• Title/Summary/Keyword: Golf Wear

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A study on the Image Perception of Golf Wear Brand - Focusing on the Daks and Superior Golf wear - (골프웨어브랜드의 이미지 지각 분석 - 닥스와 수페리어 골프웨어를 중심으로 -)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.13 no.1
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    • pp.1-16
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    • 2009
  • The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.

A Study on the General Wearing Attitude and Brand Image Perception for Golf Wear (골프복 범용착용실태와 이미지 인식에 관한 연구)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.76-92
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    • 2008
  • The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

The Benefit Segmentation of Female Golfers and their Golf-wear Purchase Behavior (여성의 골프웨어 추구 혜택에 따른 골프관여도와 골프웨어 구매행동)

  • Lee, Jung-Won;Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.21-35
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    • 2011
  • Thanks to the popularization of golf, the population of young golfers including female players has been continuously increasing and the market specialization of golf-wear has been gradually intensifying with a growing number of new import brands in the market. This study is aimed to provide a direction to strengthen and invigorate the competitiveness of domestic golf wear brands through research on the benefits pursued by, the purchase attitudes towards local and overseas brands and the purchasing behaviors of female customers who have emerged as the newest customer group in the golf-wear market. The subjects of the research were 409 female golfers and the statistical analyses used for the study were factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results showed that there were six factors sought for golf-wear benefits: figure compensation, brand orientation, comfort, youth/fashion, maturity/conformity, and individuality. Cluster analysis showed that there were three groups of golf-wear benefits sought. Overall, the three groups were different in regard to golf involvement and golf-wear preferences. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestions for conducting strategic marketing activities.

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Effects of Shopping Value on Store Choice Behavior for Golf Wear (골프웨어 소비자들의 쇼핑가치가 의복선택기준과 점포선택행동에 미치는 영향에 관한 연구)

  • Park, Eun-Joo;Pyo, Hee-Soo
    • Fashion & Textile Research Journal
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    • v.8 no.5
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    • pp.545-551
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    • 2006
  • The purposes of this study were to examine the conceptual structure of shopping value, evaluative criteria of golf wear and store choice behavior, and to investigate the effect of shopping value and evaluative criteria of golf wear on store choice behavior. Data were obtained from 415 men and women aged 20-60 who had purchased golf wears living in Busan. The results of the study were as follows: Shopping value were composed of Hedonic shopping value and Utilitarian shopping value, and evaluative criteria of golf wear were consisted of Size/design.quality, Fitness/appropriateness of use, and Fashionability/brand. Stores choice behavior were composed of Atmosphere/salesperson, Diversity of product/service, Display/assortment, and convenience of location. Hedonic consumers tended to consider the price and display/assortment when they chose golf wear stores, and they were more likely to consider display/assortment mediated by fashionability/brand. But utilitarian consumers perceived less important diversity of product/service when they chose golf wear stores. Consumers who chose golf wear depending on fittness/design and quality patronaged stores offering diverse product/service.

Development of Golf-wear Design depicted on Natural Image used by Natural Dyeing (천연염색을 이용한 자연적 이미지의 골프웨어 디자인 개발)

  • Jang, Ae-Ran
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.501-509
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    • 2008
  • This research intends to help local small fashion industry to outgrow its limitation, preserving and developing environment-friendly dyeing tradition in Jeju renowned for persimmon juice dyeing. The study, then, aims to develop eco-friendly golf-wear designs, with maximizing advantages of natural dyeing (with persimmon juice, indigo plant, gallnut, cochineal, turmeric, and loess) such as rot-proofness, bacteria-proofness, stench-proofness and block of ultraviolet rays. The results are as follows: first, natural fabrics such as muslin(cotton 100%), linen(linen 100%) and spandex(mixed cotton 98%, polyurethane 2%) were developed into eco-friendly ones colored with various natural dye sources. Second, four kinds of golf-wear design were developed to stand out golf wear's natural image, focused on classic, neo-minimal style. The characteristic details and design elements of sportswear were added to basic golf wear design. Therefore, it is hopeful that those designs of naturally dyed golf wear for women could be utilized for other various purposes in the future.

