• Title, Summary, Keyword: IPA분석방법

Search Result 73, Processing Time 0.049 seconds

A Study on the Application of an IPA Method for the Analysis of Visitor Satisfaction - Focusing on Chinese Visitors in Gyeongju Yangdong Village - (관광객 만족도 분석을 위한 IPA 기법 적용 연구 -경주 양동마을 방문 중국인을 대상으로-)

  • Cao, Lin-Sen;Xia, Tian-Tian;Kang, Tai-Ho
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.45 no.3
    • /
    • pp.107-115
    • /
    • 2017
  • As a simple and practicable method, an Importance-Performance Analysis(IPA) is often used as a tool to study the satisfaction of tourists in Tourism. The IPA has two dimensions to attribute importance and performance(or satisfaction as in satisfaction research), and generally uses an interviewee self-reported approach to acquire performance and importance data. Many scholars have pointed out that the traditional IPA cannot meet the premise of its establishment. Therefore, several revised IPA have been proposed. Among them, Deng's IPA is the most representative. There are not many contrastive analyses between the traditional IPA and revised IPA in academia. The lack of comparative study will make it difficult to judge the difference and effectiveness of different IPA techniques. Taking Gyeongju Yangdong Village as an example, this study investigated and researched the degree of satisfaction of Chinese tourists using the traditional IPA method and Deng's modified IPA method respectively, and then analysed the differences between the two methods and their causes. Based on the analysis results, the study put forward suggestions for the improvement of tourism management in Gyeongju Yangdong Village.

Importance-Performance Analysis on Managerial Conditions of Trails by Trail Section (등산로(登山路) 관리상태(管理狀態)에 대한 구간별(區間別) 중요도(重要度)-성취도(成就度) 분석결과(分析結果)의 비교(比較))

  • Kim, Sang-Oh
    • Journal of Korean Society of Forest Science
    • /
    • v.94 no.6
    • /
    • pp.351-361
    • /
    • 2005
  • This study compared the results of Importance-Performance Analysis (IPA) on trail managerial conditions by trail section in Mudeung-Mountain Provincial Park. The study also examined the validity of using overall survey method (OSM: analyzing IPA from the data collected from all the trails without separating trails by section) by comparing the OSM results with those obtained from the survey by section. A total of 258 users who visited the Park was surveyed using questionnaire in the four designated trail sections during the September of 2000. The result of IPA showed that there are differences in twenty three attributes out of the 26 selected attributes (88.5%) among four trail sections. The overall IPA results obtained from the total of four trail sections were not the same with the IPA results from each trail section in twenty three attributes (88.5%) out of the 26 selected attributes. It suggests that we need to use a survey segmented by trail sections rather than a survey for overall trails to obtain better information for more efficient trail management.

A study on the Evaluation and Analysis of Program Educational Objectives Based on IPA (IPA 기반 프로그램 교육목표 평가 및 분석에 관한 연구)

  • Kim, Han-Jong
    • The Journal of Korean Institute for Practical Engineering Education
    • /
    • v.5 no.1
    • /
    • pp.14-19
    • /
    • 2013
  • The program educational objectives(PEO) are defined as the competences and qualifications that the graduates should reach in 2~3 years after graduation. As indirect assessment this paper develops and presents a set of questions to evaluate how important the established PEOs are in the fields and how much the graduates achieves them. The survey was conducted and analyzed to evaluate the degree of importance and achievement of each PEO by using IPA(Importance-Performance Analysis) scheme.

  • PDF

Comparison between Traditional IPA and Revised IPA; The Suncheon Bay Wetland Reserve (전통적 IPA(Importance-Performance Analysis)와 수정된 IPA의 비교연구; 순천만 습지를 대상으로)

