• Title, Summary, Keyword: Customer Involvement

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A Study on the Effects of Family Restaurants' Service Guarantees on Customer Loyalty -Focusing on the Moderating Role of Involvement- (패밀리레스토랑의 서비스보증이 고객충성도에 미치는 영향 - 관여도의 조절효과를 중심으로 -)

  • Kang, Soo-Young;Kim, Hyo-Jin
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.103-115
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    • 2016
  • This study examines the relationship among family restaurants' service guarantee, service quality, service value, customer satisfaction and customer loyalty, involvement to verify the marketing effectiveness of service guarantee in family restaurants. For the empirical analysis, a survey was conducted with 250 adults in Seoul and Gyeonggi. For the collected data, frequency analysis, reliability analysis, factor analysis were carried out, using SPSS 21.0, in order to verify reliability and validity. And multi regression analysis, hierarchical analysis were used for hypothesis test. According to this study result, first, service guarantees were shown to have a positive effect on service quality, service value and customer loyalty. Second, service quality had a positive effect on customer satisfaction. Third, service value had a positive effect on customer satisfaction. Fourth, customer satisfaction had a positive effect on customer loyalty. Fifth, in the relationship between service guarantees and customer loyalty, involvement played a moderating role. Therefore this study has verified the marketing effectiveness of service guarantee in family restaurants, so it can be said that the study has drawn strategic operation methods in family restaurants.

Influence of the Sale Effect at the Similar of the Personality between the Level of Customer's Involvement and Apparel Salesperson (고객의 관여도 수준 및 의류판매원과의 성격 유사성이 판매효과에 미치는 영향)

  • Hong Byung Sook;Park Sung Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.3_4
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    • pp.576-584
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    • 2005
  • The purpose of this research was to consequences of the sale effect derived from similar type of personality between the customer and the apparel salesperson. For the purpose of the verifications, random survey is made to 225 people over 20 years in age among the residence in the district of Seoul and using SPSS program, the reliability, frequency and crosstabs. The results of this study as follows: 1) In the fashion apparels of higher level of involvement, lower assertiveness but carefulness and analytic attitude of the salesperson is preferred rather than the customer's personality. 2) Difference are shown of the consequence of the sale effect by the corresponding type of the personality, depending on the degree of the involvement. 3) As for the level of the influence of the sale effect by the concordance of personality type depending on profession, student group are more conscious rather than the professional group in the aspect of concordance of personality type with salesperson.

The Antecedents of Site Trust and the Determinants of On-line Purchasing/Repurchasing Behavior : A Relationship Marketing Approach (사이트 신뢰형성과 온라인 구매/재구매 행위 결정요인에 관한 관계마케팅적 연구)

  • Jang Hyeong-Yu;Chung Ki-Han;Jeong Dae-Yul
    • Korean Management Science Review
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    • v.22 no.2
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    • pp.109-133
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    • 2005
  • The exponential growth of the on-line shopping mall has been the advent of buying and selling products and services over the internet. In these circumstances, this paper presents the importance of understanding and managing the purchasing behavior of on-line shopping mall customers. The main purpose of this research is to find out the antecedents of customer trust and to conceptualize and investigate the relationship between endogenous mediating variables(such as customer trust, attitude, loyalty, relationship involvement) and purchasing and/or repurchasing intention in internet shopping mall. The empirical findings are as follows : First, the three antecedents of customer trust( EC system characteristics, psychological propensity, and trustworthiness) had the positive effects on the formation of site trust. Second, we found out that there were direct or indirect relationships between the mediating variables and on-line purchasing and/or repurchasing intention. In Particular, the direct effects of customer attitude on customer loyalty and buying intention were rejected, but the indirect effects through relationship involvement were accepted. This means that the relationship marketing is probably more important for the success of internet shopping mall Third, there were no direct relationship between the mediating variables and the repurchasing intention, but most researches in the brick and mortar, the proposition are supported. This implies that repurchasing intention was intensified by the indirect path, such as site trust $\longrightarroe$ attitude $\longrightarroe$ involvement $\longrightarroe$ loyalty $\longrightarroe$ purchasing intention $\longrightarroe$ repurchasing intention. So, the internet marketers must make an effort not only to strengthen the direct casual linkage between them but also to consolidate the indirect connections leading to boost purchasing and repurchasing intention.