Gender Characteristics and Consumption Propensity Depending on Golfers' Choice Criteria for Golf-wear (골퍼의 골프웨어 선택기준에 따른 성별 특성과 소비성향)

  • Kim, Ju-Ae
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.655-664
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    • 2006
  • This study aims to examine the gender characteristics depending on golfers' criteria of choosing golf-wear and to identify the differences in consumption propensity. The research methodology was through the use of questionnaires, completed by golfers in Gyeongnam. As a result of examining the gender differences in the criteria of choosing golf-wear, it has been found that female golfers give more considerations to suitability to body, care convenience, and functionality than male golfers do when choosing golf-wear. As a result of analyzing the factors regarding the consumption propensity of golf-wear, they are categorized into ostentaion, fashion, aesthetic appreciation and practicality. According to the consumption propensity, male golfers were classified into three groups: ostentatious perfection, practical, common group. Female golfer were classified into three groups: practical, common, ostentatious perfection group. Groups of men golfers showed significant differences in the factors of ostentation, fashion and aesthetic appreciation of the consumption propensity. Groups of women golfers, however, showed significant differences in the factors of ostentation and practicality of the consumption propensity. It is considered that marketers need to develop golf-wear according to the gender characteristics by referring to the fact that choice criteria differ according to gender and consumption propensity.

Analysis of User Experience for the Development of Smart Golf-wear (스마트 골프웨어 개발을 위한 사용자경험 분석)

  • Sin, Sunmi;Do, Wolhee
    • Fashion & Textile Research Journal
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    • v.23 no.1
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    • pp.98-105
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    • 2021
  • This study investigates and analyzes user preferences for golf wear with a sense of wear and smart function for the development of smart golf wear based on user convenience. A survey was conducted on 124 males in the age range of 40-60s that consisted of professional golfers, amateur golfers and the public with golf experience (such as major golf consumers) from August 1 to August 30, 2019 (IRB NO. 1040198-190617-HR-057-03); consequently, a 117 copies were accepted for analysis. The findings are as follows. The elbow (4.3%) of golf wear is unsatisfactory. The important part of the golf swing motion is the shoulder (39.3)>, elbow (30.8%)>, and wrist (6.8%). In addition, the unsatisfactory wearing of golf wear due to golf swing movements indicated that the shoulder or elbow area was pulled or the bottom of the top was raised during the back swing movements. The survey results on the expected discomfort when wearing smart wear are 'discomfort of obstruction when wearing' (53.8%), 'discomfort of washing' (17.1%), and 'weight of attached machine' (13.7%). Opinions such as 'Will not feel good when the sensor is attached' were investigated. The examination of the preference for golf wear equipped with smart functions indicated that a posture correction function to correct the golf swing posture is the most desired quality that is also considered important when correcting posture.

The Study of the Golf Wear for International Game Using Taeguk Motive (태극문양을 활용한 국제 경기용 골프웨어에 관한 연구)

  • Lee, Youn-Soon;Lee, Jung-Eun;Kim, Kyung-A
    • Fashion & Textile Research Journal
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    • v.11 no.5
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    • pp.691-700
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    • 2009
  • The purpose of this study is textile design development of the golf wear for international game in which it can inform the status of Korea through the visualization of the national symbolic image, and for this we developed the motive of modern Taeguk motive. According to an increase of popularization of the golf wear and participation of international game, the status of our country needs to be enhanced by developing the motive which the Korea symbolic pattern applied and applying to the golf wear, and it needs to contribute to the fashion industry through commercialization. 'Taeguk' is love with ideological concept and the Korea Founding Principles. The symbolic characteristic in which it represents the Korean image is clear. We presented applicable modern direction based on the figurative features and meaning of traditional pattern. The result of modernized Taeguk motive application to golf wear, effect of our country symbol showed up on a large scale in case of using single motive. And the pattern in which many arrangement methods are applied was more effective that it applies as the part of the detail than the front construction. In addition, we consider that It makes a large contribution to the fashion industry's development by application of fashionable pattern added in applied motive to golf wear.

Investigation of wearing behaviors and consumer's needs for summer golf wear (하절용 골프웨어의 착용실태 및 소비자 요구도)

  • Kim, Jeong-Hwa;Lee, Sun-Young;Lee, Jung-Soon
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.177-186
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    • 2007
  • The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

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Analysis of Consumer Information for Golf Wear Marketing Strategy (골프웨어 마케팅 전략을 위한 소비자정보 분석)

  • 김칠순;임정호
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.3
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    • pp.17-26
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    • 2002
  • The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

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