• Title, Summary, Keyword: Innovation Diffusion Theory

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Challenges of Diffusion of Innovation Theory on Agricultural Extension and Its Implications (농촌지도사업에서 혁신전파이론의 이론적 함의)

  • Park, Duk-Byeong;Lee, Min-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.13 no.1
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    • pp.1-14
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    • 2006
  • The diffusion of innovation theory provided the basis for a model of agricultural development that the extension service continues to use today. This study aims to examine the history, influence, and impacts of innovation diffusion theory on the extension service. It reviews some of the major developments in the literature related to the theory, examines its criticisms, and discusses the implications for extension. As such, innovators are younger, more cosmopolitan, have higher incomes than later adopters, and have the largest operations of all adopter categories. There are two critiques on diffusion of innovation theory in which are the method and inequity recurring from diffusion.

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The Effect of Social Networks on the Diffusion of Innovation (사회네트워크가 혁신확산에 미치는 영향)

  • 이규현;오장균
    • Journal of Korea Technology Innovation Society
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    • v.3 no.2
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    • pp.33-47
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    • 2000
  • We focus on the investigations of the effect of social networks on the diffusion of innovations, in order to successfully bring innovations into markets. We begin with consideration of social system from Rogers(1995)' perspective, which includes the fifty-year sequential tradition of diffusion studies, and expand the conceptualization into a framework for thinking about the effect of social networks on the diffusion of innovations. We draw upon basic ideas from the research traditions of social network theory in sociology, and social identity theory in social psychology. Finally, we offer propositions for the future empirical researches. A better understanding of social networks can complement research on the diffusion of innovations and help in the development of a universal model of consumer response to innovations.

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An Analytical Study of ICT Adoption based on Diffusion Innovation Theory (혁신확산이론을 바탕으로 한 정보통신기술의 수용요인에 관한 분석적 실증연구)

  • Lee Sang-Gun;Kang Min-Cheol;Kim Bo-Youn
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.257-276
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    • 2005
  • This study adopts diffusion of innovation theory and analyses product life cycle on two different information communication technology (ICT) products. One is telematics located on introduction and the other one is MP3 located on maturity. The analytical results were mixed. ordinary least square (OLS) result showed that adoption of MP3 player is affected by white noise error ($\varepsilon$) and telematics is influenced by innovation effect (p coefficient) rather than imitation effect (q coefficient) or white noise error. However, nonlinear least square (NLS) result showed that adoption of MP3 player is affected by imitation effect (q coefficient) rather than innovation effect (p coefficient). In addition, the ratio of imitation effect/innovation effect of MP3 player is larger than that of telematics.

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The Determinants of IT Assimilation and Its Effect on Organizational Performance : An Innovation Diffusion Theory Perspective (정보기술동화의 결정요인 및 기업성과에 미치는 영향 : 혁신확산이론의 관점)

  • Kwahk, Kee-Young;Im, So-Yeon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.33 no.1
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    • pp.149-168
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    • 2008
  • Many organizations have introduced information technology (IT) as an innovation to gain competitive advantages as business environments have become increasingly complex and rapidly changing. Despite the large investment of IT, there have been mixed results about whether IT creates business values. Considering that IT assimilation may play an important role in explaining IT productivity paradox, this study examines the formation of IT assimilation and its effect on the organizational performance. To do so, this study suggests a research model based on Innovation Diffusion Theory by incorporating organization system, communication channel, change acceptability, and innovation factors, and then attempts to empirically explore the role of IT assimilation for enhanced organizational performance using data collected at the organizational level. Structural equation analysis using AMOS provides significant support for part of proposed relationships. Specifically, we have found encouraging results on the role of IT assimilation by identifying its mediating effect on the organizational performance. Theoretical and practical implications of the findings are discussed accordingly.

An Empirical Study on the EDI Diffusion and Performance (EDI 시스템의 확산과 성과에 관한 실증적 연구)

  • Lee, Jae-Won;Lee, Young-Hwan
    • Asia pacific journal of information systems
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    • v.10 no.4
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    • pp.1-20
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    • 2000
  • Electronic Data Interchange(EDI) has the potential to improve business operations by expediting the exchange of business documents. It will also provide substantive operational and strategic benefits to the trading firms. However, the successful implementation of EDI systems requires the mutual trust and cooperation between the trading firms. The extent of EDI diffusion and performance depends on inter-organizational, intra-organizational, as well as innovation factors. Researches based on the sociopolitical process framework in the use of IT, organizational theory, resource dependence theory, and innovation diffusion theory have identified 3 inter-organizational variables(transaction climate, dependence, external IS expert support) and 4 intra-organizational variables(strategic IS planning, infrastructure, top management support, education/training,), and 3 innovation variables(compatibility, relative advantage, cost) that affect EDI diffusion. In this study, a multi-dimensional measure on EDI diffusion has been developed to capture the external and internal integration. Then, the influence of these 10 variables on the extent to which the EDI adopting firms pursue diffusion has been examined. Whether more diffusion leads to superior performance has also been studied. International trade managers from 107 firms in the trade industry participated in a field survey. The results based on a structural equation model(SEM), developed using AMOS, provide quite a strong support for the hypothesized relations. Both education/training and IT infrastructure influenced external and internal diffusion of EDI systems. Internal diffusion of EDI enables the adopting firms to improve operational and strategic performance, whereas external diffusion contributes only to operational performance.

