• 제목, 요약, 키워드: Cross-cultural

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Cross-Cultural Management in China

  • Cramer, Tobias
    • The Journal of Business Economics and Environmental Studies
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    • v.8 no.1
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    • pp.17-22
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    • 2018
  • Purpose - This paper discusses cross-cultural management (CCM) in China and how its business students get prepared by university cross-cultural management courses for an international market. Research design, data, and methodology - It was therefore decided to do an online content analysis looking at CCM courses offered by a number of Chinese universities first, and second to conduct a quantitative survey on CCM courses as well as topics among Chinese undergraduate business students at a large Eastern Chinese university. Results - From fundamental aspects, seven Chinese cultural standards emerge which highly influence the behaviour of the Chinese. There is a tendency to imply the integration of not only local but also cross cultural issues in academic management courses. Besides Hong Kong, there are currently 17 Chinese universities and schools accredited by the Association to Advance Collegiate Schools of Business (AACSB) that explicitly requires cross-cultural management competencies in undergraduate and graduate degree programmes. In addition, the study confirmed that two-third of the sample (Chinese undergraduate business students) had taken cross-cultural management courses. Conclusions - The results of this research have made it clear that Chinese universities and schools are aware of the importance of cross-cultural management competencies.

Persian EFL Learners' Cross-Cultural Understanding and Their L2 Proficiency

  • Nasrabady, Azadeh Nasri;Rasekh, Abbass Islami;Biria, Reza
    • 비교문화연구
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    • v.24
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    • pp.62-83
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    • 2011
  • The totality of language learning comprises three integrated components: linguistic, cultural, and attitudinal (Wilkes, 1983).Positively sensitizing students to cultural phenomena is urgent and crucial. A positive attitude toward L2 culture is a factor in language learning that leads to cross cultural understanding. This research examined, through a survey analysis, how three groups of students (one high school group and two university student groups) viewed the role of their foreign culture (i.e., American and British cultures) in achieving cultural understanding. The focus was upon how EFL learners approach the target language culture as well as their own culture.

An Examination of the Theoretical Foundations of Cross-Cultural Studies through an Analysis of Cross-Cultural Research in ELT

  • Pederson, Rod
    • 비교문화연구
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    • v.45
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    • pp.497-517
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    • 2016
  • This paper interrogates the theoretical foundations of Cross-Cultural Studies across the Social Sciences through an examination of the field ELT. Through an examination of ELT's major theoretical and pedagogical moves, this paper illustrates how ELT is by nature a field of cross-Cultural Studies. A closer examination of the history of ELT shows how the colonial genesis of the field indicates a skewed representation of power between native English speaking nations and non-native speaking nations both in terms of academic theories and pedagogies, as well as socio-cultural relations of power. A further analysis of how the field theorizes and represents various relations of power between disparate cultures in ELT literature explicates the dilemma of the objectivity and neutrality of Cross-Cultural research in ELT. In doing so, the analyses included in this paper thus necessarily raises questions regarding the theoretical foundations of research methodologies of Cross-Cultural Studies in terms of the reflexivity of researchers and the problematic of how, or if, relations of power are included in the studies. This paper questions whether studies that do not include these research perspectives properly represent the disparate cultures under study, or are more of a biased, or Orientalized (Said, 1979) interpretation of cultures.

A Comparative Content Analysis on the Journal of International Marketing: A Study of Ten Years (2004-2013)

  • Shin, Dong-Jin
    • 유통과학연구
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    • v.12 no.5
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    • pp.81-92
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    • 2014
  • Purpose - This paper aims to investigate topics and trends in international marketing and cross-cultural management by conducting a content analysis of the Journal of International Marketing. Research Design, Data, and Methodology - In this study, one of the leading journals in the field of international marketing, the Journal of International Marketing, was chosen for research. A total of 199 articles were identified from a time span of ten years (2004-2013). SPSS software was used for codification and analysis of the data. Results - This study revealed some of the factors on which cross-cultural management had a strong correlation with international marketing. Of the 199 articles in the Journal of International Marketing, 64 articles related to cross-cultural management. Conclusions - A content analysis of the Journal of International Marketing comparing general articles with articles related to cross-cultural management is unprecedented. This study offers insight into the impact of cross culture on the discipline of international marketing. The findings of this research could be employed as a reference for gaining insight into the trends and influence of cross-cultural management in international marketing.

