리정보 제공 서비스 개발)

  • Kim, Ju-yeong;Han, So-hee;Park, Hyeon-min
    • Proceedings of the Korea Information Processing Society Conference
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    • pp.474-477
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    • 2017
  • 최근 모바일 메신저 챗봇 API를 이용한 서비스 시장이 활성화되고 있다. 챗봇은 대화형 인터페이스 상에서 규칙 또는 AI로 유저와의 인터랙션을 하는 서비스로 지도, 쇼핑, 금융 등의 앱들이 챗봇 안으로 흡수되어 앱이나 웹에 별도로 접속하지 않아도 된다는 이점이 있다. 챗봇에 필요한 자동응답 API는 대표적으로 텔레그램, 페이스북 메신저, 네이버 톡톡, 카카오톡과 같은 메신저 앱에서 구현 가능하다. 아직까지 카카오톡 메신저는 챗봇 구현 환경이 제한적이라는 단점이 있지만, 국내 메신저 사용시간 점유율 94%를 차지하여 유저 접근성이 뛰어나다. 따라서 이 서비스의 타겟층이 주부 및 1인 가구이므로 서비스 범위보다는 접근성을 기준으로 두고 메신저 앱을 카카오톡으로 선택했다. 본 논문은 카카오톡 자동응답 API를 이용한 대화형 서비스를 연구 및 개발하는데 중점을 두고 있다. 이 대화형 서비스는 요리에 관한 전반적인 정보를 제공하며, 서비스 이용자에게 간편한 요리환경을 제공할 수 있도록 한다. 다양한 세부 기능을 확장한다면 효율적인 대화형 서비스가 될 것으로 사료된다.