• Title, Summary, Keyword: Interactivity

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Network analysis of issue diffusion on the sanitary pad cancer-causing agent via Twitter and Youtube (트위터와 유튜브를 통해 확산된 생리대 발암물질 이슈에 대한 네트워크 분석)

  • Hong, Juhyun
    • Journal of Internet Computing and Services
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    • v.19 no.4
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    • pp.15-26
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    • 2018
  • This study focused on the difference of the volume of sanitory pad issue and The aim of this study is to explore the relationship between the characteristics of SNS and the diffusion of issue in the process of crisis issue. SNS is categorized into communication diffusion, communication restriction,, diffusion, restriction base on the media interactivity and the user interactivity, In case of Twitter, media interactivity is low and user interactivity is low. In case of Youtube, media interactivity and user interactivity are all high. Crisiss issue is interactively diffused via Youtube compared to via Twitter. There was a negative public opinion in social media even if the government and the manufacturer said that there was no harm in the sanitary goods. In conclusion, this study highlights the importance of social media environment in the diffusion of information. The government prepared for the use of SNS in crisis because there was a negative opinion on the government and the manufacturer via SNS.

A Study on the Interactivity of Smart LMS in a University Class (대학 수업에서 스마트 LMS의 상호작용 효과)

  • Choi, Mi-Yang
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.395-404
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    • 2019
  • This study investigates the interactivity of smart LMS. To this end, smart LMS was used for one semester in the English course for economics majors and the surveys about its interactivity were conducted. The findings show that smart LMS enhanced the interaction between instructors and students, between students and students, and between students and learning contents. Especially in the classroom, the activity bulletin made possible the instructor's immediate feedback about team-based activity outcomes. Also, outside the classroom, Wiki made it convenient for students to collaborate with each other. In addition, activity outcomes in the activity bulletin and course materials uploaded on smart LMS contributed to the interactivity. However, what is recommended to do to increase the interactivity are to prepare instructional strategies for students to get used to using smart LMS and smartphones as their learning tool, to test the target systems of smart LMS in advance, and to take proper actions to solve the problems of smartphone's data and battery.

Interactivity in Virtual Worlds - Focused on VR Interactivity for On-line Design - (가상 현실 세계에서의 인터렉티비티 - 온라인 디자인을 위한 VR 인터렉티티를 중심으로 -)

  • 천진향
    • Archives of design research
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    • v.11 no.1
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    • pp.303-312
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    • 1998
  • Recently, with the excessive uses of Internet, virtual spaces for the on-line introduced VRML are emerging. The inhabited virtual world includes a complex process and human experiences. The VR interactivity is now being examined, and it is the important aspect for creating VR application which may include navigating the virtual world, turning features on and off, and interacting with other users. Therefore, the study of this field is favored with a competitive advantage to the present and future multimedia designer. Thus, the subject of this thesis is for the design of virtual world, focusing on interactivity. The contents include the types of the VR interactivity, and their classifying and studying, according to the existing theories based on the literature and web sites. The types are for the user navigation, for the user interactions with other users and objects, and for the creation of metaphors. As the results of this study, it is suggested the effective application and the proposal.

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The Structural Relationship of Factors Impacting on e-Loyalty to MMORPG (MMORPG 이용자 충성도에 대한 영향요인간 구조적 관계)

  • Kim, Jung-Ho;Kim, Yoo-Jung;Kang, So-Ra
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.274-289
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    • 2010
  • MMORPG makes up 25.9% of domestic market share in game industry, and it has become increasingly fierce in competition. Game developer and publisher make every effort to build customer e-loyalty to sustain their competitiveness. Thus, this paper examines the determinants of e-loyalty that reflect the features of MMORPG such as intensive and real-time interactivity. For this purpose, we selected interactivity, sense of community, reward and fun as the key antecedents of e-loyalty based on the extensive review of previous researches related to online game and Internet service usage. A total of 202 responses were used for analysis and the research results are as follow. The findings show that interactivity, sense of community and reward influence significantly on fun, then fun is positively related to e-loyalty. Also, interactivity and reward are proven to have a positive influence on sense of community, and sense of community mediates the effect of interactivity and reward on fun.

