• Title, Summary, Keyword: Creating Shared Value (CSV)

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The Effect of Creating Shared Value (CSV) on Reducing Greenhouse Gas Emissions: Case Study of Yuhan-Kimberly Company (공유가치창출(CSV) 활동에 의한 온실가스 감축 효과: 유한킴벌리의 사례를 중심으로)

  • Kim, Tae Hyeon;Park, Sun Kyoung;Kim, Rae Hyun
    • Journal of Climate Change Research
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    • v.9 no.3
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    • pp.245-251
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    • 2018
  • Creating Shared Value (CSV) is a new business paradigm in which enterprises benefit from social works. The goal of this study is to assess greenhouse gas emission reduction through CSV-related activities of Yuhan-Kimberly (YK) Company. YK Company has planted over 50 million trees between 1984 and 2016 as a part of CSV activities. Through planting of trees, annual $CO_2 $ emission reduction ranged from 196.2 thousand to $336.3\;thousand\;tCO_2-eq$ depending on forest type in 2016, representing 44 million to 84 million KRW. Those results indicate that the company can contribute to reduction of greenhouse gas emissions as well as obtain economic profits through CSV-related activities. Furthermore, this study provides motives for other companies interested in similar CSV projects.

Consumer Benefit and Intention to Participate in Creating Shared Value(CSV) Based on Consumer Perception (공유가치창출(Creating Shared Value)에 대한 소비자인식 및 수용과정에 따른 소비자혜택과 참여의도에 관한 연구)

  • Hwang, Hyesun
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.1-13
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    • 2018
  • Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.

The Case study of Creating Shared Value through Mutual Firm Foundation in Agrifood Industry (농식품 분야의 공동창업을 통한 공유가치창출(CSV) 사례연구)

  • Lee, Dong Min;Ko, Ki Hyeon;Park, Sung Hee;Lee, Hyun;Moon, Jung Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.1-10
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    • 2013
  • Porter(2011)'s CSV(Creating Shared Value) is a more strategically advanced perspective of CSR(Corporate Social Responsibility). CSV creates corporates' value by exploiting the firms' own core competence and social value of the stakeholders in the community such firms simultaneously belong to. In this points of view, CSV is more appropriate for the principles of capitalism than CSR. A case study on food producing firms that adopted the concept of CSV to their business management was conducted. Considering the characteristics of food industry, the researchers have investigate many existing cases, especially focused on the CSV activities toward rural area and agriculture. As result of the case analysis, the 'mutual firm-establishing-CSV,' which refers to the new organization established on the point of contact where corporate value and social value meet, was observed. The aspects of establishing a new organization by firms' collaborating with rural area and agriculture is different in accordance with each firm's method of creating shared value. However, the cases have common grounds that the created value is for pursuing both firms' and stakeholders' value. This study is significant, in that the study deducts implications about accompanied growth and win-win management by suggesting the establishment of firms based on CSV.

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A Case Study on the ODA for Creating Shared Value (CSV) in Agricultural Sector Based on the Value Chain Analysis - Project for Establishment of Seed-Potato Production System in Vietnam - (가치사슬분석법에 기초한 농업분야 공유가치창출(CSV) ODA 사례분석 - 베트남 씨감자 생산체계 구축사업 -)

  • Ji, Seong-Tae
    • Journal of Agricultural Extension & Community Development
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    • v.25 no.1
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    • pp.31-44
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    • 2018
  • This is a case study on "the Project for Production Facility and Technical Support of Processed Seed-Potato (2008-2010)" based on the Value Chain Analysis (VCA) used to create and plan International development cooperation projects. The project is the earliest model of Creating Shared Value (CSV) in the agricultural sector. For the case analysis, a framework was established to assess the effectiveness and impact of the CSV project based on the main factors of the VCA. As a result of the assessment, project participation by OSI was able to increase the overall utility by developing the Vietnamese potato processing industry and meeting consumer demand. Furthermore, it formed a business model to promote win-win cooperation and upgraded the value chain of the potato industry. In addition, it contributed to the improvement of incomes and the quality of life of farmers and communities by providing technical guidance and purchase of contracts, as well as labor division and cooperation with other activity supporters.

Value-Sharing in Purchasing and Supply Chain: Microfoundations for CSV (공급 네트워크에서의 공유가치 창출(CSV))

  • Kim, Gyeong Mook
    • Knowledge Management Research
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    • v.15 no.3
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    • pp.189-208
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    • 2014
  • In spite of its popularity among practitioner and academic audiences, few existing studies go into any detail in examining the mechanisms of creating shared value (CSV), especially as applicable to the context of everyday operations. Nor do they provide recommendations to practitioners with regard to facilitating CSV concept. In response to this problem, I introduce benefit-sharing practice which I argue provides a solid route to the concept of CSV. Based on observations from the case study, 10 networks' benefit-sharing practices are analyzed and its featured characteristics are extracted accordingly. Findings demonstrate that such benefit-sharing models as 'Green-Development', 'Protection of the Environment', and 'Accreditation for Food Safety Management' can solve critical societal challenges while simultaneously driving greater profitability for both buyers and suppliers. The findings also suggest that benefit-sharing is a good vehicle of the realization of the CSV concept. I conclude by assessing how the findings add to the existing debate around collaborative supply-relationship and shared value. I suggest that benefit-sharing can contribute positively to the feasibility of CSV concept and, thereby, counter the assertion that CSV is the only immature-concept that lacks clear criteria of demarcation and cases for businesses to follow.

