• Title, Summary, Keyword: Instagram

Search Result 95, Processing Time 0.031 seconds

Investigating Antecedents of Instagram Attachment and Intention to Post Photos on Instagram

  • Wallace, Racheal Zara;Jun, Soo-Hyun
    • Journal of Contemporary Eastern Asia
    • /
    • v.18 no.1
    • /
    • pp.217-234
    • /
    • 2019
  • This study examined effects of the social-psychological motivations to use Instagram (i.e., identity seeking, social interaction) and narcissistic personality on personal attachment to Instagram and intention to post photos on Instagram. Identity seeking, social interaction and narcissistic personality (i.e., grandiose/exhibition) had significant positive effects on personal attachment to Instagram. Identity seeking and social interaction had significant positive effects on intention to post photos on Instagram. However, narcissistic personality had no effect on the intention to post photos on Instagram. The study results support the theory of the extended-self in the digital context. This study also provides useful information to help organizations understand why people use Instagram as well as how to take advantage of Instagram to enhance their services and consumer experiences.

The effect of motivation of using instagram on flow of instagram and career preparation behavior of job seekers for cabin crew: inclusion of personal characteristic as a moderator (승무원 준비생의 3세대 SNS 사용동기가 몰입과 진로준비행동에 미치는 영향 연구 : 개인적 특성 조절변수 추가)

  • Ko, Min Hwan
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.26 no.4
    • /
    • pp.76-90
    • /
    • 2018
  • Despite the growing use of SNS and the increasing number of recruitment related to SNS, little research has been conducted between career preparation activities and relationship with SNS. Therefore, this study investigates the relationships among purpose of using instagram, flow of instagram and career preparation behavior using structural equation model, and by investigating the adjustment effect of the personal characteristic among them. To this end an online survey was conducted for students who want to be cabin crew. The results of this study show that motivation of using instagram had a positive and significant effect on flow of instagram, which in turn positively influenced career preparation behavior. Furthermore, it could be confirmed that there was a adjustment moderating effect on personal characteristic between purpose of using instagram and flow of using instagram. The results of this study suggest that the likelihood of recruitment for being cabin crew can be achieved by identifying mutual relationships among motivation of using instagram, flow of instagram, career preparation behavior, and personal characteristics.

Why Social Comparison on Instagram Matters: Its impact on Depression

  • Hwnag, Ha Sung
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.13 no.3
    • /
    • pp.1626-1638
    • /
    • 2019
  • Social Networking Sites (SNS) provide people with unique online social interaction environments where users can disclose their thoughts, feelings, and opinions to their personal contacts. Although previous studies have suggested that such activities produce positive effects on SNS user well-being, this study considered potential negative effects by investigating the relationship between SNS use and depression. In particular, This stydy examined how specific activities are related to different types of social comparison (upward/downward/horizontal) and how these different types of social comparison influence depressed moods among college students. The analysis of a survey of 245 Instagram users found that (1) looking at other people's status updates and commenting on other people's photos influences upward social comparison, (2) frequency of Instagram use predicts upward/downward/horizontal social comparison, and (3) upward social comparison was postively associated with depression, while downward social comparison was negatively associated with depression. Furthermore, the path anlaysis show that social comparison mediates the effect of Instagram use on depression. It suggests that Instagram use does not directly increase depression but it can lead to depression when social comparison on Instagram triggers depression.

Instagram of Fashion Brand's Current Use and Customer Attitude based on User Attributes (패션브랜드 인스타그램 사용자 특성에 따른 이용현황 및 소비자태도)

  • Lee, Yoona;Na, Sung-Min;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.17 no.4
    • /
    • pp.201-217
    • /
    • 2015
  • Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

  • PDF

The Effects of Social Media Influencers' Advertising Disclosure on Consumer Responses on Instagram

  • Abdullahi, Fartun
    • International Journal of Contents
    • /
    • v.16 no.1
    • /
    • pp.10-24
    • /
    • 2020
  • As many brands use social media influencers (SMIs) on Instagram to advertise, not disclosing advertised content affects how consumers perceive these influencers. The purpose of this study was to investigate two objectives: 1) recent advertising disclosure types on Instagram and 2) the factors that affect consumer responses towards Instagram influencers posting advertised content. Using an experimental 2x2 between-subjects design (N=200), the findings show that "sponsored" and "paid partnership with" are two recent types of ad disclosures. However, both factors are insignificantly different from each other. Also, ad disclosure condition enhances the trustworthiness of the influencer than no disclosure. Ad skepticism, source credibility, and the level of persuasion strongly relate to how consumers perceive Instagram influencers advertising for brands. These factors enable consumers to assess if the influencer is a reliable source of information when faced with advertisement. Ultimately, using disclosure gives full information to consumers about the persuasive intent, as well as increases positive consumer responses towards the influencer who discloses, thereby, enhancing the ethical use of the influencer advertising strategy and long-term consumer relationship.