Influences of Internet Shopping Mall Pattern Interactivity on Satisfaction Degree and Recommendation Intention (인터넷쇼핑몰 유형별 상호작용성이 만족도와 추천의도에 미치는 영향)

  • Moon, Jae-Hak
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.239-246
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    • 2010
  • This research sees that even interactivities have differences by the types of internet shopping malls and compared and analyzed the interactivities by classifying them into open market and special malls. The research survey was conducted aiming at those who purchased products in Internet shopping malls within the latest 6 months, and, then, a statistical analysis was carried out. The analysis result showed the interactivity in internet shopping malls was deduced as 2 perspectives while it was confirmed that there are differences according to shopping mall types. For open markets, interactivities of both 'between company and customers' and 'between customers and customers' have significant influences on the satisfaction degree. Especially, the interactivity of 'between company and customers' have higher influences on the satisfaction degree. However, for the specialty malls, it was shown that only the interactivity of 'between company and customers' have significant influences on the customer satisfaction degree. Additionally, it was confirmed that the satisfaction degree toward a shopping mall has positive influence even on future recommendation intentions. Such research results confirmed that distinctive strategies which consider the patterns of shopping malls should be applied in order for a company to effectively utilize the interactivity in internet shopping mall markets.

Effects of Digital Textbook's Interactivity on the Learning Attitude : With a focus on the Tablet PC-based Digital Textbooks of Social Studies and Science (디지털교과서의 상호작용성이 학습태도에 미치는 영향 : 태블릿PC 기반의 사회와 과학 디지털교과서를 중심으로)

  • Yoon, Su-Kyung;Kim, Myeong-Ji;Choi, Jun-Ho
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.205-222
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    • 2014
  • This study analyzed the effects of interactivity on the learning attitude in the tablet PC-based digital textbook environment. Most of digital textbook studies focused on comparison of learning effect between digital textbook and paper textbook. This study, instead, focused on the interaction between students and digital textbook, and examined the hypothesis that, in the digital textbook-based learning environment, interactivity factors affect learning attitude. The results showed that active control, two-way communication, and synchronicity have significant effects on the learning attitude. Those findings indicate that it's necessary to effectively realize interactivity in the process of developing digital textbooks. Also, important implication is not the fixed interactivity but how students perceive the digital textbook and make use of it. Therefore, for the interactive digital textbook, perceived user control, two-way communication, and synchronicity should be realized properly.

The Influence of Mobile Service Delivery Characteristics on Perceived Interactivity and Attitude towards Mobile Service (모바일 서비스 전달 특성에 따른 상호작용성 지각이 고객 태도에 미치는 영향)

  • Lee, Yoonjae;Lee, Jeonghoon
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.402-411
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    • 2013
  • Mobile contents market is growing with the rapid adoption of smart-phones. Online access via mobile compared to PC-based online access, has distinctive service delivery characteristics which are ubiquitous connectivity and contextual offer. In addition, this study includes characteristics which are relatively disadvantageous for mobile services compared to PC-based services. These are response time and supporting non-verbal informations. This study investigates the influence of service delivery characteristics to perceived interactivity and mobile service attitude. The results show that mobile services' ubiquitous connectivity and contextual offer showed a positive relationship with the perceived interactivity of the mobile service. And the response time also showed a positive relationship with the perceived interactivity, but non-verbal information didn't. When the trade-off is met between response time and nonverbal information, mobile service developer should choose response time since it has positive effect on perceived interactivity and attitude.

The Effect of Digital Signage Content Appeal Type and Interactivity on Attitude and Memory (디지털 사이니지 콘텐츠 소구 유형과 상호작용성이 태도와 기억에 미치는 효과)

  • Lim, Jae-Moon
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.21-27
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    • 2019
  • The study empirically analyzed the effects of content attitudes and recall on digital signage advertising appeal (information appeal vs. image appeal) and interactivity level (low vs. high). As a result, first, it was found that a moderately low level of interactivity had a positive effect on content attitudes and recall than when the level of digital signage was extremely high. In addition, at moderately low levels of interactivity, information appeals had higher content attitudes and recalls than image appeals. Second, the content of image appeal has a positive effect on attitude when the digital signage level of interactivity is high, and the image recall ad and information appeal ad have negative effects on recall. Third, the low level of interactivity of digital signage has a positive effect on the content attitude and recall of information appeal. With the advent of digital media in recent years, concerns about how to construct the level of interactivity and information content on a strategic level are increasing in practice. The results of this study are expected to suggest the direction of the strategic grounds for this.

The Effects of Webtoon User's Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay (웹툰 서비스의 사용편리성과 상호작용적 행위가 서비스 만족과 지불의사에 미치는 영향)

  • Chae, Jung-Hwa;Han, Chang-Wan;Lee, Yeong-Ju
    • Cartoon and Animation Studies
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    • pp.259-286
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    • 2015
  • This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user's satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including 'information acquisition', 'entertainment and easiness of access'. These motivations have an influence on the interaction of the content and Webtoon's user and of Webtoon's users. The motivation of the entertainment and easiness of access is more influential to user's interactivity. The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction. The last results find that webtoon user's satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user's interactivity. The older users are, the more convenience of webtoon service is, and the more the user's interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.