• Title, Summary, Keyword: In-depth Interview

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Self-expression Behavior of Smartphone Through In-depth Interview: Focused on Younger Generation Users

  • Lee, SeungMin
    • Journal of the Semiconductor & Display Technology
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    • v.16 no.1
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    • pp.86-90
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    • 2017
  • Today's young generation users are very active in expressing themselves through smart phones, form networks in this cyber space and express their identities freely. Therefore, this study aims to investigate how young people in their 20s are expressing themselves through smart phones and the differences from the attempt of self-expression in the existing cyber space. The research method was an in-depth interview, which was a qualitative research method, aimed at people in their 20s, so that they could freely talk about their thoughts and feelings. In-depth interviews are useful for users' psychological and in-depth analysis of behavior.

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Identification of Contract Foodservice Management Companies' Push, Pull, and Interactive Push-Pull Factors for Internationalization by In-Depth Interview (심층면접을 활용한 위탁급식업체 국제화 추진, 유인 및 상호작용 요인 항목 선정)

  • Lee, Hyun-A;Han, Kyung-Soo
    • Journal of the Korean Society of Food Culture
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    • v.24 no.4
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    • pp.401-412
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    • 2009
  • The aims of study were to provide basic data for the internationalization of Contract Foodservice Management Companies (CFMC) and to gain a better understanding of internal push-and-pull factors through in-depth interviews. The interviewees were managers of four large CFMCs and one small-to-medium CFMC. The non-structured interview format employed an interview guide of open-ended questions. All interviews were digitally recorded and notes were taken simultaneously by an interview assistant. The narrative data analysis involved transcription, coding, classification by categories, and content analysis. Eighty-eight codes were generated from the interview analyses, and the subordinate variables uncovered included seven push factors, eight pull factors, one interactive factor, and 10 internal dynamics. These factors will be useful in further studies of the internal operations of specific CFMCs, and more generally, the practical condition of the industry.

An Inquiring Demand for Certification of Contract Foodservice Management Company by in-depth Interview and a Review about the System in a Related Field (심층면접(In-depth interview)을 활용한 위탁급식전문업체 인증제도 도입에 대한 요구 조사 및 관련분야 제도에 대한 고찰)

  • Yang, Il-Seon;Park, Mun-Gyeong;Lee, Hae-Yeong
    • Journal of the Korean Dietetic Association
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    • v.10 no.2
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    • pp.218-223
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    • 2004
  • This study was performed to inquire demand for indroducing certification on contract foodservice management company(CFMC) and review about the system in a related field. The methodology was practiced an in-depth interview for grasping demand on certification of CFMC and composition on an appraiser group. Content analysis was reviewed about the system in a related field. Large enterprises and small and medium-sized enterprises were positive opinion on a certification of CFMC and they suggested that education and research institution, industry, government, association will be included in appraiser group. The review about the system of a related industry was investigated by field such as similar product and service with restaurant industry, similar service with hotel and tourism industry. And similar purpose with a certification of CFMC was put in operation as PQ(pre-qualification) and selecting an adequate corporation in architecture industry. Therefore, a certification of CFMC should be tried to scientific introduction by objective verification.

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An Exploratory Study for Dividing Fashion Product Buyers (패션 시장세분화를 위한 탐색적 연구)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.19 no.2
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    • pp.360-375
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    • 2011
  • The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".

Mix Research Regarding Influence Factors of Burnout of Child Care Teachers: Based on Meta-Analysis and In-depth Interview (보육교사 소진의 영향요인에 관한 혼합연구: 메타분석과 심층인터뷰를 중심으로)

  • Kim, An Na;Lee, Eun Hee
    • Korean Journal of Child Education & Care
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    • v.19 no.3
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    • pp.31-46
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    • 2019
  • Objective: This research draws synthesized and objected results regarding the factors that influence burnout of child care teachers. The purpose for this is to understand in-depth of the burnout child care teachers experience at site through understanding their experience in depth. Methods: A mix research method including meta-analysis and in-depth interview was proceeded. Results: The main factor of burnout of the child care teacher is structural characteristics factor. Also through in-depth interview 13 main subjects and 28 detailed subject were found in the factors that affect burnout of child care teachers. Most factors which were meaningful results from the meta-analysis were re-confirmed through the in-depth interview. Out of those, the most effective sub-factor showed psychological factor of self-esteem. Conclusion/Implications: Based on these results, we have suggested child care environment unification, training education process for child care teachers, reinforcement of qualification standard, and accreditation system in order to enhance qualitative child care service and reduce exhaustion of child care teachers.

Exploratory Study on Consumer's Hedonic Value for Retail Advertising and Marketing Plans: Based on In-depth Interview on Consumer's Shopping Experience

  • Seo, Sangho
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.13-18
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    • 2020
  • Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

The Conceptual Structure of Brand Relationship Quality(BRQ) Perceived by Fashion Product Consumers (Part 1) (패션상품 소비자가 인식하는 상표관계본질(BRQ)의 개념적 구조 (제1보))

  • Chae, Jin-Mie;Rhee, Eun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.7
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    • pp.1020-1029
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    • 2007
  • The objective of this research is to find out the BRQ(Brand Relationship Quality) construct perceived by fashion product consumers. BRQ, Fournier suggested in 1994, examines the depth and intensity of the enduring association formed by the pattern of interactions enjoining consumers and brands. As BRQ was supposed to reflect consumers' psychological process, qualitative research and literature review were conducted together. For qualitative research, two kinds of interviews were carried out in October and November 2005 to investigate consumers' cognitive, affective, and behavioral insight towards brands. One of them was in-depth interview with six people in different life situation. The other was focus group interview. Interviewees were asked to explain about two types of questions: (1) the brand name which interviewees had bought and (2) the description of interviewees' feeling and thought for the brand which the interviewees had bought assuming the brand was the person. All interviews were recorded and analyzed. Finally, it was proved that fashion product consumers had various kinds of relationship with brands, and BRQ facets including 'love', 'self-connection', 'nostalgia', 'intimacy', 'trust', 'commitment', 'symbol', and 'mystery' were identified.

