• Title/Summary/Keyword: IPA분석방법

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A Service Facilities Evaluation of Inland River Cruise Ship by Pre-Post Comparison Based on IPA Methods (IPA분석방법에 의한 내륙연안 크루즈선의 서비스시설 사전-사후 비교 평가)

  • Wang, YiJue;Zhang, YunYao;Park, Keun-Soo
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.521-534
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    • 2019
  • From the day of luxurious inland river cruise ship started in Chongqing, China, the controversy is continuous; some people think those luxurious cruise ships on inland river might reduce the experience to enjoy the scenery of the Three Gorges, while some people think, which could improve the experience. In the study, the service facilities provided by luxurious inland river cruise ship will be evaluated by Pre-Post comparison based on IPA methods. After a review of the service facilities provided by luxurious inland river cruise ship running on Three Gorges areas. The tourists who would take the trip were asked to fill an questionnaire to examine the desired service facilities performance, which represents the highest level of the service facilities of the cruise ship that is expected by customers. After the trip, they were asked again to fill another questionnaire to examine the importance of service facilities and the performance of service. Pre-Post comparison would be examined to tell whether there is any change between pre and post experience. IPA would be used to evaluate the service facilities provided by inland river cruise ship. At last, some strategic suggestions to the development of inland river cruise ship are made.

An Empirical Study on the Competitiveness by Satisfaction Measurement of Incheon Port (인천항 이용 만족에 따른 경쟁력에 관한 실증 연구)

  • Jeong, Hwan-Ho;Koh, Bong-Hoon
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.183-206
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    • 2009
  • The purpose of this study is to suggest the new strategies for strengthening the competi tiveness of Incheon port. To measure the calling factors and satisfaction of ports, this study developed a list of 24 items using a seven-point Likert scale through the previous literature reviews, pilot test and emerging factors. Factor analysis, regression analysis, one sample T-test, IPA and SPSS were conducted to verify the determinants choosing ports and customer satisfaction. The result of an empirical study revealed that the cargo volume and information system, etc. in Incheon port was evaluated as satisfied factors and berth availability and port charge, etc. as dissatisfied factors. Based on the outcomes of this study, to strengthen the competitiveness of Incheon port, several strategies were advised such as the inducement of North American and European cargo, port infrastructure, dedicated terminal and GTO inducement, hinterland construction, logistics companies inducement and cooperation with neighboring ports.

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