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Categorization of Creating Shared Value Activities Towards Rural Area (농촌을 대상으로 한 공유가치창출(CSV) 활동의 유형화)

  • Kang, Chung Han;Lee, Dong Min;Moon, Jung Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.171-181
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    • 2014
  • CSV(Creating Shared Value) model was proposed by Porter and Kramer (2011) to address relationship between businesses and society. Namely, it means that CSV deals with business value and social problem solving simultaneously. In this paper, the notion of CSV was applied to the food enterprise, and the cases of CSV with farming area were discovered. Especially, this paper proposed the framework for analyzing CSV activity based on the three-level of CSV suggested by Porter and Kramer (2011) and strategic options for vertical coordination proposed by Peterson et al. (2001). As a result of case analysis applying the proposed framework in this study, three types of CSV activity were discovered: Local food type, downstream support type, and joint corporate establish type. Local food type creates CSV based on momentary purchase or specification contract as strategic options for vertical coordination. Downstream support type creates CSV mainly based on relation-based alliance as a strategic option for vertical coordination. Lastly, joint corporate establish type creates CSV based on equity-based alliance as a strategic option for vertical coordination. This paper contributed to the CSV literatures for discovering cases of CSV with farming area and categorizing discovered cases applying proposed framework.

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Measuring CSV Performance: An Explorative Study on Strategic Activities in Converged Home Appliance Industry (공유가치창출을 위한 가전산업의 전략적 활동 및 성과 측정에 관한 연구)

  • Lee, Hye Sun;Park, Soo Kyung;Cho, Ji Yeon;Kim, Taisiya;Lee, Bong Gyou
    • Journal of Internet Computing and Services
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    • v.16 no.3
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    • pp.117-126
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    • 2015
  • The concept of Creating Shared Value (CSV) has emerged as a solution for companies' sustainable growth and social problems through collaboration of business activities and social demand. Therefore, studies on shared value creativity and measurement of companies' performances are required. However, most recent studies have applied the CSV concept to existing business models or measure shared value considering only economic value. Few studies have considered the appropriateness of applying the CSV or discussed performance measurement with respect to industry characteristics. This study selects the industry expected to have the greatest created value with applying the CSV, and then suggests measurement of performance in this industry. First, through the expert interview, the study selects one from among South Korea's 10 main industries, which is expected to solve social demand through convergence with the IT industry, and to create new value for a traditional industry. The Home Appliance industry was selected as appropriate, because it has industrial growth stagnation under the smart environment. Moreover, it is facing problems such as energy savings and environmental issues. The study goes on to suggest, based on Michael Porter's three strategic levels, measurement variables of the value creation process and performance. This study has limitations from an empirical perspective. However, as the interest of applying CSV to business is growing, it is meaningful to explore the CSV strategies activities and measurement performance based on industry-specific characteristics.

The Effects of Creating Shared Value on Corporate Performance

  • Park, Jong-Chul;Mool, Prashant;Na, June-Hee;Lee, Chang-Gon
    • The Journal of Distribution Science
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    • v.12 no.10
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    • pp.29-35
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    • 2014
  • Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links.

The Moderating effects of Organizational Identity on the Creating Shared Value of Hotel and Organizational Loyalty (호텔의 공유가치창출(CSV)이 조직충성도에 미치는 영향에서 조직동일시의 조절효과)

  • Lim, Ji-Eun
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.630-637
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    • 2016
  • This research is an empirical study to analyze the relationship between creating shared value(CSV), organizational loyalty, and the organizational identity of employees. A survey was conducted of the employees of a luxury hotel in Korea, and 234 questionnaires were analyzed. The results of hierachical regression analyses are as follows: First, the relationship between CSV and organizational loyalty showed a positive correlation. Second, the organizational identity partially moderated the relationship between the CSV of hotel and the organizational loyalty of employees. That is, when the employees had a strong organizational identity, the positive correlation between the hotel's intention to support the suppliers and the employees' organizational loyalty became relatively stronger. Implications and future research suggestions of CSV are discussed.

Evolving Internet Information & Technology as Enablers for Creating Shared Values

  • Song, In Kuk;Chun, Junchul
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.1
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    • pp.309-317
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    • 2015
  • Recently many companies began to realize their visions for the sustainable growth with the advent of CSV(Creating Shared Values). Michael E. Porter, a Harvard Professor, claims that placing social value creation at the core of business strategy has the potential to uncover big opportunities for individual companies and that shared value can play a significant role in increasing competitive advantages while fostering social prosperity. In consequence, the various researches have illustrated how to get the opportunity for competitive advantages from building a social value proposition into corporate strategy, and considerable studies have been promoted heavily from the managerial perspective. However, due to the lack of capability converging information technology with business strategy, any research effort to identify technological or Internet-related issues and to link the issues to CSV does not exist. With Korean being a Internet leading country, the demands of researches analyzing core technology, information, and service utilizing Internet are rapidly growing. The study aims to find out Internet-related enablers for CSV. This paper describes the concepts and features of CSV, identifies emerging Internet-related issues toward the opportunity for competitive advantage, and then depicts the rigorous research endeavors in the areas of Internet information, technology, and services. As a result, 11 papers presented and selected as the outstanding papers at APIC-IST 2014 handle the issues to be brought together, which include: Wireless and Sensor Network, Image Processing and HCI, Big Data and Business Intelligence, Security & Privacy in Internet, SNS & Communication, Smart-Learning and e-Learning, and Internet Business Strategy. The study finally recommends indispensible terms for substantially vitalizing CSV.