• Title, Summary, Keyword: Interactivity

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A Study on Structural Relationship Among Perceived Interactivity and User Related Variables in Health Information Websites (건강정보 웹사이트에서 지각된 상호작용성과 이용자 변수간의 구조적 관계 연구)

  • Nam, Jaewoo;Park, Taeyoun
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.103-131
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    • 2014
  • This study analyzed the effect of perceived interactivity in health information websites on users. First, this study analyzed the effect of users' individual characteristics on the perceived interactivity. As a result, hypochondriasis had a negative relationship with perceived interactivity, and health literacy had a positive relationship with it. On the other hand, although the perceived interactivity had a positive effect on users' attitudes toward health information websites and expected outcomes, it did not have an effect on continuous usage intention. However, their attitudes and perceived outcomes had a positive influence on continuous usage intention and at the same time mediated the perceived interactivity. Eventually, the perceived interactivity had an effect on continuous usage intention of health information websites by the medium of other positively related variables.

The Effect of Interactivity, Trust, Switching Cost on Onlinc Game Loyalty (상호작용성, 신뢰, 전환비용이 온라인 게임 애호도에 미치는 영향)

  • Kim, Young-Jae;Park, Seung-Bae
    • Journal of Industrial Convergence
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    • v.4 no.1
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    • pp.17-37
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    • 2006
  • The purpose of this study is to explain the effect of interactivity, trust, switching cost on online game loyalty. It is important to explain the effect of interactivity on online game loyalty. It is assumed that the interactivity, trust, and switching cost would affect the online game loyalty positively. The empirical results have indicated that the interactivity has a positive affect on the online game loyalty, also it show the trust and switching cost have significant effect on the online game loyalty. Theoretical and managerial implications of these results are discussed. Also, limitation of this study and future research areas are proposed.

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Effect of interactivity, stickiness, switching barrier on intention to use (패션몰 소비자의 상호작용성, 웹흡입력, 전환장벽이 이용의도에 미치는 영향)

  • Lee, Ok-Hee
    • Journal of Fashion Business
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    • v.14 no.2
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    • pp.166-178
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    • 2010
  • The purposes of this study were to investigate the impacts of interactivity, site stickiness, and switching barrier on intention to use. For this purpose, the study tested covariance structural model which set relationships among independent variable(interactivity), meditated variables(site stickiness and switching barrier), and dependent variable(intention to use). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity had a positive influence on site stickiness, switching barrier, and intention to use. And it was found to have a indirect effect on intention to use through site stickiness and switching barrier. Third, site stickiness had a positive influence on switching barrier. Forth, site stickiness and switching barrier had a positive impact on intention to use.

The Role of Interactivity in Online Shopping Environments (온라인 쇼핑환경에서 상호작용성의 역할)

  • Park, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.1
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    • pp.145-157
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    • 2008
  • The purpose of this study was to examine the effect of interactivity on consumers' mental imagery, attitude toward a product, confidence in evaluation and purchase intention. The proposed model was examined by conducting an experiment using mock apparel websites. A total of 1,009 female college students enrolled at a major midwestern university in the USA participated in the experiment. A structural equation model was used to test the model. The results of the study indicate that interactivity positively influenced mental imagery, attitudes toward a product imagery, and confidence in evaluation. The structural equation model also revealed that mental imagery positively influenced attitude toward a product and confidence in evaluation. Finally, the results show that attitude toward a product and confidence in judgment positively affected purchase intention. The study provides valuable theoretical perspectives which aide in the understanding of the effect of interactivity on consumers' cognitive and behavioral responses, and helps retailers develop effective marketing strategies.

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Effect of Interactivity and Shopping Value on Relationship Commitment and Attitude toward the Website (인터넷 패션 쇼핑몰에서 상호작용성과 쇼핑가치가 관계몰입과 웹사이트 태도에 미치는 영향)

  • Lee, Ok-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.6
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    • pp.1126-1141
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    • 2008
  • The purposes of this study identify how attributes of the website impact on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables (interactivity and shopping value), meditated variables(relationship commitment), and dependent variables(attitude toward website). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity and shopping value of website have a positive influence on relationship commitment. Third, interactivity, shopping value of website, and relationship commitment have a positive impact on attitude toward the website. Forth, even if shopping value has not a positive influence on attitude toward the website, it was found to have a significant effect on attitude toward the website through the relationship commitment.

