• Title, Summary, Keyword: Facade

Search Result 448, Processing Time 0.054 seconds

A Study on the Digital Motion-graphics for Facade Projection (Facade Projection의 디지털 영상 제작에 관한 연구)

  • Lim, Kyoung Hun
    • Proceedings of the Korea Contents Association Conference
    • /
    • /
    • pp.508-510
    • /
    • 2010
  • 디지털 기술의 발전은 디지털 미디어의 발달을 가져왔고 이는 곧 디지털 미디어의 다양한 영역 확장으로 이어졌다. 기존 미디어의 한계를 벗어난 다양한 시도들은 새로운 패러다임을 만들어 내며 하나의 미디어 영역을 구축해 나아가고 있다. 그런 영역 중에 하나인 Facade projection은 현실 공간이나 인위적 공간에 프로젝터로 이미지나 영상을 투영하여 공간의 디지털화, 가상현실, 착시와 같은 효과들을 만들어 내며 미디어 작품이나 상업적인 미디어로서의 가능성을 보여주고 있다. 본 연구는 Facade projection에 사용되어지는 디지털 이미지나 영상들이 어떤 방식으로 만들어지고 있는지 사례분석과 그 과정을 연구 분석하고자 한다.

  • PDF

A Study on the advertising effect of media facade - focusing on Samsung smartphone AD - (미디어 파사드의 광고효과 - 삼성 스마트폰 광고를 중심으로 -)

  • Lee, Seung-min;Hwang, Sungwon
    • Journal of Communication Design
    • /
    • v.57
    • /
    • pp.44-53
    • /
    • 2016
  • Expected consumer's consumption propensity affected by advertisement using media facade and how this advertisement can affect consumer response and advertising effectiveness will be examined practically. This research showed TV advertisement and media facade advertisement to each participants of research in order to evaluate consumer response and effectiveness of media facade advertisement and took a survey. Research result, positive response was observed that consumer who were exposed of media facade advertisement showed more positive cognition/emotional response than TV advertisement. And effectiveness of media facade is more than standard. However, product attitude was not statistically positive. Therefore, it can be said that media facade advertisement does not affect positively on product attitude, but it is effective on purchase intention. Next, consumer who is exposed of media facade advertisement showed little low correlation on cognition response and product attitude, but showed positive correlation on cognition response, purchase intention, emotional response and product attitude. Accordingly, more positive consumer's cognition and emotional response is, the higher advertisement effect can be observed. Last, positive result were not presented in consumer's consumption propensity in regards to rational/emotional response. This means that it is invalid to state that consumer response differs for consumer propensity. Through result of experiment, a statement that media facade is a new media that has various possibility as advertisement mediator had been proved. Especially, as it shows that positive effect exists regardless of consumer's consumption propensity, use of media facade as marketing means is reasonable for firm in order to increase satisfaction of consumer and brand value.

Forces and Displacements of Highrise Braced Frames with Facade Riggers (여러개의 파사드리거를 갖는 고층구조물의 응력과 변위)

  • Yuk, Min-Hye;Jung, Dong-Jo
    • Journal of the Computational Structural Engineering Institute of Korea
    • /
    • v.18 no.2
    • /
    • pp.181-190
    • /
    • 2005
  • In the conventional outrigger system, the outriggers are located in the planes of the core walls and this system has disadvantage of obstructing flexibility in the interior layout. But thc facade riggers in the structure uc located In the exterior frames in the direction of the lateral loading. The interaction between the traced frames and facade riggers is through the floor diaphragms adjacent to the chords of the riggers. This paper presents an approximate analysis technique lot preliminary analysis of multiple facade rigger stiffened braced frames in tall buildings subjected to uniformly and triangularly distributed loads as well as a lateral point load at the top of the structure. Comparisons with the results by the program MIDAS for the structural models have shown that this analysis can give reasonably accurate results for highrise braced frames with multiple facade riggers. The method allows a simple procedure for obtaining the optimum level of the facade riggers in addition to a rapid assessment of the influence of the facade riggers on the performance of the highrise structure such as the reduction in lateral deflection at the top and the overturning moment at the base of the braced frame.

A Development of Façade Dataset Construction Technology Using Deep Learning-based Automatic Image Labeling (딥러닝 기반 이미지 자동 레이블링을 활용한 건축물 파사드 데이터세트 구축 기술 개발)

  • Gu, Hyeong-Mo;Seo, Ji-Hyo;Choo, Seung-Yeon
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.35 no.12
    • /
    • pp.43-53
    • /
    • 2019
  • The construction industry has made great strides in the past decades by utilizing computer programs including CAD. However, compared to other manufacturing sectors, labor productivity is low due to the high proportion of workers' knowledge-based task in addition to simple repetitive task. Therefore, the knowledge-based task efficiency of workers should be improved by recognizing the visual information of computers. A computer needs a lot of training data, such as the ImageNet project, to recognize visual information. This study, aim at proposing building facade datasets that is efficiently constructed by quickly collecting building facade data through portal site road view and automatically labeling using deep learning as part of construction of image dataset for visual recognition construction by the computer. As a method proposed in this study, we constructed a dataset for a part of Dongseong-ro, Daegu Metropolitan City and analyzed the utility and reliability of the dataset. Through this, it was confirmed that the computer could extract the significant facade information of the portal site road view by recognizing the visual information of the building facade image. Additionally, In contribution to verifying the feasibility of building construction image datasets. this study suggests the possibility of securing quantitative and qualitative facade design knowledge by extracting the facade design knowledge from any facade all over the world.

