• Title, Summary, Keyword: Cross-cultural

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Cross cultural studies in a case of ethnicity: Green marketing (민족에 영향을 미치는 다문화 현상분석: 그린마케팅 관점)

  • Huh, Moo-yul
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.477-487
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    • 2016
  • The purpose of this current paper was to investigate into the trends and effects of green marketing in India and China with relations to ethnicity and cross cultural aspects. These two countries are fast developing and looks promising in terms of economic power but lack the green marketing consciousness compared to other well developed countries. Many measures are being taken by various industries for the promotion of green awareness in these countries. The two countries are fast developing in the area of green marketing. Green marketing should improve its methods utilizing the cultural differences that is evident from previous research. In the near future, more active green marketing targeting and informing consumers of environmental benefits will be needed by taking ethnicity into consideration for further heightening of overall environmental awareness and initiative.

A Cross-Cultural Investigation of Adults' Formation of Sense of Community through Environmental Autobiography

  • Kim, Wonpil
    • Architectural research
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    • v.14 no.4
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    • pp.125-132
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    • 2012
  • In contemporary Korean society, urban community environment is often associated with high-density and high-rise residences that make people's relationships superficial, instrumental and impersonal. Furthermore, urban community consistently interplays with neighboring residents and childhood emotional experience are influential on their unconscious images and attitude about their current neighborhood environment, while affecting the environmental attitude and the formation of community sense. Previous research found evidences that increased level of community sense is fostering more feeling of living in so-called "real neighborhood environment." This study aimed to cross-culturally examine what the respondents' emotional perception and their attitude were about the community environment in their childhood through environmental autobiography method and to examine the effects of the results on adults' formation of sense of community for their current community environment. Extensive literature review explored a few important theoretical framework which are closely related to sense of community (SOC) as a result of emotional experience: membership, influence, integration and fulfillment of needs, shared emotional connection and community satisfaction. Chi-square and GLM analysis revealed that there were no demographic, and socio-economic differences between two groups of Korean and US residents. Correlation analysis indicated that childhood emotional experience of Koreans and US citizens was statistically significant on sense of community for their current living community. Multi-regression analysis also found that the degree of influence were the main predictors for building strong sense of current community throughout a cross-cultural group. Furthermore, the relationship between various emotional experience of each factor in previous and current community environment were statistically significantly related. It is concluded that as the positive childhood experience of influence in their past community was going up, the level of sense of community for their current community was strengthened across their cross-cultural background.

Development of the Nijmegen Questionnaire in Korean : Cross-Cultural Translations and Verification of Content Validity (한국어판 네이메헨 설문지(Nijmegen Questionnaire) 개발 - 횡문화적 번역 및 내용타당도 검증)

  • Ok, Ji-Myung;Lim, Young-Woo;Park, Young-Jae;Park, Young-Bae
    • The Journal of the Korean Medicine Diagnostics
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    • v.19 no.3
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    • pp.133-140
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    • 2015
  • Objectives Nijmegen Questionnaire is one tool used internationally to evaluate hyperventilation syndrome. However, there is a necessity of developing Korean version of the Nijmegen Questionnaire, as the questionnaire of the original one are written in English, marking it hard to apply for Korean patients. So as a first step, we conducted a cross-cultural translation of the Nijmegen Questionnaire into Korean and verification of content validity. Methods We translated the Nijmegen Questionnaire into Korean up to guidelines of cross-cultural adaptation. We conducted a survey with 45 subjects to get content validity, using the translated questionnaire. Results About the translated Nijmegen Questionnaire, 28 out of 45 subjects replied that they had no difficulty understanding them, while 17 were pointed out ambiguous items and 7 offered ideas about ambiguous expressions of them. Upon further examination of five Korean Medical doctors, one sentence was additionally modified in the translated version. Conclusions We translated and adapted cross-culturally the original Nijmegen Questionnaire to develop a Korean version in accordance with internationally accepted guidelines. Then we conducted a survey for content validity with the translated questionnaire and gathered opinions from those questioned. After going through some examining and correcting procedures based on the opinions, we finalized the Korean version of Nijmegen Questionnaire. It will also require a follow-up verification process to prove reliability and validity of the final version of the Korean version of Nijmegen Questionnaire.

The cross-cultural comparison of facial attractiveness (얼굴 매력의 교차문화적 비교)

  • Kim, Soo-Jeoung
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.271-284
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    • 2008
  • With an assumption that the view point of a given society and time on facial attractiveness can be inferred by analyzing popular stars' faces, the cross-cultural differences in the physical measures of Korean and foreign stars were investigated. A classification model of affective facial impressions was used to obtain the physical measures of the faces and classifying them into a face-type category. The number of face images analyzed in the study were 297 in total: 94 Korean stars, and 203 foreign stars. The results show that the common characteristics found in the cross-cultural analyses of Western and Eastern stars was a sharp face.

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An Empirical Study of the Piracy Behavior of Online Digital Content: A Cross-Culture Comparison of China and Korea (온라인디지털콘텐츠 불법복제 행동에 관한연구 : 중국 및 한국 비교를 중심으로)

  • Zhang, Xiang-Lan;Gim, Gwang-Yong
    • 한국IT서비스학회:학술대회논문집
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    • pp.602-605
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    • 2009
  • Digital content piracy has been shown to be an emerging societal problem, However, Studies on digital content piracy are very limited. In this paper, we try to find whether Theory of Planned Behavior(TPB) can explain the online digital content piracy in China. In addition to the finding of TPB's usefulness, We also examine the cross-cultural differences between Korea and China in behavior towards online digital content piracy. we argue that cultural factors moderate the strength of the relationships in the TPB model in online digital content piracy. we use a theoretical model of behavior based on the framework of the TPB(Theory of Planned Behavior) and Hofstede's national cultural dimensions. Our results indicate that the general TPB(Theory of Planned Behavior) model of software piracy is broadly applicable to digital content piracy in China. Our findings also show that most of the hypothesized moderating effects of national cultural factors were found to be significant.