  • Kim, Bo-Mi;Lee, Dong-Kun
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.45 no.2
    • /
    • pp.40-50
    • /
    • 2017
  • Compared to the traditional format, the revised IPA is an effective method for selecting a management strategy as compared to the traditional IPA. Comparison between the traditional IPA and revised IPA with a management strategy has been, however, limited. Therefore, the difference between the traditional IPA and revised IPA was compared to select an effective management strategy in the Suncheon Bay Wetland Reserve. First of all, related papers were reviewed to select an appropriate revised IPA. It was found that Deng (2007)'s revised IPA was appropriate for quantifying service quality and a management strategy that affects the measurable satisfaction of visitors in the space. Second, the results of the traditional IPA were compared with the revised IPA in the Suncheon Bay Wetland Reserve and the management strategy of the revised IPA and the changes of management factors were discussed. It was found that some management factors deviated from the order of the quadrant "low priority for managers", "Concentrate management here", "Keep up the good work" were moved to the order of the quadrants "Concentrate management here", "low priority for managers" and "Possible overkill" in the revised IPA grid. The complexity as a management factor resulted in higher demand management than the traditional IPA, which moved from "low priority for managers" to "Concentrate management here". Management factors resulted in lower demand management than the traditional IPA moved from "Concentrate management here" to "low priority for managers"; these consisted of shade trees, exhibition exteriors, programs, and a guided tour. Also, management factors moved from "Keep up the good work" to "Possible overkill" consisted of relaxation facilities, glow of the setting sun, a hedge, and an exhibition interior. Over all, the revised IPA responded properly to changes in the measurable satisfaction of visitors to the Suncheon Bay Wetland Reserve. Therefore, a revised IPA should be provided for accurate and reliable guidelines when decision makers establish management strategies.

A Service Facilities Evaluation of Inland River Cruise Ship by Pre-Post Comparison Based on IPA Methods (IPA분석방법에 의한 내륙연안 크루즈선의 서비스시설 사전-사후 비교 평가)

  • Wang, YiJue;Zhang, YunYao;Park, Keun-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.9
    • /
    • pp.521-534
    • /
    • 2019
  • From the day of luxurious inland river cruise ship started in Chongqing, China, the controversy is continuous; some people think those luxurious cruise ships on inland river might reduce the experience to enjoy the scenery of the Three Gorges, while some people think, which could improve the experience. In the study, the service facilities provided by luxurious inland river cruise ship will be evaluated by Pre-Post comparison based on IPA methods. After a review of the service facilities provided by luxurious inland river cruise ship running on Three Gorges areas. The tourists who would take the trip were asked to fill an questionnaire to examine the desired service facilities performance, which represents the highest level of the service facilities of the cruise ship that is expected by customers. After the trip, they were asked again to fill another questionnaire to examine the importance of service facilities and the performance of service. Pre-Post comparison would be examined to tell whether there is any change between pre and post experience. IPA would be used to evaluate the service facilities provided by inland river cruise ship. At last, some strategic suggestions to the development of inland river cruise ship are made.

A Study on the Suitability for Acceptance of Tablet Media in the u-Learning Environment: Based on Kano's Model and IPA Methodology (u-러닝 환경에서 태블릿 미디어의 수용적합성에 관한 연구: Kano 모델 및 IPA 방법론을 중심으로)

  • Seo, Hyun-Sik;Song, In-Kuk
    • Journal of Internet Computing and Services
    • /
    • v.12 no.4
    • /
    • pp.73-91
    • /
    • 2011
  • This research aims to compare the features and environments for media acceptance of tablet against laptop computer in the u-Learning environment. While it is need to accept suitable media for u-Learning learner, most of existing research has focused on finding factors which can affect perceived usefulness and perceived ease of use on extended technology acceptance model and how to fulfill those factors. Thus this research drew four categories need to use media in the u-Learning environment, then adopts Kano's model and IPA methodology. The results by Kano's model identify exciting and basic attributes which do not match overall satisfaction of learners. Moreover the research analyses by IPA methodology illustrate whether the factors considered important by learners are fulfilled. The research also emphasis the significance of enhancing relative importance as well as satisfaction of the properties for media acceptance in the u-Learning environment.