A Study on the Component based Service Oriented Architecture through Facade Design Pattern (Facade 설계 패턴을 통한 컴포넌트기반 서비스지향 아키텍처에 관한 연구)

  • 박동식;신호준;김행곤
    • Proceedings of the Korea Multimedia Society Conference
    • /
    • /
    • pp.583-587
    • /
    • 2003
  • 웹 서비스는 인터넷을 통해 기업 상호간에 비즈니스를 연결할 수 있도록 하는 것으로, 서비스 구축의 개발비용의 감소와 구축속도 중진이 가능하다. 또한, 다른 영역과의 통합이 쉽게 가능하며, 컴포넌트 기반으로 개발할 경우 업데이트나 수정이 재사용성(reusability)과 대체성(replace ability)을 제공함으로써 용이하다. 본 논문에서는 서비스지향 아키텍처 상에서 공급자측면에서 구현되는 웹 서비스를 개발하기 위해서 구성되는 컴포넌트를 효율적으로 통합하기 위한 아키텍처를 제안하고자 한다 비즈니스로직을 웹 서비스로 제공하기 위해 먼저 서비스 지향 아키텍처를 정의하고, 이를 지원하고 웹 서비스를 제공하기 위한 컴포넌트를 Facade와 Backside로 정의한다. 특히, 서비스지향 아키텍처상에서의 웹 서비스 지원을 위한 Facade 컴포넌트와 외부 컴포넌트간의 연결을 위해 Facade 설계 패턴을 적용하여 웹 서비스를 위한 컴포넌트 통합을 제시한다. 이를 통해 비슷한 어플리케이션을 작성시에 막대한 생산비용과 개발시간의 절감을 기대할 수 있으며, 컴포넌트를 기반으로 웹 서비스를 구성하여 재사용성과 대체성에 대한 신뢰성 향상을 가져온다.

  • PDF

A Study on the Elevation and Facade Design Factors of European Multistory-Housing (집합주택의 입면디자인 요소에 관한 연구 -유럽 사례를 중심으로 -)

  • Kim, Jun-Lae;Jun, Nam-Il
    • Proceeding of Spring/Autumn Annual Conference of KHA
    • /
    • /
    • pp.247-252
    • /
    • 2009
  • The purpose of this study is to analyse the facade design of the modern multistory-housing in europe and to try to find the significant factor of them. For analysing, the facade design factors are divided by three criterion, which consists of external expression, visual expression and Housing Shape. And those three criterion are schematized by subdivision. By integrating those data, this study aims at deriving the significant factor of facade designs and categorizing them. Conclusively, I suggest the alternative method to improve the facade design of multistory-housing in Korea based on results of this study.

  • PDF

A Study on Natural Ventilation Performance for a Double-Skin Facade System in Apartment Buildings (이중외피시스템을 적용한 고층 주거용건물의 자연환기 성능평가)

  • 석호태;김동화;최정민
    • Journal of the Korean housing association
    • /
    • v.14 no.3
    • /
    • pp.119-126
    • /
    • 2003
  • The purpose of this study is to evaluate the natural ventilation performance for variable external wind speed as a preliminary step to determining the seasonal operating modes of the Double-skin Facade System applied to apartment buildings. For this purpose, two simulation programs are used to compare the Double-Skin Facade System with the Double Sash Window. First, TAS is used to plan a schedule for natural ventilation during the intermediate season and to analyze the cooling loads. Second, CFD is used for a more detailed airflow analysis on a typical floor plan of the model building. The results of the simulations on natural ventilation performance show that the Double-Skin Facade System can reduce the cooling load by 10.5% compared to the Double Sash Window.

A Study on the Preference of Consumers for facade Design with Brand Concepts in Apartments (브랜드 아파트의 주동 입면 디자인에 대한 소비자들의 선호도에 관한 연구)

  • Jun Han-Jong
    • Korean Institute of Interior Design Journal
    • /
    • v.15 no.3
    • /
    • pp.111-117
    • /
    • 2006
  • In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.

A Study on thermal performance of box type double skin facade and curtain wall in heating period (박스형 이중외피와 커튼월 창호의 난방기 열적성능 비교)

  • Park, Chang-Young;Choi, Chang-Ho;Lee, Keon-Ho;Yoon, Yong-Sang
    • Proceedings of the SAREK Conference
    • /
    • /
    • pp.909-914
    • /
    • 2006
  • The purpose of this study is to analyze the thermal of DFS(double Facade System) and curtain wall in the heating period. The physical difference between curtain wall and double facade on thermal performance has been tested at the newly constructed laboratory, which can turn $360^{\circ}$ to confirm the characteristic of a facade with the various directions. This study divide on 'ventilated, airtight' and 'heated or unheated' conditions from the CASE 1, 2, 3, 4. The results showed thermal performance of double facade system which has been better than curtain wall. The heating energy of DFS reduced $8%{\sim}10%$ of energy consumption. comparable to SFS in experemted results. In view of the researching results so far achieved, the research came to a conclusion, that the curtain wall can save the energy in the heating period than a curtain wall.

  • PDF

The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type - (의류매장의 VM 구성요소가 점포이미지와 구매의도에 미치는 영향 - 파사드 색상과 쇼 윈도우 유형을 중심으로 -)

  • Lee, Mi-Sook
    • The Research Journal of the Costume Culture
    • /
    • v.20 no.3
    • /
    • pp.416-429
    • /
    • 2012
  • The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by $3{\times}2$ factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.