• Title/Summary/Keyword: Internet shopping addiction

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Influencing Factors on Internet Shopping Addiction (인터넷 쇼핑 중독증(中毒症)과 영향요인(影響要因)에 관(關)한 연구(硏究))

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.114-121
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    • 2005
  • The purpose of this study was to examine which factors had affected on Internet shopping addiction significantly related to fashion products. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA and Duncan test were used. As the results, generally Internet shopping addiction was correlated to Internet addiction, impulse, self-esteem, age, the usage time of Internet, and Internet skills. Also, heavy Internet shopping addictive group had higher Internet addictive tendency, impulsive tendency than light Internet shopping addictive group, while heavy Internet shopping addictive group had lower self-esteem than light Internet shopping addictive group. Also, multiple regression results revealed that Internet addictive tendency, self-esteem, impulsive tendency, age accounted for 38.1% of the explained variance in Internet shopping addiction. Based on these results, fashion marketing strategies would be suggested.

Research Model for Internet Shopping Addictive Buying on Fashion Products: Mediating Effect of Internet Addiction (인터넷 쇼핑 중독구매에 관한 연구모형: 인터넷 중독의 매개효과를 중심으로)

  • Lee Seung-Hee;Jung Jin Won
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.1 s.139
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    • pp.167-176
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    • 2005
  • The purpose of this study were to examine the relationship with respect to internet addiction and internet shopping addiction among internet fashion shoppers, and to find if internet addiction had mediating effects on internet shopping addictive buying. 550 females and males who had purchased fashion goods were used for the survey. For data analysis, descriptive statistics and Amos 5.0 were used. As the results, approximately $32.7\%\;and\;3.82\%$ of subjects were revealed as light internet addictive shoppers and heavy internet addictive shoppers. Also, $14.0\%$ of the internet shoppers in this study were found to have internet shopping addictive tendencies. Psychological factors such as self-esteem, impulsiveness, materialism, and compensatory buying were directly related to internet shopping addiction as well as to internet addiction. Internet-related factors such as flow, skill and usage time also were directly related to internet addiction, but not to internet shopping addictive buying. That is, internet addiction had a mediator effect between psychological factors and internet shopping addictive buying. Also, internet shopping variables such as buying frequency and shopping mall visit frequency were related to internet shopping addiction. Finally, internet addiction was directly related to internet shopping addiction. Based on these results, fashion marketing strategies and implications regarding internet shopping addiction were suggested.

The Influences of Shopping Orientation and Impulse Buying Orientation on Internet Shopping Addiction to Fashion Products (소비자의 쇼핑성향과 충동구매성향이 인터넷 패션제품 쇼핑중독에 미치는 영향)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.2
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    • pp.27-41
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    • 2013
  • The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

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Factors Affecting Addictive Shopping Behavior on Fashion Product Comparison of Off-line & On-line Shopping (패션상품 쇼핑중독에 대한 영향요인 - 일반 쇼핑과 인터넷 쇼핑의 비교 -)

  • Lee, Seung-Hee;Park, Ji-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.269-279
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    • 2007
  • The purposes of this study were to investigate factors affecting addictive shopping behavior and to compare the factors affecting between on-line and off-line addictive shopping. Four hundred eighty-nine female college students who have purchased fashion goods on-line shopping or off-line shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, t-test, and multiple regression analysis were used. As the results, 15.5% of respondents were revealed as addictive buyers. Approximately 18% and 13% of subjects were revealed as on-line addictive buyers and off-line addictive buyers. There were statistically significant differences between addictive buyers and non-addictive buyers regarding self-mastery, depression, stress, and impulse. Addictive consumption scores were correlated to lower self-mastery, higher depression, and higher stress. Factors such as self-mastery, stress, impulse showed differences between on-line and off-line addictive buyers. Also, there were statistically significant differences between on-line and off-line addictive buyers. Based on these results, fashion social responsibility marketing strategies and implications regarding on-line and off-line shopping addiction would be suggested.