A Study on the Service Quality, Quality of Relationship, and Relationship Continuity Intention of Rental Clothing Store (의류 대여 점포의 서비스 품질, 관계의 질, 관계지속의도)

  • Kim Yong-Sook
    • Journal of the Korean Society of Costume
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    • v.55 no.2
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    • pp.105-115
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    • 2005
  • The purposes of this study were to identify the service quality, quality of relationship, and relationship continuity intention of rental clothing store. Questionnaires developed by researcher were collected from 212 consumers who experienced rental clothing. Data was analysed by use of factor analysis, path analysis, and covariance structure analysis. The results were; 1. Factors of service quality of clothing rental store were tangibility & promotion, shop assistant & store atmosphere, customer empathy, customer reliability strategy, customer management, and customer convenience. And factors of relationship quality were satisfaction, trust, emotional involvement, and calculational involvement, and factors of relationship continuity intention were longitudinal relationship propensity & word-of-mouth and rerental intention. 2. Service quality of rental store affected significantly on relationship quality, and relationship quality affected significantly on relationship continuity intention. And service qualify of rental store affected significantly on relationship continuity intention through relationship qualify.

Relation Among Big 5 Personality Factors, Job Involvement and Customer Orientation of Hotel Employees (호텔직원의 Big 5 성격요인, 직무몰입 및 고객지향성간의 영향관계)

  • Lee, Chae-Eun;Lee, Jin-Young
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.386-395
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    • 2010
  • This study aims to find the influential relation amongst Big 5 personality factors, job involvement and customer orientation of hotel employees and to provide methods to develop their personality factors suitable for a organization Firstly, detailed verification findings of regression analysis on Big 5 personality factors and job involvement were suggested as following; Job attachment of hotel employees influenced their extroversion and friendliness. Also, sincerity and stability had significant effects on job responsibility and task significance had significant. Secondly, regression analysis was performed to identify the results of job involvement and customer orientation and the detailed verification results are as following; Satisfaction of customers' needs had significant effect on job attachment and job responsibility. In addition, service for response to customers' contacts meaningfully influenced job responsibility and task significance.

Antecedents of Continuance Intention in the Context of Mobile Music Service (모바일 음악 서비스의 지속이용의도에 대한 선행 요인)

  • Jo, Hyeon;Ki, Ho-Geun;Kim, Bum Woo;Choi, Chiwon;Lee, Jaw Kwang
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.199-220
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    • 2015
  • Recently, many internet users are using mobile music service. In this paper, we aim to examine the effects of system quality factors and relation quality factors on continuance intention in the context of mobile music service. In order to analyze the antecedents of continuance intention, we introduced independent variables such as ease of use, stability, trust, involvement and unity. We also consider customer value and customer satisfaction as mediators. For empirical analysis, we surveyed 240 users of mobile music service. We conduct PLS (Partial Least Square) analysis for SEM (Structural Equation Modeling). As a result, 8 of proposed 12 hypotheses were accepted. Especially, system quality, trust and unity show positive influence on customer satisfaction significantly. Involvement and unity are positively related to customer value. Customer value and customer satisfaction show positive influence on continuance intention significantly. The results of this research can be useful guidelines for mobile music service users and providers.

