• Title, Summary, Keyword: Government Communication

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Global Korean Food Marketing Communication of Government Agencies and Restaurant Companies (한식 세계화 유관기관 및 해외진출 외식기업의 해외 한식 마케팅 커뮤니케이션 분석)

  • Yang, Il-Sun;Kim, Eun-Jung;Shin, Seo-Young;Cha, Sung-Mi
    • Journal of the Korean Society of Food Culture
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    • v.26 no.6
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    • pp.698-708
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    • 2011
  • The purpose of this study was to analyze methods and contents of global Korean food marketing. In-depth interviews were conducted from July to October in 2010 using a qualitative research approach. Government agencies and restaurant companies emphasized well-being and healthy aspects as a Korean food identity. Regarding the marketing contents, government agencies commonly included standard loanword orthography and recipes. On the other hand, restaurant companies contained their own contents differentiated from other brands. Government agencies used CF, video, book and newspaper as communication channels but restaurant companies did not have systematic communication channels. Government agencies attempted to use holding, supporting and participating expositions as communication methods, whereas restaurant companies mainly used sales promotion and point-of-purchase as communication methods.

행정홍보의 Graphic Communication

  • 김윤배;전정숙
    • Archives of design research
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    • v.14
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    • pp.297-318
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    • 1996
  • In a specialized modern society and/or visual communication technique seems to be preferable to the traditional one-way communication technique which resorts to reading materials. P.R materials currently produced by various levels of Korean government administrative bodies seem to outdated and inefficient both in their contents and in graphic technique employed. In this paper we argue that the problems of the communication technique used by Korean government result mainly from the ambiguous nature of the message of P.R materials and the inability to differentiate the contents of P.R materials according to the target audience. We recommend various changes to the current government communication program and emphasize the importance of graphic communication technique for the production of more effective and professional communication materials

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Focus Group Based Evaluation of Social Media Usage in Indonesia's Digital Government

  • Kartikawangi, Dorien
    • Asian Journal for Public Opinion Research
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    • v.8 no.1
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    • pp.41-58
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    • 2020
  • This article attempts to explain social media use within the relationship between the public and government of Indonesia in the era of digital government, as well as to consider public opinion on this matter. This research is based on the application of social media logic and the theory of dialogic communication and action. A qualitative descriptive approach was used to observe the general behavior of social media use by 34 ministries in Indonesia, including interviews with the resource persons within the ministries and focus group discussions with members of the public and observers. The research shows that the relationship between the public and government is accommodative and in line with social media logic. The public sector implemented social media as its platform, which has been further adopted by all ministries. The public sector cannot avoid social media, as it has become part of basic connectivity, even though the use of social media by the government still tends to be in the form of presenting public information. There are advantages and disadvantages of the usage of social media by the government. The advantages include allowing the government to be more open via social media so that communication between the government as the ruling organization and its public can be more fluent. Social media provides space to the public sector in the practice of digital government. Some disadvantages arise as logical consequences that usage of social media cannot be separated from the implementation of digital government. The adaptive behavior of social media by the government can be found by following social media logic as part of digital government implementation. Social media logic causes the government to follow the rules of social media. In this context, the strength and power of the country seems to be regulated by social media. Therefore, more studies on how social media is managed in the context of its usage as digital government support is needed.

The Effect of PR Communication of Local Government through Social Media : Focusing on the Official Blog of Busan Metropolitan City, 'Cool Busan.' (소셜 미디어를 통한 지자체 PR 커뮤니케이션의 효과분석 : 부산광역시 블로그 '쿨부산'을 대상으로)

  • Sun, Hye-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.20-29
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    • 2018
  • This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

A Study on The Acceptance of Communication for People through Smart Phone (스마트폰을 통한 대국민커뮤니케이션 수용성에 관한 연구)

  • Park, Jin-Woo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.6 no.4
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    • pp.465-471
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    • 2011
  • This study was to examined the acceptance of communication for people through smart phone focused users of smart phone. The results were as follows. First, smart phone's mobility influenced positively on attitude toward the transmission of government policy. smart phone's personal appropriateness influenced positively on awareness toward the transmission of government policy and usefulness toward the transmission of government policy. And smart phone's usefulness influenced positively on usefulness toward the transmission of government policy. Second, smart phone's ease of use influenced positively on awareness toward the transmission of government policy. smart phone's security influenced negatively on awareness, usefulness, attitude toward the transmission of government policy. smart phone's connectivity influenced positively on awareness toward the transmission of government policy. Third, usefulness and attitude toward the transmission of government policy through smart phone influenced positively on acceptance intention.

Design of Cloud Service Platform for eGovernment

  • LEE, Choong Hyong
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.201-209
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    • 2021
  • The term, eGovernmen or e-Government, uses technology communications devices such as computers and the Internet to provide public services to citizens and others. The eGovernment or e-government provides citizens with new opportunities to access the government directly and conveniently, while the government provides citizens with directservices. Also, in these days, cloud computing is a feature that enables users to use computer system resources, especially data storage (cloud storage) and on-demand computing power, without having to manage themselves. The term is commonly used to describe data centers that are available to many users over the Internet. Today, the dominant Big Cloud is distributed across multiple central servers. You can designate it as an Edge server if it is relatively close to the user. However, despite the prevalence of e-government and cloud computing, each of these concepts has evolved. Research attempts to combine these two concepts were not being made properly. For this reason, in this work, we aim to produce independent and objective analysis results by separating progress steps for the analysis of e-government cloud service platforms. This work will be done through an analysis of the development process and architectural composition of the e-government development standard framework and the cloud platform PaaS-TA. In addition, this study is expected to derive implications from an analysis perspective on the direction and service composition of the e-government cloud service platform currently being pursued.