Synthesis and Characterization of High Surface Area of Zirconia: Effect of pH (고비표면적 지르코니움 산화물의 제조 및 특성 분석: pH 영향)

  • Jeong, Ye-Seul;Shin, Chae-Ho
    • Korean Chemical Engineering Research
    • /
    • v.57 no.1
    • /
    • pp.133-141
    • /
    • 2019
  • High specific surface area zirconia with acid-basic property was synthesized by precipitation using reflux method or hydrothermal synthesis method using ammonium hydroxide solution as precipitant in the range of pH of Zr solution from 2 to 10. The prepared zirconia was characterized by the nitrogen adsorption, X-ray diffraction (XRD), isopropanol temperature programmed desorption (IPA-TPD), scanning electron microscopy and X-ray photoelectron spectroscopy, and the catalytic activity in the IPA decomposition reaction was correlated with the acid-basic properties. When using reflux method, high pH of Zr solution was required to obtain high fraction of tetragonal zirconia, and pure tetragonal zirconia was possible at pH 9 or higher. High pH was required to obtain high specific surface area zirconia, and the hydrous zirconia synthesized at pH 10 had high specific surface area zirconia of $260m^2g^{-1}$ even after calcination at $600^{\circ}C$. However, hydrothermal synthesis with high pressure under the same conditions resulted in very low specific surface area below $40m^2g^{-1}$ and monoclinic phase zirconia was synthesized. High pH of the solution was required to obtain high specific surface area tetragonal phase zirconia. In hydrothermal synthesis requiring high pressure, monoclinic zirconia was produced irrespective of the pH of the solution, and the specific surface area was relatively low. Zirconia with high specific surface area and tetragonal phase was predominantly acidic compared to basicity and only propylene, which was observed as selective dehydration reaction in IPA decomposition reaction, was produced.

A Study on IPA of Spectator Motivation in the Korean Creative Musical (한국 창작뮤지컬 관람동기의 중요도 연구)

  • Koo, Eun-Ja;Lee, Kwang-Ho;Kim, Hye-Won
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.4
    • /
    • pp.1595-1603
    • /
    • 2013
  • This study uses the Importance Performance Analysis (IPA) on viewing motivation for the revitalization of Korean creative musicals. The IPA is the evaluation techniques to simultaneously compare and analyze relative importance and achievement of each attribute for multi-attribute models. This analysis uses the discerning method by displaying the matrix that includes the factors about which customers care and customer satisfaction on each factor. The customer satisfaction is determined by customer expectation for each attribute and its implementation level. This study, through this method, exams the importance and satisfaction level on attributes of viewing motivations for Korean creative musicals.

Improvement of VMS Traffic-information Contents Using Importance Preference Analysis (IPA분석을 통한 VMS 제공 교통정보 콘텐츠 개선방안)

  • Park, Bum-Jin;Moon, Byeong-Sup
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.10
    • /
    • pp.457-466
    • /
    • 2011
  • In general, drivers need a self-interest information to decide their routes. So, non-governmental sectors, such as Internet Portal Company, make and provide user-oriented contents for drivers in a hurry. But, VMS which is the typical public media always provides traffic-information for drivers without weighting personal characteristics and considering transportation conditions. So in this research, we searched importance and preference of traffic-information contents as IPA(Importance-Performance Analysis)result. We can draw the conclusion that the improvement of traffic-information contents focused on users(drivers) is needed. Specially, we proposed the strategy of VMS according to traffic conditions.

An User Experience of Proactive Intelligent Personal Assistant: Focusing on Google 'Nest Hub Max' (능동적 지능형 가상 비서의 사용자 경험 연구 : Google의 'Nest Hub Max'를 중심으로)

  • Cho, Soo Kyung;Kim, Jae-Yeop
    • Journal of Digital Convergence
    • /
    • v.18 no.9
    • /
    • pp.379-389
    • /
    • 2020
  • This is a qualitative study about Google 'Nest Hub Max' that displays proactive intelligent personal assistant. Following the step of grounded theory, an in-depth interview for 6 users who had used this device for a month was taken. 186 concepts were discovered, categorized as 11 top-categories and 24 sub-categories. Paradigm diagram, considering axis-coding, was made and it have been narrowed down to 'Usage patterns' of proactive IPA, considering selective coding aspects. 'Usage patterns' were divided to passive and active user. Thus, neither passive user nor active user was satisfied about device and proactive IPA. This study is meaningful that it constructed basic data about the user experience of proactive IPA on this device. It will support the device or service that consists proactive IPA in the future.