The study on the utilization of the customer review when buying fashion products at the internet shopping malls - Focusing on the high school students in Seoul - (인터넷 쇼핑몰에서 패션제품 구매시 구매후기 이용에 대한 연구 - 서울지역 고등학생을 중심으로 -)

  • Jung, Myung-Hwa;Shin, Hye-Won
    • Journal of Korean Home Economics Education Association
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    • v.22 no.3
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    • pp.129-145
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    • 2010
  • In this study, when buying fashion products through internet shopping malls, it is researched about the buying behavior, the awareness of customer review, the use and posting of customer review and the accompanying awareness. The difference of awareness on the customer review according to their involvement of clothes, are examined from high school students in Seoul. And it is examined if they experienced any dissatisfaction after their purchase and what their behavior were. The questionnaire survey was taken by 508 students from 6 high schools in Seoul. The average, the standard deviation, the frequency, the t-test, the One way ANOVA and Duncan's Multiple Test were conducted for data analysis using SPSS 17.0. In the fashion products purchase behavior of the students, The reasons of buying were mainly because of the diversity and the convenience. Some students don't shop online because screen product and actual product are not the same. The awareness of the customer review represented high in the reliability and usefulness. The awareness on the influence of the customer review represented high in the contents direction and the numbers of the customer reviews but represented low in the timeliness. As to the awareness of the customer review, the student using it represented higher in all elements such as the usefulness, the reliability, and the influence than students who not use customer review. The students posting customer review recognized higher on the usefulness and the reliability of the customer review than those who did not post it, and were highly influenced by the numbers of customer reviews. The awareness of the customer review according to the involvement of clothes was the difference only in the usefulness. As to coping actions of students experiencing dissatisfaction, the proportion of the students coping with the public action and those who do not perform any action represented high.

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A Study on the Interactive Television Advertisement's Effect through the Involvement of and Interaction with Audience (수용자의 상호작용성과 제품관여도에 따른 양방향 TV광고 효과)

  • Yang, Young-Jong
    • Journal of Digital Convergence
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    • v.6 no.4
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    • pp.63-71
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    • 2008
  • This study researches the effectiveness of interactive TV advertising focusing on the factors of audience involvement and interaction. The study began with the effective measurement of interactive television advertisements. Interactive television advertisements have different concepts than existing television advertisements. This study mainly focuses on the characteristics of audience interaction and experiments based on the data of 78 persons for measurement. In the experiments, the characteristics were categorized according to search time, specifically the number of searched pages about interactive television advertisement. Hypothesis 1 reveals that the interaction of the audience increases when the advertising attitude, brand attitude, and purchase intentions also increase. Hypothesis 2 finds that the involvement of the audience increases when the advertising attitude, brand attitude, and purchase intentions also increase. By studying these consumer characteristics and behavior, a new method of effective measurement for interactive television advertisement is uncovered. The new method includes not only existing measurement elements of television advertisement which include attitude about advertising and brand, and customer purpose, but also the features of interactive television advertisement like customer search time. According to this research on interactive television advertisement, the interaction with and involvement of the audience are highly influential variables.

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Role of risk reduction strategies in shopping online for fashion products

  • Lee, Jung Eun;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.21 no.1
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    • pp.129-138
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    • 2013
  • Consumers' perception of risk plays a major role in how they make online purchase decisions. Since online shopping is perceived to be riskier than in-store shopping, consumers engage in a variety of risk reduction strategies such as searching online for alternative products and alternative e-tailers. This study examines the influence of risk involvement on risk reduction strategies and customer satisfaction. It discusses three aspects of risk reduction strategies: time spent in making a purchasing decision, searching for alternative e-tailers, and searching for alternative products. Data from 294 female shoppers who had experience in purchasing fashion products online was analyzed. This study found that risk involvement had a positive influence on the time spent in making decisions, while the influence of risk involvement on searching for alternative retailers and alternative products was not significant. However, consumer satisfaction was negatively related to search for alternative retailers and positively related to risk involvement. This study provides a better understanding of customers' risk involvement and risk reduction strategies in online shopping. This information would be beneficial for marketers and retailers to reduce customer perception of risks and to promote online sales.