A Longitudinal Study Of Korean Government's New Communication Policy and Encroachment (정부 홍보책임자 개방직 도입과 인크로치먼트의 상관관계 연구)

  • Lee, Wan-Soo;Jo, Jung-Yul
    • Korean journal of communication and information
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    • v.37
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    • pp.171-203
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    • 2007
  • Since 2003, Korean government went thru biggest and the most significant 'innovation' communicating the government itself as well as its policies. Following Jo's research design conducted in 2003 (published in 2004), this study adopted a longitudinal design to see how Korean government agencies have been changed by the president 'Noh' administration. The concept, 'encroachment' has been utilized to measure professional level of public relations departments of Korean government agencies. 'Encroachment' occurs when a communication department is managed by a person without proper experience or education/training in the field of public relations. After interviewing public relations managers (19 from central agencies, 16 from local government), encroachment has been found to be 'almost not changed' while, opportunities for professional 'on the job' training increased to a certain level.

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A Research for the Setup of Evaluation Standards and the Decision of an Investment Priority of Information and Communication Enterprises of the Government (정보화 투자사업의 평가기준 설정 및 우선순위 결정에 관한 연구)

  • Song, Aeu-Guen;Kim, Sung-Eon
    • The Journal of Information Systems
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    • v.16 no.3
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    • pp.91-108
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    • 2007
  • To decide a reasonable investment priority of public enterprises, it is required to have an efficient evaluation standard. However, without having a standard, a budget for those enterprises has been allocated. In this research, for the efficient and reasonable budget allocation, it is discussed how to decide investment priority of information and communication enterprises of the government. In order to examine possible alternatives of the investment priority of information and communication enterprises of the government, seventeen enterprises were chosen from the enterprises of Ministry of Information and Communication. Public benefit, economic benefit, technology, politics, and step-up increase of budget were set up as evaluation standards and 16 specific standards were set up as subordinates. A hierarchical decision model was designed and analyzed by using AHP.

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Factors Which Affect Risk Perception of Medications Containing Asbestos (의약품 사건의 리스크 인식에 영향을 주는 요인: 석면 함유 의약품 사건을 중심으로)

  • Jeon, Mi-Sook;Cheong, Jae-Hoon;Sohn, Aeree
    • Korean Journal of Clinical Pharmacy
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    • v.23 no.3
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    • pp.269-277
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    • 2013
  • Objectives: The purpose of this study was to identify the factors which affect risk perception and attitude on government risk management over medications containing asbestos among parents of elementary school students. Methods: This research design was cross-sectional study using self-administered questionnaire. The survey subjects were parents of elementary school students in Seoul, total of 1,051 subjects. The survey period was from June through July of 2011. The collected data were analyzed using the SPSS 20.0. Results: The subjects perceived high risk regarding medications containing asbestos. About 83.6% of the subjects perceived that the result taking of medications containing asbestos was fatal, 82.8% felt that medications containing asbestos was a very serious social problem, 79.5% agreed that medications containing asbestos was a new type of threat. The risk perception for medications containing asbestos was related to political affiliation, attitudes of dealing medicines, main use of media, and personal communication credibility. Those who did not believe that the current government policy was correct and the government was working toward the public's benefit and not its own had the higher level of negative attitudes towards the government's risk management over the case of medications containing asbestos. Conclusion: In implementing government policy, all information should be efficiently and accurately communicated through a transparent implementation process. Also, the government must have plans for countermeasures in case of an emergency and respond efficiently in order to maintain their credibility. Moreover, this highlights the need for health authorities to exert more effort in increasing public education/awareness, especially those concerning drug and dug-taking behavior, in order to harness positive attitude and trust towards the government's policy. For a more effective risk communication, the media, health experts, government representatives, and related industries should work together.

A Study of the Risk Communication on Management Policy of Asbestos Related Stakeholders (석면 이해집단의 위해도 의사소통 방법론에 관한 연구)

  • Son, Ji-Hwa;Lee, Chae-Kwan;Sim, Sang-Hyo
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.24 no.1
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    • pp.79-90
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    • 2014
  • Objectives: The aim of this study was to suggest preliminary data for the establishment of communication methodology of asbestos risk, fit for the features of each audiences, by grasping the features of risk communication by each element for each group survey. Methods: For this study, a questionnaire survey has been conducted from May to August 2012 and responses of 617 people including 214 school asbestos managers, 95 asbestos business managers, and 308 general public have been analyzed. Results: The feature by element of risk communication shows that to give information through non-governmental organizations with reliability such as colleges, research institutes, asbestos-related associations, etc among the entire investigated groups, is most effective. Lastly, for stakeholders related to asbestos, the public feedback for governmental asbestos management policy shows that it was considered that there is lack of reality due to comprehension deficit for situation, lack of a system of asbestos general management in the country and lack of policy connectivity among the branches of the government, and between the central government and the local government. However, the general public selected lack of various information disclosure, education, publicity for asbestos and lack of communication with citizens as the biggest problems.