Exploring the roles of Korean public health doctors in the development of Korean medicine health promotion project (한의약건강증진사업 발전을 위한 공중보건한의사 역할 탐색)

  • Jin, Sungmi;Park, Sunju
    • Journal of Society of Preventive Korean Medicine
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    • v.21 no.3
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    • pp.11-18
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    • 2017
  • Objectives : In an effort to suggest a developmental plan of Traditional Korean Medicine health promotion project(TKM-HPP), this study was conducted to identify the problems experienced by public health Traditional Korean Medicine(PH-TKM) doctors in duty and to analyze successful cases of the health promotion project. Methods : Two PH-TKM doctors in duty at the Public Health Centre branch and Public Health Centre respectively, and one TKM doctor in charge of Public Health Centre participated in the in-depth interview. The research procedure was as follows; 1) inform study objectives and interview questions to participants, 2) in-depth interview with semi-structured questions, and 3) post-confirmation and verification. The interview was recorded and transcripted. In-depth interview was composed of 6 subsections: 1) Introducing participants and share purpose of interview, 2) Confirmation of the job status and difficulty of public health centre, 3) Reflecting and sharing experiences of public health clinic job performance cases, 4) Current status and improvement needs of TKM-HPP, 5) Discussions on improvement of TKM-HPP in public health center, 6) Sharing and reconfirmation of interview results. Thematic analysis was conducted from the narratives. Results : The study showed that; 1) the support from the local government was critical for the successful TKM-HPP and participation of the PH-TKMs; 2) the major problems experienced by PH-TKMs were lack of training for TKM-HPP in the field and lack of knowledge at local government level; 3) the suggestions to provide PH-TKMs with manual to educate residents effectively and redefine roles of PH-TKMs in the project. It also suggests that TKM-HPP model should be developed by the district in a way of reflecting regional characteristics. Conclusions : Firstly, more efforts should be made on the projects rather than medical treatment in public health centers, except for areas where medical institutions are scarce. Secondly, in order to facilitate participation of PH-TKM doctors, each local office should reduce medical care and increase efforts related with projects. Thirdly, the institution has to develop feasible TKM-HPP plans that can be carried out by PH-TKMs by the manual. Lastly, pre-training should be provided to PH-TKMs to understand contents of TKM-HPP related to public health centre work before the placement.

Actual Condition of Remodeling in Apartment Unit - Grasp of Remodeling elements by Specialists' In-depth Interviews - (아파트 단위주거의 리모델링 실태 - 실무자 심층면접에 의한 리모델링 요소 현황 파악 -)

  • Choi, Yoon-Jung;Shim, Hyun-Suk;Jeong, Youn-Hong
    • Proceedings of the Korean Institute of Interior Design Conference
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    • pp.81-84
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    • 2007
  • The purpose of this study was to grasp actual condition of remodeling elements by specialists' in-depth interviews. The interview has been conducted to interior designer who have a wide experience of apartment remodeling. In-depth interview is a kind of qualitative method in which attention to reply of responses with open-access between interviewer and respondents. According to the results, remodeling elements were generally the renovation of balcony into the livingroom or children room, removal a doorsill, installation of storage furniture, change of lighting fixtures in the all rooms and change equipments of bathroom. Finishing materials were usual used normal wallpaper and normal or low emitting adhesive on ceiling and wall, tempered-flooring on floor, and ceramic tiles on bottom and wall of bath and entrance.

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The Analysis of the Teachers' and Students' Views about the Difficulties within Teaching & Learning Activity on Geology Units in Elementary School Science (초등학교 과학과 지질 단원 교수-학습 활동에서 교사와 학생이 겪는 어려움)

  • Wee, Soo-Meen;Kwak, Jeong-Sil;Cho, Hyun-Jun;Kim, Hyeon-Jeong
    • Journal of Korean Elementary Science Education
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    • v.27 no.4
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    • pp.420-436
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    • 2008
  • The purpose of this study was to investigate and analysis the elementary teachers' and students' views about the difficulties in teaching and learning in geology units of elementary school science. For the purpose of this study, semi-structured interviews were conducted individually with seventeen elementary teachers who have serviced more than three years, and with sixteen elementary students located in Cheongju City. The interview questions were developed through Seidman's step to acquire a reliability in the interview data with triangulation, then in-depth interview questions were modified and completed through pre-interview after constructing the trustworthiness of interviewees. In-depth interviews were performed in applying the analytic induction method and the interviews were recorded. From the interviews, we found that elementary teachers' views about the difficulties in teaching geology units; teachers' inner difficulties, the difficulty of lab activities, the problems of rock samples, the problems of curriculum in geology units, the difficulty of the geological feature, the problems of the cramming education, the lack of the opportunity for the speciality, and so on. And the students have the views about the difficulties in learning geology units; the difficulty of the unit contents understanding, the problems of learning by heart, the lack of the interest, the lack of materials, the problems of rock samples, the difficulty of the field learning, and so on. Based on the results, the study suggested that an interesting lab activities should be included in the geology units and taught in the geological field trip to help elementary school students more fully comprehend contents of the geology units.

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