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Combined Model of Technology Acceptance and Innovation Diffusion Theory for Adoption of Smartwatch

  • Choe, Min-Ji;Noh, Ghee-Young
    • International Journal of Contents
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    • v.14 no.3
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    • pp.32-38
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    • 2018
  • This study examined the factors influencing the intention to use smartwatches using the integrated model of technology acceptance model (TAM) and innovation diffusion theory (IDT). An online survey was conducted and the data were analyzed using the structural equation modeling (SEM). The results showed that the research model had an acceptable fit, and all paths, except for the one from the perceived ease of use to the intention to use, were supported. Regarding paths from IDT to TAM, it was observed that higher the compatibility, the users perceived greater usefulness. Additionally, both observability and trialability influenced the perceived ease of use. However, perceived ease of use affected the intention only through the mediated effect of perceived usefulness. The implication of the study lies on the major focus on the effects of users' perceptions regarding innovative characteristics of smartwatches on the intention to adopt and attempted to increase the explanatory power of the TAM and IDT by combining both.

Analyzing Government Policy Frameworks for Promoting Adoption and Diffusion of IPTV Services (IPTV 서비스의 수용과 확산을 위한 정부 정책 프레임워크 분석)

  • Seo, Hyun-Sik;Kim, Jun-Ho;Lee, Bong-Gyou
    • Journal of Internet Computing and Services
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    • v.11 no.5
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    • pp.37-58
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    • 2010
  • This study analyzes appropriate government policy frameworks for promoting IPTV industry by studying the way of adoption and diffusion of IPTV services. Until recently, most researches on government policies for technology adoption have focused on the personal context. This research adopts two theories, i.e., innovation characteristics theory for personal context and implementation process theory for organizational context. It also hypothesizes that the innovation characteristics more influence on the behavioral intention for usage new media in the level of personal innovativeness is high. Moreover, in the level of expectancy for diffusion policy is high, the implementation of IPTV services more influences on the behavioral intention. The results by statistical analysis, it is found that the higher the level of personal innovativeness is, and the higher the level of expectancy for diffusion policy is, the more behavioral intention will be influenced by the characteristics of innovation and implementation of IPTV service. Thus it is important for government agencies to find the way to facilitate personal innovativeness as well as expectancy for diffusion policy.

A Study on Acceptance and Resistance of Smart TVs

  • Lee, Sung-Joon
    • International Journal of Contents
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    • v.8 no.3
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    • pp.12-19
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    • 2012
  • This study investigated what factors affect consumers' decision making concerning the adoption of smart TVs. For this purpose, the integrated adoption model that consists of six major constructs from the diffusion of innovation theory (DIT), the technology acceptance model (TAM), and the model of innovation resistance(MIR) was employed. To collect data, an online survey was used. Data collected were analyzed with the structural equation model (SEM). Findings showed that the innovativeness has a positive influence on the both of perceived usefulness and perceived ease of use. It was also shown that both of perceived usefulness and perceived ease of use affect the intention to use smart TVs in a positive way. The innovation resistance has a negative influence on the intention to use. The mediating role of the innovation resistance was also found. The implications of these results are discussed.

A Study on the Acceptance Intention for Smart Phone by the Innovation Diffusion Theory: Focused on Smart Phone Non-Users (혁신확산이론에 따른 스마트폰 수용의도에 관한 연구: 스마트폰 미사용자를 중심으로)

  • Kim, Jeong-Wook;Kim, Seong-Il
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.15-37
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    • 2012
  • This study is progressed for understanding of the acceptance intention differentiated through the view of smart phone non-user's adopting plan. And the research model is proposed in the view of new technology adopting, Innovation Diffusion Theory, Rogers 1995, and Technology Acceptance Model, Davis 1989. In the survey, SPSS 18.0 and AMOS 18.0 are used to analyze the 685 smart phone non-users data. The results of the feasibility analysis and the factor analysis show the measured variables determined in the statistical significant range. Also, 11 hypotheses, among the 16 hypotheses, are adopted by the hypothesis tests through the path analysis, one-way-ANOVA and hierarchial regression analysis. The results indicate variables affect on the non-smart phone user's adopting intention. The primary factor is the perceived usefulness, secondary factor is the social property, and the rest is the playfulness. And, the primary adoption factor is affected to early majority and late majority among each innovation adopters.

A Study on the Effects of Innovation Characteristics and Quality of Appliance Systems on Intention to Adopt (어플라이언스 시스템의 혁신특성과 품질이 채택의도에 미치는 영향에 관한 연구)

  • Yoo, Eungjoon;Kim, Yonghee;Park, Youngju;Choi, Jeongil
    • Journal of the Korean Society for Quality Management
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    • v.43 no.3
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    • pp.421-438
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    • 2015
  • Purpose: The purpose of this study was to grasp the level of effects innovative features and quality of the appliance system on organizational performance and ultimately analyze the willingness of the IT staff to adopt an appliance system. Methods: The survey was conducted on 350 vendors' clients and partners who currently use an appliance system from March to May 2014. A total of 331 effective questionnaires were collected and analyzed using PASW18 and SmartPLS. Results: The results show that relative advantage, facilitating condition and trialability and quality factors all had an effect on organizational performance expectations. Further, when an appliance system is adopted, it was shown that cost and reliability emphasized by a vendor did not produce any significant effects on organizational performance expectations. Conclusion: This study is significant as it is the first to combine such models as Innovation Diffusion Theory, Information Systems Success Model, and Unified Theory of Acceptance and Use of Technology with a new external variable. In addition, it illustrated how variables affect the adoption of an appliance system such as a new innovation system.