• Title, Summary, Keyword: Golf Wear

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A study on the Image Perception of Golf Wear Brand - Focusing on the Daks and Superior Golf wear - (골프웨어브랜드의 이미지 지각 분석 - 닥스와 수페리어 골프웨어를 중심으로 -)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.13 no.1
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    • pp.1-16
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    • 2009
  • The purpose of this study was to evaluate the clothing image of the Daks and Superior golf wear, and to compare the perceiver's image perception with clothing image in fashion industry, and to find out the differences of image perception between the buying groups and non-buying groups of the Daks and Superior golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. In this study, the data obtained from 193 respondents were analyzed by the descriptive statistics, average analysis. The results from the data were as follows : The questionnaire of the image evaluation rated on 7 point Likert-type scales in the 17 features were evaluated by perceivers. The clothing images by 103 respondents(Daks group) were not in accord with the clothing images expressed on homepage of the Daks golf wear. In the other hands, the clothing images by the 90 respondents(Superior group) were in accord with the clothing images expressed on homepage of the golf wear. There were significant differences in evaluating the clothing images between the buying groups and non-buying groups of the Daks and Superior golf wear. The buying groups of the Daks and Superior golf wear perceived the clothing image of the Daks and Superior golf wear more dynamic, positive than the non-buying groups.

The Benefit Segmentation of Female Golfers and their Golf-wear Purchase Behavior (여성의 골프웨어 추구 혜택에 따른 골프관여도와 골프웨어 구매행동)

  • Lee, Jung-Won;Hwang, Jin-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.21-35
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    • 2011
  • Thanks to the popularization of golf, the population of young golfers including female players has been continuously increasing and the market specialization of golf-wear has been gradually intensifying with a growing number of new import brands in the market. This study is aimed to provide a direction to strengthen and invigorate the competitiveness of domestic golf wear brands through research on the benefits pursued by, the purchase attitudes towards local and overseas brands and the purchasing behaviors of female customers who have emerged as the newest customer group in the golf-wear market. The subjects of the research were 409 female golfers and the statistical analyses used for the study were factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results showed that there were six factors sought for golf-wear benefits: figure compensation, brand orientation, comfort, youth/fashion, maturity/conformity, and individuality. Cluster analysis showed that there were three groups of golf-wear benefits sought. Overall, the three groups were different in regard to golf involvement and golf-wear preferences. Based upon the results mentioned above, this study summarizes the key features of each group and can provide applicable suggestions for conducting strategic marketing activities.

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A Study on the General Wearing Attitude and Brand Image Perception for Golf Wear (골프복 범용착용실태와 이미지 인식에 관한 연구)

  • Koo, In-Sook
    • Journal of Fashion Business
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    • v.12 no.1
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    • pp.76-92
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    • 2008
  • The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

Effects of Shopping Value on Store Choice Behavior for Golf Wear (골프웨어 소비자들의 쇼핑가치가 의복선택기준과 점포선택행동에 미치는 영향에 관한 연구)

  • Park, Eun-Joo;Pyo, Hee-Soo
    • Fashion & Textile Research Journal
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    • v.8 no.5
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    • pp.545-551
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    • 2006
  • The purposes of this study were to examine the conceptual structure of shopping value, evaluative criteria of golf wear and store choice behavior, and to investigate the effect of shopping value and evaluative criteria of golf wear on store choice behavior. Data were obtained from 415 men and women aged 20-60 who had purchased golf wears living in Busan. The results of the study were as follows: Shopping value were composed of Hedonic shopping value and Utilitarian shopping value, and evaluative criteria of golf wear were consisted of Size/design.quality, Fitness/appropriateness of use, and Fashionability/brand. Stores choice behavior were composed of Atmosphere/salesperson, Diversity of product/service, Display/assortment, and convenience of location. Hedonic consumers tended to consider the price and display/assortment when they chose golf wear stores, and they were more likely to consider display/assortment mediated by fashionability/brand. But utilitarian consumers perceived less important diversity of product/service when they chose golf wear stores. Consumers who chose golf wear depending on fittness/design and quality patronaged stores offering diverse product/service.

Development of Golf-wear Design depicted on Natural Image used by Natural Dyeing (천연염색을 이용한 자연적 이미지의 골프웨어 디자인 개발)

  • Jang, Ae-Ran
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.501-509
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    • 2008
  • This research intends to help local small fashion industry to outgrow its limitation, preserving and developing environment-friendly dyeing tradition in Jeju renowned for persimmon juice dyeing. The study, then, aims to develop eco-friendly golf-wear designs, with maximizing advantages of natural dyeing (with persimmon juice, indigo plant, gallnut, cochineal, turmeric, and loess) such as rot-proofness, bacteria-proofness, stench-proofness and block of ultraviolet rays. The results are as follows: first, natural fabrics such as muslin(cotton 100%), linen(linen 100%) and spandex(mixed cotton 98%, polyurethane 2%) were developed into eco-friendly ones colored with various natural dye sources. Second, four kinds of golf-wear design were developed to stand out golf wear's natural image, focused on classic, neo-minimal style. The characteristic details and design elements of sportswear were added to basic golf wear design. Therefore, it is hopeful that those designs of naturally dyed golf wear for women could be utilized for other various purposes in the future.