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Analysis of Russian Culture Education According to the Curriculum Changes (교육과정 변화에 따른 러시아어 문화 교육 내용 분석)

  • Eo, Keon Joo
    • Cross-Cultural Studies
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    • v.29
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    • pp.479-501
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    • 2012
  • In this paper, I analyzed the russian cultural content of the russian textbook according to curriculum changes. The aim of this study is to analyze the content of the russian textbooks on russian culture. Our education of russian language begins in high school as a second language. And russian education in high school entirely depend on the textbook. In these circumstances, Russian textbooks play a very important role in the Russian language learning. For a practical and efficient language learning, acquisition of cultural knowledge is very important. Because cultural content can be learning motivational factors. But the contents of a textbook is not satisfactory enough to teach russian culture. More efficient textbook must be developed to advance student's linguistic ability.

An Empirical Study on the Between Cross-Culture Exchange and Communication(Negotiation) of Korean Youth (한국청년의 이문화 변화와 커뮤니케이션 관계와의 실증적 연구)

  • Lee, J. Hong
    • International Commerce and Information Review
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    • v.19 no.3
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    • pp.153-174
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    • 2017
  • The cultural values of the traditional way and the current cultural values of young people are very different, and the rejection of cross-cultural contact is greatly reduced because Korean young people easily accommodate other cultures of the US, Europe or Asia. At present, the cultural values of the traditional way and the current cultural values of young people are very different, and the youthfulness of Korean young people easily accepts other cultures of the US, Europe or Asia, so the resistance to cross - cultural contact is greatly reduced. The purpose of this study is to find out how the younger Korean youths are forming the change of the foreign culture and how the negotiation will proceed according to the formation of these cultures. The results of the analysis show that Korean young people have collectivism cultural rights and that they are consistent with the previous research that there is tendency to avoid uncertainty. On the other hand, there is a tendency of opposition as a result of the empirical analysis that the Koreans have a strong orientation, a high power interval, and strong masculinity. Also, as a result of analyzing the changes in Korean culture that belongs to the high background culture, Korean young people tend to be centered in the past and decision makers tend to decide by the chief executive. On the other hand, Korean young people were denied all the verifiable cultural attributes that cultural properties and communication that maintain openness to share space exposures and office space are non - verbal, tacit communication and time observation are very long and uncertain.

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Evaluation of Characteristics of Wax-treated Paper Depending on Coating Methods (도포방식에 따른 밀랍지 시제품의 특성 분석)

  • Seo, Jin-Ho;Choi, Kyoung-Hwa;Park, Ji-Hee;Kang, Yeong-Seok;Yoon, Kyoung-Dong
    • Journal of Korea Technical Association of The Pulp and Paper Industry
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    • v.41 no.2
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    • pp.64-69
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    • 2009
  • Cultural heritages represent the histories and intellectual level of a country. The Annals of Joseon Dynasty are regarded as the most valuable resources containing the record of Korean history. In some periods, wax-treated paper was used as the material of the Annals of Joseon Dynasty. Many previous studies have focused on the development of paper used as the material of the Annals of Joseon Dynasty, but the manufacture method of wax-treated volumes and the degradation mechanism of wax have been not fully understood yet. The purposes of the present study are to produce various kinds of wax-treated paper using by different coating methods and to analyse the morphological properties of wax-treated paper. The analysis of SEM demonstrates that beeswax treated paper made by brushing method produces flatter surface and more excellent penetration. Wax layer is produced on the cross section of beeswax treated paper as the increase of coating amount.

The influence of cultural differences on the e-business strategy

  • Luan, Shunan;Shin, Min-Soo
    • 한국경영정보학회:학술대회논문집
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    • pp.371-376
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    • 2008
  • As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

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Historical Reality and Cultural Memory: The Image of Peter I in Russian Literature and Folklore (역사적 현실과 문화적 기억 : 기록 문학과 구술 문학에 나타난 표트르 대제의 형상)

  • Seo, Seon Jeong
    • Cross-Cultural Studies
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    • v.29
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    • pp.201-232
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    • 2012
  • In the world history in the rein of totalitarianism cultural project of government had been activated, and consequently of it official culture had been organized. But at the same time on the other side of it people('narod'), who didn't have cultural means for active expression of own opinion on the reality, had expressed world-view and judgement informally in everyday language. In the literature of autocracy, subjected to censorship, had been expressed and fixed mythically idealized image of sovereign and his works. But in the folklore the image of ruler had been created by liberal fantasy of people. This article examined russian literature and folklore texts of 18 century, when russian people suffered from rapid and dramatic changes, caused by Peter I. Although russian literature of 18 century had gone over to the new literary regime, it still accepted political mechanism as dominant of age, and consequently in the literary texts of this century Peter I was represented as ideal person and great monarch. But various images in folklore texts show that people's opinion on ruler and his activities couldn't be controlled. In other worlds, diverse images of Peter I in folklore texts reflect clear and plain historical consciousness of people. This analysis reveals not only difference between mechanism of idealization of government and historical consciousness of people, but also meaning of cultural memory as indicator of historical reality.