A Study of Card News on Instagram (인스타그래머블 카드뉴스 연구)

  • Kim, Saenanseul;Kim, Dongwhan
    • Journal of Korea Multimedia Society
    • /
    • v.23 no.8
    • /
    • pp.1049-1058
    • /
    • 2020
  • 'Instagrammable' is a new term which means a photo or a series of pictures are worth posting on Instagram. Since Instagram is an image-oriented social media platform, it is important to give users proper awareness through images in order to be an instagrammable post. In this study, we explored the proper delivery method of messages within instagrammable posts through the use of hashtags(#). Specifically, we paid attention to the use of 'Card News', which involves a series of images that form a short narrative. Hashtags play an important role that they often describe sharing intention of the post, and we found analyzing the use of hashtags in Card News posts is a good indicator of users' Instagram activities. Currently, there are more than 580k posts are found with the search keyword Card News, and the number is increasing. In this study, we collected and analyzed more than 50k hashtags on Instagram to explore how news stories are posted from both the general users and news media accounts. Furthermore, we conducted interviews with journalists to analyze how news media are making use of Instagram as a legitimate place to share news stories with impact.

Factors Influencing Photo Sharing for Creating Social Relationships on Instagram (인스타그램에서 사회적 관계 형성을 위한 사진 공유에 영향을 미치는 요인에 관한 연구)

  • Chung, Namho;Um, Taehyee;Koo, Chulmo
    • Knowledge Management Research
    • /
    • v.17 no.4
    • /
    • pp.129-145
    • /
    • 2016
  • Nowadays, owing to the diffusion of smartphones and the growth of social networking services (SNS), the number of people who share their life with other SNS users by posting photos is increasing. The number of Instagram users has been particularly increasing since Instagram started its service in 2010. Compared to other SNS such as Facebook and Twitter, Instagram runs its service by focusing solely on photos, which is a major differentiation factor compared with other existing SNS. Previous studies, however, do not examine SNS that focus on photo sharing adequately. Therefore, we establish a hypothesis relating to the motivations behind a user's photo sharing attitude and posting intention through Instagram. Moreover, this will be achieved by employing TRA(Theory of Reasoned Action) and focusing on intrinsic and extrinsic motivations. The analysis results show that intrinsic motivation influences a user's sharing attitude and subjective norms. Apart from this, Instagram's expressivity influences a user's photo sharing attitude and posting intention.

A Comparative study of conspicuous consumption behavior upon instagram and real life (인스타그램과 현실공간에서의 과시소비행동 비교 연구)

  • Lee, Soo-Jin;Kim, Rando
    • Journal of Digital Convergence
    • /
    • v.18 no.5
    • /
    • pp.205-220
    • /
    • 2020
  • This study investigated whether there was a difference in off-line consumption behavior on and off-line. Online surveys were conducted on 218 people aged 20 to 59 who live in the country actively using Instagram, and the results of analysis through technical statistical analysis, logistic regression analysis, and linear regression analysis are as follows. There are some differences in the consumption items and expenditures of showing consumption behavior on Instagram and showing consumption in real space. In addition, there were different factors influencing the behavior of showing off in Instagram and the factors affecting the showing of consumption in real space. Age, education, and narcissism have an effect on show off behavior in Instagram, whereas age, materialism, and narcissism have been identified as factors influencing in real space. Whether on Instagram or in the real space, the positive emotions felt by consumers after showing off consumption had a statistically significant effect on consumer happiness. This study has significance in that it has empirically verified the difference between Instagram and actual consumption behaviors, and sought the direction of healthy consumption behaviors for consumer happiness.

Examining the Relationships Between Instagram Use, Perceived Social Support, and Psychological Well-Being

  • Hwnag, Ha Sung
    • Journal of Internet Computing and Services
    • /
    • v.19 no.5
    • /
    • pp.115-122
    • /
    • 2018
  • This study examined the relationship between SNS use and individual psychological well-being on Instagram. In particular, this study sorted three types of perceived social support-informational, companionship, and self-esteem-to investigate how they influenced individual life satisfaction and loneliness. Results from a survey of 174 college students showed that: (1) frequency of Instagram use was a significant predictor of all three types of perceived social support; (2) status updates had positive effects on perceived self-esteem support, while posting photos was a significant predictor of perceived companionship support; (3) browsing others' profiles was a significant negative predictor of perceived self-esteem support and finally (4) perceived companionship social support had a positive effect on life satisfaction, whereas self-esteem social support had a negative effect on loneliness. These findings imply that Instagram users obtain specific types of social support depending on which activities they engage in and that different types of social support have different effects on well-being.

Examining the Determinants of the Intention of Continued Instagram Usage: Focused on the Moderating Effect of the Gender (인스타그램 고객의 지속적 사용의도 결정요인: 성별의 조절효과를 중심으로)

  • Lee, Seoungho;Kim, Changsik;Kwahk, Keeyoung
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.12 no.2
    • /
    • pp.61-72
    • /
    • 2016
  • The objective of this study is to investigate the determinants of the intention of continued Instagram usage. For this study, we used a self-administered survey questionnaire in which all of the scales were adapted from the previous literature. In this paper, we introduce a research model that consists of three antecedents (perceived usefulness, perceived playfulness, and customer satisfaction) that were thought to cause the intention of continued Instagram usage. The data were collected from 150 Instagram users. In order to validate the proposed research model, we used the SmartPLS 2.0. We used a two-step approach, recommended by Anderson and Gerbing(1988), that comprises a measurement model and structural model. The results showed that two antecedent factors (perceived usefulness and perceived playfulness) had a significant impact on customer satisfaction, which then causes the intention of continued usage. This study highlights the importance of the moderating effect of gender. Based on the results, this study proposes useful implications for Instagram stakeholders.