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The Effect of Components of Interactivity on Satisfaction, Trust, Commitment and Loyalty in Online Community (온라인 커뮤니티의 상호작용성 구성요인이 관계품질과 고객총성도에 미치는 영향에 관한 연구)

  • Choi, Yong-Gil;Choi, Dong-Choon;Lee, Sung-Su
    • Journal of the Korean Society for Quality Management
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    • v.35 no.4
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    • pp.123-139
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    • 2007
  • This study was to investigate the structural relationships between component of interactivity, satisfaction, trust, commitment and loyalty in online community. For these purpose, the author developed several hypotheses and collected the data from 241 users of online community. The results was as follows. First, Interactivity had a significantly positive direct effect on satisfaction. Second, Interactivity had a positive indirect effect on trust. Third, Satisfaction had a significantly positive effect on trust and trust had a significantly positive effect on commitment. Finally, Satisfaction and trust had a significantly positive effect on loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

A Study Design for Improvement of Interactivity at e-Learning (e-Learning에서 상호작용 촉진을 위한 학습 설계)

  • Lee Jun-Hee
    • The Journal of the Korea Contents Association
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    • v.5 no.4
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    • pp.197-203
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    • 2005
  • Interactivity is very important at ubiquitous e-Learning system oriented multi platform because online study is accomplished by multi media. In this thesis promotion for interactivity is designed at online study. By cyber education with supposed promotion used for a feedback. From now on a special research of study design should be made for interactivity and effectiveness using human sensibility ergonomics.

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The Structural Relationships between Interactivity, Identification, Relationship Quality, and Loyalty of e-Brand in Internet Site (인터넷사이트에서 e-브랜드의 상호작용성, 일체감, 관계품질과 충성도에 관한 구조적 관계)

  • Lee, Yong-Ki;Lee, Jung-Ran;Yoo, Dong-Keun
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.1-26
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    • 2005
  • This study was to identify the concepts and dimensions of interactivity and to examine the effect of interactivity on identification, relationship quality, and loyalty of e-brand in Internet sites using structural equation model(SEM). For these purposes, the authors developed several hypotheses. The results are as follows. First, control is not associated with identification, but is positively associated with relationship quality. Second, two-way communication is not associated with identification and relationship quality. Third, responsiveness is associated with identification and relationship quality. Fourth, identification is associated with relationship quality. Fifth, identification is not associated with loyalty, while relationship quality is associated loyalty. This means that identification and relationship quality play the partial mediating roles in the relationship between interactivity and loyalty. At the end of this paper, managerial implications, limitations, and future research directions were suggested.

A Study on the Characteristics of Interactive Fashion Through User Participation

  • Noh, Youna;Kan, Hosup
    • Journal of Fashion Business
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    • v.19 no.6
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    • pp.42-57
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    • 2015
  • The purpose of this study is to examine a user-centered and interactivity-based user-participatory design that could be completed by users by helping them to better understand a diverse experience and be involved in a design process. The aspects of expression that were marked by direct user participation and subsequent interactivity in the areas of design, the arts and fashion were investigated to determine their characteristics. The kind of fashion that is characterized by interactivity is of significance in that it is variable according to the purpose of the users, it's possible to have sustained communication with them through their direct participation, and that the designer is consequently able to build a new, communicative relationship with the users as co-creators. This study found that the characteristics of interactivity through direct user participation are classified into four characteristics; One is playfulness. which offers a new experience and way to create fun and vale. Another is variability, which is changeability of form; the third is the convergence of technology and function. Lastly, the fourth is virtuality. This is to embody images in virtual space.

The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites

  • Lee, Hyung Min;Wang, Kevin Y.;Hong, Yejin
    • International Journal of Contents
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    • v.11 no.3
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    • pp.24-33
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    • 2015
  • Against the backdrop of Habermas' theory of communicative action, we empirically analyzed the level of interactivity and narratives offered in nation-states' ministry of foreign affairs Web sites. A multiple regression analysis was performed in an attempt to identify factors affecting the level of interactivity in such Web sites. Findings revealed that the level of economic development is the sole significant factor in regards to the level of interactivity. Further, self-interested, goal-directed, and strategic purposes behind the allegedly transparent, engaging, and interactive public diplomacy were evidenced through a critical analysis of the objectives, key issues, and target publics addressed and highlighted in the public diplomacy narratives on the Web. The results suggested a possible digital divide in the interactive adoption of Web public diplomacy as well as strategic motives and interests embedded in the public diplomacy communication on the Web. This study helps increase our understanding of the paradox of public diplomacy in the digital age.