• Title, Summary, Keyword: Cross-cultural

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English Discourse of Tourism: An Example of Oman

  • TUZLUKOVA, Victoria;AL-MAHROOQI, Rahma
    • Cross-Cultural Studies
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    • v.24
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    • pp.184-195
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    • 2011
  • Acknowledging the importance of English as the language of tourism discourse, this paper explores its current standing in the landscape of tourism in Oman. It also investigates its features and functions aimed at promoting the country as a wonderful tourist destination to people around the globe and framing tourism as a customer-oriented industry that meets tourists' interests and needs. To convey these messages the authors examine English tourism discourse in Oman from linguistic, pragmatic and socio-cultural perspectives.

An empirical study on the effect of the ownership with cross-border acquisition performance by Korean firms : Focusing on the interaction with cultural distance and acquisition relatedness (한국기업의 피인수기업에 대한 통제수준이 국제 인수합병 성과에 미치는 영향 : 문화적 거리, 관련형 인수의 조절효과를 중심으로)

  • Park, Young-Ryeol;Park, Jung-Min;Song, Yun-Ah
    • International Area Studies Review
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    • v.14 no.3
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    • pp.339-362
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    • 2010
  • This study empirically examined the effect of ownership on cross-border acquisition performance. This study analyzed 284 international acquisitions undertaken by Korean public companies between 1986 and 2008. This study showed that the ownership had a negative impact on cross-border acquisition performance. Furthermore, this study found that the interaction between the ownership and cultural distance had a negative impact on cross-border acquisition performance. This study also showed support that the interaction between the ownership and acquisition relatedness had a negative impact on cross-border acquisition performance. This study improved the understanding of roles of the ownership and complemented previous research on the relationship among cultural distance, acquisition relatedness, and cross-border acquisition performance.

Copula Contraction and Deletion among African American Vernacular English (AAVE) Speakers

  • Willie, Willie U.
    • Cross-Cultural Studies
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    • v.36
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    • pp.211-240
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    • 2014
  • This is a cross-sectional study designed to analyze the correlation between the structural and social variables and the pattern of contraction and deletion of the copula verb in the speech of African American Vernacular English (AAVE) speakers in Athens in Georgia, USA using a questionnaire. The results show that the frequency of copula contraction is higher than that of deletion in all factor groups including the age of the speakers where this study found that younger speakers tend to have higher frequency of contraction and deletion of the copula than older speakers. This study analyzes this as a function of the fact that younger speakers of AAVE are conscious of the linguistic and social differences between AAVE speakers and speakers of Standard American English (SAE) and they consciously make choices regarding which norm to use at which contexts to satisfy their communicative and socio-cultural needs. This sort of conscious social behavior is not likely to disappear with age rather it might increase as a correlate of the perceived physical, socio-cultural and psychological distance between AAVE speakers and speakers of other varieties. This study shows that such perceived linguistic, socio-cultural and psychological distance has negative effects on pedagogy and I proffer the remedy.

A Study on Homogeneity of Costume Culture in the Coastal Areas of the Gulf of Aden -Focusing on the Burga of Horn and Arabia - (아든만 연안지역의 복식문화 동질성 연구 -혼 지역과 아라비아 지역의 부르가를 중심으로 -)

  • 김문숙
    • The Research Journal of the Costume Culture
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    • v.9 no.4
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    • pp.664-676
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    • 2001
  • This study highlights the homogeneity in the heritage of the costume cultures between the Gulf of Aden, a part of the Horn region of Africa and the Arab region of West. Asia. Specifically, a cross-cultural perspective is used to examine the similarities between the two regions based on their (1) geographic living cultures and (2) the use of a costume accessory called Burga-a face veil. The current trend in research on the traditional costume culture of Africa mostly ties art with the traditional costume culture and examines its from an aesthetic or animalism perspective rather than from a cross cultural Perspective. Compared to Previous research in this area this study used literature reviews and Pictorial analysis to analyze costume cultures from a cross-cultural perspective. The Burga, which is worn in the low lands of the Horn region, which is located between the West Asia and African continents, as well as the Arab region, shows a reciprocal cultural exchange between the two regions. Similarities can be found in the shape, design, decorative elements, and the way the Bursa was worn in two regions. Although the Burga as a face veil is only a small part of a costume, it reaffirms the similar living cultures and geographic characteristics of the two regions. As the living culture environment becomes similar around the world, this study should help with cross culture negotiations as well as forther the development of traditional costume research.

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Exploration of Cross-cultural Perception of Spicy Chicken Made Using Hot Sauces with Different Degrees of Flavor Familiarity in Korean and US Consumers (익숙한 정도가 다른 핫소스를 사용한 매운 닭구이에 대한 한국인과 미국인의 교차문화적 인지 연구)

  • Lee, Soh Min;Guinard, Jean-Xavier;Kim, Kwang-Ok
    • Journal of the Korean Society of Food Culture
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    • v.32 no.1
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    • pp.1-9
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    • 2017
  • The objective of this study was to explore the role of familiarity in cross-cultural product perception and perception changes according to food systems (hot sauce and spicy-chicken) in Korean and US consumers. Free choice profiling was conducted by Korean and US consumers on four spicy-chicken samples made using four hot sauce samples. Half of the hot sauce samples were selected to be more familiar to US consumers and vice versa to Korean consumers. A previous study that investigated cross-cultural perceptions of the same four hot sauce samples in US and Korean consumers was incorporated in this study. For distinct sample differences, US and Korean consumers perceived products similarly. However, for less obvious differences, flavor familiarity seemed to affect consumers' product perceptions. In addition, product perceptions changed more dramatically according to food systems for familiar samples in each country. The findings of this study show that consumers' product perception can be affected by flavor familiarities.