Gender Characteristics and Consumption Propensity Depending on Golfers' Choice Criteria for Golf-wear (골퍼의 골프웨어 선택기준에 따른 성별 특성과 소비성향)

  • Kim, Ju-Ae
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.655-664
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    • 2006
  • This study aims to examine the gender characteristics depending on golfers' criteria of choosing golf-wear and to identify the differences in consumption propensity. The research methodology was through the use of questionnaires, completed by golfers in Gyeongnam. As a result of examining the gender differences in the criteria of choosing golf-wear, it has been found that female golfers give more considerations to suitability to body, care convenience, and functionality than male golfers do when choosing golf-wear. As a result of analyzing the factors regarding the consumption propensity of golf-wear, they are categorized into ostentaion, fashion, aesthetic appreciation and practicality. According to the consumption propensity, male golfers were classified into three groups: ostentatious perfection, practical, common group. Female golfer were classified into three groups: practical, common, ostentatious perfection group. Groups of men golfers showed significant differences in the factors of ostentation, fashion and aesthetic appreciation of the consumption propensity. Groups of women golfers, however, showed significant differences in the factors of ostentation and practicality of the consumption propensity. It is considered that marketers need to develop golf-wear according to the gender characteristics by referring to the fact that choice criteria differ according to gender and consumption propensity.

Effect of sports taping on golf swing when wearing functional inner-wear (기능성 이너웨어 착용 시 스포츠 테이핑 부착에 따른 골프 스윙에 미치는 효과)

  • Kim, Jung-Woo;Kim, Ill
    • The Research Journal of the Costume Culture
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    • v.25 no.4
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    • pp.499-508
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    • 2017
  • Functional inner-wear being currently sold is being made without regard to the characteristics of various sports events. The purpose of this study is to identify this problem and to investigate the effect of sports taping on golf swing when wearing functional inner-wear. The subjects of this study were 8 male golfers belonging to Korea Professional Golf Association, and Launch monitor and Trackman were used to find out golf club action, ball pitch, distance, etc. There are three types of clubs: driver, wood, and iron, and the first experiment was carried out using only functional inner-wear. In the second experiment, we experimented with functional inner-wear after sports taping, and we compared and analyzed the distance depending on each experiment, the speed of the ball and the club, and the accuracy of the club face. The results of the study were as follows. As a result of driving distance, according to the presence of sports taping on functional inner-wear, there was a statistically significant difference in the driving swing and wood swing, for club and ball speed, there was a statistically significant difference only in the driving swing. Regarding the accuracy by the presence of sports taping on inner-wear, there was a statistically significant difference in the driving swing, wood swing, and iron swing. In conclusion, the sports taping in the functional inner-wear had a positive effect on golf performance improvement, and we hope that golf inner-wear these two specifications combing will be developed in the future.

The Effect of Wear ing Spandex Wear with Compression Band on Biomechanical Parameters during a Golf Drive Swing (골프 드라이브 스윙 시 압축 밴드를 적용한 기능성 의류가 신체의 운동역학적 변인에 미치는 영향)

  • Chae, Woen-Sik;Kang, Nyeon-Ju
    • Korean Journal of Sport Biomechanics
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    • v.21 no.3
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    • pp.345-352
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    • 2011
  • The purpose of this study was to determine how spandex wear with compressive band affects biomechanical parameters during a golf swing. Nine male golf players, each with at least 6 years golf experienc(handy 4.5${\pm}$5.4), were recruited as the participants. Eight pairs of surface electrodes were attached to the left and right side of the body to monitor the pectoralis major(PM), external abdominal oblique(AO), erector spinae(ES), and vastus lateralis(VL). This study showed that the angular velocity of the club in EG were increased during the down swing phase but X-Factor and X-factor Stretch were reduced. Average and maximum nEMG (normalized EMG) values of the left AO(external abdominal oblique) were less in EG(experimental group) compared with CG(control group) during the back swing, whereas those of left PM(pectoralis major) in EG were greater than CG. It is more likely that EG performed effectively golf swing without excess muscle activity. Thus, the spandex wear with compressive band played an important role in improving swing performance with injury prevention. This has led to suggestions of the need for further kinetic and kinematic analyses to evaluate its function.

Analysis of Consumer Information for Golf Wear Marketing Strategy (골프웨어 마케팅 전략을 위한 소비자정보 분석)

  • 김칠순;임정호
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.3
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    • pp.17-26
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    • 2002
  • The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

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Investigation of wearing behaviors and consumer's needs for summer golf wear (하절용 골프웨어의 착용실태 및 소비자 요구도)

  • Kim, Jeong-Hwa;Lee, Sun-Young;Lee, Jung-Soon
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.177-186
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    • 2007
  • The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

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