• Title, Summary, Keyword: Digital Signage

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Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

A Study on the Effect of Type and Personal Characteristics of Digital Signage (디지털 사이니지의 유형별 효과에 개인특성 변수가 미치는 영향)

  • Ju, Tae-Wook;Kim, Hyun-Seok
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.193-200
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    • 2020
  • In this study, we investigated the effect on digital signage, a new outdoor advertising medium. Specifically, this research examined the differential effects of interactive digital signage and simple touch digital signage through control variables such as involvement and self-efficacy. As a result, interactive digital signage showed positive advertising effect compared to simple touch digital signage. In addition, interactive digital signage has a more positive effect than simple touch digital signage when involvement is self-efficacy is high. However, the effect of the digital signage types was not significant when the self-efficacy was low. Lastly, involvement did not affect the effects of digital signage types. In this study, we can help to establish a customized customer strategy that can maximize digital signage effect.

A study on the Digital Signage using Wireless Networks (무선 네트워크를 이용한 디지털 사이니지에 대한 연구)

  • Lee, Dong-Woo;Lee, Hak-Jae;Ko, Kyu-Cheon;Na, Jong-Whoa
    • The Journal of Advanced Navigation Technology
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    • v.15 no.3
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    • pp.412-418
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    • 2011
  • In the airport, digital signage is used to provide the flight-related information for the passengers. Because the current digital signage is based on wired networking or storage medium, its use is limited in terms of the location and the usage of the digital signage. In order to overcome these limitation, we present a WiBro-based digital signage for the wireless broadband networking and the mobility of the digital signage. We perform comparative experiments with the WiBro-based digital signage and WLAN-based digital signage under various locations, datarate, advertisement contents. The experimental results showed that the WiBro-based digital signage is preferred when the mobility is required, while the WLAN-based digital signage has advantage in datarate.

Future Directions on the Next Generation of Digital Signage (차세대 디지털 사이니지의 발전방향)

  • Kim, Chang-Hoon;Park, Kwang-Seuk
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.4 no.1
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    • pp.51-61
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    • 2010
  • Digital Signage is outdoor media to provide each content and message through digital displays instead that posters and signs are displayed on public facilities. Recently, digital signage have been popular to deliver variety information and advertising on the rapid development of intelligent digital imaging devices based LCD, LED. Continuously digital signage demand and market are growing because digital signage feature is able to capable of interactive communication. Digital signage is expected that digital advertising market is continue rising in spite of global economic downturn at various research institutions, and it is expected to replace traditional media advertising in a new way with the coming digital signage at convergence media side.

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A study about the teaser advertising effect on a digital signage in a convenience store for viewing the original content : focusing on BGF Networks' Barter advertisement (편의점 내 디지털 사이니지 티저(Teaser) 광고가 오리지널 콘텐츠 시청에 미치는 영향 연구: BGF 네트웍스의 바터(Barter)광고를 중심으로)

  • Kim, Youn-Sung;Kim, Tae-Yang
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.233-244
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    • 2020
  • We are exposed to video content and numerous information from digital signage such as convenience stores, coffee shops, restaurants, and elevators on buses and subways 365 days. However, so far, studies have focused solely on the technical effectiveness of digital signage or the consumer experience aspect of digital signage, and little has been done on the impact of teaser advertising on the intent of viewing. Through this study, we hope that the digital signage of convenience stores will develop into a differentiated digital signage area that provides diverse video content experiences to consumers and viewers and allows them to communicate, suggesting a direction as a research that shows that digital content (video) is now recognized as a product in an environment where demand for non-face-to-face and digital content is gradually increasing in 2020 after the global COVID 19.

A Study on the Future Direction of the Digital Signage Industry in Korea: A Big Data Network Analysis from 2008 to 2019

  • Yoo, Seung-Chul;Piscarac, Diana
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.120-127
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    • 2020
  • The use of digital signage in the public and commercial communication areas has been increasing in recent years. By integrating cutting-edge information technologies such as 5G, artificial intelligence, and the Internet of Things, digital signage continues to break apart from traditional outdoor advertising media. This study identified the problems facing the domestic digital signage industry by exploring and analyzing major issues related to digital signage and derived future development measures. Specifically, online documents were collected based on the digital signage-related keywords created over the past 12 years to conduct big data network analysis, and key topics were derived through visualization of the results. This study has great policy implications in that it excluded biased interpretations based on the viewpoints of companies or the government and, more objectively, suggested the direction of the digital signage industry's development in the domestic media market.

The Effects of Digital Signage on Flow and Brand Attitudes: The Mediating Role of Pleasure

  • Ji, Kyoungha;Kim, Hanna
    • Journal of Fashion Business
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    • v.22 no.6
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    • pp.53-69
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    • 2018
  • In recent years, digital media providing entertainment and information have become an important channel of customer experience. The aim of this study is to evaluate the effects of digital signage's characteristics on flow and brand attitudes and to verify the mediating role of pleasure in digital signage and flow. The stimuli were developed for a sports brand stores using 3D and video editing software. The survey was conducted on 544 subjects from both gender aged 20 to 49 years old, i.e. the population that constitutes the major target group for sports brands. The data collected was analyzed using IBM SPSS 24.0. Specifically, frequency analysis, factor analysis, reliability analysis, t-test, and regression analysis were performed on the data. Based on the results, we can draw the following conclusions; First, the dimension of digital signage was classified into aesthetic and functional attributes. Additionally, we found out that women highly value aesthetic attributes of digital signage while the customers in their 40s pay more attention to functional attributes than their counterparts aged 20-30 years. Second, our results suggest that pleasure has a mediating effect in the relationship between digital signage attributes and flow; specifically, both sub-dimensions of digital signage features (aesthetic attributes and functional attributes) affect flow by means of pleasure. Third, our results demonstrated that the flow of digital signage had a significant impact on brand attitudes.

The Revitalization Strategy of Digital Signage Industry (국내 디지털 사이니지 산업 활성화 방안)

  • Kim, Ji-Yeon;Kim, Jong-Wook;Kim, Jea-Bum
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.185-196
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    • 2012
  • Domestic digital signage industry has been growing in line with the Internet and intelligent devices like smart phones. However, policies for digital signage need to be supplemented because existing policies are only focused on regulations for outdoor advertisements. Moreover, while digital technologies have been developed, there are few contents technologies to support the digital technologies. In this context, this research aims to identify the problems in relation to the domestic digital signage industry and seek for measures to solve the problems. Various case studies and literature review were conducted to identify problems in terms of policy, technology and service, and measures for revitalizing the digital signage industry were suggested. The research is expected to help digital signage to serve as new convergence media available for customization targeting and user participation.

The Effects of Digital Signage Attributes and Content Type on Flow in Apparel Stores (의류매장의 디지털 사이니지 속성과 콘텐츠 유형이 몰입에 미치는 영향)

  • Ji, Kyoungha;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.5
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    • pp.855-870
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    • 2018
  • This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer's flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.