A Study of Visual Merchandising Effectiveness: A Cross-cultural Study of Korean and Chinese Consumers (비주얼 머천다이징 효과에 관한 연구: 한국과 중국 소비자의 비교문화연구)

  • Park, Hyun-Hee;Li, Qin;Jeon, Jung-Ok
    • Fashion & Textile Research Journal
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    • v.12 no.4
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    • pp.439-449
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    • 2010
  • The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

A Comparative Study on the Landscapes of "Yueyanglou(岳陽樓)" in China and Korea (한중(韓中) 악양루(岳陽樓) 문화경관(文化景觀) 비교(比較) 고찰(考察))

  • Choi, Jong-in
    • Cross-Cultural Studies
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    • v.27
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    • pp.123-143
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    • 2012
  • China's Yueyanglou(岳陽樓) cultural landscape and cultural landscape of Korea, respectively Yueyanglou(岳陽樓) investigated and the following results were extracted. First, multi-cultural personalities to ever Yueyanglou(岳陽樓) China's outstanding natural beauty around the emotion of his drawing on the literature and a new cultural landscape was formed. Their main feeling of the beauty of nature through his ash under adverse conditions up again in politics, which expresses the desire to advance. To this end, his outlook on life and also an attitude overhaul yeotboinda. This information formed the cultural landscape of Korea Yueyanglou(岳陽樓) not deviate from that has been investigated. Second, Korea is entirely China's 'sun' Lou Yueyanglou(岳陽樓) was a significant effect of cultural landscape. The beautiful landscapes of the Joseon Dynasty literati in the Joseon reported only in words and pictures they admired China's leading natural and cultural landscape and paste the name of the famous' sun Lou watch it was transformed into a cultural landscape. For this reason, the current remaining two 'sun' Lou, but probably the Joseon Dynasty, called the 'sun tower base and is estimated to be more common than now. In addition, in Hadong Yueyanglou(岳陽樓) near the sun 'Lou, China has also attached near the nomination could be an important clue.

Cross-National Comparison of Twitter Use between South Korea and Japan: An Exploratory Study

  • Cho, Seong Eun;Park, Han Woo
    • International Journal of Contents
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    • v.8 no.4
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    • pp.50-55
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    • 2012
  • This study compared cross-national Twitter use between Korea and Japan. The main exploratory variables were a) cultural traits and b) disclosure of geographic information. Twitter use was measured by the degree of reciprocity and the numbers of Tweets, followings, and followers. Data were collected using API-based software and analyzed with independent samples t-tests. Content analysis was conducted to validate the findings. The results indicate that Korean and Japanese users employ their own communication strategies reflecting their cultural orientation.

Abusive Language in Chinese and English

  • Zeng, Jinwen;Odhiambo, Calvin;Marlow, David
    • Cross-Cultural Studies
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    • v.28
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    • pp.141-161
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    • 2012
  • Abusive language used by college students reflects current social attitudes and values. Adopting a comparative and cross-cultural perspective, this study examines the frequency and perceived severity of abusive language in English and Mandarin Chinese. Because abusive language often includes sexual connotations, this paper employs a particular concentration on sexism. Gender differences in the use of abusive language illustrate a male bias across cultures.

Cross-cultural Validation of Instruments Measuring Health Beliefs about Colorectal Cancer Screening among Korean Americans

  • Lee, Shin-Young;Lee, Eunice E.
    • Journal of Korean Academy of Nursing
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    • v.45 no.1
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    • pp.129-138
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    • 2015
  • Purpose: The purpose of this study was to report the instrument modification and validation processes to make existing health belief model scales culturally appropriate for Korean Americans (KAs) regarding colorectal cancer (CRC) screening utilization. Methods: Instrument translation, individual interviews using cognitive interviewing, and expert reviews were conducted during the instrument modification phase, and a pilot test and a cross-sectional survey were conducted during the instrument validation phase. Data analyses of the cross-sectional survey included internal consistency and construct validity using exploratory and confirmatory factor analysis. Results: The main issues identified during the instrument modification phase were (a) cultural and linguistic translation issues and (b) newly developed items reflecting Korean cultural barriers. Cross-sectional survey analyses during the instrument validation phase revealed that all scales demonstrate good internal consistency reliability (Cronbach's alpha=.72~.88). Exploratory factor analysis showed that susceptibility and severity loaded on the same factor, which may indicate a threat variable. Items with low factor loadings in the confirmatory factor analysis may relate to (a) lack of knowledge about fecal occult blood testing and (b) multiple dimensions of the subscales. Conclusion: Methodological, sequential processes of instrument modification and validation, including translation, individual interviews, expert reviews, pilot testing and a cross-sectional survey, were provided in this study. The findings indicate that existing instruments need to be examined for CRC screening research involving KAs.