• Title, Summary, Keyword: Exploitive Use

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A study of Relationship Smartphone use behavior and User empowerment in Tour experience : Focusing on Chinese people (관광경험에서의 스마트폰 활용 행태와 사용자 임파워먼트와의 관계에 관한 연구: 중국인을 대상으로)

  • Koo, Chulmo;Liu, wenting;Joun, Youhee;Lee, Jimin;Chung, Namho
    • Knowledge Management Research
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    • v.17 no.1
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    • pp.155-174
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    • 2016
  • Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

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A Study on the Explorative or Exploitive Use of Smartphone : Focusing on IS Continuance and Habit Theory (스마트폰의 탐색적 사용과 충분한 활용에 대한 연구 : 지속적 사용과 습관이론을 중심으로)

  • Koo, Chul-Mo;Kim, Hee-Woong;Joun, You-Hee
    • The Journal of Society for e-Business Studies
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    • v.16 no.3
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    • pp.67-91
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    • 2011
  • Smart phones play a significant part in the evolution IT industry. In domestic market, smart phones have grown rapidly. However, until today, precedent studies on smart phones, particularly about the reason why consumers use smart phones are uncommon. Thus, in this study we adopted IS continuance and habit theory to study smart phones' use behavior. The results reveal that perceived usefulness and perceived ease of use, satisfaction of smart phone usage, continuous use, and habit showed the causes and effects relationships. The results indicated that perceived usefulness and perceived ease of use had a positive effect on smart phone user satisfaction. Moreover, smart phone user satisfaction had a positive effect on the smart phone habits and explorative use. However, smart phone user satisfaction showed insignificant effect toward exploitive use. That is, satisfied users regularly use the smart phone but need to formulate habit of use, and then influence exploitive use. Habit showed a positive effect on both exploitive use and explorative use, Finally, we found that users are likely to pay more attention on new features of smart phones while they are using the devices.