A Ten-Year Analytical Comparative Study on the International Journal of Consumer Studies

  • Shin, Dongjin
    • 유통과학연구
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    • v.12 no.7
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    • pp.63-75
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    • 2014
  • Purpose - This study analyzes topics discussed in the International Journal of Consumer Studies through a content analysis, to reveal the impact of cross-cultural management in consumer research. Research Design, Data, and Methodology - The International Journal of Consumer Studies has the highest impact factor among international consumer journals, and was chosen for research. This study investigated 712 articles, covering a ten-year period. Results - A total of 82 articles were found to be related to cross-cultural management, out of 712 articles. This shows a need for improvement in the area of cross-cultural management, and implies that the discipline of cross-cultural management will continue to have a significant impact on consumer studies. Conclusions - While content analyses have been conducted in the area of consumer research in the past, a comparative content analysis in the International Journal of Consumer Studies is unprecedented. This study offers insights on the comparative analysis of general articles and articles related to cross-cultural management, which will be useful reference points for future global markets and fields in distribution and consumer research.

문화적 다양성이 커뮤니케이션에 미치는 영향 (Cultural Diversity and Communication Barrier)

  • 양춘희
    • 유통과학연구
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    • v.3 no.2
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    • pp.121-142
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    • 2005
  • We're living in a world of one global village. The globalization of business is acceleration as more companies cross national borders to find customers, materials and money. Many foreign companies and organizations are doing their business aggressively in Korea and many Korean companies and rushing into foreign market. When people communicate for business with someone from another culture, there could be difficult communication barriers to overcome resulting from differences in their values, beliefs, norms for behavior, expectations, attitudes and so on. To do successfully business, we need to understand culture background and communication style that is different from nation, race, language. Communication barriers stemming from cultural differences may vary. Largely, they can be divided into value system, non-verbal communication, and perception process. Value system can be divided into individualism versus group orientation, avoidance of uncertainty degree, power distance, and high- context culture versus low-context culture. Also non-verbal communication method and perception process may play decisive roles in communication effectiveness. Especially nonverbal communication barriers which sometimes play more important roles than the verbal parts are composed of eye contact, gesture, kinesics, proxemics, chronemics, paralanguage and language of color Cross-cultural communication affect business situation. I expect that if we understand cultural background, and then we overcome cross-cultural communication barriers. To overcome and to adapt inter-cultural business, we need to develope curriculum on the cross-cultural education which I will study in the next paper.

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A Cross-Cultural Study on Student Engagement and Resistance to Critical Literacy in a TESOL MA Classroom

  • Pederson, Rod
    • 비교문화연구
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    • v.36
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    • pp.175-209
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    • 2014
  • This paper reports on a qualitative examining the cross-cultural reasons for student engagement and resistance to critical literacy in a three week summer TESOL MA course that was part of a Korean/American university faculty exchange program. Of particular interest was the unique diversity of the class which consisted of 13 subjects from 9 different nations. Using student and instructor reflective journals, field notes on classroom observations, and the course terminal paper on student's philosophies of education as research corpora, results of the study revealed that students resisted instruction in critical literacy for ideological and epistemological reasons. Nonetheless, the data also showed that while all students resisted some theories in critical literacy, all students nonetheless engaged the course content in meaningful ways.

패션마케팅 영역에서의 비교문화적 연구의 경향 (Cross-Cultural Studies in Fashion Marketing Discipline)

  • 조윤진;양수진;김은영;추호정
    • 한국의류학회지
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    • v.30 no.8
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    • pp.1312-1322
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    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

Transcending Cultural Boundaries: A Study of the Adaptation of Shakespeare's Othello by Vishal Bharadwaj

  • Roychowdhury, Iti
    • 비교문화연구
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    • v.28
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    • pp.55-66
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    • 2012
  • Ever since they were first produced, more than four hundred years ago, Shakespeare's plays have been reproduced and adapted into countless film and TV productions, into ballets and operas and theatre performances across the globe. The present paper, within a broad conceptual framework, aims to investigate the cross cultural dimension of adaptation of a stage play, written for the Renaissance England, into a $21^{st}$centuryIndianfeaturefilm. The paper uses Omkara, an adaptation of Othello by Vishal Bharadwaj, as a case study to: (i.) Explore the use of the idiomatic language of cinema in such an adaptation. (ii.) Posit a re-reading of Shakespeare with the help of local/native signifiers.

해외직구에 대한 고객 만족도 : 최종사용자 만족 모형을 기반으로 (Consumers' Satisfaction for Cross Border Online Shopping : Based on the End-User Computing Satisfaction Model)

  • 김태환
    • 산업경영시스템학회지
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    • v.41 no.3
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    • pp.170-175
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    • 2018
  • While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede's cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.